Wimberley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Wimberley in 2025? Explore comprehensive Airbnb analytics for Wimberley, Texas, United States to uncover income potential. This 2025 STR market report for Wimberley, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 585 active listings.
Whether you're considering an Airbnb investment in Wimberley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wimberley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wimberley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wimberley (2025)
Understanding the monthly revenue variations for Airbnb listings in Wimberley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wimberley is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wimberley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,605+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,465 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,556 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,288, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wimberley
Wimberley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wimberley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wimberley:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wimberley
Average Daily Rate (ADR) Airbnb Trends in Wimberley (2025)
Effective short term rental pricing strategy in Wimberley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wimberley typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $526+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $320 or more.
- Typical properties (Median) charge around $210 per night.
- Entry-level properties (Bottom 25%) earn around $152 per night.
Average Daily Rate (ADR) Trend by Month in Wimberley
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Airbnb Seasonality Analysis & Trends in Wimberley (2025)
Peak Season (June, May, July)
- Revenue averages $4,734 per month
- Occupancy rates average 40.9%
- Daily rates average $293
Shoulder Season
- Revenue averages $3,661 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $285
Low Season (January, February, September)
- Revenue drops to average $2,479 per month
- Occupancy decreases to average 30.7%
- Daily rates adjust to average $270
Seasonality Insights for Wimberley
- The Airbnb seasonality in Wimberley shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wimberley's highest earning potential, with monthly revenues capable of climbing to $4,946, occupancy reaching a high of 45.9%, and ADRs peaking at $299.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,333, occupancy could drop to 29.0%, and ADRs may adjust down to $266.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wimberley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wimberley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wimberley (2025)
Exploring the top neighborhoods for short-term rentals in Wimberley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Blue Hole Regional Park | A natural swimming area and recreational park that attracts families and outdoor enthusiasts. Visitors come for swimming, picnicking, and hiking in a scenic environment. | Blue Hole, Hiking Trails, Picnic Areas, Swimming, Wildlife Viewing |
| Wimberley Square | The charming town center filled with local shops, restaurants, and art galleries. A popular destination for tourists looking to experience local culture and community events. | The Old Mill, Wimberley Market Days, Local Art Galleries, Shopping, Dining |
| Jacob's Well | A stunning natural spring that draws visitors for swimming and its beautiful surroundings. This area is popular for nature lovers and those looking for unique local attractions. | Jacob's Well, Swimming, Nature Trails, Photography Spots, Wildlife Viewing |
| Cypress Creek | A beautiful creek area perfect for tubing, fishing, and relaxation. This attracts families and groups looking for a day of fun in the water. | Cypress Creek Tubing, Fishing, Kayaking, Picnicking, Scenic Views |
| Wimberley Wine Trail | A picturesque route featuring local wineries and vineyards. It attracts wine enthusiasts and those looking to experience Texas wine culture. | Local Wineries, Wine Tastings, Breathtaking Views, Grapevine Tours |
| The Driftwood Estate Winery | An elegant winery known for its stunning views and fine wines. A great location for couples and wine lovers seeking a romantic getaway. | Wine Tastings, Vineyard Tours, Scenic Views, Event Hosting |
| Old Baldy | The iconic landmark of Wimberley with hiking trails and panoramic views of the surrounding area. A must-visit for outdoor enthusiasts and photographers. | Hiking Trails, Panoramic Views, Scenic Photography, Wildflowers |
| Peters Prairie | An expansive natural area ideal for hiking, birdwatching, and wildlife photography. Attracts nature lovers looking to explore Texas Hill Country landscapes. | Hiking Trails, Birdwatching, Wildlife Photography, Scenic Views |
Understanding Airbnb License Requirements & STR Laws in Wimberley (2025)
While Wimberley, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wimberley to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wimberley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wimberleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bendigo Ranch
Entire Place • 8 bedrooms
Large Luxury Blanco Riverfront Home with Pool
Entire Place • 5 bedrooms
9 acres of bliss - Volleyball, Pool, Hiking Trail
Entire Place • 5 bedrooms
Terracotta Retreat/ Sleeps 30!
Entire Place • 9 bedrooms
Cabins on the Square in the heart of Downtown Wimb
Entire Place • 6 bedrooms
Barrel Suana, Hot Tub & Pool in Outdoor Oasis
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wimberley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wimberley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hill Country Premier Lodging | 155 | $4,788,909 | 5481 | 4.27/5.0 |
| Shiloh | 5 | $1,042,430 | 56 | 4.92/5.0 |
| Vacay | 10 | $702,857 | 396 | 4.73/5.0 |
| Jennifer And Gregory | 8 | $540,113 | 3229 | 4.94/5.0 |
| Wimberley Vacation Liaisons | 20 | $457,988 | 279 | 4.43/5.0 |
| Cherri | 18 | $431,893 | 1144 | 4.83/5.0 |
| Jeffrey | 4 | $426,022 | 103 | 3.71/5.0 |
| Roby | 3 | $421,352 | 387 | 4.97/5.0 |
| Mark | 18 | $381,061 | 422 | 4.75/5.0 |
| Kristie | 6 | $366,785 | 355 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wimberley.
Dive Deeper: Advanced Wimberley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wimberley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWimberley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wimberley
- The Wimberley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.9% of the 585 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wimberley, House properties are the most common (54.2%), reflecting the local real estate landscape.
- Houses represent a significant 54.2% portion, catering likely to families or larger groups.
- The presence of 11.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others, unique stays (combined 3.4%) offer potential for unique stay experiences.
Wimberley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wimberley
- The dominant room capacity in Wimberley is 1 bedroom listings, making up 39.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.3% of the active Airbnb listings in Wimberley, indicating a high concentration in these sizes.
- A significant 31.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wimberley.
Wimberley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wimberley
- The most common guest capacity trend in Wimberley vacation rentals is listings accommodating 4 guests (27.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Wimberley STR market, accounting for 52.3% of listings.
- 39.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wimberley.
- On average, properties in Wimberley are equipped to host 4.7 guests.
Wimberley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wimberley
- The most common availability pattern in Wimberley falls within the 271-366 days range, representing 40.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wimberley (37.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wimberley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
98 listings
17.8% of total
2 Nights
332 listings
60.3% of total
3 Nights
11 listings
2% of total
4-6 Nights
1 listings
0.2% of total
30+ Nights
109 listings
19.8% of total
Key Insights
- The most prevalent minimum stay requirement in Wimberley is 2 Nights, adopted by 60.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.1%) of the Wimberley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.8%) caters to monthly stays (30+ nights) in Wimberley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 60.3% of Wimberley hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.8% currently do.
- A 2-night minimum appears standard (60.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 19.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wimberley.
Wimberley Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
112 listings
20.8% of total
Super Strict 60 Days
2 listings
0.4% of total
Flexible
39 listings
7.2% of total
Moderate
94 listings
17.5% of total
Firm
118 listings
21.9% of total
Strict
173 listings
32.2% of total
Cancellation Policy Insights for Wimberley
- The prevailing Airbnb cancellation policy trend in Wimberley is Strict, used by 32.2% of listings.
- A majority (54.1%) of hosts in Wimberley utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.2% market standard in Wimberley.
- With 32.2% using Strict terms, this is a viable option in Wimberley, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Wimberley.
Wimberley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wimberley
- The overall average booking lead time for vacation rentals in Wimberley is 47 days.
- Guests book furthest in advance for stays during April (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (65 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Wimberley.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Wimberley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wimberley (2025)
Amenity Prevalence
Amenity Insights for Wimberley
- Essential amenities in Wimberley that guests expect include: Air conditioning, Free parking on premises, Heating, Smoke alarm, Wifi, TV, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Bed linens, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wimberley: Air conditioning, Free parking on premises, Heating, Smoke alarm, Wifi, TV, Essentials.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, Heating, Smoke alarm, Wifi, TV, Essentials.
- Consider adding popular differentiators like Coffee maker or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wimberley to stay competitive.
Wimberley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wimberley
- The typical guest profile for Airbnb in Wimberley consists of primarily domestic travelers (98%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and United Kingdom (0.4%).
- Top languages spoken are English (72.8%) followed by Spanish (19.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wimberley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jonestown | 54 | $6,299 | $491.73 | 32% |
| West Lake Hills | 19 | $5,378 | $704.85 | 34% |
| Hudson Bend | 65 | $4,685 | $504.82 | 31% |
| Kingsland | 266 | $4,443 | $502.25 | 28% |
| Volente | 20 | $4,098 | $421.69 | 34% |
| Valley Mills | 19 | $3,770 | $379.27 | 36% |
| Dripping Springs | 409 | $3,768 | $366.52 | 35% |
| Woodcreek | 13 | $3,730 | $289.18 | 38% |
| Helotes | 45 | $3,673 | $320.48 | 43% |
| Briarcliff | 38 | $3,575 | $381.14 | 31% |