Terlingua Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Terlingua in 2025? Explore comprehensive Airbnb analytics for Terlingua, Texas, United States to uncover income potential. This 2025 STR market report for Terlingua, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 283 active listings.
Whether you're considering an Airbnb investment in Terlingua, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Terlingua Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Terlingua Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Terlingua (2025)
Understanding the monthly revenue variations for Airbnb listings in Terlingua is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Terlingua is typically March, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Terlingua across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,552+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,927 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,774 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,111, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Terlingua
Terlingua Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Terlingua STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Terlingua:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Terlingua
Average Daily Rate (ADR) Airbnb Trends in Terlingua (2025)
Effective short term rental pricing strategy in Terlingua involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Terlingua typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $347+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $252 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Terlingua
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Airbnb Seasonality Analysis & Trends in Terlingua (2025)
Peak Season (March, November, April)
- Revenue averages $4,400 per month
- Occupancy rates average 56.1%
- Daily rates average $200
Shoulder Season
- Revenue averages $3,595 per month
- Occupancy maintains around 45.5%
- Daily rates hold near $185
Low Season (July, August, September)
- Revenue drops to average $2,252 per month
- Occupancy decreases to average 32.5%
- Daily rates adjust to average $162
Seasonality Insights for Terlingua
- The Airbnb seasonality in Terlingua shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Terlingua's highest earning potential, with monthly revenues capable of climbing to $4,650, occupancy reaching a high of 58.5%, and ADRs peaking at $213.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,059, occupancy could drop to 30.0%, and ADRs may adjust down to $157.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Terlingua.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Terlingua seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Terlingua (2025)
Exploring the top neighborhoods for short-term rentals in Terlingua? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Terlingua Ghost Town | A historical area known for its unique desert landscape and vibrant history. Perfect for tourists interested in Old West culture and ghost town experiences. | Starlight Theatre, Chisos Basin, Ghost Town ruins, Terlingua Cemetery, Terlingua Ranch Lodge |
| Big Bend National Park | A stunning national park that attracts nature lovers and adventure seekers. Offers opportunities for hiking, stargazing, and exploring diverse ecosystems. | Santa Elena Canyon, Chisos Mountains, Rio Grande, Hot Springs Historic Area, Lost Mine Trail |
| Study Butte | A small community that serves as a gateway to the Big Bend region, ideal for visitors needing amenities close to outdoor adventures. | Local eateries, Big Bend Scenic Byway, Terlingua Trading Company, Chisos Mountain Lodge |
| River Road | A scenic drive that runs alongside the Rio Grande, popular for its breathtaking views of the river and nearby mountains. | Scenic viewpoints, Canoeing and kayaking spots, Fishing locations, Wildlife watching |
| Alpine | A nearby town with a charming atmosphere, providing a base for exploring both Big Bend and surrounding areas. | Museum of the Big Bend, Alpine Historic District, Local art galleries, Dining options in town |
| Marathon | A quaint town that serves as a peaceful stop for travelers to the Big Bend, with some unique local attractions. | The Gage Hotel, Marathon Depot, Local arts and crafts, Big Bend State Park |
| Terlingua Ranch | Offers a more remote experience for Airbnb hosts with stunning views and solitary tranquility, perfect for off-grid travelers. | Horseback riding, Hunting opportunities, Scenic trails, Stargazing |
| Sanderson | A small town that serves as a historical stop along the railroad, with a unique charm and access to outdoor activities. | Historic buildings, Local shops, Scenic landscapes nearby |
Understanding Airbnb License Requirements & STR Laws in Terlingua (2025)
While Terlingua, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Terlingua to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Terlingua (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Terlinguabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Perch • Off-Grid, Modern Cliff House
Entire Place • 3 bedrooms
3BR 2Bath Private Home • Stunning Panoramic View
Entire Place • 3 bedrooms
Infinite Skies Retreat • 727 Airplane Home
Entire Place • 5 bedrooms
Crystal Mountain Cabin PLUS Bunkhouse. TWO Houses
Entire Place • 5 bedrooms
Pool House #2 • 2 BDR + 2 Baths + Private Pool
Entire Place • 2 bedrooms
Lodge - 3Bedrooms + 2.5 Baths in Terlingua
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Terlingua (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Terlingua based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daryl | 38 | $1,963,082 | 2482 | 4.88/5.0 |
| Stardust Big Bend | 11 | $992,483 | 759 | 4.98/5.0 |
| Molly | 8 | $794,673 | 1357 | 4.96/5.0 |
| Willow House | 12 | $452,681 | 812 | 4.55/5.0 |
| Slava | 17 | $289,857 | 463 | 4.25/5.0 |
| James | 5 | $272,445 | 301 | 4.90/5.0 |
| Coleman | 3 | $247,639 | 325 | 4.95/5.0 |
| Camp Elena | 4 | $221,427 | 67 | 4.96/5.0 |
| Colton | 3 | $205,021 | 706 | 4.90/5.0 |
| Spencer | 1 | $196,666 | 183 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Terlingua.
Dive Deeper: Advanced Terlingua STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Terlingua. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTerlingua Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Terlingua
- The Terlingua Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.3% of the 283 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Terlingua, Outdoor/Unique properties are the most common (44.5%), reflecting the local real estate landscape.
- Houses represent a significant 32.9% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 0.4%) offer potential for unique stay experiences.
Terlingua Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Terlingua
- The dominant room capacity in Terlingua is 1 bedroom listings, making up 64.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.1% of the active Airbnb listings in Terlingua, indicating a high concentration in these sizes.
- With over half the market (64.3%) consisting of studios or 1-bedroom units, Terlingua is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Terlingua.
Terlingua Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Terlingua
- The most common guest capacity trend in Terlingua vacation rentals is listings accommodating 2 guests (41%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Terlingua STR market, accounting for 71.7% of listings.
- A significant 41.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Terlingua.
- 16.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Terlingua.
- On average, properties in Terlingua are equipped to host 3.6 guests.
Terlingua Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Terlingua
- The most common availability pattern in Terlingua falls within the 271-366 days range, representing 34.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Terlingua (30.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Terlingua Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
121 listings
45.7% of total
2 Nights
93 listings
35.1% of total
3 Nights
7 listings
2.6% of total
4-6 Nights
1 listings
0.4% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
42 listings
15.8% of total
Key Insights
- The most prevalent minimum stay requirement in Terlingua is 1 Night, adopted by 45.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.8%) of the Terlingua Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.8%) caters to monthly stays (30+ nights) in Terlingua, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.7% of Terlingua hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Terlingua.
Terlingua Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
1.1% of total
Flexible
36 listings
13.2% of total
Moderate
34 listings
12.5% of total
Firm
57 listings
20.9% of total
Strict
143 listings
52.4% of total
Cancellation Policy Insights for Terlingua
- The prevailing Airbnb cancellation policy trend in Terlingua is Strict, used by 52.4% of listings.
- A majority (73.3%) of hosts in Terlingua utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.4% market standard in Terlingua.
- With 52.4% using Strict terms, this is a viable option in Terlingua, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Terlingua.
Terlingua STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Terlingua
- The overall average booking lead time for vacation rentals in Terlingua is 49 days.
- Guests book furthest in advance for stays during November (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (62 days avg.) sees the longest lead times, while Summer (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Terlingua.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Terlingua averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Terlingua (2025)
Amenity Prevalence
Amenity Insights for Terlingua
- Popular amenities like Free parking on premises, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Terlingua to stay competitive.
Terlingua Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Terlingua
- The typical guest profile for Airbnb in Terlingua consists of primarily domestic travelers (95%), often arriving from nearby Austin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.6% of guests.
- Key international markets include United States (94.6%) and United Kingdom (1%).
- Top languages spoken are English (68.5%) followed by Spanish (15.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Austin and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Terlingua Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Marathon | 32 | $2,529 | $219.94 | 44% |
| Marfa | 191 | $2,427 | $217.38 | 38% |
| Study Butte | 51 | $2,246 | $189.27 | 38% |
| Brewster County | 14 | $2,054 | $136.70 | 44% |
| Fort Davis | 57 | $2,038 | $188.23 | 38% |
| Alpine | 167 | $1,993 | $166.97 | 43% |
| Fort Stockton | 12 | $1,740 | $252.52 | 28% |
| Sanderson | 15 | $1,217 | $150.98 | 27% |
| Presidio | 16 | $1,055 | $143.50 | 24% |
| Juárez | 48 | $550 | $75.16 | 39% |