Mission Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in Mission in 2025? Explore comprehensive Airbnb analytics for Mission, Texas, United States to uncover income potential. This 2025 STR market report for Mission, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 133 active listings.

Whether you're considering an Airbnb investment in Mission, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mission Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Mission Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$140
The average rental revenue earned for an occupied room per day in Mission.
Occupancy Rate(?)
39.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$16,049
Typical annual income for an Airbnb listing in Mission. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
40.1%
Strong growth (40.1%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Mission.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Mission.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
133
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Mission (2025)

Understanding the monthly revenue variations for Airbnb listings in Mission is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mission is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mission across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,395+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,572 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,285 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $547, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Mission

Mission Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Mission STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mission:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Mission

Average Daily Rate (ADR) Airbnb Trends in Mission (2025)

Effective short term rental pricing strategy in Mission involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mission typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $240+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $159 or more.
  • Typical properties (Median) charge around $109 per night.
  • Entry-level properties (Bottom 25%) earn around $60 per night.

Average Daily Rate (ADR) Trend by Month in Mission

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Airbnb Seasonality Analysis & Trends in Mission (2025)

Peak Season (July, December, June)
  • Revenue averages $2,429 per month
  • Occupancy rates average 44.0%
  • Daily rates average $140
Shoulder Season
  • Revenue averages $1,920 per month
  • Occupancy maintains around 39.4%
  • Daily rates hold near $131
Low Season (January, February, April)
  • Revenue drops to average $1,655 per month
  • Occupancy decreases to average 39.5%
  • Daily rates adjust to average $125

Seasonality Insights for Mission

  • The Airbnb seasonality in Mission shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Mission's highest earning potential, with monthly revenues capable of climbing to $2,737, occupancy reaching a high of 52.1%, and ADRs peaking at $147.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,453, occupancy could drop to 33.4%, and ADRs may adjust down to $124.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mission.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Mission seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Mission (2025)

Exploring the top neighborhoods for short-term rentals in Mission? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Mission Historic District
A charming area showcasing the cultural heritage of Mission, with historic buildings and a close-knit community feel. Ideal for travelers interested in history and local culture.
Mission Historical Museum, La Lomita Chapel, Shary Municipal Golf Course, Bentsen-RGV State Park, Mission River
Sharyland Plantation
A planned community in Mission offering a suburban lifestyle with proximity to parks, golf courses, and shopping areas. Popular among families looking for a quieter stay.
Sharyland Town Center, Bentsen Rio Grande Valley State Park, Shary Municipal Golf Course, Nature trails, Neighborhood parks
La Joya
Nearby area known for its rural charm and outdoor activities. Attracts those interested in nature and a peaceful getaway.
Falcon State Park, La Joya State Park, horseback riding, fishing, camping activities
Mission Park
A family-friendly neighborhood featuring parks and recreational areas. Great for families or groups looking for convenient access to amenities and nature.
Mission City Park, Santa Ana National Wildlife Refuge, local shops and restaurants, picnic areas, walking and biking trails
Escandon Park
A quiet neighborhood with easy access to Mission's attractions and amenities, appealing to budget-conscious travelers and families.
local dining options, community parks, family-friendly events, shopping centers, cultural festivals
Palms Crossing
A commercial hub that also offers residential options. Attractive for tourists wanting shopping and dining experiences right at their doorstep.
shopping malls, restaurants, movie theaters, family entertainment center, local events
Cactus Park
A vibrant neighborhood with a mix of cultures, offering a unique experience for travelers seeking authentic local living.
cultural events, markets, local cuisine, community activities, parks
North Mission
A growing area with new developments and easy access to the main highways, appealing for those looking to explore the greater Rio Grande Valley.
convenient access to major roads, local dining, shopping options, community parks, proximity to medical facilities

Understanding Airbnb License Requirements & STR Laws in Mission (2025)

While Mission, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mission to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Mission (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Missionbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Lake Home: Relax and Unwind in Mission Hidden Gem

Lake Home: Relax and Unwind in Mission Hidden Gem

Entire Place • 4 bedrooms

$114,601
Revenue
51.4%
Occupancy
$602.51
Daily Rate
Luxury in upscale neighborhood with pool

Luxury in upscale neighborhood with pool

Entire Place • 6 bedrooms

$96,840
Revenue
66.5%
Occupancy
$401.33
Daily Rate
Swimming Pool/Palapa Outdoor Kitchen & Baths

Swimming Pool/Palapa Outdoor Kitchen & Baths

Entire Place • 5 bedrooms

$93,042
Revenue
32.5%
Occupancy
$647.74
Daily Rate
Blissful Charming Villa

Blissful Charming Villa

Entire Place • 4 bedrooms

$91,397
Revenue
68.7%
Occupancy
$361.66
Daily Rate
177) Pool | Basketball Court | Pool Table | 6 beds

177) Pool | Basketball Court | Pool Table | 6 beds

Entire Place • 4 bedrooms

$65,517
Revenue
41.3%
Occupancy
$472.83
Daily Rate
Harmony House

Harmony House

Entire Place • 3 bedrooms

$51,399
Revenue
71.7%
Occupancy
$193.58
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Mission (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Mission based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jerry1$114,601724.99/5.0
Miguel1$96,8401064.69/5.0
Yessenia1$93,042494.96/5.0
⁨Centrica Rental Co.⁩5$93,0112334.79/5.0
Charles1$91,397784.90/5.0
Sandra7$72,793634.78/5.0
Traverse1$65,51754.60/5.0
Kathia1$51,399534.98/5.0
Pedro H1$50,6231064.97/5.0
Minerva1$49,89164.50/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mission.

Dive Deeper: Advanced Mission STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mission. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Mission Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Mission

  • The Mission Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 133 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Mission, House properties are the most common (54.9%), reflecting the local real estate landscape.
  • Houses represent a significant 54.9% portion, catering likely to families or larger groups.
  • The presence of 6% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique (combined 3.8%) offer potential for unique stay experiences.

Mission Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Mission

  • The dominant room capacity in Mission is 3 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 55.7% of the active Airbnb listings in Mission, indicating a high concentration in these sizes.
  • A significant 53.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mission.

Mission Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Mission

  • The most common guest capacity trend in Mission vacation rentals is listings accommodating 8+ guests (30.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Mission STR market, accounting for 51.1% of listings.
  • 55.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mission.
  • On average, properties in Mission are equipped to host 5.2 guests.

Mission Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Mission

  • The most common availability pattern in Mission falls within the 271-366 days range, representing 51.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Mission (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Mission Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (25.6%)

1 Night

34 listings

25.6% of total

2 Nights (42.1%)

2 Nights

56 listings

42.1% of total

3 Nights (10.5%)

3 Nights

14 listings

10.5% of total

4-6 Nights (3%)

4-6 Nights

4 listings

3% of total

7-29 Nights (6%)

7-29 Nights

8 listings

6% of total

30+ Nights (12.8%)

30+ Nights

17 listings

12.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Mission is 2 Nights, adopted by 42.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (67.7%) of the Mission Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (12.8%) caters to monthly stays (30+ nights) in Mission, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 42.1% of Mission hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 12.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mission.

Mission Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

0.8% of total

Super Strict 30 Days

3 listings

2.3% of total

Flexible (40.2%)

Flexible

53 listings

40.2% of total

Moderate (30.3%)

Moderate

40 listings

30.3% of total

Firm (15.2%)

Firm

20 listings

15.2% of total

Strict (11.4%)

Strict

15 listings

11.4% of total

Cancellation Policy Insights for Mission

  • The prevailing Airbnb cancellation policy trend in Mission is Flexible, used by 40.2% of listings.
  • The market strongly favors guest-friendly terms, with 70.5% of listings offering Flexible or Moderate policies. This suggests guests in Mission may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 40.2% market standard in Mission.
  • Using a Strict policy might deter some guests, as only 11.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Mission.

Mission STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Mission

  • The overall average booking lead time for vacation rentals in Mission is 22 days.
  • Guests book furthest in advance for stays during December (average 32 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (29 days avg.) sees the longest lead times, while Summer (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Mission.
  • Target marketing efforts for the Winter season well in advance (at least 29 days) to capture early planners.
  • Monitor your own booking lead times against these Mission averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Mission (2025)

Amenity Prevalence

Amenity Insights for Mission

  • Essential amenities in Mission that guests expect include: Air conditioning, TV, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Smoke alarm, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Mission: Air conditioning, TV, Wifi, Free parking on premises.
  • Prioritize adding missing essentials: TV, Wifi, Free parking on premises.
  • Consider adding popular differentiators like Smoke alarm or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Mission to stay competitive.

Mission Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Mission

  • The typical guest profile for Airbnb in Mission consists of primarily domestic travelers (70%), often arriving from nearby Monterrey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 70.2% of guests.
  • Key international markets include United States (70.2%) and Mexico (26.4%).
  • Top languages spoken are English (50.9%) followed by Spanish (40.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Monterrey and Houston.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Mission Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
City-by-the Sea21$4,566$478.0734%
Port Aransas2,167$3,177$416.5532%
Port Mansfield27$3,037$394.5933%
South Padre Island2,254$2,830$328.0235%
Rio Hondo44$2,502$303.9133%
Portland11$2,492$220.4143%
Alton14$2,115$366.6329%
Port Isabel234$1,935$225.8038%
Corpus Christi1,917$1,934$208.7638%
Riviera12$1,891$198.8631%

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