Airbnb Market Analytics, Statistics and Data in Midland, Texas, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Midland? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Midland:

Average Daily Rate

$146

Occupancy Rate

47.99%

Annual Revenue

$19,058

Revenue Growth YoY

8.09%

Best Month

May

Worst Month

January

Regulation

Low

Active Listings

291

How much do Airbnb hosts make on average per month in Midland?

The short-term rental market in Midland shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,097 per month
Strong performing properties (top 25%) make $3,127 or more
Best-in-class properties (top 10%) achieve $4,668+ monthly
Entry-level properties (bottom 25%) typically earn around $1,093

Revenue Variations by Month

Occupancy Rates Throughout the Year in Midland

The market in Midland shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 54% occupancy rates
Strong performing properties (top 25%) achieve 78% or higher
Best-in-class properties (top 10%) reach 90%+occupancy
Entry-level properties (bottom 25%) average around 24%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Midland

Daily rates in Midland vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $110 per night
Strong performing properties (top 25%) secure $182 or more
Best-in-class properties (top 10%) pull in $255+ per night
Entry-level properties (bottom 25%) earn around $83

Daily Rate Variations by Month

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Seasonality patterns in Midland

Peak Season (May, June, October)

Revenue peaks at $2775.46 per month
Occupancy rates reach 57.88%
Daily rates average $149.14

Shoulder Season

Revenue averages $2396.61 per month
Occupancy maintains 51.38%
Daily rates hold at $142.84

Low Season (September, February, January)

Revenue drops to $1952.60 per month
Occupancy decreases to 45.55%
Daily rates adjust to $133.82

Is it still profitable to do Airbnb in Midland in 2025?

Yes! Midland demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 51% and solid monthly revenue averaging $2397 and With 291 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Midland

Area	Why Choose This Area	Key Attractions
Downtown Midland	The heart of Midland, a central hub for business and entertainment. A prime location for visitors attending events or working in the oil industry.	Midland County Historical Museum, Winkler County Golf Course, The Yucca Theatre, Midland Community Theatre, Scharbauer Sports Complex
Midland International Air and Space Port	Close to the airport, making it ideal for business travelers and tourists. Features modern accommodations and amenities.	Air and Space Museum, Migrant Farmer's Memorial, Commemorative Air Force, Outdoor recreational space
Heritage Park	A scenic park area that attracts families and tourists seeking outdoor activities. Close to various historical attractions.	Heritage Park, Scharbauer Sports Complex, Midland County Historical Museum
West Midland	A growing suburban area that appeals to families and longer-term visitors looking for a quiet neighborhood feel.	Local parks, Shopping centers, Family-friendly restaurants
North Midland	Attracts business travelers and families, with easy access to Midland's corporate offices and amenities.	Shopping malls, Dining options, City parks
Yelp's Top Rated Neighborhoods	Communities that have garnered excellent reviews from visitors and locals alike, ensuring quality stays for guests.	Local restaurants, Community parks, Art galleries
South Midland	An area that provides a more residential feel with proximity to essential services, suitable for long-term renters or visitors.	Community facilities, Local shops, Dining options
Midland College Area	Ideal for students and visiting families, located near the college campus and its educational resources.	Midland College, Cultural events, Community resources

Do you need a license for Airbnb in Midland?

$231.93

Daily Rate

Top Performing Professional Hosts in Midland

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Christopher	12	$423,665	709	4.96/5.0
Eniola	38	$282,228	254	3.67/5.0
Lillian	16	$279,055	517	4.85/5.0
Tee	5	$235,780	74	3.88/5.0
Paula	6	$211,486	107	4.08/5.0
Christy	10	$161,016	104	4.93/5.0
The Future Bright	12	$149,486	336	3.95/5.0
Hilary	3	$144,404	94	4.68/5.0
Susan	4	$135,063	154	4.87/5.0
Colton	3	$116,846	191	4.73/5.0

Additional analytics on vacation rental, real estate, short term rental data in Midland

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (92.4%), with house and apartment & condo properties comprising 90.1% of inventory
Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (9.9% combined)

Room Capacity Distribution

Analysis of 291 properties in Midland shows that 1 bedroom properties are most prevalent, making up 29.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 53.3% of all listings.

Key Insights

Most common: 1 bedroom (29.2%)
Least common: 5+ bedrooms (3.8%)
Market concentration: 53.3% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 291 properties in Midland reveals that 8+ guests properties dominate the market, representing 27.5% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 51.5% of the market.

Key Insights

Most common capacity: 8+ guests (27.5% of market)
Least common capacity: 1 guest (2.1% of market)
Average guest capacity: 4.7 guests per property
Market concentration: 51.5% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 291 properties in Midland, the most common availability pattern is 271-366 days (36.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (25.1% of properties).

Key Insights

Most common availability window: 271-366 days (36.4%)
Most common booking duration: 91-180 days (25.1%)
Properties with high availability (180+ days): 62.5%
Properties with long-term bookings (180+ days): 39.9%

Minimum Stay Distributions

1 Night (23.4%)

1 Night

61 listings

23.4% of total

2 Nights (45.2%)

2 Nights

118 listings

45.2% of total

3 Nights (18.8%)

3 Nights

49 listings

18.8% of total

4-6 Nights (7.3%)

4-6 Nights

19 listings

7.3% of total

7-29 Nights (2.7%)

7-29 Nights

7 listings

2.7% of total

30+ Nights (2.7%)

30+ Nights

7 listings

2.7% of total

Key Insights

Short stays (1-2 nights) dominate the market at 68.6%
Mid-length stays (4-6 nights) represent 7.3% of listings
Monthly+ stays (2.7%) suggest a stable extended-stay market
High market flexibility with 87.4% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (40.2%)

Flexible

102 listings

40.2% of total

Moderate (20.9%)

Moderate

53 listings

20.9% of total

Firm (24%)

Firm

61 listings

24% of total

Strict (15%)

Strict

38 listings

15% of total

Key Insights

Flexible is the preferred policy at 40.2% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 61.1% of the market
Strong market consensus around Flexible policies
Strict policies are least common at 15.0% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Jun, May, averaging 39 days
Shortest booking windows are in Sep, Jan, Feb, averaging 20 days
Summer shows the longest average booking window at 38 days, while Winter has the shortest at 22 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 38 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Sep-Feb when lead times are shortest

Popular Airbnb Amenities in Midland

Every property in Midland comes standard with Air conditioning. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 95.9% of total guests, indicating a dominant local market share.
Primary international markets: Mexico (1.4%) and Canada (0.9%)
English is the top language at 71.1%, followed by Spanish (25.9%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%

Recommendations

Target marketing campaigns for Midland and Houston markets
Develop localized content for Mexico and Canada
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Midland. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Buffalo Springs	11	$4,217	$314.23	34%
Lubbock	810	$2,223	$163.40	45%
Hobbs	41	$1,891	$115.26	58%
Justiceburg	13	$1,889	$189.90	35%
Lovington	11	$1,721	$97.71	54%
Big Spring	40	$1,189	$103.89	45%
West Odessa	19	$1,013	$70.06	59%

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