Airbnb Market Analytics, Statistics and Data in Terlingua, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Terlingua? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Terlingua:
How much do Airbnb hosts make on average per month in Terlingua?
The short-term rental market in Terlingua shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,652 per month
- Strong performing properties (top 25%) make $4,566 or more
- Best-in-class properties (top 10%) achieve $6,992+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,113
Revenue Variations by Month
Occupancy Rates Throughout the Year in Terlingua
The market in Terlingua shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Terlingua
Daily rates in Terlingua vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $150 per night
- Strong performing properties (top 25%) secure $236 or more
- Best-in-class properties (top 10%) pull in $323+ per night
- Entry-level properties (bottom 25%) earn around $71
Daily Rate Variations by Month
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Seasonality patterns in Terlingua
Peak Season (November, March, October)
- Revenue peaks at $4335.56 per month
- Occupancy rates reach 60.46%
- Daily rates average $203.69
Shoulder Season
- Revenue averages $3258.84 per month
- Occupancy maintains 44.35%
- Daily rates hold at $172.87
Low Season (September, July, August)
- Revenue drops to $1949.72 per month
- Occupancy decreases to 29.69%
- Daily rates adjust to $151.88
Is it still profitable to do Airbnb in Terlingua in 2025?
Yes! Terlingua demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $3259 and With 286 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Terlingua
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| National Park Area | Close proximity to Big Bend National Park, which attracts hikers, nature lovers, and tourists. Ideal for outdoor enthusiasts seeking adventure and stunning landscapes. | Big Bend National Park, Rio Grande, Chisos Basin, Santa Elena Canyon, Hot Springs |
| Terlingua Ghost Town | Historic and picturesque area that offers a glimpse into the past. Tourists enjoy exploring the ghost town and its unique charm. | Ghost Town ruins, Terlingua Cemetery, Starlight Theatre, local art galleries, Terlingua Chili Cookoff |
| Study Butte | A small community near Terlingua, often serving as a base for visitors to Big Bend. Convenient for amenities and accessing various attractions nearby. | Big Bend River Tours, Terlingua Ranch Lodge, local shops and eateries, scenic views of the mountains |
| Lajitas | A resort area that offers luxury accommodations and a golf course. Attracts those looking for relaxation and recreational activities. | Lajitas Golf Resort, Terlingua Creek, Lajitas Stables, El Camino del Río |
| River Road | A scenic drive along the Rio Grande that attracts visitors wanting nature and photography opportunities near the river. | Rio Grande River, stunning rock formations, wildlife viewing, camping and hiking areas |
| Study Butte/Terlingua Area | This area combines the charm of Terlingua with the convenience of Study Butte, providing a unique experience with access to both attractions and amenities. | Alpine Loop, online shopping options, local dining, live music and events |
| Chisos Mountains | Part of Big Bend National Park, offering breathtaking views and hiking opportunities. Perfect for nature-focused Airbnb hosting. | Chisos Mountains Lodge, Scenic overlooks, Hiking trails, Camping sites |
| Local Arts District | Home to local artisans and cultural events that attract visitors interested in unique local artwork and experiences. | Art shops, Craft fairs, Local galleries, Art festivals, Music events |
Do you need a license for Airbnb in Terlingua?
We recommend checking directly with Terlingua's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Terlingua
The Perch • Off-Grid, Modern Cliff House
Entire Place • 3 bedrooms
3BR 2Bath Private Home • Stunning Panoramic View
Entire Place • 3 bedrooms
Infinite Skies Retreat • 727 Airplane Home
Entire Place • 5 bedrooms
Lodge - 3Bedrooms + 2.5 Baths in Terlingua
Entire Place • 3 bedrooms
Pool House #2 • 2 BDR + 2 Baths + Private Pool
Entire Place • 2 bedrooms
Willow Mtn Ridge: Luxury & seclusion 10mi to BBNP
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Terlingua
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daryl | 38 | $1,801,101 | 2482 | 4.88/5.0 |
| Stardust Big Bend | 11 | $834,577 | 759 | 4.98/5.0 |
| Molly | 8 | $744,811 | 1357 | 4.96/5.0 |
| Willow House | 12 | $437,922 | 812 | 4.55/5.0 |
| Slava | 20 | $298,914 | 481 | 3.86/5.0 |
| James | 5 | $295,333 | 301 | 4.90/5.0 |
| Coleman | 3 | $209,064 | 325 | 4.95/5.0 |
| Colton | 3 | $199,414 | 706 | 4.90/5.0 |
| Camp Elena | 4 | $181,704 | 67 | 4.96/5.0 |
| Cynta | 3 | $180,652 | 467 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Terlingua
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.4%), with outdoor & mobile and house properties comprising 78.0% of inventory
- Strong specialty sector (59.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo segments (0.3% combined)
Room Capacity Distribution
Analysis of 286 properties in Terlingua shows that 1 bedroom properties are most prevalent, making up 63.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.0% of all listings.
Key Insights
- Most common: 1 bedroom (63.6%)
- Least common: 4 bedrooms (0.7%)
- Market concentration: 79.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 286 properties in Terlingua reveals that 2 guests properties dominate the market, representing 40.2% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 72.7% of the market.
Key Insights
- Most common capacity: 2 guests (40.2% of market)
- Least common capacity: 7 guests (1.7% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 72.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 286 properties in Terlingua, the most common availability pattern is 271-366 days (35.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.1% of properties).
Key Insights
- Most common availability window: 271-366 days (35.7%)
- Most common booking duration: 91-180 days (31.1%)
- Properties with high availability (180+ days): 66.8%
- Properties with long-term bookings (180+ days): 34.6%
Minimum Stay Distributions
1 Night
127 listings
49.4% of total
2 Nights
93 listings
36.2% of total
3 Nights
9 listings
3.5% of total
4-6 Nights
1 listings
0.4% of total
30+ Nights
27 listings
10.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 85.6%
- Mid-length stays (4-6 nights) represent 0.4% of listings
- Monthly+ stays (10.5%) suggest a stable extended-stay market
- High market flexibility with 89.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
1.1% of total
Flexible
33 listings
12% of total
Moderate
43 listings
15.7% of total
Firm
55 listings
20.1% of total
Strict
140 listings
51.1% of total
Key Insights
- Strict is the preferred policy at 51.1% of listings
- Stricter policies (Firm & Strict) dominate at 71.2% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.1% of listings
Recommendations
- The market supports stricter policies, with 71.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Apr, Oct, averaging 69 days
- Shortest booking windows are in May, Aug, Jul, averaging 40 days
- Fall shows the longest average booking window at 62 days, while Summer has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 62 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during May-Jul when lead times are shortest
Popular Airbnb Amenities in Terlingua
Below is the distribution of amenities across listings in Terlingua:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.7% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1.1%) and Germany (0.9%)
- English is the top language at 74%, followed by Spanish (18.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Austin and Houston markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Terlingua. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Marathon | 32 | $2,572 | $214.96 | 44% |
| Marfa | 194 | $2,422 | $209.26 | 39% |
| Study Butte | 51 | $2,184 | $174.93 | 38% |
| Brewster County | 14 | $2,109 | $130.01 | 46% |
| Fort Stockton | 12 | $2,103 | $266.96 | 30% |
| Fort Davis | 59 | $1,976 | $176.61 | 38% |
| Alpine | 173 | $1,961 | $161.24 | 43% |
| Sanderson | 15 | $1,320 | $145.96 | 28% |
| Presidio | 17 | $968 | $132.18 | 24% |
| Juárez | 48 | $556 | $77.07 | 41% |
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