Stephenville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Stephenville in 2025? Explore comprehensive Airbnb analytics for Stephenville, Texas, United States to uncover income potential. This 2025 STR market report for Stephenville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 77 active listings.
Whether you're considering an Airbnb investment in Stephenville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stephenville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stephenville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stephenville (2025)
Understanding the monthly revenue variations for Airbnb listings in Stephenville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stephenville is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stephenville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,216+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,653 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,424 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,314, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stephenville
Stephenville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stephenville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stephenville:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stephenville
Average Daily Rate (ADR) Airbnb Trends in Stephenville (2025)
Effective short term rental pricing strategy in Stephenville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stephenville typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $336+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $220 or more.
- Typical properties (Median) charge around $165 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Stephenville
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Airbnb Seasonality Analysis & Trends in Stephenville (2025)
Peak Season (May, April, June)
- Revenue averages $4,206 per month
- Occupancy rates average 44.0%
- Daily rates average $189
Shoulder Season
- Revenue averages $2,520 per month
- Occupancy maintains around 40.1%
- Daily rates hold near $194
Low Season (January, February, March)
- Revenue drops to average $1,905 per month
- Occupancy decreases to average 34.4%
- Daily rates adjust to average $203
Seasonality Insights for Stephenville
- The Airbnb seasonality in Stephenville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stephenville's highest earning potential, with monthly revenues capable of climbing to $4,348, occupancy reaching a high of 47.7%, and ADRs peaking at $207.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,771, occupancy could drop to 32.3%, and ADRs may adjust down to $186.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stephenville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stephenville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stephenville (2025)
Exploring the top neighborhoods for short-term rentals in Stephenville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Stephenville | Charming area with a mix of historic buildings, shops, and restaurants. Perfect for guests looking to explore local culture and the rich history of Stephenville. | Erath County Courthouse, Stephenville Historical Museum, local shops and cafes, live music venues |
| Tarleton State University | Home to a vibrant student population and educational events. Attracts parents, visitors, and students, making it a great spot for hosting short-term stays during semesters and events. | Tarleton State University, university sports events, student activities and events |
| Stephenville City Park | A lovely area for outdoor lovers and families, with parks and sports facilities. Ideal for guests looking for leisure and relaxation in nature. | City Park, sports facilities, walking trails, picnic areas |
| Loop 567 Corridor | A busy area that offers convenience for shopping and dining. Great for families and travelers needing easy access to amenities. | restaurants, shopping centers, movie theaters, grocery stores |
| Cattlemen's Rendezvous | Known for its connection to the cattle industry of Texas, making it an appealing location for those interested in Western culture and events. | local rodeos, cattle auctions, Western festivals |
| Stephenville Airport | A unique location for aviators and those interested in flight, attracting guests who might need short-term accommodation while they are in town for aviation events. | Stephenville Aviation, fly-ins, aviation events |
| Lillian Street Historic District | Charming and picturesque, with beautiful historic homes and a close-knit community atmosphere, ideal for travelers who appreciate local charm. | historic homes, local eateries, community events |
| County Fairgrounds | A primary venue for local events and fairs, attracting visitors year-round for various happenings. | local fairs, exhibitions, community gatherings |
Understanding Airbnb License Requirements & STR Laws in Stephenville (2025)
While Stephenville, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stephenville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Stephenville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stephenvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Secluded cabin with amenities- 5 mins from town
Entire Place • 5 bedrooms
Rusty Rose Farmhouse on 1/2 acre Near Tarleton
Entire Place • 3 bedrooms
*The KRISTEN*Remodeled*TARLETON*Cowboy Capital*
Entire Place • 3 bedrooms
The Jersey cheerful and bright boutique home
Entire Place • 2 bedrooms
The Texan Pool House
Entire Place • 2 bedrooms
The Mill Iron - Stephenville
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stephenville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stephenville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Robin | 5 | $132,238 | 131 | 4.99/5.0 |
| Barbie | 2 | $118,261 | 197 | 4.99/5.0 |
| Cassie | 1 | $92,584 | 34 | 5.00/5.0 |
| Dee | 1 | $84,102 | 31 | 5.00/5.0 |
| Laura | 2 | $75,651 | 50 | 4.97/5.0 |
| Shellie | 4 | $73,570 | 533 | 4.99/5.0 |
| Brian | 1 | $66,712 | 21 | 5.00/5.0 |
| Deanne | 1 | $61,759 | 10 | 5.00/5.0 |
| Abbigale | 2 | $60,234 | 29 | 4.57/5.0 |
| Cindy | 2 | $58,111 | 45 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stephenville.
Dive Deeper: Advanced Stephenville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stephenville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStephenville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stephenville
- The Stephenville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 77 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stephenville, House properties are the most common (66.2%), reflecting the local real estate landscape.
- Houses represent a significant 66.2% portion, catering likely to families or larger groups.
- The presence of 13% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, apartment/condo (combined 6.5%) offer potential for unique stay experiences.
Stephenville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stephenville
- The dominant room capacity in Stephenville is 3 bedrooms listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Stephenville, indicating a high concentration in these sizes.
- A significant 44.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stephenville.
Stephenville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stephenville
- The most common guest capacity trend in Stephenville vacation rentals is listings accommodating 8+ guests (27.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Stephenville STR market, accounting for 50.7% of listings.
- 57.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stephenville.
- On average, properties in Stephenville are equipped to host 5.5 guests.
Stephenville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stephenville
- The most common availability pattern in Stephenville falls within the 181-270 days range, representing 49.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Stephenville (48.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stephenville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
51.4% of total
2 Nights
25 listings
33.8% of total
3 Nights
3 listings
4.1% of total
4-6 Nights
2 listings
2.7% of total
30+ Nights
6 listings
8.1% of total
Key Insights
- The most prevalent minimum stay requirement in Stephenville is 1 Night, adopted by 51.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.2%) of the Stephenville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 51.4% of Stephenville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stephenville.
Stephenville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
24 listings
32.4% of total
Moderate
20 listings
27% of total
Firm
13 listings
17.6% of total
Strict
17 listings
23% of total
Cancellation Policy Insights for Stephenville
- The prevailing Airbnb cancellation policy trend in Stephenville is Flexible, used by 32.4% of listings.
- There's a relatively balanced mix between guest-friendly (59.4%) and stricter (40.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.4% market standard in Stephenville.
- Regularly review your cancellation policy against competitors and market demand shifts in Stephenville.
Stephenville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stephenville
- The overall average booking lead time for vacation rentals in Stephenville is 38 days.
- Guests book furthest in advance for stays during May (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (46 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Stephenville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Stephenville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stephenville (2025)
Amenity Prevalence
Amenity Insights for Stephenville
- Essential amenities in Stephenville that guests expect include: Air conditioning, Free parking on premises, Heating, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Coffee maker, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stephenville: Air conditioning, Free parking on premises, Heating, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Heating, Smoke alarm, Wifi.
- Consider adding popular differentiators like Hot water or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stephenville to stay competitive.
Stephenville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stephenville
- The typical guest profile for Airbnb in Stephenville consists of primarily domestic travelers (98%), often arriving from nearby San Antonio, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and Canada (0.2%).
- Top languages spoken are English (82.4%) followed by Spanish (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Antonio and Dallas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stephenville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Strawn | 19 | $8,394 | $645.46 | 32% |
| Valley View | 23 | $5,352 | $600.88 | 40% |
| Flower Mound | 69 | $4,015 | $287.50 | 50% |
| Sanger | 15 | $3,826 | $248.53 | 48% |
| Valley Mills | 19 | $3,770 | $379.27 | 36% |
| Corinth | 14 | $3,663 | $248.09 | 46% |
| Lake Dallas | 18 | $3,576 | $250.16 | 48% |
| Gordon | 10 | $3,539 | $307.93 | 39% |
| Graford | 101 | $3,517 | $382.95 | 31% |
| Highland Village | 16 | $3,511 | $296.14 | 46% |