Seguin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Seguin in 2025? Explore comprehensive Airbnb analytics for Seguin, Texas, United States to uncover income potential. This 2025 STR market report for Seguin, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 171 active listings.

Whether you're considering an Airbnb investment in Seguin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Seguin Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Seguin Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$254
The average rental revenue earned for an occupied room per day in Seguin.
Occupancy Rate(?)
39.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$29,986
Typical annual income for an Airbnb listing in Seguin. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
17.5%
Strong growth (17.5%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Seguin.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Seguin.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
171
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Seguin (2025)

Understanding the monthly revenue variations for Airbnb listings in Seguin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Seguin is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Seguin across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,246+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,020 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,361 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,078, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Seguin

Seguin Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Seguin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Seguin:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Seguin

Average Daily Rate (ADR) Airbnb Trends in Seguin (2025)

Effective short term rental pricing strategy in Seguin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Seguin typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $516+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $313 or more.
  • Typical properties (Median) charge around $164 per night.
  • Entry-level properties (Bottom 25%) earn around $112 per night.

Average Daily Rate (ADR) Trend by Month in Seguin

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Airbnb Seasonality Analysis & Trends in Seguin (2025)

Peak Season (June, July, August)
  • Revenue averages $4,977 per month
  • Occupancy rates average 49.8%
  • Daily rates average $252
Shoulder Season
  • Revenue averages $2,967 per month
  • Occupancy maintains around 38.9%
  • Daily rates hold near $252
Low Season (January, February, October)
  • Revenue drops to average $2,327 per month
  • Occupancy decreases to average 37.1%
  • Daily rates adjust to average $233

Seasonality Insights for Seguin

  • The Airbnb seasonality in Seguin shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Seguin's highest earning potential, with monthly revenues capable of climbing to $5,972, occupancy reaching a high of 53.4%, and ADRs peaking at $302.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,057, occupancy could drop to 35.3%, and ADRs may adjust down to $219.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Seguin.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Seguin seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Seguin (2025)

Exploring the top neighborhoods for short-term rentals in Seguin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Seguin
The heart of Seguin with charming historic buildings and a vibrant local culture. Ideal for guests wanting to explore local shops, restaurants, and events such as the annual Cinco de Mayo celebration.
Texas Theatre, Guadalupe County Courthouse, Seguin Heritage Museum, Local Restaurants, Festivals and Events
Lake McQueeney
A scenic area located near Seguin that is popular for its recreational activities such as boating, fishing, and relaxing by the water. Great for families and outdoor enthusiasts.
Lake McQueeney, Boat Rentals, Water Sports, Fishing, Public Parks
Texas Lutheran University Area
Home to Texas Lutheran University, this area attracts students, families, and visitors attending various university events and activities.
Texas Lutheran University, Campus Events, Local Cafes, Nearby Parks
Seguin Historic District
Rich in history with well-preserved architecture and significant historical sites. Attracts history enthusiasts and tourists interested in exploring Seguin’s past.
Sebastopol House Historic Site, Zorn’s Historic District, Local Galleries, Antique Shops
Green Lake
A rural area close to Seguin that offers tranquility and a natural setting. Ideal for guests looking for a peaceful getaway while still being close to the city.
Green Lake, Nature Trails, Peaceful Retreats
Seguin Events Center
Popular for hosting events like weddings, conferences, and festivals. This area attracts visitors for various events year-round, providing consistent booking opportunities.
Seguin Events Center, Local Events, City Festivals
Schertz/Spring Branch area
Adjacent to Seguin, this area provides more suburban lodging options with easy access to both Seguin and nearby San Antonio, catering to families and business travelers.
Shopping Centers, Parks, Family-friendly Activities
Lago Vista
An area known for lakeside activities and outdoor recreation. Perfect for guests seeking adventure and relaxation in a beautiful lake setting.
Lakeside Parks, Fishing, Hiking Trails, Picnic Areas

Understanding Airbnb License Requirements & STR Laws in Seguin (2025)

While Seguin, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Seguin to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Seguin (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Seguinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Lakefront lux: pool, hot tub, game room, sleeps 30

Lakefront lux: pool, hot tub, game room, sleeps 30

Entire Place • 5 bedrooms

$194,114
Revenue
40.9%
Occupancy
$1193.22
Daily Rate
Guadalupe River Paradise w/ Hot Tub, Dock & Kayaks

Guadalupe River Paradise w/ Hot Tub, Dock & Kayaks

Entire Place • 5 bedrooms

$174,535
Revenue
47.5%
Occupancy
$975.27
Daily Rate
Luxury by the Lake - English Villa - Sleeps 23

Luxury by the Lake - English Villa - Sleeps 23

Entire Place • 7 bedrooms

$156,351
Revenue
43.3%
Occupancy
$976.88
Daily Rate
pool, nice home/area, b-ball, 8 bedroom sleeps 26

pool, nice home/area, b-ball, 8 bedroom sleeps 26

Entire Place • 8 bedrooms

$106,354
Revenue
59.9%
Occupancy
$453.31
Daily Rate
pool, b-ball, volleyball, sleeps 30, 7 bedroom

pool, b-ball, volleyball, sleeps 30, 7 bedroom

Entire Place • 7 bedrooms

$105,728
Revenue
56.3%
Occupancy
$493.33
Daily Rate
Modern Waterfront Oasis 
Amazing Pool
Hot Tub

Modern Waterfront Oasis Amazing Pool Hot Tub

Entire Place • 4 bedrooms

$93,727
Revenue
60.1%
Occupancy
$724.20
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Seguin (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Seguin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Evolve10$570,6074044.76/5.0
Jamie21$423,8466484.81/5.0
Best Texas18$412,3193574.64/5.0
Randy2$212,0821634.58/5.0
Lake Life Vacation Rentals, LL7$209,1375224.88/5.0
Jess & Martin1$194,114564.89/5.0
Laura5$185,97310334.94/5.0
Ruchi1$156,351374.95/5.0
Chelsea4$153,955315.00/5.0
Daniel2$146,6521534.74/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Seguin.

Dive Deeper: Advanced Seguin STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Seguin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Seguin Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Seguin

  • The Seguin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.2% of the 171 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Seguin, House properties are the most common (63.2%), reflecting the local real estate landscape.
  • Houses represent a significant 63.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, apartment/condo, unique stays, others (combined 8.8%) offer potential for unique stay experiences.

Seguin Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Seguin

  • The dominant room capacity in Seguin is 1 bedroom listings, making up 29.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 50.8% of the active Airbnb listings in Seguin, indicating a high concentration in these sizes.
  • A significant 46.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Seguin.

Seguin Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Seguin

  • The most common guest capacity trend in Seguin vacation rentals is listings accommodating 8+ guests (37.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Seguin STR market, accounting for 64.3% of listings.
  • 70.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Seguin.
  • On average, properties in Seguin are equipped to host 5.9 guests.

Seguin Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Seguin

  • The most common availability pattern in Seguin falls within the 271-366 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Seguin (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 17.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Seguin Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (37.3%)

1 Night

62 listings

37.3% of total

2 Nights (30.1%)

2 Nights

50 listings

30.1% of total

3 Nights (9.6%)

3 Nights

16 listings

9.6% of total

4-6 Nights (1.2%)

4-6 Nights

2 listings

1.2% of total

30+ Nights (21.7%)

30+ Nights

36 listings

21.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Seguin is 1 Night, adopted by 37.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (67.4%) of the Seguin Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (21.7%) caters to monthly stays (30+ nights) in Seguin, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 37.3% of Seguin hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 21.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Seguin.

Seguin Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (11.7%)

Super Strict 30 Days

19 listings

11.7% of total

Flexible (14.1%)

Flexible

23 listings

14.1% of total

Moderate (22.1%)

Moderate

36 listings

22.1% of total

Firm (28.8%)

Firm

47 listings

28.8% of total

Strict (23.3%)

Strict

38 listings

23.3% of total

Cancellation Policy Insights for Seguin

  • The prevailing Airbnb cancellation policy trend in Seguin is Firm, used by 28.8% of listings.
  • A majority (52.1%) of hosts in Seguin utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 28.8% market standard in Seguin.
  • Regularly review your cancellation policy against competitors and market demand shifts in Seguin.

Seguin STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Seguin

  • The overall average booking lead time for vacation rentals in Seguin is 32 days.
  • Guests book furthest in advance for stays during June (average 46 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 22 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (36 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Seguin.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 36 days) to capture early planners.
  • Monitor your own booking lead times against these Seguin averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Seguin (2025)

Amenity Prevalence

Amenity Insights for Seguin

  • Essential amenities in Seguin that guests expect include: Air conditioning, Wifi, TV, Smoke alarm, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Microwave, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Seguin: Air conditioning, Wifi, TV, Smoke alarm, Free parking on premises, Hot water.
  • Prioritize adding missing essentials: Wifi, TV, Smoke alarm, Free parking on premises, Hot water.
  • Consider adding popular differentiators like Heating or Microwave to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Seguin to stay competitive.

Seguin Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Seguin

  • The typical guest profile for Airbnb in Seguin consists of primarily domestic travelers (98%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.8% of guests.
  • Key international markets include United States (97.8%) and Mexico (1.2%).
  • Top languages spoken are English (73%) followed by Spanish (20%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Houston and San Antonio.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Seguin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Jonestown63$5,090$507.4831%
Hudson Bend65$4,407$527.3630%
West Lake Hills23$4,206$736.2730%
Midfield10$3,817$534.0522%
Helotes48$3,582$350.1441%
Volente22$3,510$438.3231%
Dripping Springs420$3,434$388.7934%
Briarcliff40$3,394$393.9530%
Kingsland267$3,379$528.3026%
Martindale41$3,247$382.5332%

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