Airbnb Market Analytics, Statistics and Data in Marfa, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Marfa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Marfa:
How much do Airbnb hosts make on average per month in Marfa?
The short-term rental market in Marfa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,060 per month
- Strong performing properties (top 25%) make $3,583 or more
- Best-in-class properties (top 10%) achieve $5,455+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,034
Revenue Variations by Month
Occupancy Rates Throughout the Year in Marfa
The market in Marfa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Marfa
Daily rates in Marfa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $158 per night
- Strong performing properties (top 25%) secure $217 or more
- Best-in-class properties (top 10%) pull in $340+ per night
- Entry-level properties (bottom 25%) earn around $116
Daily Rate Variations by Month
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Seasonality patterns in Marfa
Peak Season (March, October, November)
- Revenue peaks at $3566.51 per month
- Occupancy rates reach 50.64%
- Daily rates average $225.04
Shoulder Season
- Revenue averages $2840.68 per month
- Occupancy maintains 40.01%
- Daily rates hold at $210.37
Low Season (January, September, August)
- Revenue drops to $1951.96 per month
- Occupancy decreases to 29.95%
- Daily rates adjust to $199.51
Is it still profitable to do Airbnb in Marfa in 2025?
Yes! Marfa demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $2841 and The market's 194 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Marfa
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Marfa | The heart of Marfa, known for its vibrant local art scene and cultural events. Great for visitors wanting to explore the town's unique galleries and shops. | Chinati Foundation, Marfa Lights Viewing Area, Hotel Paisano, Marfa Museum, The Million Dollar Cowboy Bar |
| El Cosmico | A unique location that offers a blend of camping and glamping experiences in vintage trailers and teepees. Popular among those looking for a quirky stay in a desert environment. | El Cosmico Campground, Art installations, Live music events, Outdoor fire pits, Star gazing opportunities |
| Marfa Film Festival Area | Famous for its annual film festival, this area attracts filmmakers and cinephiles. Ideal for visitors during festival season and for those interested in cinema and arts. | Marfa Film Festival, Printers Hall, Marfa Free Press, The Crowley Theater, Film screenings |
| Chinati Hot Springs | A bit outside of Marfa, this area offers a natural hot springs experience. Perfect for guests seeking relaxation and healing in a rustic setting. | Natural hot springs, Mountain views, Relaxation spots, Outdoor activities, Nature trails |
| Presidio County Courthouse | A historic landmark in Marfa, this area draws visitors interested in architecture and history. Great for those looking to understand the town's heritage. | Presidio County Courthouse, Historic downtown Marfa, Local shops and art galleries |
| Marfa Lights Viewing Area | Known for the mysterious Marfa Lights, this area is a draw for tourists interested in the paranormal and natural phenomena. Offers unique late-night experiences. | Marfa Lights viewing stations, Night sky observatory, Outdoor picnic areas |
| West Texas Desert | The scenic desert setting surrounding Marfa provides opportunities for outdoor enthusiasts. Ideal for those seeking adventure and stunning landscapes. | Hiking trails, Photography spots, Wide-open landscapes, Nature exploration |
| Marfa Public Library | An unexpected hotspot for events and cultural gatherings, this area attracts visitors during local events and book readings. | Art events, Community gatherings, Reading programs, Local history displays |
Do you need a license for Airbnb in Marfa?
We recommend checking directly with Marfa's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Marfa
Friedman Ranch
Entire Place • 3 bedrooms
Cienega Hacienda at Cibolo Creek
Entire Place • 8 bedrooms
Marfa Container Complex
Entire Place • 5 bedrooms
Pik-Pak E - Entire Vintage Gas Station - 14 Guests
Entire Place • 7 bedrooms
Bohemio Rebel: Entire Lodge
Entire Place • 4 bedrooms
Marfa House: If You Stay Here, You Might Move Here
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Marfa
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Trans Pecos Realty Management | 52 | $2,129,078 | 4090 | 4.91/5.0 |
| Ylana | 12 | $324,240 | 1711 | 4.90/5.0 |
| Clark & Adam | 6 | $176,524 | 1172 | 4.95/5.0 |
| Sondra | 7 | $166,620 | 582 | 4.68/5.0 |
| 130149847 | 1 | $150,151 | 0 | 0.00/5.0 |
| Eric | 4 | $108,594 | 661 | 4.92/5.0 |
| Melissa | 6 | $105,120 | 346 | 4.88/5.0 |
| Jim | 2 | $96,400 | 258 | 5.00/5.0 |
| Diane | 1 | $89,408 | 52 | 4.88/5.0 |
| 3928589 | 1 | $89,120 | 10 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Marfa
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.1%), with house and boutique & hotels properties comprising 70.6% of inventory
- Strong specialty sector (23.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (3.6% combined)
Room Capacity Distribution
Analysis of 194 properties in Marfa shows that 1 bedroom properties are most prevalent, making up 42.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.0% of all listings.
Key Insights
- Most common: 1 bedroom (42.3%)
- Least common: 5+ bedrooms (2.1%)
- Market concentration: 68.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 194 properties in Marfa reveals that 2 guests properties dominate the market, representing 36.6% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 58.2% of the market.
Key Insights
- Most common capacity: 2 guests (36.6% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 58.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 194 properties in Marfa, the most common availability pattern is 181-270 days (40.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (42.8% of properties).
Key Insights
- Most common availability window: 181-270 days (40.7%)
- Most common booking duration: 91-180 days (42.8%)
- Properties with high availability (180+ days): 69.6%
- Properties with long-term bookings (180+ days): 31.4%
Minimum Stay Distributions
1 Night
53 listings
28.6% of total
2 Nights
93 listings
50.3% of total
3 Nights
9 listings
4.9% of total
30+ Nights
30 listings
16.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.9%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (16.2%) suggest a stable extended-stay market
- High market flexibility with 83.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
1 listings
0.5% of total
Super Strict 30 Days
2 listings
1.1% of total
Flexible
18 listings
9.8% of total
Moderate
82 listings
44.6% of total
Firm
39 listings
21.2% of total
Strict
42 listings
22.8% of total
Key Insights
- Moderate is the preferred policy at 44.6% of listings
- The market shows a balanced distribution between guest-friendly (54.4%) and strict (44.0%) policies
- Strong market consensus around Moderate policies
- Refundable policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Oct, Apr, averaging 58 days
- Shortest booking windows are in Jan, Feb, Aug, averaging 33 days
- Fall shows the longest average booking window at 53 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 53 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Aug when lead times are shortest
Popular Airbnb Amenities in Marfa
Below is the distribution of amenities across listings in Marfa:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.7% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1.1%) and DC (0.8%)
- English is the top language at 68.9%, followed by Spanish (20.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%
Recommendations
- Target marketing campaigns for Austin and San Antonio markets
- Develop localized content for United Kingdom and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Marfa. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Terlingua | 286 | $2,581 | $186.58 | 42% |
| Marathon | 32 | $2,572 | $214.96 | 44% |
| Study Butte | 51 | $2,184 | $174.93 | 38% |
| Brewster County | 14 | $2,109 | $130.01 | 46% |
| Fort Davis | 59 | $1,976 | $176.61 | 38% |
| Alpine | 173 | $1,961 | $161.24 | 43% |
| Dell City | 14 | $1,169 | $122.15 | 32% |
| Presidio | 17 | $968 | $132.18 | 24% |
| Juárez | 48 | $556 | $77.07 | 41% |
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