Valley Mills Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Valley Mills in 2025? Explore comprehensive Airbnb analytics for Valley Mills, Texas, United States to uncover income potential. This 2025 STR market report for Valley Mills, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Valley Mills, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Valley Mills Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Valley Mills Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Valley Mills (2025)
Understanding the monthly revenue variations for Airbnb listings in Valley Mills is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Valley Mills is typically July, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Valley Mills across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,818+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,388 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,674 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,453, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Valley Mills
Valley Mills Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Valley Mills STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Valley Mills:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Valley Mills
Average Daily Rate (ADR) Airbnb Trends in Valley Mills (2025)
Effective short term rental pricing strategy in Valley Mills involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Valley Mills typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $854+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $290 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Valley Mills
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Airbnb Seasonality Analysis & Trends in Valley Mills (2025)
Peak Season (July, May, November)
- Revenue averages $6,312 per month
- Occupancy rates average 42.0%
- Daily rates average $314
Shoulder Season
- Revenue averages $4,756 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $301
Low Season (January, February, September)
- Revenue drops to average $3,447 per month
- Occupancy decreases to average 38.1%
- Daily rates adjust to average $317
Seasonality Insights for Valley Mills
- The Airbnb seasonality in Valley Mills shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Valley Mills's highest earning potential, with monthly revenues capable of climbing to $6,831, occupancy reaching a high of 48.1%, and ADRs peaking at $392.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,397, occupancy could drop to 20.6%, and ADRs may adjust down to $264.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Valley Mills.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Valley Mills seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Valley Mills (2025)
Exploring the top neighborhoods for short-term rentals in Valley Mills? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Waco | A picturesque spot that offers water activities and nature trails, making it appealing for families and outdoor enthusiasts. Close proximity to Waco attractions and vacation activities. | Lake Waco Boat Rental, Waco Mammoth National Monument, Cameron Park, Waco Suspension Bridge, Parks at Waco |
| Baylor University | Home to a major university, attracting students, families, and alumni. Ideal for year-round visitors and events related to university activities. | Baylor University Campus, Texas Breweries, McLane Stadium, Dr Pepper Museum, Waco Hippodrome Theatre |
| Downtown Waco | An emerging urban area with a vibrant atmosphere, shopping, restaurants, and cultural events. A hub for tourists wanting to explore Waco's history and vibrant community. | Waco Downtown Farmers Market, Magnolia Market at the Silos, Texas Ranger Hall of Fame, Waco Convention Center, Brazos Riverwalk |
| Cameron Park | Offers extensive outdoor activities, nature trails, and scenic views. Attractive for guests who enjoy outdoor adventures and family-friendly options. | Cameron Park Zoo, Cameron Park Trails, Brazos Park East, Pecan Bottoms, Waco Tennis Center |
| Chip and Joanna Gaines' Magnolia | Famous for the Magnolia Market and home renovation shows, this area attracts visitors interested in home decor and lifestyle. Highly popular among fans of HGTV. | Magnolia Market at the Silos, Magnolia Bakery, Silofest, Cedar Chest Antiques, The Findery |
| Historic Waco | Rich in history and culture, this area offers historical attractions and is appealing to those interested in learning about Waco's past. | Waco Historic Landmark, Waco's Historic Districts, Waco's Museum, Brazos River Cattle Company, Historic Masonic Lodge |
| Woodway | A suburban area providing a peaceful environment near Waco, ideal for families and business travelers seeking a quieter atmosphere away from city bustle. | Woodway Park, Woodway Community Center, Cedar Ridge Park, Lakeside Park, The Harris Creek Baptist Church |
| Lakeside Village | A pleasant and scenic neighborhood near the water, ideal for relaxation and leisure, appealing to those looking for a retreat experience close to Waco. | Lakeside Village Park, Fishing and boating on Lake Waco, Scenic picnic areas, Local dining options, Community events |
Understanding Airbnb License Requirements & STR Laws in Valley Mills (2025)
While Valley Mills, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Valley Mills to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Valley Mills (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Valley Millsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Xenia Ranch Barndo l Pool HotTub
Entire Place • 7 bedrooms
Reunions, Retreats, Weddings @GatheringOaksRetreat
Entire Place • 5 bedrooms
2Farmhouses on 2Acres: Sleeps 14
Entire Place • 5 bedrooms
Cozy Country Farmhouse Near Waco Attractions
Entire Place • 2 bedrooms
The A-Frame-Hot Tub, View, Fire pit, Outdoor Tub!
Entire Place • 1 bedroom
The Getaway-A Southern Chic Farmhouse Style Home with Pool
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Valley Mills (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Valley Mills based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lacy | 4 | $346,131 | 56 | 4.96/5.0 |
| Mindy & Joe | 2 | $273,154 | 17 | 2.50/5.0 |
| Kelly | 2 | $73,633 | 214 | 4.99/5.0 |
| Erika | 3 | $52,536 | 62 | 4.88/5.0 |
| Rochelle | 1 | $44,845 | 512 | 4.99/5.0 |
| Gayle | 1 | $23,570 | 18 | 5.00/5.0 |
| D&L Vacation | 1 | $18,703 | 25 | 4.96/5.0 |
| Debbie | 1 | $15,723 | 4 | 5.00/5.0 |
| Host #237465803 | 1 | $6,520 | 80 | 4.86/5.0 |
| Host #445433634 | 1 | $2,431 | 20 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Valley Mills.
Dive Deeper: Advanced Valley Mills STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Valley Mills. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsValley Mills Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Valley Mills
- The Valley Mills Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Valley Mills, House properties are the most common (84.2%), reflecting the local real estate landscape.
- Houses represent a significant 84.2% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Valley Mills Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Valley Mills
- The dominant room capacity in Valley Mills is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.9% of the active Airbnb listings in Valley Mills, indicating a high concentration in these sizes.
- A significant 42.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Valley Mills.
Valley Mills Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Valley Mills
- The most common guest capacity trend in Valley Mills vacation rentals is listings accommodating 8+ guests (31.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Valley Mills STR market, accounting for 52.7% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Valley Mills.
- On average, properties in Valley Mills are equipped to host 5.2 guests.
Valley Mills Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Valley Mills
- The most common availability pattern in Valley Mills falls within the 271-366 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Valley Mills (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Valley Mills Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
47.1% of total
2 Nights
9 listings
52.9% of total
Key Insights
- The most prevalent minimum stay requirement in Valley Mills is 2 Nights, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Valley Mills Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.9% of Valley Mills hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Valley Mills.
Valley Mills Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
23.5% of total
Moderate
7 listings
41.2% of total
Firm
3 listings
17.6% of total
Strict
3 listings
17.6% of total
Cancellation Policy Insights for Valley Mills
- The prevailing Airbnb cancellation policy trend in Valley Mills is Moderate, used by 41.2% of listings.
- There's a relatively balanced mix between guest-friendly (64.7%) and stricter (35.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.2% market standard in Valley Mills.
- Regularly review your cancellation policy against competitors and market demand shifts in Valley Mills.
Valley Mills STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Valley Mills
- The overall average booking lead time for vacation rentals in Valley Mills is 69 days.
- Guests book furthest in advance for stays during April (average 141 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (94 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Valley Mills.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 141 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Valley Mills averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Valley Mills (2025)
Amenity Prevalence
Amenity Insights for Valley Mills
- Essential amenities in Valley Mills that guests expect include: TV, Air conditioning, Shampoo, Heating, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Backyard, Refrigerator, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Valley Mills: TV, Air conditioning, Shampoo, Heating, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Backyard or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Valley Mills to stay competitive.
Valley Mills Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Valley Mills
- The typical guest profile for Airbnb in Valley Mills consists of primarily domestic travelers (97%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.5% of guests.
- Key international markets include United States (96.5%) and Germany (1.5%).
- Top languages spoken are English (69.3%) followed by Spanish (20.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Dallas and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Valley Mills Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Strawn | 19 | $8,394 | $645.46 | 32% |
| Jonestown | 54 | $6,299 | $491.73 | 32% |
| Star Harbor | 13 | $6,238 | $574.42 | 38% |
| West Lake Hills | 19 | $5,378 | $704.85 | 34% |
| Hudson Bend | 65 | $4,685 | $504.82 | 31% |
| Groesbeck | 10 | $4,507 | $372.96 | 38% |
| Kingsland | 266 | $4,443 | $502.25 | 28% |
| Malakoff | 27 | $4,129 | $454.15 | 32% |
| Franklin | 10 | $4,099 | $358.47 | 45% |
| Volente | 20 | $4,098 | $421.69 | 34% |