Charlotte Amalie Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in United States Virgin Islands, United States
Is Airbnb profitable in Charlotte Amalie in 2025? Explore comprehensive Airbnb analytics for Charlotte Amalie, United States Virgin Islands, United States to uncover income potential. This 2025 STR market report for Charlotte Amalie, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,978 active listings.
Whether you're considering an Airbnb investment in Charlotte Amalie, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Charlotte Amalie Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Charlotte Amalie Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Charlotte Amalie (2025)
Understanding the monthly revenue variations for Airbnb listings in Charlotte Amalie is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Charlotte Amalie is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Charlotte Amalie across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,202+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,085 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,397 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,523, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Charlotte Amalie
Charlotte Amalie Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Charlotte Amalie STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Charlotte Amalie:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Charlotte Amalie
Average Daily Rate (ADR) Airbnb Trends in Charlotte Amalie (2025)
Effective short term rental pricing strategy in Charlotte Amalie involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Charlotte Amalie typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $711+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $401 or more.
- Typical properties (Median) charge around $265 per night.
- Entry-level properties (Bottom 25%) earn around $186 per night.
Average Daily Rate (ADR) Trend by Month in Charlotte Amalie
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Airbnb Seasonality Analysis & Trends in Charlotte Amalie (2025)
Peak Season (February, January, May)
- Revenue averages $6,167 per month
- Occupancy rates average 52.5%
- Daily rates average $384
Shoulder Season
- Revenue averages $5,003 per month
- Occupancy maintains around 42.5%
- Daily rates hold near $374
Low Season (August, September, October)
- Revenue drops to average $3,172 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $352
Seasonality Insights for Charlotte Amalie
- The Airbnb seasonality in Charlotte Amalie shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Charlotte Amalie's highest earning potential, with monthly revenues capable of climbing to $6,333, occupancy reaching a high of 56.8%, and ADRs peaking at $397.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,773, occupancy could drop to 30.8%, and ADRs may adjust down to $349.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Charlotte Amalie.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Charlotte Amalie seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Charlotte Amalie (2025)
Exploring the top neighborhoods for short-term rentals in Charlotte Amalie? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Charlotte Amalie Historic District | The heart of the Virgin Islands' capital, offering rich history, colonial architecture, and lively marketplaces. Perfect for tourists looking to explore culture and history, with easy access to shops and restaurants. | Fort Christian, Blackbeard's Castle, Emancipation Park, Brewster's Hill, St. Thomas Synagogue |
| Magens Bay | Famous for its beautiful beach and clear waters, Magens Bay is a popular spot for sunbathers and water sports enthusiasts. It's ideal for vacationers looking for relaxation and natural beauty. | Magens Bay Beach, Magens Point Resort, Sapphire Beach, Coki Beach |
| Red Hook | A lively area known for its ferry terminal to neighboring islands and vibrant nightlife. It's perfect for visitors who want to experience local cuisine and entertainment while enjoying waterfront views. | Red Hook Ferry Terminal, Duffy's Love Shack, The Beach Bar, American Yacht Harbor |
| East End | Features stunning beaches and resorts, making it a prime location for vacation rentals. The East End attracts families and couples seeking a tropical getaway. | Secret Harbour Beach Resort, Coral World Ocean Park, Sapphire Beach Resort |
| West End | A quieter, more residential area known for its beautiful beaches and local charm. This area is suited for those looking for a peaceful retreat away from the busier tourist spots. | Lindquist Beach, Smith Bay Beach, Sapphire Beach |
| Crown Mountain | Offers stunning panoramic views of the islands and is a great spot for hiking and adventure enthusiasts. Ideal for those seeking a more active vacation experience. | Crown Mountain, Skytsborg•, Hiking Trails |
| Frenchman's Reef | Home to luxury resorts and beautiful beaches, this area attracts visitors looking for upscale experiences and relaxation. It is great for high-end vacation rentals. | Frenchman's Reef & Morning Star Marriott Beach Resort, Morning Star Beach, Crown Bay Marina |
| Tutu Well | A residential neighborhood with local shops and services, Tutu Well is ideal for travelers who want to explore the local life and culture while having easy access to main attractions. | Tutu Park Mall, Local eateries, St. Thomas's local markets |
Understanding Airbnb License Requirements & STR Laws in Charlotte Amalie (2025)
While Charlotte Amalie, United States Virgin Islands, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Charlotte Amalie to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Charlotte Amalie (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Charlotte Amaliebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Up to 20% off - 2025 Reservation
Entire Place • 11 bedrooms
Caribbean Paradise - Magens Bay beachfront villa
Entire Place • 3 bedrooms
Castle at Cabrita
Entire Place • 3 bedrooms
Selah Villa
Entire Place • 7 bedrooms
Eternity Villa Private Luxury Magens Bay St Thomas
Entire Place • 5 bedrooms
Windsong-Breathtaking location 220º views, 2 Pools
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Charlotte Amalie (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Charlotte Amalie based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Justin | 50 | $5,356,335 | 1204 | 4.67/5.0 |
| Carrie | 22 | $2,623,469 | 566 | 4.94/5.0 |
| Desiree | 56 | $1,158,659 | 140 | 1.58/5.0 |
| Ashley | 9 | $1,077,747 | 421 | 4.96/5.0 |
| Island Luxury | 15 | $1,019,255 | 213 | 3.85/5.0 |
| Amy | 12 | $1,015,621 | 195 | 3.69/5.0 |
| Amanda | 11 | $992,872 | 340 | 4.47/5.0 |
| Randall | 21 | $909,530 | 337 | 4.88/5.0 |
| Nikola | 3 | $738,900 | 140 | 4.94/5.0 |
| Bianca | 9 | $706,787 | 430 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Charlotte Amalie.
Dive Deeper: Advanced Charlotte Amalie STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Charlotte Amalie. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCharlotte Amalie Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Charlotte Amalie
- The Charlotte Amalie Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.4% of the 1,978 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Charlotte Amalie, Apartment/Condo properties are the most common (68.1%), reflecting the local real estate landscape.
- Houses represent a significant 19% portion, catering likely to families or larger groups.
- The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays, outdoor/unique (combined 2.7%) offer potential for unique stay experiences.
Charlotte Amalie Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Charlotte Amalie
- The dominant room capacity in Charlotte Amalie is 1 bedroom listings, making up 46.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.0% of the active Airbnb listings in Charlotte Amalie, indicating a high concentration in these sizes.
Charlotte Amalie Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Charlotte Amalie
- The most common guest capacity trend in Charlotte Amalie vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Charlotte Amalie STR market, accounting for 65.5% of listings.
- 27.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Charlotte Amalie.
- On average, properties in Charlotte Amalie are equipped to host 4.2 guests.
Charlotte Amalie Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Charlotte Amalie
- The most common availability pattern in Charlotte Amalie falls within the 271-366 days range, representing 54.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Charlotte Amalie (27.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Charlotte Amalie Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
193 listings
10.4% of total
2 Nights
579 listings
31.2% of total
3 Nights
372 listings
20.1% of total
4-6 Nights
353 listings
19% of total
7-29 Nights
30 listings
1.6% of total
30+ Nights
327 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Charlotte Amalie is 2 Nights, adopted by 31.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Charlotte Amalie, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.2% of Charlotte Amalie hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.4% currently do.
- A 2-night minimum appears standard (31.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Charlotte Amalie.
Charlotte Amalie Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
35 listings
2.4% of total
Super Strict 125 Days
1 listings
0.1% of total
Super Strict 30 Days
24 listings
1.7% of total
Refundable
1 listings
0.1% of total
Non-refundable
2 listings
0.1% of total
Flexible
123 listings
8.6% of total
Moderate
186 listings
13% of total
Firm
418 listings
29.2% of total
Strict
640 listings
44.8% of total
Cancellation Policy Insights for Charlotte Amalie
- The prevailing Airbnb cancellation policy trend in Charlotte Amalie is Strict, used by 44.8% of listings.
- A majority (74.0%) of hosts in Charlotte Amalie utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.8% market standard in Charlotte Amalie.
- With 44.8% using Strict terms, this is a viable option in Charlotte Amalie, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Charlotte Amalie.
Charlotte Amalie STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Charlotte Amalie
- The overall average booking lead time for vacation rentals in Charlotte Amalie is 59 days.
- Guests book furthest in advance for stays during February (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (77 days avg.) sees the longest lead times, while Summer (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Charlotte Amalie.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Charlotte Amalie averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Charlotte Amalie (2025)
Amenity Prevalence
Amenity Insights for Charlotte Amalie
- Essential amenities in Charlotte Amalie that guests expect include: Wifi, TV, Air conditioning, Essentials, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Charlotte Amalie: Wifi, TV, Air conditioning, Essentials, Smoke alarm.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning, Essentials, Smoke alarm.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Charlotte Amalie to stay competitive.
Charlotte Amalie Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Charlotte Amalie
- The typical guest profile for Airbnb in Charlotte Amalie consists of primarily domestic travelers (92%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.3% of guests.
- Key international markets include United States (92.3%) and Puerto Rico (2.8%).
- Top languages spoken are English (72.9%) followed by Spanish (14.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Atlanta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Charlotte Amalie Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Buck Island | 14 | $9,544 | $2582.84 | 22% |
| Cruz Bay | 14 | $7,013 | $619.90 | 52% |
| Central | 17 | $6,787 | $1102.16 | 46% |
| Fortuna | 12 | $5,931 | $291.01 | 54% |
| Simpson Bay | 48 | $5,549 | $506.49 | 43% |
| Coral Harbour | 162 | $5,244 | $446.89 | 51% |
| Cruz Bay | 404 | $4,994 | $561.57 | 43% |
| Long Bay Village | 25 | $4,235 | $666.52 | 33% |
| Road Town | 212 | $4,219 | $476.08 | 40% |
| West End Village | 18 | $4,213 | $584.42 | 41% |