Airbnb Market Analytics, Statistics and Data in New Braunfels, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in New Braunfels? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in New Braunfels:
How much do Airbnb hosts make on average per month in New Braunfels?
The short-term rental market in New Braunfels shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,919 per month
- Strong performing properties (top 25%) make $5,067 or more
- Best-in-class properties (top 10%) achieve $8,020+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,436
Revenue Variations by Month
Occupancy Rates Throughout the Year in New Braunfels
The market in New Braunfels shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in New Braunfels
Daily rates in New Braunfels vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $249 per night
- Strong performing properties (top 25%) secure $350 or more
- Best-in-class properties (top 10%) pull in $523+ per night
- Entry-level properties (bottom 25%) earn around $172
Daily Rate Variations by Month
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Seasonality patterns in New Braunfels
Peak Season (July, June, May)
- Revenue peaks at $5734.07 per month
- Occupancy rates reach 52.09%
- Daily rates average $330.11
Shoulder Season
- Revenue averages $3936.76 per month
- Occupancy maintains 34.18%
- Daily rates hold at $297.02
Low Season (December, September, January)
- Revenue drops to $2065.57 per month
- Occupancy decreases to 25.25%
- Daily rates adjust to $267.47
Is it still profitable to do Airbnb in New Braunfels in 2025?
Yes! New Braunfels demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $3937 and As a mature market with 1082 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in New Braunfels
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| River Road | Offers picturesque views of the Guadalupe River, attracting water sports enthusiasts and families looking for outdoor activities. | Guadalupe River, Schlitterbahn Waterpark, River Road Icehouse, Texas Tube Adventures |
| Historic District | Rich in history and charm, this area features antique shops, local restaurants, and is close to popular festivals throughout the year. | Gruene Historic District, McKenna Children's Museum, Landa Park, New Braunfels Farmers Market |
| Canyon Lake | A short drive from New Braunfels, this area is popular for its scenic lake views and outdoor recreational activities. | Canyon Lake Marina, Overlook Park, Canyon Park, Lakeside Park |
| Gruene | Famous for its historic dance hall and live music scene, Gruene attracts visitors looking for entertainment and local culture. | Gruene Hall, The Grapevine, Historic Gruene Market Days, River Road Icehouse |
| Landa Park | A family-friendly park with beautiful scenery, attracting visitors for picnics, hiking, and outdoor fun. | Landa Park Splash Pad, Landa Park Golf Course, Comal River, Wurstfest |
| Comal River | Known for its crystal-clear waters, it’s a hot spot for tubing and swimming, making it ideal for summer travelers. | Comal River Tubing, Last Tubes, Landa Park, Tobin's Island |
| New Braunfels Downtown | The vibrant center of the city with local businesses, shops, and eateries, it's a hub for tourists and locals alike. | New Braunfels Historic District, Luminations at the Wildflower Center, Saxy's Bakery, Local breweries |
| Texas Hill Country | An expansive natural area with beautiful landscapes and wineries, making it attractive for tourists looking for relaxation and exploration. | Wineries, Hiking Trails, Scenic Drives, Natural Bridges Wildlife Ranch |
Do you need a license for Airbnb in New Braunfels?
We recommend checking directly with New Braunfels's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in New Braunfels
The Latigo, Luxury River Front Gruene TX Getaway!
Entire Place • 4 bedrooms
RiverHaus Retreat at Gruene
Entire Place • 7 bedrooms
Dunlapian Lakefront Retreat - 10 Bedrooms/5 Baths
Entire Place • 10 bedrooms
Luxury Hill Country Villa w/Pool-Hottub-Views
Entire Place • 5 bedrooms
8Sages-Gruene*Luxury Getaway* Accommodates 18
Entire Place • 8 bedrooms
Rusty Rock Guadalupe River Getaway
Entire Place • 4 bedrooms
Top Performing Professional Hosts in New Braunfels
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kim | 30 | $2,303,963 | 610 | 4.67/5.0 |
| New Braunfels Escapes | 88 | $2,128,135 | 404 | 3.37/5.0 |
| My New Braunfels Vacation | 67 | $1,582,511 | 2902 | 4.45/5.0 |
| Alison | 32 | $1,280,806 | 243 | 4.12/5.0 |
| Vacay | 20 | $853,790 | 655 | 4.75/5.0 |
| Koze | 23 | $838,876 | 256 | 4.80/5.0 |
| Best Texas | 11 | $710,959 | 621 | 4.65/5.0 |
| Calm Water | 12 | $640,001 | 115 | 4.06/5.0 |
| Scott | 2 | $627,812 | 151 | 4.92/5.0 |
| Cozi Vacations | 7 | $591,675 | 399 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in New Braunfels
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.4%), with house and apartment & condo properties comprising 81.7% of inventory
- Strong specialty sector (17.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others segments (2.4% combined)
Room Capacity Distribution
Analysis of 1,082 properties in New Braunfels shows that 2 bedrooms properties are most prevalent, making up 33.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 56.9% of all listings.
Key Insights
- Most common: 2 bedrooms (33.4%)
- Least common: 5+ bedrooms (4.8%)
- Market concentration: 56.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,082 properties in New Braunfels reveals that 8+ guests properties dominate the market, representing 43% of all listings. The average property accommodates 6.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 68.3% of the market.
Key Insights
- Most common capacity: 8+ guests (43% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 6.1 guests per property
- Market concentration: 68.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,082 properties in New Braunfels, the most common availability pattern is 271-366 days (48.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32% of properties).
Key Insights
- Most common availability window: 271-366 days (48.2%)
- Most common booking duration: 91-180 days (32%)
- Properties with high availability (180+ days): 79.0%
- Properties with long-term bookings (180+ days): 22.7%
Minimum Stay Distributions
1 Night
310 listings
30.5% of total
2 Nights
488 listings
48.1% of total
3 Nights
59 listings
5.8% of total
4-6 Nights
7 listings
0.7% of total
7-29 Nights
27 listings
2.7% of total
30+ Nights
124 listings
12.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.6%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (12.2%) suggest a stable extended-stay market
- High market flexibility with 84.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.1% of total
Super Strict 30 Days
57 listings
6% of total
Flexible
94 listings
9.9% of total
Moderate
227 listings
24% of total
Firm
255 listings
27% of total
Strict
312 listings
33% of total
Key Insights
- Strict is the preferred policy at 33.0% of listings
- The market shows a balanced distribution between guest-friendly (33.9%) and strict (60.0%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, May, Jun, averaging 68 days
- Shortest booking windows are in Jan, Sep, Dec, averaging 40 days
- Spring shows the longest average booking window at 67 days, while Winter has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 67 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in New Braunfels
Below is the distribution of amenities across listings in New Braunfels:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.8% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (0.8%) and Canada (0.2%)
- English is the top language at 79%, followed by Spanish (18.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%
Recommendations
- Target marketing campaigns for Houston and Austin markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding New Braunfels. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Jonestown | 56 | $6,684 | $482.53 | 33% |
| West Lake Hills | 20 | $5,674 | $685.24 | 35% |
| Hudson Bend | 69 | $4,889 | $519.94 | 33% |
| Kingsland | 269 | $4,887 | $517.92 | 29% |
| Volente | 21 | $3,955 | $491.80 | 34% |
| Woodcreek | 13 | $3,932 | $282.78 | 38% |
| Dripping Springs | 412 | $3,911 | $361.71 | 35% |
| Granite Shoals | 68 | $3,821 | $364.24 | 38% |
| Martindale | 42 | $3,713 | $368.13 | 36% |
| Driftwood | 81 | $3,648 | $319.68 | 33% |
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