Onalaska Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Onalaska in 2025? Explore comprehensive Airbnb analytics for Onalaska, Texas, United States to uncover income potential. This 2025 STR market report for Onalaska, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 37 active listings.

Whether you're considering an Airbnb investment in Onalaska, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Onalaska Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Onalaska Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$233
The average rental revenue earned for an occupied room per day in Onalaska.
Occupancy Rate(?)
33.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$26,325
Typical annual income for an Airbnb listing in Onalaska. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
27.0%
Strong growth (27.0%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Onalaska.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Onalaska.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
37
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Onalaska (2025)

Understanding the monthly revenue variations for Airbnb listings in Onalaska is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Onalaska is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Onalaska across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,521+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,264 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,825 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $973, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Onalaska

Onalaska Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Onalaska STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Onalaska:

  • Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 28%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Onalaska

Average Daily Rate (ADR) Airbnb Trends in Onalaska (2025)

Effective short term rental pricing strategy in Onalaska involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Onalaska typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $393+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $256 or more.
  • Typical properties (Median) charge around $190 per night.
  • Entry-level properties (Bottom 25%) earn around $138 per night.

Average Daily Rate (ADR) Trend by Month in Onalaska

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Airbnb Seasonality Analysis & Trends in Onalaska (2025)

Peak Season (June, May, April)
  • Revenue averages $3,786 per month
  • Occupancy rates average 29.7%
  • Daily rates average $258
Shoulder Season
  • Revenue averages $2,711 per month
  • Occupancy maintains around 35.7%
  • Daily rates hold near $241
Low Season (January, February, October)
  • Revenue drops to average $2,148 per month
  • Occupancy decreases to average 30.5%
  • Daily rates adjust to average $211

Seasonality Insights for Onalaska

  • The Airbnb seasonality in Onalaska shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Onalaska's highest earning potential, with monthly revenues capable of climbing to $4,082, occupancy reaching a high of 43.8%, and ADRs peaking at $271.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,968, occupancy could drop to 24.3%, and ADRs may adjust down to $192.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Onalaska.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Onalaska seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Onalaska (2025)

Exploring the top neighborhoods for short-term rentals in Onalaska? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Onalaska Lake
A scenic area on Lake Livingston offering beautiful waterfront views and recreational activities. Ideal for guests looking to enjoy fishing, boating, and swimming in a tranquil setting.
Lake Livingston State Park, Fishing and boating opportunities, Scenic lakeside trails, Picnic areas, Wildlife observation
Historic Downtown Onalaska
Charming downtown area with a mix of local shops and restaurants, great for visitors wanting a taste of local culture and community.
Local shops and boutiques, Cafes and eateries, Community events, Heritage architecture, Historic landmarks
Onalaska Nature Trails
Rich in natural beauty with trails for hiking and biking. A perfect retreat for nature lovers and outdoor enthusiasts.
Hiking and biking trails, Wildlife watching, Nature photography, Picnic spots, Natural scenery
Lake Livingston
Popular destination for water sports and outdoor activities. Great for families and groups looking for a fun summer getaway on the water.
Water skiing, Jet skiing, Canoeing, Camping sites, Beach access
Local Vineyards and Wineries
Attracts visitors interested in wine tasting and farm-to-table dining experiences. A great option for couples and small groups.
Wine tasting tours, Vineyard tours, Gourmet food events, Scenic vineyard views, Local artisan shops
Family Fun Centers
Ideal for families with children, offering various entertainment options including mini-golf and arcades.
Mini-golf courses, Arcades, Playgrounds, Family-friendly restaurants, Seasonal events
Onalaska Parks
Several parks provide perfect spots for picnics and leisure activities, appealing to families and day-trippers.
Playgrounds, Walking trails, Fishing ponds, Sports fields, Community events
Local Festivals and Events locations
Onalaska hosts various local festivals throughout the year, drawing visitors for cultural experiences and community gatherings.
Annual festivals, Live music events, Food festivals, Craft fairs, Holiday markets

Understanding Airbnb License Requirements & STR Laws in Onalaska (2025)

While Onalaska, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Onalaska to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Onalaska (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Onalaskabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Huge Lakefront Home with Pool, Gameroom, and Patio

Huge Lakefront Home with Pool, Gameroom, and Patio

Entire Place • 12 bedrooms

$200,866
Revenue
61.3%
Occupancy
$807.98
Daily Rate
Lakefront retreat with private dock and water toys

Lakefront retreat with private dock and water toys

Entire Place • 4 bedrooms

$98,101
Revenue
55.5%
Occupancy
$383.16
Daily Rate
Family Pet Friendly Retreat Lake Livingston Cabin

Family Pet Friendly Retreat Lake Livingston Cabin

Entire Place • 3 bedrooms

$51,645
Revenue
50.5%
Occupancy
$216.41
Daily Rate
M&M Sunrise and Lake time! Lake Front Pet friendly

M&M Sunrise and Lake time! Lake Front Pet friendly

Entire Place • 3 bedrooms

$43,919
Revenue
41.1%
Occupancy
$314.63
Daily Rate
Lake Livingston Treehouse, Walk to the Water!

Lake Livingston Treehouse, Walk to the Water!

Entire Place • 4 bedrooms

$37,946
Revenue
39.6%
Occupancy
$187.49
Daily Rate
Lakefront Retreat w/ panoramic views and boat lift

Lakefront Retreat w/ panoramic views and boat lift

Entire Place • 5 bedrooms

$36,870
Revenue
46.4%
Occupancy
$279.77
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Onalaska (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Onalaska based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Natalie1$200,866154.87/5.0
StayBeachBox3$170,082263.31/5.0
Rick And Bernadette8$113,4664564.78/5.0
Sydney1$51,645244.96/5.0
Evolve2$44,245242.26/5.0
Sarah Meghan1$43,919414.93/5.0
Scott1$37,946374.92/5.0
Heidi1$36,483174.94/5.0
Sylvia1$33,002264.88/5.0
Oghenetega1$32,065244.79/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Onalaska.

Dive Deeper: Advanced Onalaska STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Onalaska. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Onalaska Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Onalaska

  • The Onalaska Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 37 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Onalaska, House properties are the most common (59.5%), reflecting the local real estate landscape.
  • Houses represent a significant 59.5% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 2.7%) offer potential for unique stay experiences.

Onalaska Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Onalaska

  • The dominant room capacity in Onalaska is 3 bedrooms listings, making up 45.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 67.5% of the active Airbnb listings in Onalaska, indicating a high concentration in these sizes.
  • A significant 62.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Onalaska.

Onalaska Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Onalaska

  • The most common guest capacity trend in Onalaska vacation rentals is listings accommodating 8+ guests (51.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Onalaska STR market, accounting for 67.6% of listings.
  • 73.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Onalaska.
  • On average, properties in Onalaska are equipped to host 6.4 guests.

Onalaska Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Onalaska

  • The most common availability pattern in Onalaska falls within the 271-366 days range, representing 45.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 81.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Onalaska (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Onalaska Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (22.9%)

1 Night

8 listings

22.9% of total

2 Nights (45.7%)

2 Nights

16 listings

45.7% of total

3 Nights (2.9%)

3 Nights

1 listings

2.9% of total

4-6 Nights (2.9%)

4-6 Nights

1 listings

2.9% of total

7-29 Nights (2.9%)

7-29 Nights

1 listings

2.9% of total

30+ Nights (22.9%)

30+ Nights

8 listings

22.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Onalaska is 2 Nights, adopted by 45.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (68.6%) of the Onalaska Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (22.9%) caters to monthly stays (30+ nights) in Onalaska, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 45.7% of Onalaska hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 22.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Onalaska.

Onalaska Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (9.7%)

Flexible

3 listings

9.7% of total

Moderate (19.4%)

Moderate

6 listings

19.4% of total

Firm (35.5%)

Firm

11 listings

35.5% of total

Strict (35.5%)

Strict

11 listings

35.5% of total

Cancellation Policy Insights for Onalaska

  • The prevailing Airbnb cancellation policy trend in Onalaska is Firm, used by 35.5% of listings.
  • A majority (71.0%) of hosts in Onalaska utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 35.5% market standard in Onalaska.
  • With 35.5% using Strict terms, this is a viable option in Onalaska, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Onalaska.

Onalaska STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Onalaska

  • The overall average booking lead time for vacation rentals in Onalaska is 28 days.
  • Guests book furthest in advance for stays during January (average 40 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (33 days avg.) sees the longest lead times, while Spring (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Onalaska.
  • For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 33 days) to capture early planners.
  • Monitor your own booking lead times against these Onalaska averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Onalaska (2025)

Amenity Prevalence

Amenity Insights for Onalaska

  • Essential amenities in Onalaska that guests expect include: Free parking on premises, Smoke alarm, TV, Kitchen, Air conditioning, Hot water, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Washer, Refrigerator, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Onalaska: Free parking on premises, Smoke alarm, TV, Kitchen, Air conditioning, Hot water, Heating.
  • Consider adding popular differentiators like Washer or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Onalaska to stay competitive.

Onalaska Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Onalaska

  • The typical guest profile for Airbnb in Onalaska consists of primarily domestic travelers (97%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.4% of guests.
  • Key international markets include United States (97.4%) and Venezuela (1%).
  • Top languages spoken are English (77%) followed by Spanish (15%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Houston and Cleveland.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Onalaska Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Groesbeck10$4,507$372.9638%
Gilchrist10$4,278$370.8635%
Franklin10$4,099$358.4745%
Friendswood28$3,947$350.6050%
Jamaica Beach204$3,786$343.6037%
Fairfield12$3,782$312.5346%
Streetman14$3,778$297.0243%
Hempstead18$3,768$393.1035%
Anderson10$3,630$297.1040%
Crystal Beach156$3,474$385.4231%

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