Mason Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Mason in 2025? Explore comprehensive Airbnb analytics for Mason, Texas, United States to uncover income potential. This 2025 STR market report for Mason, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 69 active listings.
Whether you're considering an Airbnb investment in Mason, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mason Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mason Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mason (2025)
Understanding the monthly revenue variations for Airbnb listings in Mason is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mason is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mason across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,609+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,073 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,058 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $531, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mason
Mason Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mason STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mason:
- Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mason
Average Daily Rate (ADR) Airbnb Trends in Mason (2025)
Effective short term rental pricing strategy in Mason involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mason typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $271+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Mason
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Airbnb Seasonality Analysis & Trends in Mason (2025)
Peak Season (May, June, April)
- Revenue averages $2,432 per month
- Occupancy rates average 29.8%
- Daily rates average $163
Shoulder Season
- Revenue averages $1,427 per month
- Occupancy maintains around 25.8%
- Daily rates hold near $169
Low Season (January, February, September)
- Revenue drops to average $1,005 per month
- Occupancy decreases to average 20.8%
- Daily rates adjust to average $171
Seasonality Insights for Mason
- The Airbnb seasonality in Mason shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mason's highest earning potential, with monthly revenues capable of climbing to $2,713, occupancy reaching a high of 35.7%, and ADRs peaking at $176.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $969, occupancy could drop to 18.8%, and ADRs may adjust down to $162.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mason.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mason seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mason (2025)
Exploring the top neighborhoods for short-term rentals in Mason? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Mason | The heart of the city with a charming atmosphere, historical buildings, and local shops. Ideal for tourists seeking a small-town vibe with convenient amenities. | Mason County Courthouse, Mason Square, local boutiques, Mason Historical Museum, Mason City Park |
| Mason Lake | A serene area popular for its natural beauty and outdoor activities. Perfect for families and nature lovers looking for a relaxing getaway by the water. | Mason Lake, boating and fishing, picnic areas, nature trails, wildlife viewing |
| Mason Wine Country | Known for its wineries and vineyards, this area attracts wine enthusiasts and tourists interested in culinary experiences and wine tastings. | local wineries, wine tasting tours, outdoor picnics, vineyard tours, scenic views |
| Mason Hill Country | A beautiful region showcasing the Texas Hill Country landscape. Great for visitors looking for scenic drives and outdoor adventures. | Hill Country views, hiking trails, wildflower blooms, local wildlife, stargazing opportunities |
| Mason Cultural District | A vibrant area filled with art galleries, cultural events, and local festivals. Appeals to those interested in arts and community activities. | Mason Art Gallery, community events, local theater, outdoor art installations, cultural festivals |
| Mason River Access | Perfect for outdoor activities such as fishing, kayaking, and tubing. Attracts adventure seekers and families looking for fun by the river. | river access points, fishing spots, kayaking excursions, picnic spots, water activities |
| Mason Historical Sites | Rich in Texas history, this area includes several historical landmarks and sites for those interested in learning about the region's past. | historic buildings, museums, guided tours, local history, preservation sites |
| Mason Nature Trails | Offers excellent hiking and nature experiences with well-maintained trails and beautiful landscapes. Ideal for outdoor enthusiasts and hikers. | nature trails, hiking opportunities, wildlife trails, scenic viewpoints, nature photography |
Understanding Airbnb License Requirements & STR Laws in Mason (2025)
While Mason, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mason to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mason (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Masonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hill Country Getaway
Entire Place • 3 bedrooms
Robin Ave. House
Entire Place • 3 bedrooms
Ponderosa Home, great for families
Entire Place • 6 bedrooms
The Mildred Haus
Entire Place • 3 bedrooms
Bar-R-O Ranch with wide open spaces!
Entire Place • 4 bedrooms
Mildred Haus+Guesthaus
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mason (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mason based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andy | 13 | $203,723 | 428 | 4.13/5.0 |
| Cozi Vacations | 3 | $101,944 | 30 | 4.79/5.0 |
| Colin | 12 | $89,590 | 738 | 4.74/5.0 |
| Lacie | 2 | $53,291 | 144 | 4.96/5.0 |
| Niki | 1 | $50,930 | 37 | 5.00/5.0 |
| Mona Lois | 1 | $45,865 | 39 | 5.00/5.0 |
| Host #114229635 | 1 | $40,985 | 11 | 4.91/5.0 |
| Sloan | 3 | $39,821 | 25 | 5.00/5.0 |
| Lynndi | 1 | $39,492 | 34 | 5.00/5.0 |
| Rhea | 2 | $38,672 | 62 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mason.
Dive Deeper: Advanced Mason STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mason. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMason Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mason
- The Mason Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.4% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mason, House properties are the most common (36.2%), reflecting the local real estate landscape.
- Houses represent a significant 36.2% portion, catering likely to families or larger groups.
- The presence of 24.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.9%) offer potential for unique stay experiences.
Mason Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mason
- The dominant room capacity in Mason is 1 bedroom listings, making up 55.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.6% of the active Airbnb listings in Mason, indicating a high concentration in these sizes.
- With over half the market (55.1%) consisting of studios or 1-bedroom units, Mason is particularly well-suited for individuals or couples.
Mason Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mason
- The most common guest capacity trend in Mason vacation rentals is listings accommodating 4 guests (24.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Mason STR market, accounting for 43.4% of listings.
- 31.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mason.
- On average, properties in Mason are equipped to host 4.1 guests.
Mason Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mason
- The most common availability pattern in Mason falls within the 271-366 days range, representing 56.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mason (40.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mason Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
46% of total
2 Nights
31 listings
49.2% of total
3 Nights
1 listings
1.6% of total
30+ Nights
2 listings
3.2% of total
Key Insights
- The most prevalent minimum stay requirement in Mason is 2 Nights, adopted by 49.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.2%) of the Mason Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 49.2% of Mason hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mason.
Mason Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
26 listings
39.4% of total
Moderate
25 listings
37.9% of total
Firm
8 listings
12.1% of total
Strict
7 listings
10.6% of total
Cancellation Policy Insights for Mason
- The prevailing Airbnb cancellation policy trend in Mason is Flexible, used by 39.4% of listings.
- The market strongly favors guest-friendly terms, with 77.3% of listings offering Flexible or Moderate policies. This suggests guests in Mason may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.4% market standard in Mason.
- Using a Strict policy might deter some guests, as only 10.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mason.
Mason STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mason
- The overall average booking lead time for vacation rentals in Mason is 43 days.
- Guests book furthest in advance for stays during April (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (77 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Mason.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Mason averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mason (2025)
Amenity Prevalence
Amenity Insights for Mason
- Essential amenities in Mason that guests expect include: Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mason: Air conditioning, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Free parking on premises or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mason to stay competitive.
Mason Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mason
- The typical guest profile for Airbnb in Mason consists of primarily domestic travelers (99%), often arriving from nearby Austin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and South Korea (0.5%).
- Top languages spoken are English (82.3%) followed by Spanish (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Austin and San Antonio.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mason Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kingsland | 266 | $4,443 | $502.25 | 28% |
| Dripping Springs | 409 | $3,768 | $366.52 | 35% |
| Woodcreek | 13 | $3,730 | $289.18 | 38% |
| Helotes | 45 | $3,673 | $320.48 | 43% |
| Briarcliff | 38 | $3,575 | $381.14 | 31% |
| Granite Shoals | 68 | $3,542 | $359.76 | 37% |
| Fredericksburg | 2,032 | $3,530 | $303.71 | 37% |
| Round Mountain | 15 | $3,483 | $568.60 | 34% |
| Driftwood | 83 | $3,435 | $321.43 | 32% |
| Cottonwood Shores | 27 | $3,257 | $320.82 | 40% |