Airbnb Market Analytics, Statistics and Data in McKinney, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in McKinney? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in McKinney:
How much do Airbnb hosts make on average per month in McKinney?
The short-term rental market in McKinney shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,810 per month
- Strong performing properties (top 25%) make $4,580 or more
- Best-in-class properties (top 10%) achieve $6,718+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,441
Revenue Variations by Month
Occupancy Rates Throughout the Year in McKinney
The market in McKinney shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in McKinney
Daily rates in McKinney vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $163 per night
- Strong performing properties (top 25%) secure $227 or more
- Best-in-class properties (top 10%) pull in $341+ per night
- Entry-level properties (bottom 25%) earn around $99
Daily Rate Variations by Month
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Seasonality patterns in McKinney
Peak Season (June, November, May)
- Revenue peaks at $4211.30 per month
- Occupancy rates reach 58.61%
- Daily rates average $211.40
Shoulder Season
- Revenue averages $3491.30 per month
- Occupancy maintains 48.72%
- Daily rates hold at $191.70
Low Season (August, September, January)
- Revenue drops to $2284.32 per month
- Occupancy decreases to 37.04%
- Daily rates adjust to $177.37
Is it still profitable to do Airbnb in McKinney in 2025?
Yes! McKinney demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $3491 and With 274 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in McKinney
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown McKinney | The heart of McKinney with historic charm, eclectic shops, and vibrant dining options. A top choice for travelers seeking local culture and events. | McKinney Main Street, McKinney Performing Arts Center, Historic District, Shops at the Galleria, Local breweries |
| Adriatica Village | A picturesque, Mediterranean-inspired community featuring unique architecture and a waterfront. It’s a serene getaway close to McKinney’s amenities. | Lakeside dining venues, Art galleries, Shops and boutiques, Event venues, Scenic views of the lagoon |
| Chestnut Square Historic Village | A historic area showcasing McKinney’s rich heritage, perfect for history buffs and families interested in educational experiences. | Historical buildings, Farmers Market, Community events, Heritage tours, Picnic areas |
| Custer Road Area | A family-friendly neighborhood with parks and schools, ideal for longer stays where guests appreciate spacious accommodations. | Parks and Recreation, Retail shopping, Dining options, Community centers, Family-oriented events |
| McKinney Ranch | A suburban community known for its golf courses and family-friendly atmosphere, appealing to those who enjoy outdoor activities. | Golf courses, Parks, Community pools, Trails for walking and biking, Family amenities |
| Tucker Hill | A charming neighborhood with traditional-style homes and community events, attracting families and vacationers looking for a cozy stay. | Community parks, Events and festivals, Local restaurants, Walking trails, Playgrounds |
| Bonnie Wenk Park | A newer community area with a facility hosting various events and recreational opportunities, suitable for visitors interested in outdoor activities. | Walking and biking trails, Sport facilities, Playgrounds, Water features, Community events |
| Eldorado Estates | A suburban area with easy access to major highways and local shopping, great for travelers needing convenience and accessibility. | Shopping centers, Dining options, Easy commute to Frisco and Plano, Community parks, Local entertainment options |
Do you need a license for Airbnb in McKinney?
We recommend checking directly with McKinney's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in McKinney
French Country Retreat
Entire Place • 5 bedrooms
Spacious Family Retreat in McKinney
Entire Place • 4 bedrooms
10 Acres w/ Pool & Pond: Luxury Melissa Villa!
Entire Place • 6 bedrooms
Escape The City | 54 Acre Retreat w/ Pool & Lake
Entire Place • 6 bedrooms
Rustic Cabin Mansion - Hot tub, Gym, Cinema, Pool
Entire Place • 5 bedrooms
Heated Pool|Hot Tub|PoolTable|Sleeps 16|Renovated
Entire Place • 5 bedrooms
Top Performing Professional Hosts in McKinney
Additional analytics on vacation rental, real estate, short term rental data in McKinney
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81%), with house and apartment & condo properties comprising 86.9% of inventory
- Untapped potential in others segments (1.8% combined)
Room Capacity Distribution
Analysis of 274 properties in McKinney shows that 3 bedrooms properties are most prevalent, making up 30.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 53.3% of all listings.
Key Insights
- Most common: 3 bedrooms (30.3%)
- Least common: 5+ bedrooms (7.7%)
- Market concentration: 53.3% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 274 properties in McKinney reveals that 8+ guests properties dominate the market, representing 33.6% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 51.8% of the market.
Key Insights
- Most common capacity: 8+ guests (33.6% of market)
- Least common capacity: 3 guests (2.9% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 51.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 274 properties in McKinney, the most common availability pattern is 271-366 days (31.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.5% of properties).
Key Insights
- Most common availability window: 271-366 days (31.4%)
- Most common booking duration: 91-180 days (28.5%)
- Properties with high availability (180+ days): 59.1%
- Properties with long-term bookings (180+ days): 42.0%
Minimum Stay Distributions
1 Night
73 listings
31.2% of total
2 Nights
100 listings
42.7% of total
3 Nights
16 listings
6.8% of total
4-6 Nights
6 listings
2.6% of total
7-29 Nights
26 listings
11.1% of total
30+ Nights
13 listings
5.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.9%
- Mid-length stays (4-6 nights) represent 2.6% of listings
- Monthly+ stays (5.6%) suggest a stable extended-stay market
- High market flexibility with 80.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
1.7% of total
Flexible
46 listings
20% of total
Moderate
58 listings
25.2% of total
Firm
48 listings
20.9% of total
Strict
74 listings
32.2% of total
Key Insights
- Strict is the preferred policy at 32.2% of listings
- The market shows a balanced distribution between guest-friendly (45.2%) and strict (53.1%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, May, Nov, averaging 53 days
- Shortest booking windows are in Feb, Sep, Aug, averaging 27 days
- Spring shows the longest average booking window at 51 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 51 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Aug when lead times are shortest
Popular Airbnb Amenities in McKinney
Every property in McKinney comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.5%) and Canada (0.4%)
- English is the top language at 81.5%, followed by Spanish (13.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Dallas and McKinney markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding McKinney. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Star Harbor | 14 | $6,133 | $581.78 | 38% |
| Anna | 11 | $5,712 | $318.31 | 45% |
| Valley View | 23 | $5,277 | $607.88 | 40% |
| Malakoff | 27 | $4,816 | $458.97 | 33% |
| Wilburton | 18 | $4,731 | $265.70 | 41% |
| Flower Mound | 67 | $4,146 | $281.70 | 50% |
| Rowlett | 81 | $4,046 | $321.57 | 45% |
| Sanger | 17 | $3,886 | $237.54 | 51% |
| Corinth | 14 | $3,876 | $238.78 | 50% |
| Azle | 57 | $3,785 | $275.26 | 42% |
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