Airbnb Market Analytics, Statistics and Data in Plano, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Plano? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Plano:
How much do Airbnb hosts make on average per month in Plano?
The short-term rental market in Plano shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,824 per month
- Strong performing properties (top 25%) make $4,898 or more
- Best-in-class properties (top 10%) achieve $7,662+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,097
Revenue Variations by Month
Occupancy Rates Throughout the Year in Plano
The market in Plano shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Plano
Daily rates in Plano vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $167 per night
- Strong performing properties (top 25%) secure $263 or more
- Best-in-class properties (top 10%) pull in $409+ per night
- Entry-level properties (bottom 25%) earn around $86
Daily Rate Variations by Month
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Seasonality patterns in Plano
Peak Season (November, July, June)
- Revenue peaks at $4291.02 per month
- Occupancy rates reach 59.57%
- Daily rates average $245.25
Shoulder Season
- Revenue averages $3603.15 per month
- Occupancy maintains 47.27%
- Daily rates hold at $206.88
Low Season (August, February, January)
- Revenue drops to $2753.02 per month
- Occupancy decreases to 40.05%
- Daily rates adjust to $186.63
Is it still profitable to do Airbnb in Plano in 2025?
Yes! Plano demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $3603 and With 439 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Plano
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Legacy West | A vibrant mixed-use development featuring shopping, dining, and entertainment options. Ideal for travelers looking for an urban experience with modern amenities. | Legacy Hall, Shops at Legacy, Dr Pepper Ballpark, The Boardwalk, Restaurants and bars |
| Downtown Plano | A charming area with historic buildings and a growing dining scene. Attracts visitors interested in local culture and community events. | Historic Downtown Plano, Interurban Railway Museum, Haggard Park, Local breweries and restaurants |
| Prairie Creek | A family-friendly neighborhood with parks and recreational activities. Suitable for those traveling with families or seeking outdoor activities. | Prairie Creek Park, Park Trails, Playgrounds, Community events |
| West Plano | Known for its affluent residential neighborhoods and access to high-quality schools and amenities. Popular among business travelers and families. | Parks and trails, Shopping centers, Local dining, Corporate offices |
| Shops at Legacy | A Go-To shopping destination with upscale shops and eateries. Perfect for tourists who want a luxurious shopping experience. | High-end retail stores, Gourmet restaurants, Luxury spas |
| Collin College | Home to a growing student population, making it attractive for budget travelers and parents visiting students. | Collin College campus, Local cafes and eateries, Cultural events |
| CityLine | A new urban development offering a mix of residential, office, and retail spaces. Appeals to those looking for a modern urban lifestyle. | CityLine Plaza, Restaurants and cafes, Cultural events, Parks |
| The Shops at Legacy West | An upscale destination for dining and shopping, with a lively atmosphere that attracts both locals and visitors. | Fine dining, Vibrant nightlife, Art installations, Public events |
Do you need a license for Airbnb in Plano?
We recommend checking directly with Plano's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Plano
Pool, Hot Tub, Theater Room, & Game Room!
Entire Place • 5 bedrooms
Spacious Luxury Family Home | Pool+Spa+Games | 5BD
Entire Place • 5 bedrooms
Plano Perfect Getaway - Pool, Hot Tub, BBQ Grill
Entire Place • 5 bedrooms
Charming 5BD/3BA in the Heart of Plano (Sleeps 10)
Entire Place • 5 bedrooms
Royal 5BR Getaway|5min Shops at legacy *BBQ Grill*
Entire Place • 5 bedrooms
Creekside Charm w/ Pool, Backyard Oasis, Patio
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Plano
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tal | 12 | $1,227,853 | 546 | 4.78/5.0 |
| Marina | 4 | $414,888 | 206 | 4.81/5.0 |
| Melissa | 4 | $289,102 | 337 | 4.91/5.0 |
| Deisy | 9 | $277,570 | 365 | 4.87/5.0 |
| Edward | 6 | $274,574 | 295 | 4.77/5.0 |
| Kara | 4 | $243,113 | 88 | 4.99/5.0 |
| Roy | 8 | $239,915 | 293 | 4.88/5.0 |
| Mehmet Shon | 2 | $189,647 | 98 | 4.73/5.0 |
| Rivers Retreats Properties | 5 | $187,072 | 238 | 4.78/5.0 |
| Rent On Your Terms | 5 | $175,122 | 83 | 4.25/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Plano
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.2%), with house and apartment & condo properties comprising 98.4% of inventory
- Untapped potential in others, boutique & hotels segments (1.6% combined)
Room Capacity Distribution
Analysis of 439 properties in Plano shows that 4 bedrooms properties are most prevalent, making up 24.6% of the market. The market tends to favor larger properties, with 4 bedrooms and 3 bedrooms together representing 47.4% of all listings.
Key Insights
- Most common: 4 bedrooms (24.6%)
- Least common: 2 bedrooms (7.1%)
- Market concentration: 47.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 439 properties in Plano reveals that 8+ guests properties dominate the market, representing 41.7% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 52.6% of the market.
Key Insights
- Most common capacity: 8+ guests (41.7% of market)
- Least common capacity: 5 guests (1.8% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 52.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 439 properties in Plano, the most common availability pattern is 271-366 days (31.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.6% of properties).
Key Insights
- Most common availability window: 271-366 days (31.9%)
- Most common booking duration: 91-180 days (29.6%)
- Properties with high availability (180+ days): 62.6%
- Properties with long-term bookings (180+ days): 40.1%
Minimum Stay Distributions
1 Night
57 listings
15.4% of total
2 Nights
144 listings
38.9% of total
3 Nights
43 listings
11.6% of total
4-6 Nights
13 listings
3.5% of total
7-29 Nights
63 listings
17% of total
30+ Nights
50 listings
13.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 54.3%
- Mid-length stays (4-6 nights) represent 3.5% of listings
- Monthly+ stays (13.5%) suggest a stable extended-stay market
- High market flexibility with 65.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.3% of total
Super Strict 30 Days
3 listings
0.8% of total
Flexible
48 listings
13.3% of total
Moderate
104 listings
28.8% of total
Firm
104 listings
28.8% of total
Strict
101 listings
28% of total
Key Insights
- Moderate is the preferred policy at 28.8% of listings
- The market shows a balanced distribution between guest-friendly (42.1%) and strict (56.8%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jul, Jun, averaging 42 days
- Shortest booking windows are in Aug, Sep, Jan, averaging 24 days
- Spring shows the longest average booking window at 39 days, while Winter has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 39 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jan when lead times are shortest
Popular Airbnb Amenities in Plano
Every property in Plano comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 93% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.4%) and China (0.7%)
- English is the top language at 76.2%, followed by Spanish (15.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Dallas and Plano markets
- Develop localized content for Canada and China
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Plano. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Star Harbor | 14 | $6,133 | $581.78 | 38% |
| Anna | 11 | $5,712 | $318.31 | 45% |
| Valley View | 23 | $5,277 | $607.88 | 40% |
| Malakoff | 27 | $4,816 | $458.97 | 33% |
| Wilburton | 18 | $4,731 | $265.70 | 41% |
| Flower Mound | 67 | $4,146 | $281.70 | 50% |
| Rowlett | 81 | $4,046 | $321.57 | 45% |
| Sanger | 17 | $3,886 | $237.54 | 51% |
| Corinth | 14 | $3,876 | $238.78 | 50% |
| Azle | 57 | $3,785 | $275.26 | 42% |
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