Airbnb Market Analytics, Statistics and Data in Charlotte Amalie, United States Virgin Islands, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Charlotte Amalie? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Charlotte Amalie:
How much do Airbnb hosts make on average per month in Charlotte Amalie?
The short-term rental market in Charlotte Amalie shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,308 per month
- Strong performing properties (top 25%) make $5,870 or more
- Best-in-class properties (top 10%) achieve $9,809+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,540
Revenue Variations by Month
Occupancy Rates Throughout the Year in Charlotte Amalie
The market in Charlotte Amalie shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Charlotte Amalie
Daily rates in Charlotte Amalie vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $251 per night
- Strong performing properties (top 25%) secure $379 or more
- Best-in-class properties (top 10%) pull in $680+ per night
- Entry-level properties (bottom 25%) earn around $177
Daily Rate Variations by Month
Get Live Charlotte Amalie Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Charlotte Amalie
Peak Season (March, February, May)
- Revenue peaks at $6511.43 per month
- Occupancy rates reach 57.93%
- Daily rates average $381.11
Shoulder Season
- Revenue averages $4711.95 per month
- Occupancy maintains 42.86%
- Daily rates hold at $355.59
Low Season (November, October, September)
- Revenue drops to $2920.66 per month
- Occupancy decreases to 31.08%
- Daily rates adjust to $328.95
Is it still profitable to do Airbnb in Charlotte Amalie in 2025?
Yes! Charlotte Amalie demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $4712 and As a mature market with 1992 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Charlotte Amalie
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Crown Bay | Popular waterfront area known for shopping and beautiful views. Great for tourists looking for relaxation and local culture, close to cruise ship docks. | Crown Bay Marina, Shopping at Crown Bay Center, Barbados Bay, Nearby beaches, Waterfront restaurants |
| Red Hook | Vibrant harbor village offering access to ferries and stunning beaches. Ideal for those seeking nightlife, dining, and a beach-centric lifestyle. | Red Hook Bay, Ferry to St. John, Restaurants and bars, Sapphire Beach, Lindquist Beach |
| Magens Bay | Home to one of the most beautiful beaches in the world, Magens Bay is perfect for guests who want sun, sand, and sea. Excellent for family vacations and romantic getaways. | Magens Bay Beach, Hiking trails, Local eateries, Scenic viewpoints |
| Downtown Charlotte Amalie | The bustling heart of the city with historical significance, shopping, and dining. Great for tourists looking for local culture and history. | Emancipation Garden, St. Thomas Synagogue, Fort Christian, Waterfront shops |
| Frenchman's Reef | Upscale area with beautiful resorts and stunning ocean views. Attracts both tourists and affluent travelers looking for luxury experiences. | Frenchman's Reef Resort, Nearby beaches, Resort amenities, Scuba diving |
| Havensight | Ideal for cruise ship visitors and tourists with its variety of shops and restaurants. A lively atmosphere is perfect for casual travelers looking for convenience. | Havensight Mall, Cruise ship terminals, Local dining options, Art shops |
| Charlotte Amalie Harbor | The main harbor with beautiful views and easy access to ferries. Attracts those interested in boating and water sports. | Charlotte Amalie waterfront, Boat tours, Nearby beaches, Kayak and snorkeling activities |
| Sapphire Beach | Renowned for its stunning natural scenery and ideal for beach lovers, Sapphire Beach offers a tranquil atmosphere and water sports activities. | Sapphire Beach, Water sports rentals, Snorkeling spots, Beachfront dining |
Do you need a license for Airbnb in Charlotte Amalie?
We recommend checking directly with Charlotte Amalie's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Charlotte Amalie
Up to 20% off - 2025 Reservation
Entire Place • 11 bedrooms
Caribbean Paradise - Magens Bay beachfront villa
Entire Place • 3 bedrooms
Castle at Cabrita
Entire Place • 3 bedrooms
Selah Villa
Entire Place • 7 bedrooms
Eternity Villa Private Luxury Magens Bay St Thomas
Entire Place • 5 bedrooms
Sapphire Beach Retreat & Suite
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Charlotte Amalie
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Justin | 51 | $5,234,639 | 1211 | 4.67/5.0 |
| Carrie | 22 | $2,583,864 | 566 | 4.94/5.0 |
| Amanda | 12 | $1,053,449 | 340 | 4.10/5.0 |
| Ashley | 9 | $1,043,644 | 421 | 4.96/5.0 |
| Desiree | 56 | $988,430 | 140 | 1.58/5.0 |
| Island Luxury | 15 | $927,095 | 229 | 4.14/5.0 |
| Amy | 12 | $916,669 | 195 | 3.69/5.0 |
| RedAwning | 45 | $839,169 | 49 | 0.60/5.0 |
| Randall | 20 | $805,983 | 329 | 4.88/5.0 |
| David | 50 | $730,888 | 202 | 1.78/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Charlotte Amalie
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.9%), with apartment & condo and house properties comprising 87.4% of inventory
- Untapped potential in others, unique stays, outdoor & mobile segments (3.0% combined)
Room Capacity Distribution
Analysis of 1,992 properties in Charlotte Amalie shows that 1 bedroom properties are most prevalent, making up 47.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.2% of all listings.
Key Insights
- Most common: 1 bedroom (47.4%)
- Least common: 4 bedrooms (3.2%)
- Market concentration: 66.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,992 properties in Charlotte Amalie reveals that 4 guests properties dominate the market, representing 32.9% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 65.6% of the market.
Key Insights
- Most common capacity: 4 guests (32.9% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 65.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,992 properties in Charlotte Amalie, the most common availability pattern is 271-366 days (53.3% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (26.3% of properties).
Key Insights
- Most common availability window: 271-366 days (53.3%)
- Most common booking duration: 1-30 days (26.3%)
- Properties with high availability (180+ days): 76.1%
- Properties with long-term bookings (180+ days): 25.2%
Minimum Stay Distributions
1 Night
244 listings
13.5% of total
2 Nights
622 listings
34.4% of total
3 Nights
411 listings
22.7% of total
4-6 Nights
385 listings
21.3% of total
7-29 Nights
31 listings
1.7% of total
30+ Nights
114 listings
6.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 47.9%
- Mid-length stays (4-6 nights) represent 21.3% of listings
- Monthly+ stays (6.3%) suggest a stable extended-stay market
- High market flexibility with 70.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
34 listings
2.3% of total
Refundable
1 listings
0.1% of total
Super Strict 125 Days
1 listings
0.1% of total
Super Strict 30 Days
25 listings
1.7% of total
Non-refundable
2 listings
0.1% of total
Flexible
122 listings
8.4% of total
Moderate
191 listings
13.2% of total
Firm
418 listings
28.8% of total
Strict
658 listings
45.3% of total
Key Insights
- Strict is the preferred policy at 45.3% of listings
- Stricter policies (Firm & Strict) dominate at 74.1% of the market
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.1% of listings
Recommendations
- The market supports stricter policies, with 74.1% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, May, Apr, averaging 76 days
- Shortest booking windows are in Jul, Sep, Aug, averaging 50 days
- Winter shows the longest average booking window at 74 days, while Summer has the shortest at 57 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 74 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Charlotte Amalie
Below is the distribution of amenities across listings in Charlotte Amalie:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.4% of total guests, indicating a dominant local market share.
- Primary international markets: Puerto Rico (2.8%) and U.S. Virgin Islands (1.6%)
- English is the top language at 78.3%, followed by Spanish (16.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for New York and Atlanta markets
- Develop localized content for Puerto Rico and U.S. Virgin Islands
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Charlotte Amalie. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Buck Island | 14 | $7,987 | $2340.82 | 22% |
| Little Mountain | 10 | $7,748 | $1248.18 | 32% |
| Central | 14 | $6,164 | $999.11 | 40% |
| Cruz Bay | 14 | $5,997 | $588.31 | 49% |
| Fortuna | 12 | $5,665 | $285.89 | 51% |
| Coral Harbour | 162 | $5,000 | $423.36 | 51% |
| Simpson Bay | 49 | $4,996 | $475.10 | 41% |
| Cruz Bay | 413 | $4,734 | $543.92 | 42% |
| Long Bay Village | 25 | $4,560 | $664.52 | 33% |
| West End Village | 18 | $4,123 | $574.93 | 40% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights