Richland Hills Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Richland Hills in 2025? Explore comprehensive Airbnb analytics for Richland Hills, Texas, United States to uncover income potential. This 2025 STR market report for Richland Hills, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.

Whether you're considering an Airbnb investment in Richland Hills, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Richland Hills Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Richland Hills Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$189
The average rental revenue earned for an occupied room per day in Richland Hills.
Occupancy Rate(?)
49.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$32,170
Typical annual income for an Airbnb listing in Richland Hills. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
1.2%
Positive growth (1.2%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Richland Hills.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Richland Hills.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
26
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Richland Hills (2025)

Understanding the monthly revenue variations for Airbnb listings in Richland Hills is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Richland Hills is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Richland Hills across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,857+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,936 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,155 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,504, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Richland Hills

Richland Hills Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Richland Hills STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Richland Hills:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 50%.
  • Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Richland Hills

Average Daily Rate (ADR) Airbnb Trends in Richland Hills (2025)

Effective short term rental pricing strategy in Richland Hills involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Richland Hills typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $341+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $252 or more.
  • Typical properties (Median) charge around $184 per night.
  • Entry-level properties (Bottom 25%) earn around $111 per night.

Average Daily Rate (ADR) Trend by Month in Richland Hills

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Airbnb Seasonality Analysis & Trends in Richland Hills (2025)

Peak Season (May, April, June)
  • Revenue averages $4,431 per month
  • Occupancy rates average 55.0%
  • Daily rates average $194
Shoulder Season
  • Revenue averages $3,436 per month
  • Occupancy maintains around 50.6%
  • Daily rates hold near $193
Low Season (January, February, December)
  • Revenue drops to average $2,731 per month
  • Occupancy decreases to average 43.4%
  • Daily rates adjust to average $190

Seasonality Insights for Richland Hills

  • The Airbnb seasonality in Richland Hills shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Richland Hills's highest earning potential, with monthly revenues capable of climbing to $4,726, occupancy reaching a high of 60.8%, and ADRs peaking at $203.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,371, occupancy could drop to 39.1%, and ADRs may adjust down to $183.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Richland Hills.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Richland Hills seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Richland Hills (2025)

Exploring the top neighborhoods for short-term rentals in Richland Hills? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Birdville
A family-friendly neighborhood with access to great schools and parks. It's popular among families and those seeking a suburban lifestyle close to Dallas.
Birdville ISD schools, Buffalo Ridge Park, Richland Hills Park, The Metroplex, Hurst Town Center
Richland Hills Downtown
The heart of Richland Hills with easy access to local shops and restaurants. Perfect for guests wanting to explore the community and enjoy local cuisine.
Richland Hills City Hall, Local eateries, Community events, Parks and recreation areas
North Richland Hills
A vibrant area with shopping, dining, and entertainment options. Great for visitors looking for a suburban feel with urban amenities.
North Hills Hospital, The NYLO Hotel, Iron Horse Golf Course, Various shopping centers, Local parks
Watauga
Close to Richland Hills and offers a mix of residential and commercial spaces. It's a good option for those who want convenience and access to attractions.
Watauga City Hall, Watauga Town Center, Parks, Shopping areas
Colleyville
Known for its upscale living and dining options, this area is appealing for luxury travelers and those looking for a peaceful stay near urban amenities.
Colleyville Nature Center, Fine dining restaurants, Shopping districts, Local parks
Haltom City
Adjacent to Richland Hills, featuring diverse dining and entertainment options. Popular among those looking for a more urban experience.
Haltom City Parks, Local shopping areas, Cultural events, Nearby cinemas
Keller
A growing community with charm and excellent schools. Attracts families and travelers seeking a quieter environment with easy access to larger cities.
Keller Town Center, Keller Farmers Market, Parks, Community events
Southlake
A high-end neighborhood known for its shopping, dining, and corporate offices. Ideal for business travelers and those seeking luxury accommodations.
Southlake Town Square, Parks, Fine dining, Corporate offices

Understanding Airbnb License Requirements & STR Laws in Richland Hills (2025)

While Richland Hills, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Richland Hills to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Richland Hills (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Richland Hillsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Family Fun! Hot tub, Pool, Billiards, Gazebo

Family Fun! Hot tub, Pool, Billiards, Gazebo

Entire Place • 3 bedrooms

$94,063
Revenue
53.7%
Occupancy
$416.02
Daily Rate
Swim Spa retreat, game room, close to Stockyards!

Swim Spa retreat, game room, close to Stockyards!

Entire Place • 3 bedrooms

$75,175
Revenue
49.9%
Occupancy
$396.24
Daily Rate
Sleeps 8: Family/ Pet Friendly/ Pool/ Ping Pong

Sleeps 8: Family/ Pet Friendly/ Pool/ Ping Pong

Entire Place • 3 bedrooms

$66,197
Revenue
67.7%
Occupancy
$268.01
Daily Rate
EV Charger Spacious and Pet Friendly!

EV Charger Spacious and Pet Friendly!

Entire Place • 3 bedrooms

$58,023
Revenue
70.3%
Occupancy
$198.73
Daily Rate
Net Patio/ Swimming / Games/ Pet Friendly

Net Patio/ Swimming / Games/ Pet Friendly

Entire Place • 3 bedrooms

$57,843
Revenue
61.0%
Occupancy
$255.96
Daily Rate
Sleeps 8/ Large Fenced Yard/ Patio/ Pet Friendly

Sleeps 8/ Large Fenced Yard/ Patio/ Pet Friendly

Entire Place • 3 bedrooms

$56,319
Revenue
65.8%
Occupancy
$228.65
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Richland Hills (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Richland Hills based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Athena8$424,1364904.95/5.0
Julie3$85,7784954.77/5.0
Kay1$75,1751104.97/5.0
Elaine1$55,877104.90/5.0
Janice1$49,862304.87/5.0
Waseam2$32,7001634.67/5.0
Rory1$28,287195.00/5.0
Adam1$27,071404.90/5.0
Jess1$17,596464.83/5.0
Evolve1$16,844104.90/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Richland Hills.

Dive Deeper: Advanced Richland Hills STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Richland Hills. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Richland Hills Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Richland Hills

  • The Richland Hills Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.6% of the 26 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Richland Hills, House properties are the most common (92.3%), reflecting the local real estate landscape.
  • Houses represent a significant 92.3% portion, catering likely to families or larger groups.
  • The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.

Richland Hills Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Richland Hills

  • The dominant room capacity in Richland Hills is 3 bedrooms listings, making up 61.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 80.7% of the active Airbnb listings in Richland Hills, indicating a high concentration in these sizes.
  • A significant 65.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Richland Hills.

Richland Hills Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Richland Hills

  • The most common guest capacity trend in Richland Hills vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Richland Hills STR market, accounting for 65.4% of listings.
  • 65.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Richland Hills.
  • On average, properties in Richland Hills are equipped to host 5.7 guests.

Richland Hills Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Richland Hills

  • The most common availability pattern in Richland Hills falls within the 181-270 days range, representing 46.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 69.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Richland Hills (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 38.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Richland Hills Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (12.5%)

1 Night

3 listings

12.5% of total

2 Nights (50%)

2 Nights

12 listings

50% of total

3 Nights (12.5%)

3 Nights

3 listings

12.5% of total

4-6 Nights (8.3%)

4-6 Nights

2 listings

8.3% of total

30+ Nights (16.7%)

30+ Nights

4 listings

16.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Richland Hills is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (62.5%) of the Richland Hills Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (16.7%) caters to monthly stays (30+ nights) in Richland Hills, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 50% of Richland Hills hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
  • A 2-night minimum appears standard (50%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Richland Hills.

Richland Hills Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (16.7%)

Flexible

4 listings

16.7% of total

Moderate (20.8%)

Moderate

5 listings

20.8% of total

Firm (41.7%)

Firm

10 listings

41.7% of total

Strict (20.8%)

Strict

5 listings

20.8% of total

Cancellation Policy Insights for Richland Hills

  • The prevailing Airbnb cancellation policy trend in Richland Hills is Firm, used by 41.7% of listings.
  • A majority (62.5%) of hosts in Richland Hills utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 41.7% market standard in Richland Hills.
  • Regularly review your cancellation policy against competitors and market demand shifts in Richland Hills.

Richland Hills STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Richland Hills

  • The overall average booking lead time for vacation rentals in Richland Hills is 40 days.
  • Guests book furthest in advance for stays during April (average 76 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (58 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Richland Hills.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 58 days) to capture early planners.
  • Monitor your own booking lead times against these Richland Hills averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Richland Hills (2025)

Amenity Prevalence

Amenity Insights for Richland Hills

  • Essential amenities in Richland Hills that guests expect include: Heating, Smoke alarm, TV, Kitchen, Hot water, Wifi, Dryer, Washer, Essentials, Air conditioning. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Richland Hills: Heating, Smoke alarm, TV, Kitchen, Hot water, Wifi, Dryer, Washer, Essentials, Air conditioning.
  • Prioritize adding missing essentials: Dryer, Washer, Essentials, Air conditioning.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Richland Hills to stay competitive.

Richland Hills Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Richland Hills

  • The typical guest profile for Airbnb in Richland Hills consists of primarily domestic travelers (93%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 93.1% of guests.
  • Key international markets include United States (93.1%) and Mexico (1.8%).
  • Top languages spoken are English (69.6%) followed by Spanish (19.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Houston and San Antonio.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Richland Hills Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Strawn19$8,394$645.4632%
Star Harbor13$6,238$574.4238%
Valley View23$5,352$600.8840%
Anna13$5,170$298.7844%
Groesbeck10$4,507$372.9638%
Malakoff27$4,129$454.1532%
Flower Mound69$4,015$287.5050%
Rowlett80$3,855$332.1945%
Sanger15$3,826$248.5348%
Streetman14$3,778$297.0243%

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