McKinney Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in McKinney in 2025? Explore comprehensive Airbnb analytics for McKinney, Texas, United States to uncover income potential. This 2025 STR market report for McKinney, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 276 active listings.
Whether you're considering an Airbnb investment in McKinney, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the McKinney Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key McKinney Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in McKinney (2025)
Understanding the monthly revenue variations for Airbnb listings in McKinney is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in McKinney is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in McKinney across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,349+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,484 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,840 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,461, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in McKinney
McKinney Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the McKinney STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in McKinney:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in McKinney
Average Daily Rate (ADR) Airbnb Trends in McKinney (2025)
Effective short term rental pricing strategy in McKinney involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in McKinney typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $330+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $164 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in McKinney
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Airbnb Seasonality Analysis & Trends in McKinney (2025)
Peak Season (June, May, April)
- Revenue averages $4,149 per month
- Occupancy rates average 49.1%
- Daily rates average $187
Shoulder Season
- Revenue averages $3,400 per month
- Occupancy maintains around 51.7%
- Daily rates hold near $192
Low Season (January, February, September)
- Revenue drops to average $2,520 per month
- Occupancy decreases to average 44.1%
- Daily rates adjust to average $187
Seasonality Insights for McKinney
- The Airbnb seasonality in McKinney shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases McKinney's highest earning potential, with monthly revenues capable of climbing to $4,264, occupancy reaching a high of 58.6%, and ADRs peaking at $206.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,290, occupancy could drop to 42.5%, and ADRs may adjust down to $184.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in McKinney.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these McKinney seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in McKinney (2025)
Exploring the top neighborhoods for short-term rentals in McKinney? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown McKinney | Charming area with preserved historical buildings and a vibrant main street with shops and restaurants. Great for tourists looking for a quaint, small-town experience. | McKinney Performing Arts Center, Historic Courthouse, Local boutiques, Restaurants and cafes, McKinney Farmers Market |
| Eldorado Parkway | Major thoroughfare with easy access to residential neighborhoods, shopping, and dining options. Appeals to both families and business travelers. | Shops at Eldorado Plaza, Restaurants, Golf courses nearby, Parks and recreational areas, Proximity to major highways |
| Adriatica Village | Unique European-style mixed-use development that offers shopping, dining, and living spaces. Attracts tourists who enjoy a picturesque setting and community events. | Beautiful waterfront views, Shops and restaurants, Community events, Park areas, Scenic walking paths |
| Craig Ranch | Upscale community with modern amenities, appealing to professionals and families. Includes access to parks, sports facilities, and golf courses. | TPC Craig Ranch golf course, Parks and trails, Recreational facilities, Dining options, Community events |
| Neighborhoods around McKinney North High School | Family-friendly neighborhoods, close to schools and parks, making them attractive to vacationing families. | Parks and playgrounds, Restaurants, Family-oriented events, Community pools, Nearby shopping |
| Towne Lake | A scenic area known for its lake and outdoor activities. Great for nature lovers and those seeking relaxation. | Towne Lake park, Walking and biking trails, Fishing and boating opportunities, Picnic areas, Scenic views |
| The Cottonwood Ranch | A newer development that's family-friendly and close to amenities, attracting those looking for a quiet stay with easy access to the city. | Local parks, Shopping centers, Family-friendly restaurants, Community vibe, Neighborhood events |
| McKinney Ranch | Offers a perfect balance of suburban and urban living with access to various amenities, ideal for a diverse group of travelers. | Shopping and dining, Parks, Golf courses, Community events, Local festivals |
Understanding Airbnb License Requirements & STR Laws in McKinney (2025)
While McKinney, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for McKinney to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in McKinney (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in McKinneybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
French Country Retreat
Entire Place • 5 bedrooms
Spacious Family Retreat in McKinney
Entire Place • 4 bedrooms
Heated Pool|Hot Tub|PoolTable|Sleeps 16|Renovated
Entire Place • 5 bedrooms
10 Acres w/ Pool & Pond: Luxury Melissa Villa!
Entire Place • 6 bedrooms
Escape The City | 54 Acre Retreat w/ Pool & Lake
Entire Place • 6 bedrooms
5BR Spacious Luxury Retreat | Jacuzzi | Gameroom!
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in McKinney (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in McKinney based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 6 | $255,202 | 85 | 3.95/5.0 |
| Roger | 4 | $205,209 | 410 | 4.75/5.0 |
| Steve | 1 | $182,562 | 6 | 5.00/5.0 |
| Beautiful Sunshine | 4 | $177,859 | 66 | 5.00/5.0 |
| Apple | 3 | $161,935 | 86 | 4.97/5.0 |
| Aaron | 1 | $151,735 | 63 | 4.95/5.0 |
| Kyle And Nicole | 1 | $143,087 | 36 | 4.58/5.0 |
| Nathan | 2 | $142,975 | 214 | 4.92/5.0 |
| Wsm | 3 | $137,829 | 212 | 4.90/5.0 |
| Evolve | 1 | $136,489 | 14 | 4.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in McKinney.
Dive Deeper: Advanced McKinney STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for McKinney. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMcKinney Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for McKinney
- The McKinney Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.8% of the 276 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in McKinney, House properties are the most common (79.7%), reflecting the local real estate landscape.
- Houses represent a significant 79.7% portion, catering likely to families or larger groups.
- The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.8%) offer potential for unique stay experiences.
McKinney Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for McKinney
- The dominant room capacity in McKinney is 3 bedrooms listings, making up 31.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 54.0% of the active Airbnb listings in McKinney, indicating a high concentration in these sizes.
- A significant 51.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in McKinney.
McKinney Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for McKinney
- The most common guest capacity trend in McKinney vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the McKinney STR market, accounting for 52.1% of listings.
- 56.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in McKinney.
- On average, properties in McKinney are equipped to host 5.1 guests.
McKinney Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for McKinney
- The most common availability pattern in McKinney falls within the 271-366 days range, representing 31.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in McKinney (30.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
McKinney Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
69 listings
28.9% of total
2 Nights
98 listings
41% of total
3 Nights
12 listings
5% of total
4-6 Nights
6 listings
2.5% of total
7-29 Nights
28 listings
11.7% of total
30+ Nights
26 listings
10.9% of total
Key Insights
- The most prevalent minimum stay requirement in McKinney is 2 Nights, adopted by 41% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.9%) of the McKinney Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.9%) caters to monthly stays (30+ nights) in McKinney, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41% of McKinney hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in McKinney.
McKinney Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
1.7% of total
Flexible
48 listings
20.6% of total
Moderate
61 listings
26.2% of total
Firm
48 listings
20.6% of total
Strict
72 listings
30.9% of total
Cancellation Policy Insights for McKinney
- The prevailing Airbnb cancellation policy trend in McKinney is Strict, used by 30.9% of listings.
- A majority (51.5%) of hosts in McKinney utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.9% market standard in McKinney.
- With 30.9% using Strict terms, this is a viable option in McKinney, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in McKinney.
McKinney STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for McKinney
- The overall average booking lead time for vacation rentals in McKinney is 37 days.
- Guests book furthest in advance for stays during April (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (50 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in McKinney.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these McKinney averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in McKinney (2025)
Amenity Prevalence
Amenity Insights for McKinney
- Essential amenities in McKinney that guests expect include: Wifi, Air conditioning, Smoke alarm, Free parking on premises, Heating, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for McKinney: Wifi, Air conditioning, Smoke alarm, Free parking on premises, Heating, Kitchen, TV.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Free parking on premises, Heating, Kitchen, TV.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in McKinney to stay competitive.
McKinney Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for McKinney
- The typical guest profile for Airbnb in McKinney consists of primarily domestic travelers (97%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and Canada (0.6%).
- Top languages spoken are English (75.5%) followed by Spanish (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Dallas and McKinney.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the McKinney Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Star Harbor | 13 | $6,238 | $574.42 | 38% |
| Valley View | 23 | $5,352 | $600.88 | 40% |
| Anna | 13 | $5,170 | $298.78 | 44% |
| Malakoff | 27 | $4,129 | $454.15 | 32% |
| Wilburton | 18 | $4,124 | $268.85 | 39% |
| Flower Mound | 69 | $4,015 | $287.50 | 50% |
| Rowlett | 80 | $3,855 | $332.19 | 45% |
| Sanger | 15 | $3,826 | $248.53 | 48% |
| Corinth | 14 | $3,663 | $248.09 | 46% |
| Rockwall | 65 | $3,621 | $272.51 | 48% |