Sargent Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Sargent in 2025? Explore comprehensive Airbnb analytics for Sargent, Texas, United States to uncover income potential. This 2025 STR market report for Sargent, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Sargent, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sargent Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sargent Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$235
The average rental revenue earned for an occupied room per day in Sargent.
Occupancy Rate(?)
26.2%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$20,908
Typical annual income for an Airbnb listing in Sargent. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-35.7%
Significant decrease (-35.7%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Sargent.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Sargent.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sargent (2025)

Understanding the monthly revenue variations for Airbnb listings in Sargent is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sargent is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sargent across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,414+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,157 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,832 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,069, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sargent

Sargent Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sargent STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sargent:

  • Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 23%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sargent

Average Daily Rate (ADR) Airbnb Trends in Sargent (2025)

Effective short term rental pricing strategy in Sargent involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sargent typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $408+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $338 or more.
  • Typical properties (Median) charge around $247 per night.
  • Entry-level properties (Bottom 25%) earn around $150 per night.

Average Daily Rate (ADR) Trend by Month in Sargent

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Airbnb Seasonality Analysis & Trends in Sargent (2025)

Peak Season (June, July, April)
  • Revenue averages $4,217 per month
  • Occupancy rates average 42.2%
  • Daily rates average $251
Shoulder Season
  • Revenue averages $2,258 per month
  • Occupancy maintains around 25.9%
  • Daily rates hold near $245
Low Season (February, September, November)
  • Revenue drops to average $1,233 per month
  • Occupancy decreases to average 18.2%
  • Daily rates adjust to average $240

Seasonality Insights for Sargent

  • The Airbnb seasonality in Sargent shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sargent's highest earning potential, with monthly revenues capable of climbing to $4,586, occupancy reaching a high of 52.5%, and ADRs peaking at $253.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $716, occupancy could drop to 13.0%, and ADRs may adjust down to $233.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sargent.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sargent seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sargent (2025)

Exploring the top neighborhoods for short-term rentals in Sargent? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Beachfront
Sargent is known for its picturesque beaches and waterfront views, making it a prime location for vacationers seeking relaxation and outdoor activities.
Sargent Beach, Surfside Beach, Fishing Pier, Kayaking and paddleboarding, Wildlife watching
Downtown Sargent
The heart of the community with local shops and eateries, appealing to travelers who enjoy local culture and convenience.
Local restaurants, Historic sites, Community events, Farmers market, Art galleries
Bird Watching Area
Sargent is famous for its bird watching, attracting nature enthusiasts looking to observe diverse wildlife.
Wildlife refuges, Birding trails, Nature parks, Photography spots, Guided tours
Fishing Hotspots
With plenty of fishing opportunities in the area, it's a draw for fishing enthusiasts and families.
Nearshore fishing charters, Saltwater fishing spots, Fishing tournaments, Local fish markets, Fishing piers
Campgrounds
Ideal for those who enjoy camping and the outdoors, positioned close to nature while still being near amenities.
Campgrounds with facilities, Hiking trails, Picnic areas, Campfire sites, Nature reserves
Nearby Parks
Access to parks provides a great escape for outdoor activities, perfect for travelers seeking adventure close to home.
Parks with walking trails, Playgrounds, Picnic spots, Outdoor sports areas, Environmental education centers
Historical Sites
Rich in local history, these sites attract travelers interested in culture and heritage.
Museums, Heritage trails, Historical markers, Cultural festivals, Architectural tours
Water Sports Activities
The area offers various water sports, appealing to active guests looking for fun and excitement.
Jet skiing, Parasailing, Boat rentals, Snorkeling, Scuba diving

Understanding Airbnb License Requirements & STR Laws in Sargent (2025)

While Sargent, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sargent to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Sargent (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sargentbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Sea N Stars: Gulf Front Beach House

Sea N Stars: Gulf Front Beach House

Entire Place • 3 bedrooms

$59,454
Revenue
47.4%
Occupancy
$368.43
Daily Rate
Beautiful Beachfront Home with Amazing Views, Step

Beautiful Beachfront Home with Amazing Views, Step

Entire Place • 1 bedroom

$45,141
Revenue
21.2%
Occupancy
$342.27
Daily Rate
Luxury Beachfront Home with direct Beach access!

Luxury Beachfront Home with direct Beach access!

Entire Place • 3 bedrooms

$42,155
Revenue
36.1%
Occupancy
$400.48
Daily Rate
The Pier House in Sargent, TX (close to Houston)

The Pier House in Sargent, TX (close to Houston)

Entire Place • 2 bedrooms

$37,624
Revenue
30.3%
Occupancy
$336.82
Daily Rate
Big Fish Haus on Caney Creek - Sargent,TX

Big Fish Haus on Caney Creek - Sargent,TX

Entire Place • 4 bedrooms

$29,044
Revenue
28.1%
Occupancy
$282.11
Daily Rate
Paradise on the bay

Paradise on the bay

Entire Place • 3 bedrooms

$27,520
Revenue
32.1%
Occupancy
$276.71
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sargent (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sargent based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kandas6$106,298342.49/5.0
Susan1$59,454584.91/5.0
Dawn1$37,624904.98/5.0
Brian1$29,044644.77/5.0
Jacob1$27,520304.87/5.0
Host #226314641$27,04920.00/5.0
Barbara1$26,617824.79/5.0
Joe1$23,054414.93/5.0
Chad1$22,110604.82/5.0
Don1$20,091434.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sargent.

Dive Deeper: Advanced Sargent STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sargent. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sargent Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sargent

  • The Sargent Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sargent, House properties are the most common (76.2%), reflecting the local real estate landscape.
  • Houses represent a significant 76.2% portion, catering likely to families or larger groups.

Sargent Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sargent

  • The dominant room capacity in Sargent is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 61.9% of the active Airbnb listings in Sargent, indicating a high concentration in these sizes.
  • A significant 47.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sargent.

Sargent Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sargent

  • The most common guest capacity trend in Sargent vacation rentals is listings accommodating 8+ guests (66.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Sargent STR market, accounting for 81.0% of listings.
  • 85.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sargent.
  • On average, properties in Sargent are equipped to host 7.0 guests.

Sargent Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sargent

  • The most common availability pattern in Sargent falls within the 271-366 days range, representing 47.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Sargent (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sargent Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (28.6%)

1 Night

6 listings

28.6% of total

2 Nights (52.4%)

2 Nights

11 listings

52.4% of total

30+ Nights (19%)

30+ Nights

4 listings

19% of total

Key Insights

  • The most prevalent minimum stay requirement in Sargent is 2 Nights, adopted by 52.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (81.0%) of the Sargent Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (19%) caters to monthly stays (30+ nights) in Sargent, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 52.4% of Sargent hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 19% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sargent.

Sargent Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (13.3%)

Flexible

2 listings

13.3% of total

Moderate (6.7%)

Moderate

1 listings

6.7% of total

Firm (40%)

Firm

6 listings

40% of total

Strict (40%)

Strict

6 listings

40% of total

Cancellation Policy Insights for Sargent

  • The prevailing Airbnb cancellation policy trend in Sargent is Firm, used by 40% of listings.
  • A majority (80.0%) of hosts in Sargent utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 40% market standard in Sargent.
  • With 40% using Strict terms, this is a viable option in Sargent, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sargent.

Sargent STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sargent

  • The overall average booking lead time for vacation rentals in Sargent is 45 days.
  • Guests book furthest in advance for stays during December (average 118 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (67 days avg.) sees the longest lead times, while Spring (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Sargent.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 67 days) to capture early planners.
  • Monitor your own booking lead times against these Sargent averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sargent (2025)

Amenity Prevalence

Amenity Insights for Sargent

  • Essential amenities in Sargent that guests expect include: Heating, Air conditioning, Kitchen, Hot water, TV, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Patio or balcony, Essentials, Bed linens are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sargent: Heating, Air conditioning, Kitchen, Hot water, TV, Smoke alarm, Wifi.
  • Prioritize adding missing essentials: Smoke alarm, Wifi.
  • Consider adding popular differentiators like Patio or balcony or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sargent to stay competitive.

Sargent Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sargent

  • The typical guest profile for Airbnb in Sargent consists of primarily domestic travelers (100%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 100.0% of guests.
  • Top languages spoken are English (72.9%) followed by Spanish (18.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Houston and Katy.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sargent Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Midfield10$5,499$505.1725%
Gilchrist10$4,278$370.8635%
Friendswood28$3,947$350.6050%
Jamaica Beach204$3,786$343.6037%
Crystal Beach156$3,474$385.4231%
Bolivar Peninsula755$3,401$352.7034%
Columbus20$3,099$337.0731%
Schulenburg24$3,032$348.8033%
Weimar14$3,026$241.0934%
Hallettsville10$2,855$196.9838%

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