Sugar Land Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Sugar Land in 2025? Explore comprehensive Airbnb analytics for Sugar Land, Texas, United States to uncover income potential. This 2025 STR market report for Sugar Land, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 86 active listings.
Whether you're considering an Airbnb investment in Sugar Land, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sugar Land Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sugar Land Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sugar Land (2025)
Understanding the monthly revenue variations for Airbnb listings in Sugar Land is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sugar Land is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sugar Land across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,060+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,633 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,062 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $506, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sugar Land
Sugar Land Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sugar Land STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sugar Land:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sugar Land
Average Daily Rate (ADR) Airbnb Trends in Sugar Land (2025)
Effective short term rental pricing strategy in Sugar Land involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sugar Land typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $282+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Sugar Land
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Airbnb Seasonality Analysis & Trends in Sugar Land (2025)
Peak Season (April, May, June)
- Revenue averages $2,106 per month
- Occupancy rates average 37.6%
- Daily rates average $178
Shoulder Season
- Revenue averages $1,834 per month
- Occupancy maintains around 46.0%
- Daily rates hold near $159
Low Season (January, February, March)
- Revenue drops to average $1,336 per month
- Occupancy decreases to average 42.2%
- Daily rates adjust to average $118
Seasonality Insights for Sugar Land
- The Airbnb seasonality in Sugar Land shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sugar Land's highest earning potential, with monthly revenues capable of climbing to $2,189, occupancy reaching a high of 50.8%, and ADRs peaking at $180.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,259, occupancy could drop to 36.0%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sugar Land.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sugar Land seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sugar Land (2025)
Exploring the top neighborhoods for short-term rentals in Sugar Land? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Riverstone | A master-planned community known for its family-friendly atmosphere, amenities, and proximity to shopping and dining. Ideal for families visiting Sugar Land. | Riverstone Recreation Center, Commonwealth Water Park, Sugar Land Town Square, First Colony Mall, Parks and lakes |
| Sugar Land Town Square | The vibrant heart of Sugar Land, featuring shopping, dining, and entertainment options. This area is perfect for those looking to enjoy urban conveniences. | Sugar Land Town Square, AMC First Colony 24, Sugar Land Ice & Sports Center, Parks for family activities, Dining options galore |
| New Territory | A community with a mix of residential options, parks, and schools. It attracts families and is known for its active lifestyle and community events. | New Territory Community Center, Parks and recreational facilities, Annual community events |
| Imperial | A revitalized area with access to new developments and amenities. It's an up-and-coming investment location with a mix of residential and commercial spaces. | Imperial Sugar Mill site, Parks along the river, Shopping and dining options |
| Greatwood | A family-friendly neighborhood with golf courses and a strong sense of community. Ideal for those looking to host families and visitors. | Greatwood Golf Club, Community parks, Family-friendly amenities |
| Telfair | A beautifully planned community with schools, parks, and shopping. It's perfect for families and business travelers. | Telfair Central Park, Shopping at the Market at Town Center, Cultural events in the area |
| Settlers Park | A peaceful residential area with easy access to outdoor activities and amenities. Ideal for those seeking a quieter stay. | Settlers Park, Trails and outdoor spaces, Nearby shopping options |
| Sugar Creek | A suburban area known for its golf courses and scenic views. Attracts visitors looking for relaxation and recreation. | Sugar Creek Country Club, Parks and walking trails, Scenic waterfront areas |
Understanding Airbnb License Requirements & STR Laws in Sugar Land (2025)
While Sugar Land, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sugar Land to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sugar Land (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sugar Landbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful 5 Bed Home With Pool 20 min Galleria
Entire Place • 5 bedrooms
The Manor at Sugar Land Texas
Entire Place • 4 bedrooms
Boating and fishing on a Lakefront house
Entire Place • 5 bedrooms
Cozy Luxurious Sugar Land Home
Entire Place • 4 bedrooms
cozy home away from home
Entire Place • 3 bedrooms
HiddenGem 3780 sqft. Near Parks Shops Restaurants
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sugar Land (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sugar Land based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kennedy | 1 | $65,637 | 71 | 4.70/5.0 |
| Wisdom | 8 | $64,737 | 169 | 4.65/5.0 |
| Johnson | 1 | $63,536 | 10 | 5.00/5.0 |
| Khoa | 1 | $58,905 | 56 | 4.84/5.0 |
| Thi | 2 | $47,418 | 40 | 4.49/5.0 |
| Wisdom | 6 | $45,318 | 182 | 4.60/5.0 |
| Hugo | 2 | $41,762 | 44 | 4.53/5.0 |
| Aniq | 1 | $41,320 | 13 | 4.08/5.0 |
| Arqam | 1 | $40,916 | 33 | 4.48/5.0 |
| Zeynep | 1 | $40,892 | 20 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sugar Land.
Dive Deeper: Advanced Sugar Land STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sugar Land. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSugar Land Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sugar Land
- The Sugar Land Airbnb market composition is heavily skewed towards Private Room listings, which make up 55.8% of the 86 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sugar Land, House properties are the most common (80.2%), reflecting the local real estate landscape.
- Houses represent a significant 80.2% portion, catering likely to families or larger groups.
- The presence of 16.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, apartment/condo (combined 3.5%) offer potential for unique stay experiences.
Sugar Land Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sugar Land
- The dominant room capacity in Sugar Land is 1 bedroom listings, making up 33.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 54.6% of the active Airbnb listings in Sugar Land, indicating a high concentration in these sizes.
- A significant 38.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sugar Land.
Sugar Land Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sugar Land
- The most common guest capacity trend in Sugar Land vacation rentals is listings accommodating 8+ guests (27.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 3 guests dominate the Sugar Land STR market, accounting for 45.3% of listings.
- 37.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sugar Land.
- On average, properties in Sugar Land are equipped to host 3.9 guests.
Sugar Land Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sugar Land
- The most common availability pattern in Sugar Land falls within the 271-366 days range, representing 47.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sugar Land (37.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sugar Land Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
34.2% of total
2 Nights
19 listings
25% of total
3 Nights
8 listings
10.5% of total
4-6 Nights
5 listings
6.6% of total
7-29 Nights
5 listings
6.6% of total
30+ Nights
13 listings
17.1% of total
Key Insights
- The most prevalent minimum stay requirement in Sugar Land is 1 Night, adopted by 34.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.1%) caters to monthly stays (30+ nights) in Sugar Land, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.2% of Sugar Land hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sugar Land.
Sugar Land Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
30.3% of total
Moderate
21 listings
31.8% of total
Firm
7 listings
10.6% of total
Strict
18 listings
27.3% of total
Cancellation Policy Insights for Sugar Land
- The prevailing Airbnb cancellation policy trend in Sugar Land is Moderate, used by 31.8% of listings.
- There's a relatively balanced mix between guest-friendly (62.1%) and stricter (37.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.8% market standard in Sugar Land.
- Regularly review your cancellation policy against competitors and market demand shifts in Sugar Land.
Sugar Land STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sugar Land
- The overall average booking lead time for vacation rentals in Sugar Land is 31 days.
- Guests book furthest in advance for stays during April (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (29 days avg.) sees the longest lead times, while Fall (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Sugar Land.
- Target marketing efforts for the Summer season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Sugar Land averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sugar Land (2025)
Amenity Prevalence
Amenity Insights for Sugar Land
- Essential amenities in Sugar Land that guests expect include: Air conditioning, Wifi, Washer, Heating, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sugar Land: Air conditioning, Wifi, Washer, Heating, Free parking on premises, TV.
- Prioritize adding missing essentials: Washer, Heating, Free parking on premises, TV.
- Consider adding popular differentiators like Smoke alarm or Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sugar Land to stay competitive.
Sugar Land Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sugar Land
- The typical guest profile for Airbnb in Sugar Land consists of primarily domestic travelers (90%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.4% of guests.
- Key international markets include United States (90.4%) and China (1.3%).
- Top languages spoken are English (61.1%) followed by Spanish (15.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Sugar Land.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sugar Land Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Midfield | 10 | $5,499 | $505.17 | 25% |
| Gilchrist | 10 | $4,278 | $370.86 | 35% |
| Franklin | 10 | $4,099 | $358.47 | 45% |
| Friendswood | 28 | $3,947 | $350.60 | 50% |
| Jamaica Beach | 204 | $3,786 | $343.60 | 37% |
| Fairfield | 12 | $3,782 | $312.53 | 46% |
| Hempstead | 18 | $3,768 | $393.10 | 35% |
| Anderson | 10 | $3,630 | $297.10 | 40% |
| Crystal Beach | 156 | $3,474 | $385.42 | 31% |
| Bolivar Peninsula | 755 | $3,401 | $352.70 | 34% |