Waller Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-11-01

Is Airbnb profitable in Waller in 2025? Explore comprehensive Airbnb analytics for Waller, Texas, United States to uncover income potential. This 2025 STR market report for Waller, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Waller, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Waller Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Waller Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$269
The average rental revenue earned for an occupied room per day in Waller.
Occupancy Rate(?)
39.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$35,220
Typical annual income for an Airbnb listing in Waller. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-13.1%
Significant decrease (-13.1%) vs. last year.
Peak Revenue Month(?)
November
The month with the highest average earnings, indicating peak season in Waller.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Waller.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Waller (2025)

Understanding the monthly revenue variations for Airbnb listings in Waller is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Waller is typically November, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Waller across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,227+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,649 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,567 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,139, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Waller

Waller Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Waller STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Waller:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Waller

Average Daily Rate (ADR) Airbnb Trends in Waller (2025)

Effective short term rental pricing strategy in Waller involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Waller typically peaks in November and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $438+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $290 or more.
  • Typical properties (Median) charge around $208 per night.
  • Entry-level properties (Bottom 25%) earn around $138 per night.

Average Daily Rate (ADR) Trend by Month in Waller

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Airbnb Seasonality Analysis & Trends in Waller (2025)

Peak Season (November, December, July)
  • Revenue averages $4,241 per month
  • Occupancy rates average 46.7%
  • Daily rates average $265
Shoulder Season
  • Revenue averages $3,066 per month
  • Occupancy maintains around 40.9%
  • Daily rates hold near $261
Low Season (January, September, October)
  • Revenue drops to average $2,456 per month
  • Occupancy decreases to average 30.1%
  • Daily rates adjust to average $261

Seasonality Insights for Waller

  • The Airbnb seasonality in Waller shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Waller's highest earning potential, with monthly revenues capable of climbing to $4,743, occupancy reaching a high of 48.5%, and ADRs peaking at $282.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,332, occupancy could drop to 27.3%, and ADRs may adjust down to $243.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Waller.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Waller seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Waller (2025)

Exploring the top neighborhoods for short-term rentals in Waller? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Old Town
Historic district with charming 19th-century buildings and a friendly atmosphere. It's a popular spot for families and travelers looking to explore the local culture and enjoy the picturesque scenery.
Historic Waller County Courthouse, Waller County Historical Museum, local shops and cafes, annual community events, nearby parks
Waller County Fairgrounds
Event venue that attracts visitors for various fairs and festivals throughout the year. A great opportunity for hosting guests during special events and gatherings.
Waller County Fair, local events and festivals, outdoor activities, community gatherings, exhibitions
Waller Municipal Park
Spacious park featuring recreation areas, playgrounds, and picnic spots. Ideal for families and outdoor enthusiasts, which increases the attractiveness for short-term rentals.
playgrounds, picnic areas, walking trails, sports facilities, community events
Main Street
The heart of Waller with local eateries, shops, and community events. It's an appealing location for guests who want to experience the local culture and lifestyle.
local restaurants, unique shops, farmers market, community festivals, Waller Post Office
Exploration Green
A restored green space that offers walking trails and nature activities. Attractive for nature lovers and families, providing a relaxing experience away from the hustle and bustle.
walking trails, nature walks, picnic areas, wildlife observation, community workshops
Waller Golf Course
A popular recreational spot for golf enthusiasts and those looking to unwind. This area attracts visitors seeking leisure activities as well as local golfers.
golfing facilities, scenic views, clubhouse, training sessions, community tournaments
Local Vineyards
The nearby vineyards and wineries attract wine lovers and those looking for scenic tours. A great spot for hosting guests looking for a romantic getaway or a unique experience.
wine tasting, vineyard tours, scenic views, events, local produce
Nearby Lake Livingston
This lake area offers outdoor activities like boating and fishing. It's a great location for those who enjoy water sports and nature, enhancing the overall appeal for vacation rentals.
boating, fishing, picnicking, nature trails, beautiful scenery

Understanding Airbnb License Requirements & STR Laws in Waller (2025)

While Waller, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Waller to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Waller (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Wallerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

XL Modern Family friendly Farmhouse w/ hot tub

XL Modern Family friendly Farmhouse w/ hot tub

Entire Place • 5 bedrooms

$98,350
Revenue
52.1%
Occupancy
$523.41
Daily Rate
Waterfront Lonestar Cabin in a Magical Forest!

Waterfront Lonestar Cabin in a Magical Forest!

Entire Place • 3 bedrooms

$71,721
Revenue
54.9%
Occupancy
$334.42
Daily Rate
Romantic 1901 Victorian Home on Seven Wooded Acres

Romantic 1901 Victorian Home on Seven Wooded Acres

Entire Place • 2 bedrooms

$66,529
Revenue
47.2%
Occupancy
$348.90
Daily Rate
Waterfront Houston Hideout  In A Magical Forest!

Waterfront Houston Hideout In A Magical Forest!

Entire Place • 2 bedrooms

$50,544
Revenue
51.1%
Occupancy
$270.29
Daily Rate
Summertree Cabin, Pool

Summertree Cabin, Pool

Entire Place • 3 bedrooms

$50,062
Revenue
56.4%
Occupancy
$287.48
Daily Rate
Cedars Loft Cabin Pool

Cedars Loft Cabin Pool

Entire Place • 3 bedrooms

$43,559
Revenue
38.7%
Occupancy
$310.40
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Waller (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Waller based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Aimee4$185,3103964.79/5.0
Shay1$98,350605.00/5.0
Cassandra2$93,6211525.00/5.0
Amanda1$66,529364.97/5.0
Vello Properties2$55,588214.43/5.0
Toi1$35,871364.97/5.0
Ursula Alexandra1$33,577144.57/5.0
Karla1$28,609574.96/5.0
Kirby1$24,578484.88/5.0
Gerardo1$19,955254.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Waller.

Dive Deeper: Advanced Waller STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Waller. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Waller Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Waller

  • The Waller Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Waller, House properties are the most common (52.6%), reflecting the local real estate landscape.
  • Houses represent a significant 52.6% portion, catering likely to families or larger groups.
  • The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.

Waller Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Waller

  • The dominant room capacity in Waller is 3 bedrooms listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 52.6% of the active Airbnb listings in Waller, indicating a high concentration in these sizes.
  • A significant 42.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Waller.

Waller Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Waller

  • The most common guest capacity trend in Waller vacation rentals is listings accommodating 8+ guests (31.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Waller STR market, accounting for 57.9% of listings.
  • 63.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Waller.
  • On average, properties in Waller are equipped to host 5.5 guests.

Waller Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Waller

  • The most common availability pattern in Waller falls within the 181-270 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 73.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Waller (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Waller Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15.8%)

1 Night

3 listings

15.8% of total

2 Nights (42.1%)

2 Nights

8 listings

42.1% of total

3 Nights (5.3%)

3 Nights

1 listings

5.3% of total

30+ Nights (36.8%)

30+ Nights

7 listings

36.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Waller is 2 Nights, adopted by 42.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (36.8%) caters to monthly stays (30+ nights) in Waller, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 42.1% of Waller hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
  • A 2-night minimum appears standard (42.1%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 36.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Waller.

Waller Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (21.1%)

Super Strict 60 Days

4 listings

21.1% of total

Flexible (21.1%)

Flexible

4 listings

21.1% of total

Moderate (26.3%)

Moderate

5 listings

26.3% of total

Firm (31.6%)

Firm

6 listings

31.6% of total

Cancellation Policy Insights for Waller

  • The prevailing Airbnb cancellation policy trend in Waller is Firm, used by 31.6% of listings.
  • There's a relatively balanced mix between guest-friendly (47.4%) and stricter (31.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 31.6% market standard in Waller.
  • Regularly review your cancellation policy against competitors and market demand shifts in Waller.

Waller STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Waller

  • The overall average booking lead time for vacation rentals in Waller is 33 days.
  • Guests book furthest in advance for stays during November (average 67 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 6 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (52 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Waller.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 52 days) to capture early planners.
  • Monitor your own booking lead times against these Waller averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Waller (2025)

Amenity Prevalence

Amenity Insights for Waller

  • Essential amenities in Waller that guests expect include: Free parking on premises, Heating, Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Smoke alarm, Microwave, Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Waller: Free parking on premises, Heating, Air conditioning, Wifi.
  • Consider adding popular differentiators like Smoke alarm or Microwave to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Waller to stay competitive.

Waller Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Waller

  • The typical guest profile for Airbnb in Waller consists of primarily domestic travelers (97%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.6% of guests.
  • Key international markets include United States (96.6%) and Canada (0.7%).
  • Top languages spoken are English (66%) followed by Spanish (23%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Houston and San Antonio.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Waller Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Fairfield11$4,249$362.4843%
Jamaica Beach185$4,066$405.3637%
Crystal Beach143$3,761$405.4234%
Bolivar Peninsula786$3,592$406.1533%
Deer Park12$3,469$248.6950%
Friendswood30$3,271$264.9048%
Streetman20$3,170$353.1632%
Columbus19$3,108$408.2231%
Franklin11$3,075$309.6640%
Chappell Hill11$3,048$528.2330%

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