Airbnb Market Analytics, Statistics and Data in McAllen, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in McAllen? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in McAllen:
How much do Airbnb hosts make on average per month in McAllen?
The short-term rental market in McAllen shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,696 per month
- Strong performing properties (top 25%) make $2,614 or more
- Best-in-class properties (top 10%) achieve $3,792+ monthly
- Entry-level properties (bottom 25%) typically earn around $846
Revenue Variations by Month
Occupancy Rates Throughout the Year in McAllen
The market in McAllen shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in McAllen
Daily rates in McAllen vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $94 per night
- Strong performing properties (top 25%) secure $137 or more
- Best-in-class properties (top 10%) pull in $204+ per night
- Entry-level properties (bottom 25%) earn around $73
Daily Rate Variations by Month
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Seasonality patterns in McAllen
Peak Season (June, May, March)
- Revenue peaks at $2508.27 per month
- Occupancy rates reach 52.99%
- Daily rates average $125.56
Shoulder Season
- Revenue averages $1990.54 per month
- Occupancy maintains 44.41%
- Daily rates hold at $119.51
Low Season (August, January, September)
- Revenue drops to $1401.13 per month
- Occupancy decreases to 39.24%
- Daily rates adjust to $114.56
Is it still profitable to do Airbnb in McAllen in 2025?
Yes! McAllen demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and solid monthly revenue averaging $1991 and With 460 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in McAllen
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| North McAllen | A family-friendly area with parks and schools, making it ideal for families and longer-term stays. It's also close to shopping districts and dining options. | McAllen Nature Center, North Park, Las Palmas Marketplace, Sharyland Plantation, McAllen Municipal Park |
| Downtown McAllen | The heart of McAllen, attracting business travelers and visitors to local events. It's a vibrant area with a mix of shops, restaurants, and cultural attractions. | McAllen Performing Arts Center, McAllen Convention Center, 21st Street shops, The Historic Cine El Rey, McAllen Chamber of Commerce |
| South McAllen | An upscale neighborhood known for its modern homes and proximity to shopping centers and restaurants. Popular with tourists looking for a comfortable stay close to amenities. | Palms Crossing, La Plaza Mall, McAllen Botanical Gardens, Dairy Queen, The Shopping Plaza |
| East McAllen | Offers a quieter atmosphere with a suburban feel. It’s well-suited for families and those looking to escape the hustle and bustle of city life. | Quinta Mazatlan, Sierra Vista Park, Valley Nature Center, Sharyland High School, McAllen Country Club |
| West McAllen | Known for its spacious homes and parks, West McAllen is appealing for families and larger groups seeking more space and recreational activities. | Eisenhower Park, McAllen Firemen's Park, Archer Park, Broncos Baseball Field, Palm View Golf Course |
| Mission | Just a short drive from McAllen, this area has local flavor and charm, with outdoor activities and cultural sites that attract visitors of all kinds. | Mission Historical Museum, Bentsen-RGV State Park, Santa Ana National Wildlife Refuge, Cactus Jack's, Anzalduas Park |
| Edinburg | Also close to McAllen, Edinburg is known for its parks and university campus, appealing to those who want a quieter vibe with local amenities. | University of Texas Rio Grande Valley, Edinburg Scenic Wetlands, Edinburg Cultural Arts Center, Los Jardines de San Juan, H-E-B Park |
| Palmhurst | A smaller city near McAllen, it offers a tight-knit community feel with local attractions, making it a quaint spot for visitors looking to escape typical tourist destinations. | Palmhurst community parks, Local shops, Nearby nature trails, Cultural events, Family-friendly activities |
Do you need a license for Airbnb in McAllen?
We recommend checking directly with McAllen's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in McAllen
Peculiar Nest @ Lake Conception Sleeps 18
Entire Place • 7 bedrooms
Lovely Paradise in The Heart of Mcallen
Entire Place • 4 bedrooms
Pool/kingbed/Awesome grill
Entire Place • 4 bedrooms
Ideal house in McAllen (main house +extension)
Entire Place • 6 bedrooms
McAllen Home with Pool & Hot Tub
Entire Place • 4 bedrooms
Gorgeous luxe organic modern minimal 5 brm 5.5 bth
Entire Place • 5 bedrooms
Top Performing Professional Hosts in McAllen
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Peculiar Nest | 11 | $441,269 | 1333 | 4.49/5.0 |
| Urbana | 27 | $343,209 | 1596 | 4.66/5.0 |
| Eduardo | 5 | $140,311 | 633 | 4.97/5.0 |
| SkyBlue | 8 | $138,409 | 181 | 4.52/5.0 |
| Drake | 3 | $129,942 | 113 | 4.96/5.0 |
| Stephanie | 3 | $127,193 | 136 | 4.91/5.0 |
| Alice And Humberto | 2 | $127,001 | 45 | 4.99/5.0 |
| NRod | 11 | $122,745 | 1036 | 4.86/5.0 |
| Hipolita | 2 | $112,242 | 108 | 4.91/5.0 |
| Habitat Management | 4 | $110,469 | 156 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in McAllen
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.6%), with house and apartment & condo properties comprising 90.0% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (10.1% combined)
Room Capacity Distribution
Analysis of 460 properties in McAllen shows that 3 bedrooms properties are most prevalent, making up 31.5% of the market. The market tends to favor smaller properties, with 3 bedrooms and 2 bedrooms together representing 60.4% of all listings.
Key Insights
- Most common: 3 bedrooms (31.5%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 60.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 460 properties in McAllen reveals that 8+ guests properties dominate the market, representing 23.7% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 43.9% of the market.
Key Insights
- Most common capacity: 8+ guests (23.7% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 43.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 460 properties in McAllen, the most common availability pattern is 181-270 days (33% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.2% of properties).
Key Insights
- Most common availability window: 181-270 days (33%)
- Most common booking duration: 91-180 days (32.2%)
- Properties with high availability (180+ days): 65.2%
- Properties with long-term bookings (180+ days): 37.2%
Minimum Stay Distributions
1 Night
183 listings
44.6% of total
2 Nights
148 listings
36.1% of total
3 Nights
32 listings
7.8% of total
4-6 Nights
14 listings
3.4% of total
7-29 Nights
17 listings
4.1% of total
30+ Nights
16 listings
3.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.7%
- Mid-length stays (4-6 nights) represent 3.4% of listings
- Monthly+ stays (3.9%) suggest a stable extended-stay market
- High market flexibility with 88.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
129 listings
33.1% of total
Moderate
99 listings
25.4% of total
Firm
85 listings
21.8% of total
Strict
77 listings
19.7% of total
Key Insights
- Flexible is the preferred policy at 33.1% of listings
- The market shows a balanced distribution between guest-friendly (58.5%) and strict (41.5%) policies
- Strict policies are least common at 19.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Nov, Dec, averaging 33 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 19 days
- Winter shows the longest average booking window at 32 days, while Summer has the shortest at 22 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 32 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in McAllen
Every property in McAllen comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 63.4% of total guests, indicating a significant local market share.
- Primary international markets: Mexico (35%) and Canada (0.5%)
- English is the top language at 51.2%, followed by Spanish (45.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for Monterrey and San Antonio markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding McAllen. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| City-by-the Sea | 20 | $4,826 | $450.04 | 36% |
| Port Mansfield | 21 | $3,578 | $340.37 | 33% |
| Port Aransas | 1,994 | $3,264 | $418.94 | 33% |
| South Padre Island | 2,296 | $3,003 | $314.90 | 37% |
| Portland | 10 | $2,835 | $185.23 | 50% |
| Rio Hondo | 46 | $2,792 | $300.59 | 31% |
| Riviera | 14 | $2,431 | $206.02 | 36% |
| Corpus Christi | 1,868 | $2,139 | $198.42 | 39% |
| Alton | 16 | $1,967 | $321.23 | 36% |
| Montemorelos | 20 | $1,915 | $257.95 | 28% |
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