Sherman Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Sherman in 2025? Explore comprehensive Airbnb analytics for Sherman, Texas, United States to uncover income potential. This 2025 STR market report for Sherman, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Sherman, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sherman Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sherman Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sherman (2025)
Understanding the monthly revenue variations for Airbnb listings in Sherman is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sherman is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sherman across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,979+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,991 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,773 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $816, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sherman
Sherman Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sherman STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sherman:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sherman
Average Daily Rate (ADR) Airbnb Trends in Sherman (2025)
Effective short term rental pricing strategy in Sherman involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sherman typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $303+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $103 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Sherman
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Airbnb Seasonality Analysis & Trends in Sherman (2025)
Peak Season (June, May, April)
- Revenue averages $4,205 per month
- Occupancy rates average 46.3%
- Daily rates average $147
Shoulder Season
- Revenue averages $2,625 per month
- Occupancy maintains around 48.2%
- Daily rates hold near $154
Low Season (January, February, March)
- Revenue drops to average $1,870 per month
- Occupancy decreases to average 43.1%
- Daily rates adjust to average $167
Seasonality Insights for Sherman
- The Airbnb seasonality in Sherman shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sherman's highest earning potential, with monthly revenues capable of climbing to $4,538, occupancy reaching a high of 53.0%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,843, occupancy could drop to 39.3%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sherman.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sherman seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sherman (2025)
Exploring the top neighborhoods for short-term rentals in Sherman? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Sherman | Charming downtown area with historic buildings, local shops, and restaurants. Attracts visitors looking for a small-town feel with unique experiences and local culture. | Sherman Town Center, Peck Park, P.S. Duffy Stadium, The Historic Commercial District, Joy McMillan Park |
| Lake Texoma | Popular destination for outdoor enthusiasts and vacationers. Offers beautiful lake views, fishing, and water sports. Ideal for hosts catering to families and adventure seekers. | Lake Texoma, Highport Marina, Eisenhower State Park, Cross Timbers State Park, Catfish Bay |
| North Texas Regional Airport | Growing area with many business travelers and visitors looking for convenience to the airport. Ideal for short stays and business-related trips. | North Texas Regional Airport, Nearby industrial parks, Eateries close to the airport |
| Sherman Parks District | Family-friendly area with numerous parks and outdoor spaces. Perfect for families and those seeking a tranquil environment in nature. | Fairview Park, Carter Park, Cedar Street Park, Binkley Park, Trent Park |
| Grayson County | Expanding area with new developments and attractions. With the proximity to larger cities like Denison and Gainesville, it's becoming a hot spot for investment. | Grayson County Frontier Village, Historical sites, Lake Ray Roberts, Shopping in nearby towns |
| West Sherman | Residential area with good access to shopping and amenities. Appeals to those looking for short-term rentals with accessibility to everyday needs. | Sherman Plaza, Shopping centers, Restaurants, Local businesses |
| South Sherman | Emerging area with lower property prices and growing demand. Attractive for budget travelers and Airbnb hosts looking for investment opportunities. | Nearby churches, Local eateries, Proximity to community centers |
| Pittsburg | Historic railway town gaining attention for its unique architecture and history. An interesting choice for tourists looking for a less commercial experience. | Historic Train Depot, Railroad Museum, Local artisan shops, Annual festivals |
Understanding Airbnb License Requirements & STR Laws in Sherman (2025)
While Sherman, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sherman to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sherman (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shermanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lone Star State of Mind
Entire Place • 6 bedrooms
Luxury Villa with 7 Bedroom , Pool and many more.
Entire Place • 7 bedrooms
Grayson Grove, Gated 30 Acres of Countryside
Entire Place • 4 bedrooms
3-BD,2-BA Tranquil Rural Retreat - Perfect for 6
Entire Place • 3 bedrooms
6 Bedroom home with a shabby chic touch!
Entire Place • 6 bedrooms
Sherman Villa: Private Pool & Hot Tub!
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sherman (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sherman based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stephanie | 1 | $173,704 | 4 | 5.00/5.0 |
| Beyond Blaze | 1 | $129,563 | 30 | 4.77/5.0 |
| Kailey | 4 | $75,432 | 71 | 4.80/5.0 |
| Amanda | 1 | $70,728 | 43 | 4.81/5.0 |
| Apple | 5 | $68,405 | 38 | 5.00/5.0 |
| Matt | 1 | $66,863 | 16 | 4.75/5.0 |
| Jodi & Mike | 1 | $62,188 | 10 | 4.90/5.0 |
| Host #456475914 | 1 | $61,125 | 22 | 4.50/5.0 |
| Eagle Rose | 1 | $59,697 | 21 | 5.00/5.0 |
| Adam | 4 | $55,488 | 196 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sherman.
Dive Deeper: Advanced Sherman STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sherman. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSherman Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sherman
- The Sherman Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.5% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sherman, House properties are the most common (77.6%), reflecting the local real estate landscape.
- Houses represent a significant 77.6% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique, others, outdoor/unique (combined 12.2%) offer potential for unique stay experiences.
Sherman Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sherman
- The dominant room capacity in Sherman is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.3% of the active Airbnb listings in Sherman, indicating a high concentration in these sizes.
- A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sherman.
Sherman Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sherman
- The most common guest capacity trend in Sherman vacation rentals is listings accommodating 4 guests (24.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Sherman STR market, accounting for 49.0% of listings.
- 30.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sherman.
- On average, properties in Sherman are equipped to host 4.4 guests.
Sherman Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sherman
- The most common availability pattern in Sherman falls within the 181-270 days range, representing 36.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sherman (38.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sherman Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
30% of total
2 Nights
18 listings
45% of total
3 Nights
3 listings
7.5% of total
4-6 Nights
2 listings
5% of total
30+ Nights
5 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Sherman is 2 Nights, adopted by 45% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Sherman Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Sherman, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45% of Sherman hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sherman.
Sherman Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
15.8% of total
Moderate
7 listings
18.4% of total
Firm
12 listings
31.6% of total
Strict
13 listings
34.2% of total
Cancellation Policy Insights for Sherman
- The prevailing Airbnb cancellation policy trend in Sherman is Strict, used by 34.2% of listings.
- A majority (65.8%) of hosts in Sherman utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.2% market standard in Sherman.
- With 34.2% using Strict terms, this is a viable option in Sherman, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sherman.
Sherman STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sherman
- The overall average booking lead time for vacation rentals in Sherman is 31 days.
- Guests book furthest in advance for stays during May (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (38 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Sherman.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Sherman averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sherman (2025)
Amenity Prevalence
Amenity Insights for Sherman
- Essential amenities in Sherman that guests expect include: Heating, Free parking on premises, Wifi, Hot water, Kitchen, Smoke alarm, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sherman: Heating, Free parking on premises, Wifi, Hot water, Kitchen, Smoke alarm, TV, Air conditioning.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Hot water, Kitchen, Smoke alarm, TV, Air conditioning.
- Consider adding popular differentiators like Coffee maker or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sherman to stay competitive.
Sherman Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sherman
- The typical guest profile for Airbnb in Sherman consists of primarily domestic travelers (98%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and Australia (0.8%).
- Top languages spoken are English (73.6%) followed by Spanish (17.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Dallas and Fort Worth.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sherman Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Star Harbor | 13 | $6,238 | $574.42 | 38% |
| Valley View | 23 | $5,352 | $600.88 | 40% |
| Anna | 13 | $5,170 | $298.78 | 44% |
| Malakoff | 27 | $4,129 | $454.15 | 32% |
| Wilburton | 18 | $4,124 | $268.85 | 39% |
| Flower Mound | 69 | $4,015 | $287.50 | 50% |
| Rowlett | 80 | $3,855 | $332.19 | 45% |
| Sanger | 15 | $3,826 | $248.53 | 48% |
| Corinth | 14 | $3,663 | $248.09 | 46% |
| Rockwall | 65 | $3,621 | $272.51 | 48% |