Richmond Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Richmond in 2025? Explore comprehensive Airbnb analytics for Richmond, Texas, United States to uncover income potential. This 2025 STR market report for Richmond, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 132 active listings.

Whether you're considering an Airbnb investment in Richmond, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Richmond Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Richmond Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$122
The average rental revenue earned for an occupied room per day in Richmond.
Occupancy Rate(?)
45.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,989
Typical annual income for an Airbnb listing in Richmond. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
29.8%
Strong growth (29.8%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Richmond.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Richmond.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
132
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Richmond (2025)

Understanding the monthly revenue variations for Airbnb listings in Richmond is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Richmond is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Richmond across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,352+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,730 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,514 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $557, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Richmond

Richmond Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Richmond STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Richmond:

  • Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Richmond

Average Daily Rate (ADR) Airbnb Trends in Richmond (2025)

Effective short term rental pricing strategy in Richmond involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Richmond typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $279+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
  • Typical properties (Median) charge around $95 per night.
  • Entry-level properties (Bottom 25%) earn around $43 per night.

Average Daily Rate (ADR) Trend by Month in Richmond

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Airbnb Seasonality Analysis & Trends in Richmond (2025)

Peak Season (April, May, June)
  • Revenue averages $3,152 per month
  • Occupancy rates average 46.3%
  • Daily rates average $147
Shoulder Season
  • Revenue averages $2,180 per month
  • Occupancy maintains around 47.0%
  • Daily rates hold near $136
Low Season (January, February, October)
  • Revenue drops to average $1,665 per month
  • Occupancy decreases to average 40.2%
  • Daily rates adjust to average $132

Seasonality Insights for Richmond

  • The Airbnb seasonality in Richmond shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Richmond's highest earning potential, with monthly revenues capable of climbing to $3,541, occupancy reaching a high of 53.3%, and ADRs peaking at $147.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,523, occupancy could drop to 34.6%, and ADRs may adjust down to $118.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Richmond.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Richmond seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Richmond (2025)

Exploring the top neighborhoods for short-term rentals in Richmond? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Richmond Historic District
A charming area with beautiful historic homes and a strong sense of community. Ideal for visitors who appreciate history and tradition, making it attractive for those looking to explore local culture.
Fort Bend Museum, Lions Park, Richmond City Hall, George Ranch Historical Park, Historic Richmond Downtown
Sugar Land Town Square
Just a short drive from Richmond, this vibrant shopping and dining hub attracts both locals and visitors. Great for Airbnb due to its variety of restaurants, shops, and entertainment options.
Sugar Land Town Square, AMC Sugar Land 18, The Sweetwater Woods, New Territory Park, Parks at Sugar Land
The Lakes of Bella Terra
A master-planned community that offers a suburban retreat with access to parks and lakes. Attracts families and nature lovers looking for a peaceful getaway.
Bella Terra Park, Parks and Lakes, Walking Trails, Community Events
Richmond Hill
A serene suburban neighborhood that's great for families and those seeking a quiet escape from urban life. It's close to parks and offers a friendly atmosphere.
Richmond Hill Park, Nearby shopping centers, Family-friendly parks, Local dining options
Westpark Tollway Corridor
An area with many newly developed homes and offices. Appeals to business travelers and families looking for convenience and modern amenities.
Houston Premium Outlets, Easy access to major highways, Local dining and shopping
Meadowbrook Farms
Known for its beautiful golf course and upscale homes, this area attracts golf enthusiasts and families looking for a community-oriented environment.
Meadowbrook Farms Golf Club, Walking Trails, Community Events
Greatwood
A family-friendly community with excellent schools and parks. Its appeal to families makes it a great choice for longer-term stays.
Greatwood Golf Club, Parks and Playgrounds, Community Events
Aliana
A vibrant master-planned community with a variety of amenities, parks, and family-oriented events. Attractive for family travelers and group getaways.
Aliana Community Center, Parks and Trails, Family Events and Activities

Understanding Airbnb License Requirements & STR Laws in Richmond (2025)

While Richmond, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Richmond to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Richmond (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Richmondbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

*️⃣ Lavish Home Richmond 4️⃣Bd 3️⃣.5️⃣Ba with Movie Room *️⃣

*️⃣ Lavish Home Richmond 4️⃣Bd 3️⃣.5️⃣Ba with Movie Room *️⃣

Entire Place • 4 bedrooms

$77,848
Revenue
60.8%
Occupancy
$298.27
Daily Rate
New, Spacious, Modern Home

New, Spacious, Modern Home

Entire Place • 4 bedrooms

$71,727
Revenue
61.8%
Occupancy
$272.63
Daily Rate
NICE! Spacious Home & Big Kitchen w/ Game Room!

NICE! Spacious Home & Big Kitchen w/ Game Room!

Entire Place • 4 bedrooms

$69,375
Revenue
32.5%
Occupancy
$367.38
Daily Rate
The Pond House - 4 br/3 ba waterfront + patio

The Pond House - 4 br/3 ba waterfront + patio

Entire Place • 4 bedrooms

$66,475
Revenue
52.6%
Occupancy
$283.40
Daily Rate
Elegant spacious home with water view. Prime location- Richmond, Katy, Houston, Rosenberg.

Elegant spacious home with water view. Prime location- Richmond, Katy, Houston, Rosenberg.

Entire Place • 5 bedrooms

$65,985
Revenue
47.0%
Occupancy
$379.04
Daily Rate
Feel at Home in Richmond.

Feel at Home in Richmond.

Entire Place • 4 bedrooms

$62,983
Revenue
43.6%
Occupancy
$285.27
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Richmond (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Richmond based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Olga3$114,2791354.90/5.0
TAJV Hospitality2$79,2812284.71/5.0
Anix1$77,848414.93/5.0
Host #4729958812$77,560914.46/5.0
Tuan1$71,727384.92/5.0
Tony1$69,375324.94/5.0
Cara1$66,475314.94/5.0
Elizabeth1$65,9851234.93/5.0
Rachel1$62,983694.94/5.0
Arain1$61,337304.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Richmond.

Dive Deeper: Advanced Richmond STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Richmond. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Richmond Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Richmond

  • The Richmond Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 50.8% of the 132 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 49.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Richmond, House properties are the most common (87.9%), reflecting the local real estate landscape.
  • Houses represent a significant 87.9% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique (combined 3.0%) offer potential for unique stay experiences.

Richmond Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Richmond

  • The dominant room capacity in Richmond is 1 bedroom listings, making up 24.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 4 bedrooms properties represent 41.6% of the active Airbnb listings in Richmond, indicating a high concentration in these sizes.
  • A significant 40.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Richmond.

Richmond Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Richmond

  • The most common guest capacity trend in Richmond vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Richmond STR market, accounting for 38.6% of listings.
  • 37.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Richmond.
  • On average, properties in Richmond are equipped to host 3.5 guests.

Richmond Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Richmond

  • The most common availability pattern in Richmond falls within the 271-366 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 74.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Richmond (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 26.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Richmond Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (31.7%)

1 Night

38 listings

31.7% of total

2 Nights (26.7%)

2 Nights

32 listings

26.7% of total

3 Nights (19.2%)

3 Nights

23 listings

19.2% of total

4-6 Nights (5%)

4-6 Nights

6 listings

5% of total

7-29 Nights (10%)

7-29 Nights

12 listings

10% of total

30+ Nights (7.5%)

30+ Nights

9 listings

7.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Richmond is 1 Night, adopted by 31.7% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 31.7% of Richmond hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 7.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Richmond.

Richmond Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (26.3%)

Flexible

26 listings

26.3% of total

Moderate (23.2%)

Moderate

23 listings

23.2% of total

Firm (17.2%)

Firm

17 listings

17.2% of total

Strict (33.3%)

Strict

33 listings

33.3% of total

Cancellation Policy Insights for Richmond

  • The prevailing Airbnb cancellation policy trend in Richmond is Strict, used by 33.3% of listings.
  • A majority (50.5%) of hosts in Richmond utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 33.3% market standard in Richmond.
  • With 33.3% using Strict terms, this is a viable option in Richmond, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Richmond.

Richmond STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Richmond

  • The overall average booking lead time for vacation rentals in Richmond is 27 days.
  • Guests book furthest in advance for stays during July (average 43 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (41 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Richmond.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 41 days) to capture early planners.
  • Monitor your own booking lead times against these Richmond averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Richmond (2025)

Amenity Prevalence

Amenity Insights for Richmond

  • Essential amenities in Richmond that guests expect include: Air conditioning, Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Richmond: Air conditioning, Wifi, Smoke alarm, TV.
  • Prioritize adding missing essentials: Smoke alarm, TV.
  • Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Richmond to stay competitive.

Richmond Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Richmond

  • The typical guest profile for Airbnb in Richmond consists of primarily domestic travelers (92%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 91.7% of guests.
  • Key international markets include United States (91.7%) and Mexico (1.9%).
  • Top languages spoken are English (62.9%) followed by Spanish (19.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Houston and Dallas.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Richmond Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Midfield10$5,499$505.1725%
Gilchrist10$4,278$370.8635%
Franklin10$4,099$358.4745%
Friendswood28$3,947$350.6050%
Jamaica Beach204$3,786$343.6037%
Fairfield12$3,782$312.5346%
Hempstead18$3,768$393.1035%
Anderson10$3,630$297.1040%
Crystal Beach156$3,474$385.4231%
Bolivar Peninsula755$3,401$352.7034%

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