Temple Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Temple in 2025? Explore comprehensive Airbnb analytics for Temple, Texas, United States to uncover income potential. This 2025 STR market report for Temple, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 235 active listings.
Whether you're considering an Airbnb investment in Temple, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Temple Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Temple Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Temple (2025)
Understanding the monthly revenue variations for Airbnb listings in Temple is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Temple is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Temple across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,534+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,274 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,143 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,097, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Temple
Temple Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Temple STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Temple:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Temple
Average Daily Rate (ADR) Airbnb Trends in Temple (2025)
Effective short term rental pricing strategy in Temple involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Temple typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $204+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Temple
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Airbnb Seasonality Analysis & Trends in Temple (2025)
Peak Season (June, May, April)
- Revenue averages $3,120 per month
- Occupancy rates average 49.0%
- Daily rates average $133
Shoulder Season
- Revenue averages $2,360 per month
- Occupancy maintains around 53.0%
- Daily rates hold near $136
Low Season (January, February, March)
- Revenue drops to average $1,833 per month
- Occupancy decreases to average 44.2%
- Daily rates adjust to average $134
Seasonality Insights for Temple
- The Airbnb seasonality in Temple shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Temple's highest earning potential, with monthly revenues capable of climbing to $3,379, occupancy reaching a high of 60.7%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,733, occupancy could drop to 42.4%, and ADRs may adjust down to $130.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Temple.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Temple seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Temple (2025)
Exploring the top neighborhoods for short-term rentals in Temple? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Temple | The vibrant heart of Temple, filled with restaurants, shopping, and entertainment options. Close to major businesses and the hospital, perfect for both tourists and business travelers. | Temple Historic Train Depot, Czech Heritage Museum, Temple Railroad & Heritage Museum, Lions Junction Family Water Park, Belton Lake |
| University Area | Home to the University of Mary Hardin-Baylor, this area attracts students, faculty, and families visiting the campus. A great location for short-term rentals. | University of Mary Hardin-Baylor, Baylor Scott & White Medical Center, Wells Park, Local dining and cafes |
| Buckholts | A quieter suburban area that offers a mix of residential homes and parks, appealing to families and those looking for a peaceful retreat while still being close to town. | Buckholts Park, Nearby access to hiking trails, Community events, Family-friendly atmosphere |
| Lion's Junction | A family-friendly area with a water park and recreational activities, drawing family visitors during the summer months and weekends. | Lions Junction Family Water Park, Local sports arenas, Parks and playgrounds, Community events |
| South Temple | An up-and-coming neighborhood with newer developments and access to local amenities, suitable for young professionals and families. | Wine & Food Festival, Shopping centers, Community parks, Quiet residential areas |
| Belton | Just a short drive from Temple, Belton offers scenic views of Belton Lake, and is popular with those looking for outdoor activities and natural beauty. | Belton Lake, Belton city park, Hiking and biking trails, Outdoor sports facilities |
| North Temple | A quieter residential area that provides a homey feel, attracting families and those looking for a peaceful stay while being close to Temple's amenities. | Local markets, Community centers, Parks and outdoor spaces, Proximity to major highways |
| West Temple | A developing area with new constructions and easy access to main roads, making it appealing for those looking for modern amenities and convenience. | Shopping centers, Restaurants, Local parks, Access to main highways |
Understanding Airbnb License Requirements & STR Laws in Temple (2025)
While Temple, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Temple to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Temple (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Templebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Southern Comfort At Lake Belton (SOCO)
Entire Place • 5 bedrooms
LakeView Villa, lake access, hot tub, game room
Entire Place • 4 bedrooms
Paradise by the lake - Lonestar Lakehouse
Entire Place • 4 bedrooms
Dream Balcony Lakehouse ~Golf Cart ~Games ~Kayaks
Entire Place • 3 bedrooms
Charming 5 bedroom: Self Check-In + Garage Parking
Entire Place • 5 bedrooms
Blue Vista, lake view, hot tub, fenced yard
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Temple (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Temple based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Second Home Hosting | 29 | $453,693 | 68 | 2.21/5.0 |
| Adelaide | 11 | $411,862 | 377 | 4.46/5.0 |
| Angie | 2 | $165,048 | 243 | 4.97/5.0 |
| Carrie | 8 | $151,508 | 247 | 4.70/5.0 |
| Courtney | 1 | $130,272 | 32 | 5.00/5.0 |
| Bethany | 6 | $130,257 | 327 | 4.83/5.0 |
| Brittany | 3 | $116,324 | 158 | 4.91/5.0 |
| Evolve | 4 | $92,326 | 38 | 4.09/5.0 |
| Ruchi | 1 | $85,341 | 94 | 4.97/5.0 |
| Mark | 6 | $81,363 | 120 | 3.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Temple.
Dive Deeper: Advanced Temple STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Temple. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTemple Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Temple
- The Temple Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.4% of the 235 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Temple, House properties are the most common (85.5%), reflecting the local real estate landscape.
- Houses represent a significant 85.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 5.9%) offer potential for unique stay experiences.
Temple Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Temple
- The dominant room capacity in Temple is 3 bedrooms listings, making up 33.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 52.7% of the active Airbnb listings in Temple, indicating a high concentration in these sizes.
- A significant 55.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Temple.
Temple Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Temple
- The most common guest capacity trend in Temple vacation rentals is listings accommodating 8+ guests (26.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Temple STR market, accounting for 51.9% of listings.
- 55.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Temple.
- On average, properties in Temple are equipped to host 4.9 guests.
Temple Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Temple
- The most common availability pattern in Temple falls within the 271-366 days range, representing 34.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Temple (29.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Temple Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
44 listings
20.3% of total
2 Nights
87 listings
40.1% of total
3 Nights
13 listings
6% of total
4-6 Nights
13 listings
6% of total
7-29 Nights
29 listings
13.4% of total
30+ Nights
31 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Temple is 2 Nights, adopted by 40.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.4%) of the Temple Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Temple, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.1% of Temple hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Temple.
Temple Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.5% of total
Super Strict 30 Days
1 listings
0.5% of total
Flexible
36 listings
19.6% of total
Moderate
48 listings
26.1% of total
Firm
43 listings
23.4% of total
Strict
55 listings
29.9% of total
Cancellation Policy Insights for Temple
- The prevailing Airbnb cancellation policy trend in Temple is Strict, used by 29.9% of listings.
- A majority (53.3%) of hosts in Temple utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 29.9% market standard in Temple.
- Regularly review your cancellation policy against competitors and market demand shifts in Temple.
Temple STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Temple
- The overall average booking lead time for vacation rentals in Temple is 36 days.
- Guests book furthest in advance for stays during April (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (54 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Temple.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Temple averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Temple (2025)
Amenity Prevalence
Amenity Insights for Temple
- Essential amenities in Temple that guests expect include: Air conditioning, Wifi, Free parking on premises, TV, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Temple: Air conditioning, Wifi, Free parking on premises, TV, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Wifi, Free parking on premises, TV, Smoke alarm, Kitchen.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Temple to stay competitive.
Temple Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Temple
- The typical guest profile for Airbnb in Temple consists of primarily domestic travelers (98%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.5% of guests.
- Key international markets include United States (97.5%) and Canada (0.3%).
- Top languages spoken are English (73.9%) followed by Spanish (17.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Dallas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Temple Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Strawn | 19 | $8,394 | $645.46 | 32% |
| Jonestown | 54 | $6,299 | $491.73 | 32% |
| Star Harbor | 13 | $6,238 | $574.42 | 38% |
| West Lake Hills | 19 | $5,378 | $704.85 | 34% |
| Hudson Bend | 65 | $4,685 | $504.82 | 31% |
| Groesbeck | 10 | $4,507 | $372.96 | 38% |
| Kingsland | 266 | $4,443 | $502.25 | 28% |
| Malakoff | 27 | $4,129 | $454.15 | 32% |
| Franklin | 10 | $4,099 | $358.47 | 45% |
| Volente | 20 | $4,098 | $421.69 | 34% |