Wills Point Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Wills Point in 2025? Explore comprehensive Airbnb analytics for Wills Point, Texas, United States to uncover income potential. This 2025 STR market report for Wills Point, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 48 active listings.
Whether you're considering an Airbnb investment in Wills Point, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wills Point Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wills Point Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wills Point (2025)
Understanding the monthly revenue variations for Airbnb listings in Wills Point is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wills Point is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wills Point across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,557+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,409 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,257 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $744, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wills Point
Wills Point Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wills Point STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wills Point:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wills Point
Average Daily Rate (ADR) Airbnb Trends in Wills Point (2025)
Effective short term rental pricing strategy in Wills Point involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wills Point typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $346+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $264 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Wills Point
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Airbnb Seasonality Analysis & Trends in Wills Point (2025)
Peak Season (May, June, December)
- Revenue averages $3,678 per month
- Occupancy rates average 36.5%
- Daily rates average $188
Shoulder Season
- Revenue averages $2,877 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $186
Low Season (January, September, November)
- Revenue drops to average $2,291 per month
- Occupancy decreases to average 35.1%
- Daily rates adjust to average $186
Seasonality Insights for Wills Point
- The Airbnb seasonality in Wills Point shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wills Point's highest earning potential, with monthly revenues capable of climbing to $4,068, occupancy reaching a high of 47.6%, and ADRs peaking at $204.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,917, occupancy could drop to 27.9%, and ADRs may adjust down to $175.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wills Point.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wills Point seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wills Point (2025)
Exploring the top neighborhoods for short-term rentals in Wills Point? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Tawakoni | A popular destination for fishing, boating, and water sports, Lake Tawakoni attracts visitors looking for outdoor recreation and relaxation by the water. | Lake Tawakoni State Park, Fishing and boating opportunities, Scenic picnic areas |
| Downtown Wills Point | The heart of the town with local shops, restaurants, and community events. This area appeals to visitors looking to experience small-town charm and convenience. | Local dining options, Wills Point Historical Museum, Annual events and festivals |
| East Texas Arboretum & Botanical Society | A beautiful, peaceful setting perfect for nature lovers and families, featuring walking trails and various gardens. | Nature trails, Botanical gardens, Wildflower displays |
| Wills Point High School District | Popular during school events and sports, this area can attract families and visitors attending games and community activities. | School sports events, Community gatherings |
| Canton First Monday Trade Days | Just a short drive from Wills Point, this world-famous flea market attracts thousands of visitors monthly, making it a hotspot for short-term rentals during market days. | Vast array of vendors, Food stalls, Antiques and crafts |
| Edgewood | Nearby town with charming small-town appeal and outdoor activities, attracting visitors looking for rural experiences and local hospitality. | Local parks, Community events, Nature trails |
| Wills Point Community Park | A nice local park ideal for families and outdoor enthusiasts, making it a great area for hosting families visiting for leisure activities. | Playgrounds, Walking trails, Picnic areas |
| Wills Point Antique Mall | Attracts antique lovers and shoppers looking for unique finds. This area can be a draw for short stays focused on antiquing adventures. | Antique shopping, Local crafts, Unique collectibles |
Understanding Airbnb License Requirements & STR Laws in Wills Point (2025)
While Wills Point, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wills Point to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wills Point (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wills Pointbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Wooded Bliss-Brand New Luxury Treehouse
Entire Place • 1 bedroom
Spacious Wills Point Retreat w/ Pool & Pond!
Entire Place • 5 bedrooms
Ashcove Lakeside retreats @ Lake Tawakoni.
Entire Place • 4 bedrooms
Lake House Retreat with private dock - 5BDR 3BA
Entire Place • 5 bedrooms
Sweet Escape-New Luxury Log Cabin
Entire Place • N/A
Treasured Times-New Luxury Log Cabin
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wills Point (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wills Point based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hackberry Creek Getaways | 4 | $248,175 | 462 | 5.00/5.0 |
| Michelle | 5 | $153,479 | 346 | 4.90/5.0 |
| Evolve | 3 | $133,853 | 30 | 4.72/5.0 |
| Ly | 1 | $62,819 | 89 | 4.98/5.0 |
| Anny | 1 | $61,940 | 72 | 4.90/5.0 |
| Mark Taryn | 1 | $51,303 | 13 | 5.00/5.0 |
| Megan | 1 | $50,371 | 15 | 5.00/5.0 |
| Tiny | 3 | $48,215 | 271 | 5.00/5.0 |
| Elisa | 1 | $43,017 | 20 | 4.95/5.0 |
| Shana | 1 | $38,381 | 60 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wills Point.
Dive Deeper: Advanced Wills Point STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wills Point. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWills Point Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wills Point
- The Wills Point Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.1% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wills Point, House properties are the most common (52.1%), reflecting the local real estate landscape.
- Houses represent a significant 52.1% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.1%) offer potential for unique stay experiences.
Wills Point Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wills Point
- The dominant room capacity in Wills Point is 1 bedroom listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 52.1% of the active Airbnb listings in Wills Point, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wills Point.
Wills Point Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wills Point
- The most common guest capacity trend in Wills Point vacation rentals is listings accommodating 8+ guests (37.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Wills Point STR market, accounting for 50.0% of listings.
- 45.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wills Point.
- On average, properties in Wills Point are equipped to host 4.6 guests.
Wills Point Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wills Point
- The most common availability pattern in Wills Point falls within the 271-366 days range, representing 56.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Wills Point (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wills Point Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
41.9% of total
2 Nights
22 listings
51.2% of total
30+ Nights
3 listings
7% of total
Key Insights
- The most prevalent minimum stay requirement in Wills Point is 2 Nights, adopted by 51.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.1%) of the Wills Point Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.2% of Wills Point hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wills Point.
Wills Point Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
39% of total
Moderate
4 listings
9.8% of total
Firm
7 listings
17.1% of total
Strict
14 listings
34.1% of total
Cancellation Policy Insights for Wills Point
- The prevailing Airbnb cancellation policy trend in Wills Point is Flexible, used by 39% of listings.
- A majority (51.2%) of hosts in Wills Point utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39% market standard in Wills Point.
- With 34.1% using Strict terms, this is a viable option in Wills Point, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Wills Point.
Wills Point STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wills Point
- The overall average booking lead time for vacation rentals in Wills Point is 46 days.
- Guests book furthest in advance for stays during April (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (59 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Wills Point.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Wills Point averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wills Point (2025)
Amenity Prevalence
Amenity Insights for Wills Point
- Essential amenities in Wills Point that guests expect include: Smoke alarm, Air conditioning, TV, Wifi, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wills Point: Smoke alarm, Air conditioning, TV, Wifi, Heating, Kitchen.
- Prioritize adding missing essentials: Wifi, Heating, Kitchen.
- Consider adding popular differentiators like Coffee maker or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wills Point to stay competitive.
Wills Point Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wills Point
- The typical guest profile for Airbnb in Wills Point consists of primarily domestic travelers (98%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.9% of guests.
- Key international markets include United States (97.9%) and Mexico (0.7%).
- Top languages spoken are English (78.4%) followed by Spanish (16.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Dallas and Arlington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wills Point Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Star Harbor | 13 | $6,238 | $574.42 | 38% |
| Valley View | 23 | $5,352 | $600.88 | 40% |
| Anna | 13 | $5,170 | $298.78 | 44% |
| Groesbeck | 10 | $4,507 | $372.96 | 38% |
| Malakoff | 27 | $4,129 | $454.15 | 32% |
| Flower Mound | 69 | $4,015 | $287.50 | 50% |
| Rowlett | 80 | $3,855 | $332.19 | 45% |
| Sanger | 15 | $3,826 | $248.53 | 48% |
| Streetman | 14 | $3,778 | $297.02 | 43% |
| Valley Mills | 19 | $3,770 | $379.27 | 36% |