Airbnb Market Analytics, Statistics and Data in The Woodlands, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in The Woodlands? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in The Woodlands:
How much do Airbnb hosts make on average per month in The Woodlands?
The short-term rental market in The Woodlands shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,219 per month
- Strong performing properties (top 25%) make $5,027 or more
- Best-in-class properties (top 10%) achieve $7,282+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,580
Revenue Variations by Month
Occupancy Rates Throughout the Year in The Woodlands
The market in The Woodlands shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 53% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in The Woodlands
Daily rates in The Woodlands vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $166 per night
- Strong performing properties (top 25%) secure $243 or more
- Best-in-class properties (top 10%) pull in $349+ per night
- Entry-level properties (bottom 25%) earn around $122
Daily Rate Variations by Month
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Seasonality patterns in The Woodlands
Peak Season (June, May, July)
- Revenue peaks at $4374.89 per month
- Occupancy rates reach 61.49%
- Daily rates average $219.33
Shoulder Season
- Revenue averages $3749.28 per month
- Occupancy maintains 50.93%
- Daily rates hold at $203.49
Low Season (September, February, January)
- Revenue drops to $2423.48 per month
- Occupancy decreases to 38.33%
- Daily rates adjust to $187.43
Is it still profitable to do Airbnb in The Woodlands in 2025?
Yes! The Woodlands demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $3749 and With 216 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in The Woodlands
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Market Street | A vibrant shopping and entertainment district with a mix of retail, dining, and nightlife options. Ideal for visitors seeking a lively atmosphere and convenient access to attractions. | Woodlands Mall, The Cynthia Woods Mitchell Pavilion, Market Street Shopping, Fine dining restaurants, Cinemark Theaters, Live music events |
| The Woodlands Waterway | The scenic pathway along the Waterway is perfect for leisurely strolls and offers a variety of restaurants and recreational activities. Popular for both tourists and locals. | Waterway Square, Kayaking on the Waterway, Woodlands Waterway Festival, Parks along the Waterway, The Shops at Waterway, Live entertainment |
| Research Forest | Home to several corporate offices and tech companies, making it appealing for business travelers. Offers a quieter suburban experience while being close to urban amenities. | The Woodlands Corporate Campus, Giant oaks along Research Forest Drive, Local coffee shops, Parks and trails, Proximity to Hughes Landing, Convenient access to I-45 |
| Creekside Park | A family-friendly area with parks, pools, and community events. Attracts families and those looking for a tranquil environment with outdoor activities. | Creekside Park Village Green, Rob Fleming Park, Hike and bike trails, Community events and festivals, Shopping and dining at Creekside Park, Water activities at nearby lakes |
| The Woodlands Resort | A luxurious resort experience with amenities such as golf courses, spas, and access to nature. Ideal for those looking for a holiday retreat. | The Woodlands Golf Club, Spa at The Woodlands Resort, Nature trails, Lake views, Dining at the resort, Outdoor activities |
| Sterling Ridge | A suburban neighborhood known for its beautiful homes and friendly community atmosphere. Ideal for longer stays and family-oriented travelers. | Village of Sterling Ridge Shopping Center, Local parks and playgrounds, Community events, Quiet residential areas, Nature trails, Nearby schools and amenities |
| Panther Creek | A well-established neighborhood with a mix of residential homes and amenities. Offers a peaceful environment with easy access to nature. | Panther Creek Village Shopping Center, Parks and recreation areas, Woodlands Waterway nearby, Carriage Hills Park, Nature trails, Community sports facilities |
| Hughes Landing | A mixed-use development with luxury apartments, office buildings, and an array of dining and entertainment options. Great for urban living in a suburban setting. | Hughes Landing Park, Restaurants by the water, Office and corporate hub, Lake Woodlands nearby, Concerts and events, Outdoor recreational activities |
Do you need a license for Airbnb in The Woodlands?
We recommend checking directly with The Woodlands's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in The Woodlands
Luxury Mansion Dream Home - 6 Bed, Pool, Grill
Entire Place • 6 bedrooms
Lake Woodlands Hideaway, Pool, Jacuzzi, Cinema
Entire Place • 5 bedrooms
The Woodlands Oaks Cottage
Entire Place • 4 bedrooms
Tranquil Lake Woodlands! Pool & Jacuzzi, Cinema
Entire Place • 5 bedrooms
Caliwood! Luxurious King Bed Suite & Great Outdoor
Entire Place • 4 bedrooms
The Woodlands Luxury rental 5 bed 5 bath/ pool/spa
Entire Place • 4 bedrooms
Top Performing Professional Hosts in The Woodlands
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Karen | 7 | $314,460 | 112 | 4.82/5.0 |
| Amanda | 2 | $271,328 | 68 | 4.57/5.0 |
| Evolve | 5 | $188,354 | 79 | 3.80/5.0 |
| Amy | 4 | $184,911 | 68 | 4.96/5.0 |
| Goldnest | 1 | $177,742 | 26 | 4.81/5.0 |
| Debra | 3 | $119,759 | 52 | 4.93/5.0 |
| Jane | 1 | $119,338 | 21 | 5.00/5.0 |
| Claudia | 1 | $104,525 | 23 | 5.00/5.0 |
| Lori | 1 | $101,087 | 52 | 4.85/5.0 |
| Damian Garcia | 2 | $96,752 | 150 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in The Woodlands
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.4%), with house and apartment & condo properties comprising 96.3% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (3.8% combined)
Room Capacity Distribution
Analysis of 216 properties in The Woodlands shows that 3 bedrooms properties are most prevalent, making up 32.4% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 60.6% of all listings.
Key Insights
- Most common: 3 bedrooms (32.4%)
- Least common: 5+ bedrooms (6.5%)
- Market concentration: 60.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 216 properties in The Woodlands reveals that 8+ guests properties dominate the market, representing 36.6% of all listings. The average property accommodates 5.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 66.2% of the market.
Key Insights
- Most common capacity: 8+ guests (36.6% of market)
- Least common capacity: 3 guests (0.9% of market)
- Average guest capacity: 5.7 guests per property
- Market concentration: 66.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 216 properties in The Woodlands, the most common availability pattern is 181-270 days (35.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.2% of properties).
Key Insights
- Most common availability window: 181-270 days (35.2%)
- Most common booking duration: 91-180 days (35.2%)
- Properties with high availability (180+ days): 66.7%
- Properties with long-term bookings (180+ days): 34.3%
Minimum Stay Distributions
1 Night
18 listings
10.2% of total
2 Nights
64 listings
36.2% of total
3 Nights
35 listings
19.8% of total
4-6 Nights
20 listings
11.3% of total
7-29 Nights
21 listings
11.9% of total
30+ Nights
19 listings
10.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 46.4%
- Mid-length stays (4-6 nights) represent 11.3% of listings
- Monthly+ stays (10.7%) suggest a stable extended-stay market
- High market flexibility with 66.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.6% of total
Flexible
28 listings
16.4% of total
Moderate
49 listings
28.7% of total
Firm
46 listings
26.9% of total
Strict
47 listings
27.5% of total
Key Insights
- Moderate is the preferred policy at 28.7% of listings
- The market shows a balanced distribution between guest-friendly (45.1%) and strict (54.4%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jul, Oct, averaging 59 days
- Shortest booking windows are in Sep, Jan, Feb, averaging 37 days
- Spring shows the longest average booking window at 56 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 56 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Feb when lead times are shortest
Popular Airbnb Amenities in The Woodlands
Below is the distribution of amenities across listings in The Woodlands:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.8% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (6.3%) and Canada (1.1%)
- English is the top language at 72.5%, followed by Spanish (21.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.9%
Recommendations
- Target marketing campaigns for Houston and Austin markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding The Woodlands. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Gilchrist | 11 | $4,968 | $395.17 | 36% |
| Groesbeck | 10 | $4,640 | $376.17 | 37% |
| Streetman | 14 | $4,303 | $299.58 | 44% |
| Hempstead | 18 | $4,285 | $401.72 | 36% |
| Jamaica Beach | 207 | $4,230 | $343.92 | 38% |
| Friendswood | 28 | $4,078 | $356.18 | 52% |
| Franklin | 10 | $3,920 | $370.72 | 44% |
| Crystal Beach | 154 | $3,916 | $392.95 | 32% |
| Bolivar Peninsula | 766 | $3,835 | $366.27 | 35% |
| Anderson | 10 | $3,753 | $299.18 | 40% |
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