Odessa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Odessa in 2025? Explore comprehensive Airbnb analytics for Odessa, Texas, United States to uncover income potential. This 2025 STR market report for Odessa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 129 active listings.
Whether you're considering an Airbnb investment in Odessa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Odessa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Odessa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Odessa (2025)
Understanding the monthly revenue variations for Airbnb listings in Odessa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Odessa is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Odessa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,720+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,329 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,651 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $811, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Odessa
Odessa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Odessa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Odessa:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Odessa
Average Daily Rate (ADR) Airbnb Trends in Odessa (2025)
Effective short term rental pricing strategy in Odessa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Odessa typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $217+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Odessa
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Airbnb Seasonality Analysis & Trends in Odessa (2025)
Peak Season (May, June, April)
- Revenue averages $2,688 per month
- Occupancy rates average 48.5%
- Daily rates average $120
Shoulder Season
- Revenue averages $2,131 per month
- Occupancy maintains around 51.5%
- Daily rates hold near $129
Low Season (March, August, September)
- Revenue drops to average $1,918 per month
- Occupancy decreases to average 47.1%
- Daily rates adjust to average $125
Seasonality Insights for Odessa
- The Airbnb seasonality in Odessa shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Odessa's highest earning potential, with monthly revenues capable of climbing to $2,818, occupancy reaching a high of 61.0%, and ADRs peaking at $136.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,871, occupancy could drop to 42.4%, and ADRs may adjust down to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Odessa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Odessa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Odessa (2025)
Exploring the top neighborhoods for short-term rentals in Odessa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Odessa | The heart of the city, offering a mix of business and leisure attractions. Ideal for guests looking to explore the local culture, dining, and entertainment options. | Odessa Meteor Crater, Ellen Noel Art Museum, Downtown Odessa Historic District, Odessa Chuckwagon Gang, Local restaurants and bars |
| West Odessa | A quieter suburban area featuring more residential surroundings. Good for families and long-term stays looking for a peaceful environment with easy access to the city. | Odessa Country Club, Parks and recreation areas, Shopping centers, Local dining options |
| University of Texas of the Permian Basin | This area attracts students and visitors to the university, making it a good investment for short-term rentals targeting academics and students. | University facilities, Local cafes and eateries, Community events, Student activities |
| Woodson Park | A family-friendly area with parks and outdoor activities. Great for visitors seeking recreation and a local community feel. | Woodson Park, Playgrounds and sports fields, Walking trails, Community events |
| East Odessa | Primarily residential, this area offers affordable lodging options for visitors and commuters working in the nearby oil fields and industries. | Local markets, Family-friendly neighborhoods, Access to major highways, Restaurants and cafes |
| Midland-Odessa Metro Area | Being part of the larger Midland-Odessa area, this region benefits from economic growth and business travel opportunities, appealing to a wider audience. | Regional airports, Business centers, Corporations, Oil and gas industry hubs |
| Northeast Odessa | An emerging neighborhood with new developments and attractions, making it appealing for investors wanting to get in at the ground level. | Shopping centers, New restaurants and eateries, Community parks, Local entertainment |
| Lake Odessa | A popular recreational area for residents and visitors looking for outdoor activities, making it a pleasant place for vacation rentals. | Lake Odessa, Fishing and boating, Picnic areas, Hiking trails |
Understanding Airbnb License Requirements & STR Laws in Odessa (2025)
While Odessa, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Odessa to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Odessa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Odessabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Secluded Ranch w/ Courtyard ~ 4 Mi to Odessa!
Entire Place • 5 bedrooms
Whata J.E.M!
Entire Place • 3 bedrooms
Oasis permitting
Entire Place • 4 bedrooms
Kemb Homes in Odessa (6 Beds/2B) w/TV in each room
Entire Place • 3 bedrooms
Comfort Home in Midland/Odessa, up to 5BR/3.5Bath
Entire Place • 5 bedrooms
Home away from home
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Odessa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Odessa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emeka | 6 | $261,693 | 88 | 4.92/5.0 |
| Ona | 6 | $158,178 | 24 | 3.27/5.0 |
| Paula | 5 | $119,213 | 45 | 4.86/5.0 |
| Louise At Pristine Haven | 5 | $105,741 | 214 | 4.93/5.0 |
| Mike | 8 | $97,152 | 175 | 4.94/5.0 |
| Brenda | 2 | $87,519 | 174 | 4.97/5.0 |
| Raphael | 9 | $67,034 | 59 | 2.16/5.0 |
| Samantha | 5 | $63,318 | 216 | 4.91/5.0 |
| Evolve | 1 | $61,730 | 13 | 4.54/5.0 |
| Tarah | 1 | $59,379 | 26 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Odessa.
Dive Deeper: Advanced Odessa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Odessa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOdessa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Odessa
- The Odessa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76% of the 129 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Odessa, House properties are the most common (82.9%), reflecting the local real estate landscape.
- Houses represent a significant 82.9% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 3.9%) offer potential for unique stay experiences.
Odessa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Odessa
- The dominant room capacity in Odessa is 3 bedrooms listings, making up 39.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 55.8% of the active Airbnb listings in Odessa, indicating a high concentration in these sizes.
- A significant 49.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Odessa.
Odessa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Odessa
- The most common guest capacity trend in Odessa vacation rentals is listings accommodating 8+ guests (31.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Odessa STR market, accounting for 44.2% of listings.
- 48.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Odessa.
- On average, properties in Odessa are equipped to host 4.6 guests.
Odessa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Odessa
- The most common availability pattern in Odessa falls within the 181-270 days range, representing 34.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Odessa (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Odessa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
26.2% of total
2 Nights
50 listings
39.7% of total
3 Nights
20 listings
15.9% of total
4-6 Nights
6 listings
4.8% of total
7-29 Nights
10 listings
7.9% of total
30+ Nights
7 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Odessa is 2 Nights, adopted by 39.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.9%) of the Odessa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.7% of Odessa hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Odessa.
Odessa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
30 listings
25.9% of total
Moderate
16 listings
13.8% of total
Firm
30 listings
25.9% of total
Strict
40 listings
34.5% of total
Cancellation Policy Insights for Odessa
- The prevailing Airbnb cancellation policy trend in Odessa is Strict, used by 34.5% of listings.
- A majority (60.4%) of hosts in Odessa utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.5% market standard in Odessa.
- With 34.5% using Strict terms, this is a viable option in Odessa, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Odessa.
Odessa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Odessa
- The overall average booking lead time for vacation rentals in Odessa is 21 days.
- Guests book furthest in advance for stays during August (average 26 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (24 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Odessa.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Odessa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Odessa (2025)
Amenity Prevalence
Amenity Insights for Odessa
- Essential amenities in Odessa that guests expect include: Air conditioning, Wifi, TV, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Refrigerator, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Odessa: Air conditioning, Wifi, TV, Free parking on premises, Heating.
- Prioritize adding missing essentials: Wifi, TV, Free parking on premises, Heating.
- Consider adding popular differentiators like Smoke alarm or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Odessa to stay competitive.
Odessa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Odessa
- The typical guest profile for Airbnb in Odessa consists of primarily domestic travelers (97%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.1% of guests.
- Key international markets include United States (97.1%) and Mexico (1.4%).
- Top languages spoken are English (67.5%) followed by Spanish (25.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Dallas and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Odessa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Strawn | 19 | $8,394 | $645.46 | 32% |
| Kingsland | 266 | $4,443 | $502.25 | 28% |
| Dripping Springs | 409 | $3,768 | $366.52 | 35% |
| Woodcreek | 13 | $3,730 | $289.18 | 38% |
| Briarcliff | 38 | $3,575 | $381.14 | 31% |
| Granite Shoals | 68 | $3,542 | $359.76 | 37% |
| Gordon | 10 | $3,539 | $307.93 | 39% |
| Fredericksburg | 2,032 | $3,530 | $303.71 | 37% |
| Graford | 101 | $3,517 | $382.95 | 31% |
| Round Mountain | 15 | $3,483 | $568.60 | 34% |