Terrell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Terrell in 2025? Explore comprehensive Airbnb analytics for Terrell, Texas, United States to uncover income potential. This 2025 STR market report for Terrell, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Terrell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Terrell Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Terrell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Terrell (2025)
Understanding the monthly revenue variations for Airbnb listings in Terrell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Terrell is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Terrell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,490+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,592 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,728 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $847, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Terrell
Terrell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Terrell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Terrell:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Terrell
Average Daily Rate (ADR) Airbnb Trends in Terrell (2025)
Effective short term rental pricing strategy in Terrell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Terrell typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $428+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $302 or more.
- Typical properties (Median) charge around $188 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Terrell
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Airbnb Seasonality Analysis & Trends in Terrell (2025)
Peak Season (June, May, July)
- Revenue averages $4,019 per month
- Occupancy rates average 42.0%
- Daily rates average $220
Shoulder Season
- Revenue averages $2,606 per month
- Occupancy maintains around 33.1%
- Daily rates hold near $226
Low Season (January, February, August)
- Revenue drops to average $1,608 per month
- Occupancy decreases to average 31.1%
- Daily rates adjust to average $226
Seasonality Insights for Terrell
- The Airbnb seasonality in Terrell shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Terrell's highest earning potential, with monthly revenues capable of climbing to $4,859, occupancy reaching a high of 47.9%, and ADRs peaking at $240.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,348, occupancy could drop to 25.6%, and ADRs may adjust down to $216.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Terrell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Terrell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Terrell (2025)
Exploring the top neighborhoods for short-term rentals in Terrell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Terrell Downtown | The historic downtown area offers a charming atmosphere with local shops and restaurants. It's popular with visitors looking for a small-town feel while still being close to Dallas. | Terrell Heritage Museum, edgemont park, Holt Park, Terrell ISD Fine Arts Center, local boutiques |
| Lake Ray Hubbard | A beautiful lake area that's popular for fishing, boating, and outdoor recreation, attracting families and nature lovers. Great for waterfront properties and vacation stays. | Lake Ray Hubbard, Cadence Park, Pecan Grove Park, Tipsy Oak, Dallas Rowing Club |
| Terrell Area Schools | Families visiting the area for school events or relocations provide a steady flow of potential guests. Spacious homes are sought after for temporary stays. | Terrell High School, Terrell Independent School District, local libraries, schools sports events |
| Sundown Estates | A peaceful suburban neighborhood with spacious homes and parks, appealing to families and groups looking for a relaxing stay while being close to urban conveniences. | Sunset Park, local products market, Terrell Golf Club |
| The Acres | A family-friendly neighborhood known for its sense of community and safe environment. Ideal for hosting families and groups seeking a homey experience. | The Acres Park, local family-owned restaurants, community events |
| Pecan Valley | A prime location near shopping and entertainment, this area attracts visitors looking for convenience and accessibility to local attractions. | Pecan Valley Pool, local shopping centers, Terrell Marketplace |
| Historic Terrell Homes | The historic homes in Terrell attract visitors interested in history and architecture, making it a unique place for stays with a local vibe. | Historic homes tours, local history tours, Terrell Historic District |
| Rural Terrell | The peaceful rural area surrounding Terrell is perfect for guests looking to escape the city life. Ideal for bookings that promote nature and tranquility. | nature trails, farms, stargazing opportunities, Texan countryside |
Understanding Airbnb License Requirements & STR Laws in Terrell (2025)
While Terrell, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Terrell to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Terrell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Terrellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
14-Acre Terrell Ranch Escape w/ Pool & Fire Pit!
Entire Place • 4 bedrooms
Private Luxe Barndominium, 166 ac. 3 ponds, Horses
Entire Place • 6 bedrooms
Rustic Retreat on Trails End
Entire Place • 5 bedrooms
Cozy 5Bedroom Home, Perfect for Holiday Gatherings
Entire Place • 5 bedrooms
Urban Cottage with Hot Tub
Entire Place • 3 bedrooms
Big Bass Ranch—Fishing—First Monday—Horse Stables!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Terrell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Terrell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 1 | $116,930 | 49 | 4.67/5.0 |
| Aman | 3 | $104,701 | 143 | 4.94/5.0 |
| Tami & James | 1 | $55,945 | 51 | 4.96/5.0 |
| Whitney | 1 | $46,941 | 13 | 4.69/5.0 |
| Jason | 1 | $45,262 | 23 | 4.96/5.0 |
| Shanarae | 2 | $38,838 | 127 | 4.96/5.0 |
| Robert | 1 | $38,264 | 42 | 4.71/5.0 |
| Host #31115841 | 1 | $31,204 | 5 | 5.00/5.0 |
| Charity | 1 | $25,014 | 91 | 4.89/5.0 |
| Keston Associates | 1 | $18,681 | 26 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Terrell.
Dive Deeper: Advanced Terrell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Terrell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTerrell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Terrell
- The Terrell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Terrell, House properties are the most common (41.7%), reflecting the local real estate landscape.
- Houses represent a significant 41.7% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Terrell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Terrell
- The dominant room capacity in Terrell is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.7% of the active Airbnb listings in Terrell, indicating a high concentration in these sizes.
- A significant 54.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Terrell.
Terrell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Terrell
- The most common guest capacity trend in Terrell vacation rentals is listings accommodating 8+ guests (37.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Terrell STR market, accounting for 62.5% of listings.
- 62.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Terrell.
- On average, properties in Terrell are equipped to host 5.5 guests.
Terrell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Terrell
- The most common availability pattern in Terrell falls within the 271-366 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Terrell (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Terrell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
50% of total
2 Nights
9 listings
40.9% of total
3 Nights
1 listings
4.5% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Terrell is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.9%) of the Terrell Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Terrell hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Terrell.
Terrell Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
28.6% of total
Moderate
9 listings
42.9% of total
Firm
2 listings
9.5% of total
Strict
4 listings
19% of total
Cancellation Policy Insights for Terrell
- The prevailing Airbnb cancellation policy trend in Terrell is Moderate, used by 42.9% of listings.
- The market strongly favors guest-friendly terms, with 71.5% of listings offering Flexible or Moderate policies. This suggests guests in Terrell may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.9% market standard in Terrell.
- Regularly review your cancellation policy against competitors and market demand shifts in Terrell.
Terrell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Terrell
- The overall average booking lead time for vacation rentals in Terrell is 51 days.
- Guests book furthest in advance for stays during April (average 130 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (70 days avg.) sees the longest lead times, while Summer (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Terrell.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 130 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Terrell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Terrell (2025)
Amenity Prevalence
Amenity Insights for Terrell
- Essential amenities in Terrell that guests expect include: Air conditioning, Smoke alarm, Free parking on premises, Hot water, Wifi, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Terrell: Air conditioning, Smoke alarm, Free parking on premises, Hot water, Wifi, TV, Heating.
- Prioritize adding missing essentials: Hot water, Wifi, TV, Heating.
- Consider adding popular differentiators like Coffee maker or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Terrell to stay competitive.
Terrell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Terrell
- The typical guest profile for Airbnb in Terrell consists of primarily domestic travelers (97%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.5% of guests.
- Key international markets include United States (96.5%) and Australia (1.2%).
- Top languages spoken are English (74.7%) followed by Spanish (19.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Dallas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Terrell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Star Harbor | 13 | $6,238 | $574.42 | 38% |
| Valley View | 23 | $5,352 | $600.88 | 40% |
| Anna | 13 | $5,170 | $298.78 | 44% |
| Groesbeck | 10 | $4,507 | $372.96 | 38% |
| Malakoff | 27 | $4,129 | $454.15 | 32% |
| Flower Mound | 69 | $4,015 | $287.50 | 50% |
| Rowlett | 80 | $3,855 | $332.19 | 45% |
| Sanger | 15 | $3,826 | $248.53 | 48% |
| Streetman | 14 | $3,778 | $297.02 | 43% |
| Valley Mills | 19 | $3,770 | $379.27 | 36% |