Somerville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Somerville in 2025? Explore comprehensive Airbnb analytics for Somerville, Texas, United States to uncover income potential. This 2025 STR market report for Somerville, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Somerville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Somerville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Somerville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Somerville (2025)
Understanding the monthly revenue variations for Airbnb listings in Somerville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Somerville is typically March, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Somerville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,830+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,672 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,440 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $851, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Somerville
Somerville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Somerville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Somerville:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Somerville
Average Daily Rate (ADR) Airbnb Trends in Somerville (2025)
Effective short term rental pricing strategy in Somerville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Somerville typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $357+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $230 or more.
- Typical properties (Median) charge around $160 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Somerville
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Airbnb Seasonality Analysis & Trends in Somerville (2025)
Peak Season (March, October, May)
- Revenue averages $2,446 per month
- Occupancy rates average 37.4%
- Daily rates average $199
Shoulder Season
- Revenue averages $1,946 per month
- Occupancy maintains around 31.3%
- Daily rates hold near $190
Low Season (February, April, September)
- Revenue drops to average $1,384 per month
- Occupancy decreases to average 25.5%
- Daily rates adjust to average $186
Seasonality Insights for Somerville
- The Airbnb seasonality in Somerville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Somerville's highest earning potential, with monthly revenues capable of climbing to $2,612, occupancy reaching a high of 41.6%, and ADRs peaking at $209.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,364, occupancy could drop to 22.5%, and ADRs may adjust down to $180.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Somerville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Somerville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Somerville (2025)
Exploring the top neighborhoods for short-term rentals in Somerville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Somerville | The center of Somerville with access to local shops, dining, and community events. It's a convenient location for guests looking to explore the local culture and activities. | Somerville Town Square, Historic Courthouse, Local Shops, Restaurants, Community Events |
| Lake Somerville | A natural retreat for outdoor enthusiasts, offering opportunities for fishing, boating, and camping. This area appeals to nature lovers and families looking for a scenic getaway. | Lake Somerville State Park, Boating, Fishing, Picnic Areas, Campgrounds |
| Somerville Historical District | A charming area filled with historical architecture and a sense of community. Perfect for guests interested in history and local heritage. | Historic Homes, Local Museums, Walking Tours, Historic Churches, Community Gardens |
| Somerville Sports Complex | A hub for sporting events and activities, attracting families and sports enthusiasts. Great for short-term rentals during tournaments and competitions. | Sports Fields, Event Center, Playgrounds, Walking Trails |
| Somerville Park | A family-friendly area with parks and recreational spaces, ideal for families traveling with children and groups wanting outdoor activities. | Playgrounds, Walking Trails, Picnic Areas, Community Events |
| FM 60 Corridor | A convenient route connecting visitors to surrounding attractions and nearby towns. This area can appeal to travelers looking for easy access to multiple destinations. | Local Markets, Dining Options, Access to Nearby Towns |
| East Somerville | A quieter residential area with a strong community feel. A good option for longer stays and those seeking a relaxed atmosphere away from the center of town. | Community Parks, Local Cafes, Residential Streets |
| West Somerville | An area with picturesque views and access to agriculture and countryside attractions. Appeals to travelers looking for rural experiences and outdoor activities. | Farmers Markets, Countryside Views, Outdoor Recreation Options |
Understanding Airbnb License Requirements & STR Laws in Somerville (2025)
While Somerville, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Somerville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Somerville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Somervillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Sunset Cottage by Lake Somerville
Entire Place • 4 bedrooms
Somerville Cabin w/ Private Pool!
Entire Place • 3 bedrooms
Lakeview Cabin | Lake Access, Fire Pit, Pickleball
Entire Place • 3 bedrooms
Somerville Casa Verde, Texas
Entire Place • 3 bedrooms
Escape: Near Big Creek at Lake Somerville, Texas.
Entire Place • 3 bedrooms
The Lake House | Pond,3Min to Lake,Hot Tub,Pets OK
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Somerville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Somerville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kristen | 7 | $132,316 | 334 | 4.87/5.0 |
| Dey & Raul | 1 | $63,585 | 43 | 5.00/5.0 |
| Evolve | 2 | $46,435 | 23 | 4.67/5.0 |
| Olivia | 2 | $40,780 | 38 | 4.96/5.0 |
| Tanya | 2 | $33,915 | 49 | 4.97/5.0 |
| Karen Diane | 1 | $31,840 | 130 | 4.90/5.0 |
| Jamie & Michael Johnson | 1 | $31,380 | 13 | 5.00/5.0 |
| Stacy | 1 | $27,524 | 17 | 4.88/5.0 |
| Ben | 1 | $26,688 | 86 | 4.91/5.0 |
| Gena | 1 | $22,331 | 42 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Somerville.
Dive Deeper: Advanced Somerville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Somerville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSomerville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Somerville
- The Somerville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Somerville, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique (combined 5.8%) offer potential for unique stay experiences.
Somerville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Somerville
- The dominant room capacity in Somerville is 2 bedrooms listings, making up 34.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 65.7% of the active Airbnb listings in Somerville, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Somerville.
Somerville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Somerville
- The most common guest capacity trend in Somerville vacation rentals is listings accommodating 8+ guests (37.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Somerville STR market, accounting for 68.5% of listings.
- 71.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Somerville.
- On average, properties in Somerville are equipped to host 6.1 guests.
Somerville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Somerville
- The most common availability pattern in Somerville falls within the 271-366 days range, representing 62.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Somerville (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Somerville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
17.6% of total
2 Nights
24 listings
70.6% of total
3 Nights
1 listings
2.9% of total
30+ Nights
3 listings
8.8% of total
Key Insights
- The most prevalent minimum stay requirement in Somerville is 2 Nights, adopted by 70.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.2%) of the Somerville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 70.6% of Somerville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.6% currently do.
- A 2-night minimum appears standard (70.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 8.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Somerville.
Somerville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
17.6% of total
Moderate
14 listings
41.2% of total
Firm
10 listings
29.4% of total
Strict
4 listings
11.8% of total
Cancellation Policy Insights for Somerville
- The prevailing Airbnb cancellation policy trend in Somerville is Moderate, used by 41.2% of listings.
- There's a relatively balanced mix between guest-friendly (58.8%) and stricter (41.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.2% market standard in Somerville.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Somerville.
Somerville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Somerville
- The overall average booking lead time for vacation rentals in Somerville is 36 days.
- Guests book furthest in advance for stays during November (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (40 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Somerville.
- Target marketing efforts for the Spring season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Somerville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Somerville (2025)
Amenity Prevalence
Amenity Insights for Somerville
- Essential amenities in Somerville that guests expect include: Air conditioning, Free parking on premises, Hot water, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, TV, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Somerville: Air conditioning, Free parking on premises, Hot water, Kitchen, Heating.
- Prioritize adding missing essentials: Hot water, Kitchen, Heating.
- Consider adding popular differentiators like Smoke alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Somerville to stay competitive.
Somerville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Somerville
- The typical guest profile for Airbnb in Somerville consists of primarily domestic travelers (98%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and Netherlands (0.5%).
- Top languages spoken are English (76.9%) followed by Spanish (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and San Antonio.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Somerville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jonestown | 62 | $5,159 | $486.84 | 32% |
| Hudson Bend | 67 | $5,013 | $559.98 | 32% |
| West Lake Hills | 21 | $4,695 | $804.70 | 34% |
| Volente | 19 | $4,359 | $474.21 | 33% |
| Fairfield | 11 | $4,291 | $342.47 | 45% |
| Bee Cave | 11 | $3,555 | $258.44 | 55% |
| Martindale | 41 | $3,293 | $389.24 | 32% |
| Friendswood | 31 | $3,154 | $244.96 | 51% |
| Streetman | 21 | $3,127 | $332.88 | 35% |
| Manchaca | 46 | $3,032 | $243.28 | 38% |