Airbnb Market Analytics, Statistics and Data in Wichita Falls, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wichita Falls? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wichita Falls:
How much do Airbnb hosts make on average per month in Wichita Falls?
The short-term rental market in Wichita Falls shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,714 per month
- Strong performing properties (top 25%) make $2,539 or more
- Best-in-class properties (top 10%) achieve $3,575+ monthly
- Entry-level properties (bottom 25%) typically earn around $945
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wichita Falls
The market in Wichita Falls shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wichita Falls
Daily rates in Wichita Falls vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $100 per night
- Strong performing properties (top 25%) secure $142 or more
- Best-in-class properties (top 10%) pull in $212+ per night
- Entry-level properties (bottom 25%) earn around $77
Daily Rate Variations by Month
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Seasonality patterns in Wichita Falls
Peak Season (June, May, July)
- Revenue peaks at $2577.30 per month
- Occupancy rates reach 58.33%
- Daily rates average $133.66
Shoulder Season
- Revenue averages $1960.23 per month
- Occupancy maintains 46.88%
- Daily rates hold at $125.07
Low Season (August, December, January)
- Revenue drops to $1212.61 per month
- Occupancy decreases to 37.28%
- Daily rates adjust to $116.62
Is it still profitable to do Airbnb in Wichita Falls in 2025?
Yes! Wichita Falls demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $1960 and The market's 196 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wichita Falls
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sheppard Air Force Base | Located next to a major military base, this area attracts visitors, military families, and contractors. Ideal for hosting due to consistent demand. | Sheppard Air Force Base, Base Theatre, Fallen Heroes Memorial |
| Downtown Wichita Falls | Revitalized urban area with restaurants, bars, and cultural attractions. A great spot for young professionals and tourists looking for nightlife. | The Wichita Falls Museum, Kemp Center for the Arts, The Forum, MPEC |
| Lake Wichita | A beautiful natural area attracting outdoor enthusiasts and families. Perfect for hosting visitors looking for recreational activities. | Lake Wichita Park, Parks and Trails, Fishing and Boating opportunities |
| Midwestern State University Area | Nearby university brings in students, visiting faculty, and events. High demand for short-term rentals from university-related visitors. | Midwestern State University, Cultural Events, Art Galleries |
| Zapata | Emerging neighborhood with lower competition and a growing number of visitors due to local attractions and events. | Local Parks, Community Events, Proximity to Downtown |
| Sikes Senter Mall Area | A commercial hub that attracts shoppers and visitors. Great for tourists and families looking for convenient accommodations. | Sikes Senter Mall, Restaurants, Movie Theaters |
| Broadway Street | Main thoroughfare that connects various attractions and neighborhoods, making it convenient for visitors. A good mix of local dining and shopping. | Diverse Restaurants, Local Shops, Events and Festivals |
| Wichita Falls Regional Airport Area | Close to the airport, catering to business travelers and those needing short-term stays before flights. Consistent demand from visitors. | Wichita Falls Regional Airport, Hotel District, Business Centers |
Do you need a license for Airbnb in Wichita Falls?
We recommend checking directly with Wichita Falls's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Wichita Falls
Pecan Creek Ranch
Entire Place • 5 bedrooms
The Darwin House.
Entire Place • 4 bedrooms
Welcome to the Heritage Hamlet
Entire Place • 4 bedrooms
The Diamond on Dundee: Nice New 3 Bedroom 2 Bath
Entire Place • 3 bedrooms
The Bungalow on Speedway
Entire Place • 3 bedrooms
Waterfront Tanglewood Ranch/Pool
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Wichita Falls
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alberto | 7 | $177,373 | 1391 | 4.91/5.0 |
| Ashley | 1 | $137,996 | 19 | 4.95/5.0 |
| Marco | 4 | $136,853 | 44 | 4.34/5.0 |
| Wendy | 6 | $98,756 | 386 | 4.95/5.0 |
| Susan | 4 | $85,050 | 184 | 4.99/5.0 |
| Teri | 4 | $74,215 | 146 | 4.91/5.0 |
| Steve And Erin | 3 | $66,360 | 215 | 4.99/5.0 |
| Evolve | 2 | $64,566 | 134 | 4.88/5.0 |
| Jeffery | 1 | $63,967 | 45 | 4.87/5.0 |
| Dane | 6 | $63,486 | 540 | 3.81/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wichita Falls
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.3%), with house and apartment & condo properties comprising 82.7% of inventory
- Strong specialty sector (15.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile, unique stays segments (3.5% combined)
Room Capacity Distribution
Analysis of 196 properties in Wichita Falls shows that 1 bedroom properties are most prevalent, making up 33.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 60.7% of all listings.
Key Insights
- Most common: 1 bedroom (33.7%)
- Least common: 5+ bedrooms (3.1%)
- Market concentration: 60.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 196 properties in Wichita Falls reveals that 6 guests properties dominate the market, representing 23.5% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 41.8% of the market.
Key Insights
- Most common capacity: 6 guests (23.5% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 41.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 196 properties in Wichita Falls, the most common availability pattern is 91-180 days (35.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (36.7% of properties).
Key Insights
- Most common availability window: 91-180 days (35.2%)
- Most common booking duration: 181-270 days (36.7%)
- Properties with high availability (180+ days): 59.2%
- Properties with long-term bookings (180+ days): 43.4%
Minimum Stay Distributions
1 Night
63 listings
35.4% of total
2 Nights
76 listings
42.7% of total
3 Nights
10 listings
5.6% of total
4-6 Nights
9 listings
5.1% of total
7-29 Nights
9 listings
5.1% of total
30+ Nights
11 listings
6.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.1%
- Mid-length stays (4-6 nights) represent 5.1% of listings
- Monthly+ stays (6.2%) suggest a stable extended-stay market
- High market flexibility with 83.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
66 listings
37.9% of total
Moderate
53 listings
30.5% of total
Firm
22 listings
12.6% of total
Strict
33 listings
19% of total
Key Insights
- Flexible is the preferred policy at 37.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 68.4% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 12.6% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Apr, Sep, averaging 39 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 26 days
- Summer shows the longest average booking window at 37 days, while Winter has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 37 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Wichita Falls
Every property in Wichita Falls comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.7%) and Netherlands (0.2%)
- English is the top language at 80.6%, followed by Spanish (15.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.5%
Recommendations
- Target marketing campaigns for Wichita Falls and Dallas markets
- Develop localized content for Canada and Netherlands
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wichita Falls. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Strawn | 19 | $9,926 | $676.48 | 35% |
| Valley View | 23 | $5,277 | $607.88 | 40% |
| Flower Mound | 67 | $4,146 | $281.70 | 50% |
| Graford | 98 | $3,998 | $409.88 | 32% |
| Sanger | 17 | $3,886 | $237.54 | 51% |
| Corinth | 14 | $3,876 | $238.78 | 50% |
| Azle | 57 | $3,785 | $275.26 | 42% |
| Lake Dallas | 19 | $3,778 | $242.45 | 47% |
| Lake Worth | 10 | $3,755 | $239.84 | 42% |
| Marietta | 10 | $3,495 | $228.14 | 41% |
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