Nacogdoches Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Nacogdoches in 2025? Explore comprehensive Airbnb analytics for Nacogdoches, Texas, United States to uncover income potential. This 2025 STR market report for Nacogdoches, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 112 active listings.

Whether you're considering an Airbnb investment in Nacogdoches, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nacogdoches Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Nacogdoches Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$165
The average rental revenue earned for an occupied room per day in Nacogdoches.
Occupancy Rate(?)
38.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,499
Typical annual income for an Airbnb listing in Nacogdoches. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
2.0%
Positive growth (2.0%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Nacogdoches.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Nacogdoches.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
112
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Nacogdoches (2025)

Understanding the monthly revenue variations for Airbnb listings in Nacogdoches is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nacogdoches is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nacogdoches across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,251+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,726 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,628 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $903, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Nacogdoches

Nacogdoches Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Nacogdoches STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nacogdoches:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Nacogdoches

Average Daily Rate (ADR) Airbnb Trends in Nacogdoches (2025)

Effective short term rental pricing strategy in Nacogdoches involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nacogdoches typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $258+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
  • Typical properties (Median) charge around $137 per night.
  • Entry-level properties (Bottom 25%) earn around $101 per night.

Average Daily Rate (ADR) Trend by Month in Nacogdoches

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Airbnb Seasonality Analysis & Trends in Nacogdoches (2025)

Peak Season (June, April, May)
  • Revenue averages $2,647 per month
  • Occupancy rates average 37.8%
  • Daily rates average $163
Shoulder Season
  • Revenue averages $2,128 per month
  • Occupancy maintains around 40.3%
  • Daily rates hold near $164
Low Season (January, February, March)
  • Revenue drops to average $1,552 per month
  • Occupancy decreases to average 32.7%
  • Daily rates adjust to average $160

Seasonality Insights for Nacogdoches

  • The Airbnb seasonality in Nacogdoches shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Nacogdoches's highest earning potential, with monthly revenues capable of climbing to $2,712, occupancy reaching a high of 44.2%, and ADRs peaking at $167.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,458, occupancy could drop to 31.6%, and ADRs may adjust down to $160.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nacogdoches.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Nacogdoches seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Nacogdoches (2025)

Exploring the top neighborhoods for short-term rentals in Nacogdoches? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic Downtown Nacogdoches
Nacogdoches, being the oldest town in Texas, has rich history and a charming downtown area. This attracts visitors looking for cultural and historical experiences, especially during festivals and events.
Nacogdoches Historic District, Temple Theatre, Lanana Creek Trail, The Herzstein Library, Fredonia Brewery
Stephen F. Austin University
Home to a large student population and various university events, this area is ideal for hosting students, parents, and visitors attending university functions or events.
Stephen F. Austin University, SFA Art Gallery, Murray State Park, Stone Fort Museum, Hiking on the University Trails
Piney Woods
The surrounding Piney Woods region offers a serene atmosphere and access to outdoor activities, appealing to nature lovers and adventure seekers looking for a relaxing getaway.
David Crockett National Forest, Lake Nacogdoches, TX State Railroad, Hiking in the Piney Woods, Canoeing and Kayaking options
North Street
A bustling area with various shops, restaurants, and cafes that cater to both locals and tourists. Perfect for short-term rentals looking for urban conveniences.
Nacogdoches Farmers Market, Nacogdoches Civic Center, Shawnee Park, Local dining and shopping options
Cultural District
This neighborhood is rich in cultural offerings, with museums and galleries. It's attractive to travelers interested in art and history, making it a great spot for guests seeking cultural engagement.
Nacogdoches Children’s Museum, Museum of East Texas, Nacogdoches Railroad Depot, Local Art Exhibitions
Lanana Creek
A beautiful, scenic area ideal for outdoor enthusiasts and those looking for tranquility. Ideal for weekend getaways, especially in the spring and fall.
Lanana Creek Trail, Nacogdoches Nature Center, Picnicking spots, Bird Watching Opportunities
South Nacogdoches
Growing residential area with parks and local amenities. This makes it appealing for families visiting or relocating temporarily for work or education.
Southside Park, Local dining, Community events, Affordable housing options
Historic Homes District
Showcasing stunning historic homes, this area attracts visitors interested in architecture and history, making it a desirable location for unique Airbnb stays.
Historic Home Tours, Local boutiques, Beautiful architecture, Seasonal events

Understanding Airbnb License Requirements & STR Laws in Nacogdoches (2025)

While Nacogdoches, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nacogdoches to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Nacogdoches (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Nacogdochesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Downtown Old Mize Loft

Downtown Old Mize Loft

Entire Place • 2 bedrooms

$93,030
Revenue
55.0%
Occupancy
$387.72
Daily Rate
Private Lakefront retreat including Starlink.

Private Lakefront retreat including Starlink.

Entire Place • 3 bedrooms

$88,928
Revenue
62.1%
Occupancy
$359.27
Daily Rate
NEW! Regents Park Resort ~ Tennis, Pool, & Pickle!

NEW! Regents Park Resort ~ Tennis, Pool, & Pickle!

Entire Place • 4 bedrooms

$68,283
Revenue
65.9%
Occupancy
$267.57
Daily Rate
Woodlands Oasis

Woodlands Oasis

Entire Place • 4 bedrooms

$50,522
Revenue
47.0%
Occupancy
$347.27
Daily Rate
Historic McKinney Morgan House

Historic McKinney Morgan House

Entire Place • 3 bedrooms

$46,303
Revenue
39.0%
Occupancy
$224.45
Daily Rate
Trails Landing

Trails Landing

Entire Place • 3 bedrooms

$46,269
Revenue
35.8%
Occupancy
$246.71
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Nacogdoches (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Nacogdoches based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jennifer6$137,4875734.99/5.0
Henry5$105,5472733.99/5.0
Ricky1$93,030215.00/5.0
Savannah1$88,928434.91/5.0
Sabrina6$78,384774.93/5.0
Diane2$73,711575.00/5.0
Blake5$72,2121254.78/5.0
Cassandra3$71,7622194.92/5.0
Julie3$68,299473.26/5.0
Georgina1$68,283395.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nacogdoches.

Dive Deeper: Advanced Nacogdoches STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nacogdoches. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Nacogdoches Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Nacogdoches

  • The Nacogdoches Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.3% of the 112 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Nacogdoches, House properties are the most common (56.3%), reflecting the local real estate landscape.
  • Houses represent a significant 56.3% portion, catering likely to families or larger groups.
  • The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, unique stays (combined 3.6%) offer potential for unique stay experiences.

Nacogdoches Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Nacogdoches

  • The dominant room capacity in Nacogdoches is 3 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 55.4% of the active Airbnb listings in Nacogdoches, indicating a high concentration in these sizes.
  • A significant 34.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nacogdoches.

Nacogdoches Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Nacogdoches

  • The most common guest capacity trend in Nacogdoches vacation rentals is listings accommodating 8+ guests (19.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Nacogdoches STR market, accounting for 37.5% of listings.
  • 38.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nacogdoches.
  • On average, properties in Nacogdoches are equipped to host 4.3 guests.

Nacogdoches Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Nacogdoches

  • The most common availability pattern in Nacogdoches falls within the 181-270 days range, representing 41.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 72.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Nacogdoches (39.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 29.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Nacogdoches Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (42.1%)

1 Night

45 listings

42.1% of total

2 Nights (47.7%)

2 Nights

51 listings

47.7% of total

3 Nights (1.9%)

3 Nights

2 listings

1.9% of total

4-6 Nights (0.9%)

4-6 Nights

1 listings

0.9% of total

7-29 Nights (1.9%)

7-29 Nights

2 listings

1.9% of total

30+ Nights (5.6%)

30+ Nights

6 listings

5.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Nacogdoches is 2 Nights, adopted by 47.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (89.8%) of the Nacogdoches Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 47.7% of Nacogdoches hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nacogdoches.

Nacogdoches Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (22.4%)

Flexible

24 listings

22.4% of total

Moderate (31.8%)

Moderate

34 listings

31.8% of total

Firm (22.4%)

Firm

24 listings

22.4% of total

Strict (23.4%)

Strict

25 listings

23.4% of total

Cancellation Policy Insights for Nacogdoches

  • The prevailing Airbnb cancellation policy trend in Nacogdoches is Moderate, used by 31.8% of listings.
  • There's a relatively balanced mix between guest-friendly (54.2%) and stricter (45.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 31.8% market standard in Nacogdoches.
  • Regularly review your cancellation policy against competitors and market demand shifts in Nacogdoches.

Nacogdoches STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Nacogdoches

  • The overall average booking lead time for vacation rentals in Nacogdoches is 42 days.
  • Guests book furthest in advance for stays during May (average 68 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (50 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Nacogdoches.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 50 days) to capture early planners.
  • Monitor your own booking lead times against these Nacogdoches averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Nacogdoches (2025)

Amenity Prevalence

Amenity Insights for Nacogdoches

  • Essential amenities in Nacogdoches that guests expect include: Smoke alarm, Air conditioning, Heating, Free parking on premises, TV, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Essentials, Shampoo are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Nacogdoches: Smoke alarm, Air conditioning, Heating, Free parking on premises, TV, Wifi.
  • Prioritize adding missing essentials: TV, Wifi.
  • Consider adding popular differentiators like Hot water or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Nacogdoches to stay competitive.

Nacogdoches Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Nacogdoches

  • The typical guest profile for Airbnb in Nacogdoches consists of primarily domestic travelers (98%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.2% of guests.
  • Key international markets include United States (98.2%) and United Kingdom (0.4%).
  • Top languages spoken are English (81.1%) followed by Spanish (15.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Houston and Austin.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Nacogdoches Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Fairfield12$3,782$312.5346%
Waller16$3,222$302.1546%
Shenandoah13$3,114$204.7157%
Bullard28$3,088$202.9149%
Edgewood11$3,057$191.8244%
Benton17$3,049$219.0746%
Crockett13$2,973$355.2334%
Milam12$2,894$300.1938%
Holly Lake Ranch13$2,884$298.2945%
Frankston20$2,803$225.7143%

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