Airbnb Market Analytics, Statistics and Data in Temple, Texas, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Temple? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Temple:

Average Daily Rate

$138

Occupancy Rate

47.38%

Annual Revenue

$19,839

Revenue Growth YoY

-7.40%

Best Month

June

Worst Month

January

Regulation

Low

Active Listings

234

How much do Airbnb hosts make on average per month in Temple?

The short-term rental market in Temple shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,223 per month
Strong performing properties (top 25%) make $3,421 or more
Best-in-class properties (top 10%) achieve $4,778+ monthly
Entry-level properties (bottom 25%) typically earn around $1,143

Revenue Variations by Month

Occupancy Rates Throughout the Year in Temple

The market in Temple shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 50% occupancy rates
Strong performing properties (top 25%) achieve 72% or higher
Best-in-class properties (top 10%) reach 86%+occupancy
Entry-level properties (bottom 25%) average around 26%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Temple

Daily rates in Temple vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $120 per night
Strong performing properties (top 25%) secure $168 or more
Best-in-class properties (top 10%) pull in $207+ per night
Entry-level properties (bottom 25%) earn around $86

Daily Rate Variations by Month

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Seasonality patterns in Temple

Peak Season (June, May, March)

Revenue peaks at $3406.34 per month
Occupancy rates reach 60.67%
Daily rates average $147.07

Shoulder Season

Revenue averages $2522.66 per month
Occupancy maintains 49.29%
Daily rates hold at $133.58

Low Season (February, December, January)

Revenue drops to $1686.94 per month
Occupancy decreases to 37.17%
Daily rates adjust to $121.87

Is it still profitable to do Airbnb in Temple in 2025?

Yes! Temple demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $2523 and With 234 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Temple

Area	Why Choose This Area	Key Attractions
Downtown Temple	The heart of the city, Downtown Temple offers restaurants, shops, and cultural events, making it an attractive location for visitors and business travelers alike.	Temple Railroad and Heritage Museum, Cultural Activities Center, Temple Mall, Local Restaurants and Cafes
Temple Lake Park	This area provides outdoor recreational activities and beautiful views of the lake, perfect for families and individuals looking to enjoy nature.	Temple Lake Park, Fishing and Boating, Picnic Areas, Walking Trails
West Temple	A quieter suburban area with family-friendly amenities, appealing to visitors who prefer a more residential atmosphere with easy access to the city.	Local Parks, Shopping Centers, Easy access to I-35
East Temple	This area is growing in popularity due to new development and proximity to Fort Hood, making it a good choice for military personnel and their families.	Fort Hood, Local Restaurants, Shopping
Belton	Just a short drive from Temple, Belton offers a charming small-town atmosphere with historic sites and access to the Belton Lake.	Belton Lake, Historic Downtown Belton, Local Festivals
Salado	Known for its arts and crafts scene, Salado attracts visitors looking for unique shopping experiences and a quaint village feel.	Salado Sculpture Garden, Shops and Art Galleries, Local Events and Festivals
Killeen	Close to Temple and Fort Hood, Killeen has a diverse range of accommodations and a vibrant community, appealing to travelers visiting the military base.	Fort Hood, Killeen Mall, Cultural Events
Oenaville	A small rural community that appeals to visitors looking for a peaceful getaway with options for outdoor activities and local charm.	Local Nature Trails, Farmers Markets, Community Events

Do you need a license for Airbnb in Temple?

$273.28

Daily Rate

Top Performing Professional Hosts in Temple

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Second Home Hosting	30	$436,560	69	2.13/5.0
Adelaide	10	$407,538	375	4.91/5.0
Angie	2	$169,294	243	4.97/5.0
Carrie	8	$148,631	247	4.70/5.0
Courtney	1	$134,145	32	5.00/5.0
Bethany	6	$128,305	327	4.83/5.0
Brittany	3	$117,135	158	4.91/5.0
Evolve	4	$108,149	38	4.09/5.0
Yuuki	4	$90,970	263	4.71/5.0
Skip	1	$82,489	42	5.00/5.0

Additional analytics on vacation rental, real estate, short term rental data in Temple

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (82.5%), with house and apartment & condo properties comprising 93.6% of inventory
Untapped potential in boutique & hotels, outdoor & mobile, others segments (6.3% combined)

Room Capacity Distribution

Analysis of 234 properties in Temple shows that 3 bedrooms properties are most prevalent, making up 31.6% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 51.3% of all listings.

Key Insights

Most common: 3 bedrooms (31.6%)
Least common: 5+ bedrooms (2.6%)
Market concentration: 51.3% in top 2 sizes
Market skew: Favors larger properties

Guest Capacity Distribution

Analysis of 234 properties in Temple reveals that 8+ guests properties dominate the market, representing 26.5% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 51.7% of the market.

Key Insights

Most common capacity: 8+ guests (26.5% of market)
Least common capacity: 1 guest (2.6% of market)
Average guest capacity: 4.8 guests per property
Market concentration: 51.7% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 234 properties in Temple, the most common availability pattern is 271-366 days (37.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.4% of properties).

Key Insights

Most common availability window: 271-366 days (37.6%)
Most common booking duration: 91-180 days (27.4%)
Properties with high availability (180+ days): 65.0%
Properties with long-term bookings (180+ days): 37.2%

Minimum Stay Distributions

1 Night (22.2%)

1 Night

46 listings

22.2% of total

2 Nights (44%)

2 Nights

91 listings

44% of total

3 Nights (5.8%)

3 Nights

12 listings

5.8% of total

4-6 Nights (6.8%)

4-6 Nights

14 listings

6.8% of total

7-29 Nights (13%)

7-29 Nights

27 listings

13% of total

30+ Nights (8.2%)

30+ Nights

17 listings

8.2% of total

Key Insights

Short stays (1-2 nights) dominate the market at 66.2%
Mid-length stays (4-6 nights) represent 6.8% of listings
Monthly+ stays (8.2%) suggest a stable extended-stay market
High market flexibility with 72.0% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (0.5%)

Super Strict 60 Days

1 listings

0.5% of total

Super Strict 30 Days (0.5%)

Super Strict 30 Days

1 listings

0.5% of total

Flexible (20.2%)

Flexible

37 listings

20.2% of total

Moderate (26.2%)

Moderate

48 listings

26.2% of total

Firm (21.9%)

Firm

40 listings

21.9% of total

Strict (30.6%)

Strict

56 listings

30.6% of total

Key Insights

Strict is the preferred policy at 30.6% of listings
The market shows a balanced distribution between guest-friendly (46.4%) and strict (52.5%) policies
Strong market consensus around Strict policies
Super Strict 30 Days policies are least common at 0.5% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Strict policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Apr, May, Mar, averaging 57 days
Shortest booking windows are in Jan, Aug, Oct, averaging 28 days
Spring shows the longest average booking window at 57 days, while Summer has the shortest at 30 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 57 days in advance
Consider early bird discounts during Summer to encourage longer lead times
Focus on last-minute booking promotions during Jan-Oct when lead times are shortest

Popular Airbnb Amenities in Temple

Below is the distribution of amenities across listings in Temple:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 97.2% of total guests, indicating a dominant local market share.
Primary international markets: Germany (0.3%) and Canada (0.3%)
English is the top language at 76.7%, followed by Spanish (18.7%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%

Recommendations

Target marketing campaigns for Houston and Dallas markets
Develop localized content for Germany and Canada
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Temple. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Strawn	19	$9,926	$676.48	35%
Jonestown	56	$6,684	$482.53	33%
Star Harbor	14	$6,133	$581.78	38%
West Lake Hills	20	$5,674	$685.24	35%
Hudson Bend	69	$4,889	$519.94	33%
Kingsland	269	$4,887	$517.92	29%
Malakoff	27	$4,816	$458.97	33%
Groesbeck	10	$4,640	$376.17	37%
Streetman	14	$4,303	$299.58	44%
Hempstead	18	$4,285	$401.72	36%

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