Airbnb Market Analytics, Statistics and Data in Waco, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Waco? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Waco:
How much do Airbnb hosts make on average per month in Waco?
The short-term rental market in Waco shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,586 per month
- Strong performing properties (top 25%) make $3,956 or more
- Best-in-class properties (top 10%) achieve $5,825+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,586
Revenue Variations by Month
Occupancy Rates Throughout the Year in Waco
The market in Waco shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Waco
Daily rates in Waco vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $162 per night
- Strong performing properties (top 25%) secure $239 or more
- Best-in-class properties (top 10%) pull in $321+ per night
- Entry-level properties (bottom 25%) earn around $110
Daily Rate Variations by Month
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Seasonality patterns in Waco
Peak Season (October, April, March)
- Revenue peaks at $3744.41 per month
- Occupancy rates reach 54.54%
- Daily rates average $221.51
Shoulder Season
- Revenue averages $3105.86 per month
- Occupancy maintains 47.02%
- Daily rates hold at $199.25
Low Season (December, September, January)
- Revenue drops to $2003.89 per month
- Occupancy decreases to 34.18%
- Daily rates adjust to $181.55
Is it still profitable to do Airbnb in Waco in 2025?
Yes! Waco demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $3106 and As a mature market with 611 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Waco
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Waco | The heart of Waco, featuring a vibrant cultural scene, numerous dining options, and close to major attractions. Ideal for tourists visiting local landmarks and enjoying city life. | Magnolia Market, Waco Suspension Bridge, Dr Pepper Museum, Texas Ranger Hall of Fame, Waco Hippodrome Theatre, Brazos Riverwalk |
| Baylor University Area | This area caters to visitors coming for university events and families visiting students. A lively atmosphere with plenty of nearby amenities. | Baylor University, McLane Stadium, Mayborn Museum Complex, Baylor's East Campus |
| Cameron Park | Home to one of the largest urban parks in Texas, this area offers outdoor activities and scenic views. Great for families and nature lovers. | Cameron Park Zoo, Cameron Park Trails, The Circle of Friends Dog Park, Lions Park |
| Waco Historic District | A charming area filled with historic buildings and cultural heritage, perfect for those interested in Waco's past and local history. | Armstrong Browning Library, The Texas Collection, Waco Historic Pioneer Village, Historic Waco Foundation Sites |
| Woodway | A suburban area that provides a quieter stay while still having access to Waco's attractions. Ideal for families and longer-term visitors. | Woodway Park, Woodway Plaza, Nearby restaurants and shops |
| North Waco | An up-and-coming area that has seen revitalization, offering affordable stays and access to local amenities and attractions. | Cameron Park East, Community Parks, Local Shops and Cafes |
| Midway | Known for its suburban feel, this area is great for families and business travelers, with easy access to both Waco and surrounding areas. | Midway ISD, Local Dining Options, Community Parks |
| Lake Waco | A recreational hotspot for water activities and outdoor adventures. Attracts visitors looking for a nature retreat close to the city. | Lake Waco Wetlands, Waco Lake, Fishing and Boating, Parks and Trails around Lake Waco |
Do you need a license for Airbnb in Waco?
We recommend checking directly with Waco's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Waco
The Dr Pepper House
Entire Place • 6 bedrooms
Magnolia's Historic Hillcrest Estate
Entire Place • 5 bedrooms
Oak Tree Country Manor w/ Pool
Entire Place • 5 bedrooms
Magnolia's Hillcrest Cottage
Entire Place • 1 bedroom
Cottage House (Pickleball Court)
Entire Place • 5 bedrooms
295 Steps To Silos| Pool (Heated)| 3 Min Baylor
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Waco
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| D&L Vacation | 44 | $2,219,259 | 3321 | 4.95/5.0 |
| Kenneth | 37 | $901,266 | 10320 | 4.77/5.0 |
| Miller | 15 | $448,651 | 2156 | 4.59/5.0 |
| Jed | 4 | $412,685 | 248 | 4.99/5.0 |
| Waco Vacation Rentals | 11 | $379,407 | 1100 | 4.39/5.0 |
| Magnolia | 2 | $351,780 | 426 | 4.97/5.0 |
| Andrew | 5 | $229,065 | 121 | 3.90/5.0 |
| Erin | 8 | $225,782 | 259 | 4.93/5.0 |
| Harris | 4 | $220,130 | 144 | 4.96/5.0 |
| Camp Fimfo | 11 | $219,040 | 101 | 4.66/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Waco
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.9%), with house and apartment & condo properties comprising 85.4% of inventory
- Untapped potential in others, unique stays segments (3.1% combined)
Room Capacity Distribution
Analysis of 611 properties in Waco shows that 2 bedrooms properties are most prevalent, making up 28.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 56.1% of all listings.
Key Insights
- Most common: 2 bedrooms (28.5%)
- Least common: 5+ bedrooms (3.8%)
- Market concentration: 56.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 611 properties in Waco reveals that 8+ guests properties dominate the market, representing 29.6% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 52.5% of the market.
Key Insights
- Most common capacity: 8+ guests (29.6% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 52.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 611 properties in Waco, the most common availability pattern is 181-270 days (37.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (37.2% of properties).
Key Insights
- Most common availability window: 181-270 days (37.5%)
- Most common booking duration: 181-270 days (37.2%)
- Properties with high availability (180+ days): 59.9%
- Properties with long-term bookings (180+ days): 43.2%
Minimum Stay Distributions
1 Night
223 listings
40.4% of total
2 Nights
248 listings
44.9% of total
3 Nights
8 listings
1.4% of total
4-6 Nights
2 listings
0.4% of total
7-29 Nights
16 listings
2.9% of total
30+ Nights
55 listings
10% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 85.3%
- Mid-length stays (4-6 nights) represent 0.4% of listings
- Monthly+ stays (10%) suggest a stable extended-stay market
- High market flexibility with 86.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
0.5% of total
Flexible
91 listings
16.3% of total
Moderate
233 listings
41.6% of total
Firm
131 listings
23.4% of total
Strict
102 listings
18.2% of total
Key Insights
- Moderate is the preferred policy at 41.6% of listings
- The market shows a balanced distribution between guest-friendly (57.9%) and strict (41.6%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, May, Oct, averaging 71 days
- Shortest booking windows are in Mar, Aug, Jul, averaging 35 days
- Spring shows the longest average booking window at 65 days, while Summer has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 65 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jul when lead times are shortest
Popular Airbnb Amenities in Waco
Below is the distribution of amenities across listings in Waco:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.6%) and United Kingdom (0.3%)
- English is the top language at 81.4%, followed by Spanish (14.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Houston and Dallas markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Waco. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Strawn | 19 | $9,926 | $676.48 | 35% |
| Jonestown | 56 | $6,684 | $482.53 | 33% |
| Star Harbor | 14 | $6,133 | $581.78 | 38% |
| West Lake Hills | 20 | $5,674 | $685.24 | 35% |
| Hudson Bend | 69 | $4,889 | $519.94 | 33% |
| Kingsland | 269 | $4,887 | $517.92 | 29% |
| Malakoff | 27 | $4,816 | $458.97 | 33% |
| Groesbeck | 10 | $4,640 | $376.17 | 37% |
| Streetman | 14 | $4,303 | $299.58 | 44% |
| Hempstead | 18 | $4,285 | $401.72 | 36% |
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