Airbnb Market Analytics, Statistics and Data in Willis, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Willis? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Willis:
How much do Airbnb hosts make on average per month in Willis?
The short-term rental market in Willis shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,912 per month
- Strong performing properties (top 25%) make $3,429 or more
- Best-in-class properties (top 10%) achieve $5,763+ monthly
- Entry-level properties (bottom 25%) typically earn around $983
Revenue Variations by Month
Occupancy Rates Throughout the Year in Willis
The market in Willis shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Willis
Daily rates in Willis vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $155 per night
- Strong performing properties (top 25%) secure $224 or more
- Best-in-class properties (top 10%) pull in $370+ per night
- Entry-level properties (bottom 25%) earn around $109
Daily Rate Variations by Month
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Seasonality patterns in Willis
Peak Season (March, June, February)
- Revenue peaks at $3559.88 per month
- Occupancy rates reach 43.84%
- Daily rates average $227.08
Shoulder Season
- Revenue averages $2879.43 per month
- Occupancy maintains 35.46%
- Daily rates hold at $216.04
Low Season (December, September, January)
- Revenue drops to $1610.63 per month
- Occupancy decreases to 27.56%
- Daily rates adjust to $200.30
Is it still profitable to do Airbnb in Willis in 2025?
Yes! Willis demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and strong monthly revenue averaging $2879 and With 209 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Willis
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lake Livingston | A popular getaway for outdoor enthusiasts, Lake Livingston offers fishing, boating, and hiking opportunities. It attracts visitors looking for a peaceful retreat close to nature. | Lake Livingston State Park, Water recreation activities, Fishing, Hiking trails, Wildlife spotting |
| Sam Houston National Forest | This vast forest area provides a beautiful natural setting for camping, hiking, and outdoor activities, appealing to nature lovers and adventure seekers. | Hiking trails, Camping sites, Fishing, Wildlife viewing, Lake Conroe nearby |
| Downtown Willis | The growing area with local shops and restaurants, Downtown Willis attracts visitors looking to explore a quaint small town. It serves as a good base for visiting nearby attractions. | Local shops, Restaurants, Community events, Historical sites |
| Willis Community Center | A hub for events and gatherings, the Community Center attracts attendees of community events and activities, making it a potential spot for short-term rentals during events. | Community events, Workshops, Local fairs |
| Nearby Conroe | Just a short drive away, Conroe features shopping, dining, and entertainment options, appealing to visitors seeking a more urban experience close to Willis. | Conroe Outlet Mall, Downtown Conroe, Cynthia Woods Mitchell Pavilion, Lake Conroe |
| Montgomery | Known for its charming downtown and close proximity to Lake Conroe, this area attracts visitors looking for a blend of history and outdoor activities. | Historic Montgomery, Lake Conroe, Shopping, Dining options |
| Highway 75 Access | With easy access to major highways, this area attracts travelers passing through or on their way to larger cities, making it convenient for quick stays. | Fast food outlets, Gas stations, Convenience stores |
| Dam Site Park | A tranquil area by Lake Livingston, perfect for families and picnics, attracting visitors looking for a relaxing time outdoors. | Picnic areas, Fishing spots, Scenic views, Walking trails |
Do you need a license for Airbnb in Willis?
We recommend checking directly with Willis's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Willis
The Jubilee:Ranch with Rustic Home + 14 tiny homes
Entire Place • 17 bedrooms
✨Waterfront retreat on quiet cove - Sleeps 20
Entire Place • 6 bedrooms
Five Spice Powder: NEW Glamping Next to Lake Conroe! 5 Modern Tiny Homes w/Luxury Amenities, Heated
Entire Place • 5 bedrooms
Waterfront getaway w/boat dock, kayaks & games
Entire Place • 4 bedrooms
Lake-It-Easy Spacious Private Lakefront Getaway
Entire Place • 4 bedrooms
The Bunk Haus - Sleeps 8 & Beautiful NEW POOL
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Willis
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chris | 18 | $953,094 | 364 | 4.94/5.0 |
| Evolve | 12 | $415,525 | 318 | 4.72/5.0 |
| Lauren | 1 | $267,113 | 45 | 4.98/5.0 |
| Jeramie | 2 | $166,789 | 81 | 4.94/5.0 |
| Robert | 12 | $125,204 | 393 | 4.46/5.0 |
| Kaleb | 1 | $91,813 | 48 | 5.00/5.0 |
| Glenda | 1 | $83,022 | 71 | 4.93/5.0 |
| 92277086 | 1 | $82,112 | 26 | 4.85/5.0 |
| Gavin | 1 | $81,183 | 46 | 4.96/5.0 |
| Jessica | 4 | $80,405 | 341 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Willis
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.7%), with house and apartment & condo properties comprising 80.4% of inventory
- Strong specialty sector (19.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, unique stays segments (2.4% combined)
Room Capacity Distribution
Analysis of 209 properties in Willis shows that 1 bedroom properties are most prevalent, making up 31.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 58.4% of all listings.
Key Insights
- Most common: 1 bedroom (31.1%)
- Least common: 5+ bedrooms (4.3%)
- Market concentration: 58.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 209 properties in Willis reveals that 8+ guests properties dominate the market, representing 33.5% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 51.7% of the market.
Key Insights
- Most common capacity: 8+ guests (33.5% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 51.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 209 properties in Willis, the most common availability pattern is 271-366 days (44.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.1% of properties).
Key Insights
- Most common availability window: 271-366 days (44.5%)
- Most common booking duration: 91-180 days (31.1%)
- Properties with high availability (180+ days): 75.6%
- Properties with long-term bookings (180+ days): 26.3%
Minimum Stay Distributions
1 Night
64 listings
32.5% of total
2 Nights
112 listings
56.9% of total
3 Nights
7 listings
3.6% of total
4-6 Nights
2 listings
1% of total
7-29 Nights
5 listings
2.5% of total
30+ Nights
7 listings
3.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.4%
- Mid-length stays (4-6 nights) represent 1% of listings
- Monthly+ stays (3.6%) suggest a stable extended-stay market
- High market flexibility with 93.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.1% of total
Flexible
50 listings
27.6% of total
Moderate
51 listings
28.2% of total
Firm
32 listings
17.7% of total
Strict
46 listings
25.4% of total
Key Insights
- Moderate is the preferred policy at 28.2% of listings
- The market shows a balanced distribution between guest-friendly (55.8%) and strict (43.1%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Oct, averaging 61 days
- Shortest booking windows are in Sep, Aug, Dec, averaging 37 days
- Spring shows the longest average booking window at 56 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 56 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Dec when lead times are shortest
Popular Airbnb Amenities in Willis
Every property in Willis comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.2% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.4%) and Mexico (0.3%)
- English is the top language at 79.5%, followed by Spanish (17.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Houston and Spring markets
- Develop localized content for Canada and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Willis. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Gilchrist | 11 | $4,968 | $395.17 | 36% |
| Groesbeck | 10 | $4,640 | $376.17 | 37% |
| Streetman | 14 | $4,303 | $299.58 | 44% |
| Hempstead | 18 | $4,285 | $401.72 | 36% |
| Jamaica Beach | 207 | $4,230 | $343.92 | 38% |
| Friendswood | 28 | $4,078 | $356.18 | 52% |
| Franklin | 10 | $3,920 | $370.72 | 44% |
| Crystal Beach | 154 | $3,916 | $392.95 | 32% |
| Bolivar Peninsula | 766 | $3,835 | $366.27 | 35% |
| Anderson | 10 | $3,753 | $299.18 | 40% |
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