Airbnb Market Analytics, Statistics and Data in Wimberley, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wimberley? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wimberley:
How much do Airbnb hosts make on average per month in Wimberley?
The short-term rental market in Wimberley shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,607 per month
- Strong performing properties (top 25%) make $4,470 or more
- Best-in-class properties (top 10%) achieve $7,625+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,322
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wimberley
The market in Wimberley shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wimberley
Daily rates in Wimberley vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $208 per night
- Strong performing properties (top 25%) secure $312 or more
- Best-in-class properties (top 10%) pull in $514+ per night
- Entry-level properties (bottom 25%) earn around $149
Daily Rate Variations by Month
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Seasonality patterns in Wimberley
Peak Season (June, July, May)
- Revenue peaks at $4871.25 per month
- Occupancy rates reach 45.56%
- Daily rates average $296.33
Shoulder Season
- Revenue averages $3702.87 per month
- Occupancy maintains 36.94%
- Daily rates hold at $277.92
Low Season (February, September, January)
- Revenue drops to $2370.65 per month
- Occupancy decreases to 27.50%
- Daily rates adjust to $256.46
Is it still profitable to do Airbnb in Wimberley in 2025?
Yes! Wimberley demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and strong monthly revenue averaging $3703 and As a mature market with 587 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wimberley
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Wimberley Village | The charming heart of Wimberley known for its local shops, restaurants, and easy access to the beautiful Wimberley Square. Ideal for travelers seeking a quaint, small-town experience with a community feel. | Wimberley Village Square, Blue Hole Regional Park, Wimberley Glassworks, EmilyAnn Theatre & Gardens, Old Baldy |
| Jacob's Well | A natural swimming hole located in the Hill Country, famous for its beauty and swimming opportunities. Attracts nature enthusiasts and families looking for outdoor fun during hot summer months. | Jacob's Well Natural Area, Swimming and kayaking, Nature trails, Wildlife watching, Scenic views |
| Cypress Creek | A peaceful area known for its stunning creek views and proximity to the picturesque waters of Cypress Creek. Popular with couples and families looking to relax and enjoy nature. | Cypress Creek, Parks and picnic areas, Water activities, Nature trails, Scenic beauty |
| Blue Hole | Famous for its crystal-clear waters and cool swimming spots, Blue Hole is a prime location for those looking to enjoy the natural beauty of Wimberley. Includes beautiful areas for hiking and exploring. | Blue Hole Swimming Area, Nature trails, Camping spots, Wildflower viewing, Fishing opportunities |
| Wimberley River Park | A serene park along the banks of the Blanco River ideal for fishing, picnics, and gatherings. It offers access to nature and is great for family gatherings. | Blanco River, Picnic areas, Fishing spots, Hiking trails, Wildlife observation |
| Old Baldy | An iconic landmark in Wimberley, Old Baldy offers breathtaking panoramic views of the Texas Hill Country. A must-visit for nature lovers and hikers. | Old Baldy Trail, Panoramic views, Photography opportunities, Wildflower viewing, Nature trails |
| Wimberley Market Days | A monthly flea market featuring local artisans and a variety of unique shops. It's a great attraction for tourists looking to experience local culture and crafts. | Local crafts and artisans, Food stalls, Live music, Community events, Shopping |
| Driftwood | Located nearby, Driftwood is famous for its wineries and outdoor activities. Attracts visitors interested in wine tasting and the scenic Texas countryside. | Driftwood Estate Winery, Treaty Oak Distilling, Outdoor events, Nature trails, Scenic drives |
Do you need a license for Airbnb in Wimberley?
We recommend checking directly with Wimberley's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Wimberley
Bendigo Ranch
Entire Place • 8 bedrooms
Large Luxury Blanco Riverfront Home with Pool
Entire Place • 5 bedrooms
Cabins on the Square in the heart of Downtown Wimb
Entire Place • 6 bedrooms
Luxury Ranch | Big Views | Pool & Fire Pit
Entire Place • 4 bedrooms
Sunset Ridge Escape
Entire Place • 7 bedrooms
Barrel Suana, Hot Tub & Pool in Outdoor Oasis
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Wimberley
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hill Country Premier Lodging | 157 | $4,880,830 | 5498 | 4.25/5.0 |
| Shiloh | 5 | $1,286,820 | 56 | 4.92/5.0 |
| Vacay | 10 | $766,707 | 396 | 4.73/5.0 |
| Jennifer And Gregory | 8 | $519,165 | 3229 | 4.94/5.0 |
| Wimberley Vacation Liaisons | 19 | $509,026 | 272 | 4.45/5.0 |
| Roby | 3 | $403,641 | 387 | 4.97/5.0 |
| Cherri | 18 | $401,612 | 1144 | 4.83/5.0 |
| Kristie | 6 | $390,113 | 355 | 4.90/5.0 |
| Jeffrey | 4 | $385,262 | 103 | 3.71/5.0 |
| Mark | 18 | $369,874 | 422 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wimberley
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.9%), with house and outdoor & mobile properties comprising 85.4% of inventory
- Strong specialty sector (43.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, apartment & condo, unique stays segments (3.1% combined)
Room Capacity Distribution
Analysis of 587 properties in Wimberley shows that 1 bedroom properties are most prevalent, making up 39.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.9% of all listings.
Key Insights
- Most common: 1 bedroom (39.4%)
- Least common: 5+ bedrooms (7.7%)
- Market concentration: 63.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 587 properties in Wimberley reveals that 4 guests properties dominate the market, representing 27.1% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 52.0% of the market.
Key Insights
- Most common capacity: 4 guests (27.1% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 52.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 587 properties in Wimberley, the most common availability pattern is 271-366 days (41.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.4% of properties).
Key Insights
- Most common availability window: 271-366 days (41.6%)
- Most common booking duration: 91-180 days (33.4%)
- Properties with high availability (180+ days): 74.8%
- Properties with long-term bookings (180+ days): 26.7%
Minimum Stay Distributions
1 Night
105 listings
19.2% of total
2 Nights
370 listings
67.5% of total
3 Nights
14 listings
2.6% of total
4-6 Nights
1 listings
0.2% of total
30+ Nights
58 listings
10.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 86.7%
- Mid-length stays (4-6 nights) represent 0.2% of listings
- Monthly+ stays (10.6%) suggest a stable extended-stay market
- High market flexibility with 89.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
113 listings
21% of total
Super Strict 60 Days
2 listings
0.4% of total
Flexible
39 listings
7.2% of total
Moderate
95 listings
17.6% of total
Firm
116 listings
21.5% of total
Strict
174 listings
32.3% of total
Key Insights
- Strict is the preferred policy at 32.3% of listings
- The market shows a balanced distribution between guest-friendly (24.8%) and strict (53.8%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Nov, May, averaging 70 days
- Shortest booking windows are in Feb, Jan, Aug, averaging 37 days
- Spring shows the longest average booking window at 66 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 66 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Aug when lead times are shortest
Popular Airbnb Amenities in Wimberley
Below is the distribution of amenities across listings in Wimberley:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.1% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.4%) and Mexico (0.3%)
- English is the top language at 75.9%, followed by Spanish (20.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Houston and Austin markets
- Develop localized content for United Kingdom and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wimberley. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Jonestown | 56 | $6,684 | $482.53 | 33% |
| West Lake Hills | 20 | $5,674 | $685.24 | 35% |
| Hudson Bend | 69 | $4,889 | $519.94 | 33% |
| Kingsland | 269 | $4,887 | $517.92 | 29% |
| Volente | 21 | $3,955 | $491.80 | 34% |
| Woodcreek | 13 | $3,932 | $282.78 | 38% |
| Dripping Springs | 412 | $3,911 | $361.71 | 35% |
| Granite Shoals | 68 | $3,821 | $364.24 | 38% |
| Martindale | 42 | $3,713 | $368.13 | 36% |
| Driftwood | 81 | $3,648 | $319.68 | 33% |
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