Wichita Falls Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Wichita Falls in 2025? Explore comprehensive Airbnb analytics for Wichita Falls, Texas, United States to uncover income potential. This 2025 STR market report for Wichita Falls, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 195 active listings.
Whether you're considering an Airbnb investment in Wichita Falls, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wichita Falls Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wichita Falls Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wichita Falls (2025)
Understanding the monthly revenue variations for Airbnb listings in Wichita Falls is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wichita Falls is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wichita Falls across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,280+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,406 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,602 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $880, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wichita Falls
Wichita Falls Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wichita Falls STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wichita Falls:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wichita Falls
Average Daily Rate (ADR) Airbnb Trends in Wichita Falls (2025)
Effective short term rental pricing strategy in Wichita Falls involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wichita Falls typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $211+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Wichita Falls
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Airbnb Seasonality Analysis & Trends in Wichita Falls (2025)
Peak Season (June, May, July)
- Revenue averages $2,414 per month
- Occupancy rates average 52.4%
- Daily rates average $131
Shoulder Season
- Revenue averages $1,730 per month
- Occupancy maintains around 44.5%
- Daily rates hold near $128
Low Season (January, February, March)
- Revenue drops to average $1,393 per month
- Occupancy decreases to average 42.4%
- Daily rates adjust to average $119
Seasonality Insights for Wichita Falls
- The Airbnb seasonality in Wichita Falls shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wichita Falls's highest earning potential, with monthly revenues capable of climbing to $2,506, occupancy reaching a high of 58.6%, and ADRs peaking at $132.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,291, occupancy could drop to 39.7%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wichita Falls.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wichita Falls seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wichita Falls (2025)
Exploring the top neighborhoods for short-term rentals in Wichita Falls? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Wichita Falls | The vibrant heart of the city featuring dining, shopping, and entertainment options. Ideal for guests looking to experience city life and local events. | Wichita Falls Museum, River Bend Nature Center, The Kay Yeager Coliseum, Local restaurants and bars, The Forum |
| Sheppard Air Force Base | A key area for military personnel and their families. Great for long-term stays and visitors on base-related business. | Sheppard Air Force Base, Military lodging, Base events and activities |
| Lake Wichita | A scenic area that offers outdoor activities such as fishing, hiking, and picnicking, making it appealing for families and nature lovers. | Lake Wichita Park, Fishing spots, Walking trails, Playgrounds, Scenic picnic areas |
| Midwestern State University | A college town atmosphere that attracts students, faculty, and visiting families for college events and activities. | Campus events, Cultural activities, University art gallery, Nearby cafes and eateries |
| Riverside Park | A lovely recreational area for both relaxation and outdoor fun. Popular with locals and visitors visiting the park for events. | Riverside Park, Disc golf course, Walking trails, Playground, Picnic areas |
| The Falls | A unique natural attraction featuring beautiful waterfalls. A popular spot for photography and nature outings. | The Wichita Falls, Biking trails nearby, Scenic viewpoints, Local festivals that utilize the area |
| Kell Proctor Park | A family-friendly area with plenty of activities for children and families. Perfect for short-term stays related to picnic events and community gatherings. | Children's play area, Picnic sites, Sports fields, Walking paths |
| Cultural District | Home to museums and cultural institutions, appealing to guests interested in history, art, and local culture. | Museum of North Texas History, Castaway Cove Waterpark, Local art galleries, The Wichita Theatre |
Understanding Airbnb License Requirements & STR Laws in Wichita Falls (2025)
While Wichita Falls, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wichita Falls to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wichita Falls (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wichita Fallsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pecan Creek Ranch
Entire Place • 5 bedrooms
Waterfront Tanglewood Ranch/Pool
Entire Place • 4 bedrooms
The Darwin House.
Entire Place • 4 bedrooms
Secluded backyard w/ Fire pit and hammock chairs
Entire Place • 2 bedrooms
Welcome to the Heritage Hamlet
Entire Place • 4 bedrooms
GRAND HOUSE ON MORNINGSIDE HISTORIC DISTRICT
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wichita Falls (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wichita Falls based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alberto | 7 | $173,481 | 1391 | 4.91/5.0 |
| Ashley | 1 | $133,001 | 19 | 4.95/5.0 |
| Marco | 4 | $107,748 | 44 | 4.34/5.0 |
| Wendy | 6 | $100,871 | 386 | 4.95/5.0 |
| Susan | 4 | $73,460 | 184 | 4.99/5.0 |
| Teri | 4 | $72,860 | 146 | 4.91/5.0 |
| Steve And Erin | 3 | $72,417 | 215 | 4.99/5.0 |
| Dane | 7 | $68,298 | 554 | 3.92/5.0 |
| Amber | 4 | $63,302 | 130 | 4.58/5.0 |
| Valentina | 3 | $62,381 | 89 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wichita Falls.
Dive Deeper: Advanced Wichita Falls STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wichita Falls. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWichita Falls Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wichita Falls
- The Wichita Falls Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.8% of the 195 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wichita Falls, House properties are the most common (67.2%), reflecting the local real estate landscape.
- Houses represent a significant 67.2% portion, catering likely to families or larger groups.
- The presence of 13.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 3.6%) offer potential for unique stay experiences.
Wichita Falls Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wichita Falls
- The dominant room capacity in Wichita Falls is 1 bedroom listings, making up 33.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 60.5% of the active Airbnb listings in Wichita Falls, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wichita Falls.
Wichita Falls Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wichita Falls
- The most common guest capacity trend in Wichita Falls vacation rentals is listings accommodating 6 guests (22.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Wichita Falls STR market, accounting for 42.1% of listings.
- 39.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wichita Falls.
- On average, properties in Wichita Falls are equipped to host 4.4 guests.
Wichita Falls Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wichita Falls
- The most common availability pattern in Wichita Falls falls within the 181-270 days range, representing 34.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wichita Falls (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wichita Falls Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
66 listings
36.5% of total
2 Nights
73 listings
40.3% of total
3 Nights
6 listings
3.3% of total
4-6 Nights
12 listings
6.6% of total
7-29 Nights
9 listings
5% of total
30+ Nights
15 listings
8.3% of total
Key Insights
- The most prevalent minimum stay requirement in Wichita Falls is 2 Nights, adopted by 40.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.8%) of the Wichita Falls Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.3% of Wichita Falls hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wichita Falls.
Wichita Falls Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
61 listings
35.3% of total
Moderate
55 listings
31.8% of total
Firm
23 listings
13.3% of total
Strict
34 listings
19.7% of total
Cancellation Policy Insights for Wichita Falls
- The prevailing Airbnb cancellation policy trend in Wichita Falls is Flexible, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (67.1%) and stricter (33.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.3% market standard in Wichita Falls.
- Regularly review your cancellation policy against competitors and market demand shifts in Wichita Falls.
Wichita Falls STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wichita Falls
- The overall average booking lead time for vacation rentals in Wichita Falls is 31 days.
- Guests book furthest in advance for stays during August (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (36 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Wichita Falls.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Wichita Falls averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wichita Falls (2025)
Amenity Prevalence
Amenity Insights for Wichita Falls
- Essential amenities in Wichita Falls that guests expect include: Air conditioning, Smoke alarm, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wichita Falls: Air conditioning, Smoke alarm, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Wifi, TV.
- Consider adding popular differentiators like Free parking on premises or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wichita Falls to stay competitive.
Wichita Falls Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wichita Falls
- The typical guest profile for Airbnb in Wichita Falls consists of primarily domestic travelers (98%), often arriving from nearby Wichita Falls, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and Canada (0.4%).
- Top languages spoken are English (76.2%) followed by Spanish (15.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Wichita Falls and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wichita Falls Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Strawn | 19 | $8,394 | $645.46 | 32% |
| Valley View | 23 | $5,352 | $600.88 | 40% |
| Flower Mound | 69 | $4,015 | $287.50 | 50% |
| Sanger | 15 | $3,826 | $248.53 | 48% |
| Corinth | 14 | $3,663 | $248.09 | 46% |
| Lake Dallas | 18 | $3,576 | $250.16 | 48% |
| Gordon | 10 | $3,539 | $307.93 | 39% |
| Graford | 101 | $3,517 | $382.95 | 31% |
| Highland Village | 16 | $3,511 | $296.14 | 46% |
| Azle | 58 | $3,404 | $273.68 | 40% |