Airbnb Market Analytics, Statistics and Data in Odessa, Texas, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Odessa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Odessa:

Average Daily Rate

$128

Occupancy Rate

48.61%

Annual Revenue

$20,251

Revenue Growth YoY

41.32%

Best Month

March

Worst Month

December

Regulation

Low

Active Listings

125

How much do Airbnb hosts make on average per month in Odessa?

The short-term rental market in Odessa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,602 per month
Strong performing properties (top 25%) make $3,424 or more
Best-in-class properties (top 10%) achieve $4,995+ monthly
Entry-level properties (bottom 25%) typically earn around $832

Revenue Variations by Month

Occupancy Rates Throughout the Year in Odessa

The market in Odessa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 51% occupancy rates
Strong performing properties (top 25%) achieve 74% or higher
Best-in-class properties (top 10%) reach 88%+occupancy
Entry-level properties (bottom 25%) average around 27%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Odessa

Daily rates in Odessa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $99 per night
Strong performing properties (top 25%) secure $162 or more
Best-in-class properties (top 10%) pull in $213+ per night
Entry-level properties (bottom 25%) earn around $58

Daily Rate Variations by Month

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Seasonality patterns in Odessa

Peak Season (March, June, May)

Revenue peaks at $2724.69 per month
Occupancy rates reach 60.73%
Daily rates average $127.81

Shoulder Season

Revenue averages $2284.52 per month
Occupancy maintains 51.01%
Daily rates hold at $120.39

Low Season (September, January, December)

Revenue drops to $1777.05 per month
Occupancy decreases to 45.11%
Daily rates adjust to $114.67

Is it still profitable to do Airbnb in Odessa in 2025?

Yes! Odessa demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 51% and solid monthly revenue averaging $2285 and The market's 125 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Odessa

Area	Why Choose This Area	Key Attractions
Downtown Odessa	The heart of the city, Downtown Odessa is buzzing with cultural attractions, dining, and entertainment. It's a prime spot for visitors seeking convenience and urban experiences, especially for business travelers.	Odessa Meteor Crater, Ellen Noël Art Museum, West Texas Symphony, Odessa Jackalopes Hockey, Permian Basin Oil Museum
Midland-Odessa Metroplex	Located between the Midland and Odessa areas, this region offers a blend of business and leisure attractions, making it ideal for guests looking for convenience during their stay.	The Permian Basin Petroleum Museum, Comanche Trail Park, Music City Mall, Scharbauer Sports Complex, Wagner Noël Performing Arts Center
West Odessa	This area features spacious properties and family-friendly environments, appealing to larger groups or families traveling for events or visiting relatives.	Odessa Regional Medical Center, West Odessa Park, Skyline Sims Park, Raising Cane's Chicken Fingers, Parks with playgrounds and sports facilities
West University	Known for its proximity to the University of Texas of the Permian Basin, this area attracts students and university visitors, offering a youthful vibe and various events throughout the year.	University of Texas of the Permian Basin, The Globe Theatre, Public Library, Local coffee shops and bookstores, Cultural events and festivals
East Odessa	Often referred to as a quieter part of Odessa, East Odessa appeals to visitors seeking suburban peace while still being close to the city attractions, ideal for long stays.	Odessa Zoo, Music City Mall, Local parks and recreational areas, Historical buildings, Various dining options
North Odessa	A growing area with new developments, North Odessa is becoming popular for vacationers looking for contemporary accommodations and facilities, perfect for longer retreats.	Shopping districts, Parks and outdoor activities, Rusty’s Place Bar and Grill, Local breweries, Family-friendly attractions
South Odessa	South Odessa features family-friendly neighborhoods and is near several local schools and parks, making it an ideal location for families on vacation or relocating.	Parks and play areas, Local shopping centers, Dining options, Community events, Sports facilities
Odessa Lake Parks	The vicinity of lakes offers recreational activities like fishing and boating, attracting guests interested in outdoor experiences and relaxation by the water.	Lake Odessa, Parks with water access, Picnic areas, Boat ramps and fishing spots, Nature trails

Do you need a license for Airbnb in Odessa?

$175.26

Daily Rate

Top Performing Professional Hosts in Odessa

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Emeka	6	$278,488	88	4.92/5.0
Ona	6	$171,371	24	3.27/5.0
Paula	5	$143,776	45	4.86/5.0
Louise At Pristine Haven	5	$113,859	214	4.93/5.0
Brenda	2	$87,934	174	4.97/5.0
Mike	8	$87,803	175	4.94/5.0
Raphael	9	$82,912	59	2.16/5.0
Evolve	1	$82,058	13	4.54/5.0
Blade	2	$65,152	161	4.71/5.0
Tarah	1	$62,553	26	4.81/5.0

Additional analytics on vacation rental, real estate, short term rental data in Odessa

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (76%), with house and apartment & condo properties comprising 96.0% of inventory
Untapped potential in others, boutique & hotels segments (4.0% combined)

Room Capacity Distribution

Analysis of 125 properties in Odessa shows that 3 bedrooms properties are most prevalent, making up 40% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 56.8% of all listings.

Key Insights

Most common: 3 bedrooms (40%)
Least common: 5+ bedrooms (4%)
Market concentration: 56.8% in top 2 sizes
Market skew: Favors larger properties

Guest Capacity Distribution

Analysis of 125 properties in Odessa reveals that 8+ guests properties dominate the market, representing 31.2% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 44.0% of the market.

Key Insights

Most common capacity: 8+ guests (31.2% of market)
Least common capacity: 5 guests (2.4% of market)
Average guest capacity: 4.5 guests per property
Market concentration: 44.0% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 125 properties in Odessa, the most common availability pattern is 91-180 days (32.8% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (33.6% of properties).

Key Insights

Most common availability window: 91-180 days (32.8%)
Most common booking duration: 181-270 days (33.6%)
Properties with high availability (180+ days): 54.4%
Properties with long-term bookings (180+ days): 48.0%

Minimum Stay Distributions

1 Night (28.1%)

1 Night

34 listings

28.1% of total

2 Nights (39.7%)

2 Nights

48 listings

39.7% of total

3 Nights (16.5%)

3 Nights

20 listings

16.5% of total

4-6 Nights (5.8%)

4-6 Nights

7 listings

5.8% of total

7-29 Nights (6.6%)

7-29 Nights

8 listings

6.6% of total

30+ Nights (3.3%)

30+ Nights

4 listings

3.3% of total

Key Insights

Short stays (1-2 nights) dominate the market at 67.8%
Mid-length stays (4-6 nights) represent 5.8% of listings
Monthly+ stays (3.3%) suggest a stable extended-stay market
High market flexibility with 84.3% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (25.9%)

Flexible

29 listings

25.9% of total

Moderate (13.4%)

Moderate

15 listings

13.4% of total

Firm (25.9%)

Firm

29 listings

25.9% of total

Strict (34.8%)

Strict

39 listings

34.8% of total

Key Insights

Strict is the preferred policy at 34.8% of listings
Stricter policies (Firm & Strict) dominate at 60.7% of the market
Strong market consensus around Strict policies
Moderate policies are least common at 13.4% of listings

Recommendations

The market supports stricter policies, with 60.7% using Firm or Strict terms
Strong market preference for Strict policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Aug, Nov, Jul, averaging 26 days
Shortest booking windows are in Dec, Jan, Mar, averaging 16 days
Summer shows the longest average booking window at 25 days, while Winter has the shortest at 17 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 25 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Dec-Mar when lead times are shortest

Popular Airbnb Amenities in Odessa

Every property in Odessa comes standard with Air conditioning. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 96.8% of total guests, indicating a dominant local market share.
Primary international markets: Mexico (1.3%) and Canada (0.5%)
English is the top language at 69.1%, followed by Spanish (28.2%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%

Recommendations

Target marketing campaigns for Dallas and Lubbock markets
Develop localized content for Mexico and Canada
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Odessa. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Strawn	19	$9,926	$676.48	35%
Kingsland	269	$4,887	$517.92	29%
Graford	98	$3,998	$409.88	32%
Woodcreek	13	$3,932	$282.78	38%
Dripping Springs	412	$3,911	$361.71	35%
Granite Shoals	68	$3,821	$364.24	38%
Driftwood	81	$3,648	$319.68	33%
Fredericksburg	2,060	$3,610	$295.68	37%
Briarcliff	40	$3,529	$375.36	34%
Cottonwood Shores	27	$3,373	$330.99	43%

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