Marble Falls Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Marble Falls in 2025? Explore comprehensive Airbnb analytics for Marble Falls, Texas, United States to uncover income potential. This 2025 STR market report for Marble Falls, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 163 active listings.
Whether you're considering an Airbnb investment in Marble Falls, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marble Falls Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marble Falls Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marble Falls (2025)
Understanding the monthly revenue variations for Airbnb listings in Marble Falls is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marble Falls is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marble Falls across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,305+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,876 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,015 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $909, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marble Falls
Marble Falls Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marble Falls STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marble Falls:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marble Falls
Average Daily Rate (ADR) Airbnb Trends in Marble Falls (2025)
Effective short term rental pricing strategy in Marble Falls involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marble Falls typically peaks in March and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $526+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $349 or more.
- Typical properties (Median) charge around $240 per night.
- Entry-level properties (Bottom 25%) earn around $156 per night.
Average Daily Rate (ADR) Trend by Month in Marble Falls
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Airbnb Seasonality Analysis & Trends in Marble Falls (2025)
Peak Season (May, June, July)
- Revenue averages $4,153 per month
- Occupancy rates average 30.1%
- Daily rates average $290
Shoulder Season
- Revenue averages $3,094 per month
- Occupancy maintains around 29.6%
- Daily rates hold near $291
Low Season (January, February, December)
- Revenue drops to average $2,317 per month
- Occupancy decreases to average 26.4%
- Daily rates adjust to average $283
Seasonality Insights for Marble Falls
- The Airbnb seasonality in Marble Falls shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marble Falls's highest earning potential, with monthly revenues capable of climbing to $4,235, occupancy reaching a high of 34.3%, and ADRs peaking at $297.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,131, occupancy could drop to 25.7%, and ADRs may adjust down to $278.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marble Falls.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marble Falls seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marble Falls (2025)
Exploring the top neighborhoods for short-term rentals in Marble Falls? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Marble Falls | A picturesque area known for its stunning lake views and recreational activities. Ideal for families and outdoor enthusiasts looking for water-based activities such as boating, fishing, and swimming. | Lake Marble Falls, Marble Falls City Park, The Falls on the Colorado Museum, Boat Rentals, Waterfront Dining |
| Downtown Marble Falls | The heart of the city filled with shops, restaurants, and vibrant community events. Perfect for visitors wanting to experience local culture and cuisine. | Historic Main Street, The Oysters on the Creek, Marble Falls Farmers Market, Local boutiques, Community events |
| Horseshoe Bay | Known for its upscale resorts and golf courses, this area offers a luxurious experience for travelers seeking relaxation and leisure activities. | Horseshoe Bay Resort, Lake LBJ, Robert Trent Jones Sr. designed golf courses, Spa and wellness centers |
| Pedernales Falls State Park | A beautiful natural area offering camping, hiking, and stunning waterfalls, attracting nature lovers and adventure seekers. | Pedernales Falls, Hiking trails, Picnic areas, Wildlife viewing, Swimming in the river |
| Reveille Peak Ranch | An outdoor adventure destination offering biking, hiking, and camping. Ideal for active travelers looking for adventure sports. | Mountain biking trails, Camping sites, Scenic views, Outdoor events |
| Spanish Oaks | An upscale neighborhood with serene surroundings, ideal for visitors seeking tranquility and luxury accommodation. | Gated communities, Beautiful landscapes, Proximity to Lake Travis, Fine dining options nearby |
| Cedar Park | A growing suburban area with several attractions and amenities, making it a suitable location for families visiting Marble Falls. | Cedar Park Center, Parks and recreation areas, Shopping centers, Restaurants |
| Burnet | A nearby town with charming attractions and historical significance, perfect for visitors exploring the Texas Hill Country region. | Historic Burnet Courthouse, Inks Lake State Park, Burnet Community Center, Local festivals |
Understanding Airbnb License Requirements & STR Laws in Marble Falls (2025)
While Marble Falls, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marble Falls to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Marble Falls (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marble Fallsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hill Country Castle with Pool, Peacocks & Creek
Entire Place • 8 bedrooms
4 pet-friendly cabins on 8 acres with 3 hot tubs
Entire Place • 5 bedrooms
Endless Shores on Lake Travis - Our dock is on the
Entire Place • 6 bedrooms
Lakeside Cliff Retreat | Concierge Services | Pool
Entire Place • 6 bedrooms
Mustang Meadows: Luxury Texas Hill Country Retreat
Entire Place • 6 bedrooms
Whispering Canyon Estate
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marble Falls (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marble Falls based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sam & Stephen | 9 | $359,529 | 467 | 4.92/5.0 |
| Horseshoe Bay Living | 4 | $358,515 | 108 | 4.95/5.0 |
| Sanaz | 4 | $274,723 | 232 | 4.80/5.0 |
| Patrick | 1 | $204,664 | 82 | 4.93/5.0 |
| Kaili | 2 | $196,449 | 66 | 4.93/5.0 |
| Denise | 3 | $176,628 | 355 | 4.96/5.0 |
| SunnyDays | 10 | $156,592 | 35 | 2.73/5.0 |
| Sean | 1 | $151,256 | 36 | 4.61/5.0 |
| Ann | 2 | $137,670 | 84 | 5.00/5.0 |
| Mireille | 5 | $130,874 | 183 | 4.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marble Falls.
Dive Deeper: Advanced Marble Falls STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marble Falls. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarble Falls Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marble Falls
- The Marble Falls Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.5% of the 163 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marble Falls, House properties are the most common (46%), reflecting the local real estate landscape.
- Houses represent a significant 46% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 6.1%) offer potential for unique stay experiences.
Marble Falls Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marble Falls
- The dominant room capacity in Marble Falls is 1 bedroom listings, making up 33.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.6% of the active Airbnb listings in Marble Falls, indicating a high concentration in these sizes.
- A significant 35.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marble Falls.
Marble Falls Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marble Falls
- The most common guest capacity trend in Marble Falls vacation rentals is listings accommodating 8+ guests (28.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Marble Falls STR market, accounting for 47.2% of listings.
- 47.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marble Falls.
- On average, properties in Marble Falls are equipped to host 5.2 guests.
Marble Falls Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marble Falls
- The most common availability pattern in Marble Falls falls within the 271-366 days range, representing 63.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marble Falls (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marble Falls Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
74 listings
47.1% of total
2 Nights
64 listings
40.8% of total
3 Nights
5 listings
3.2% of total
30+ Nights
14 listings
8.9% of total
Key Insights
- The most prevalent minimum stay requirement in Marble Falls is 1 Night, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.9%) of the Marble Falls Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.1% of Marble Falls hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marble Falls.
Marble Falls Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
3.6% of total
Super Strict 60 Days
6 listings
4.4% of total
Flexible
12 listings
8.8% of total
Moderate
36 listings
26.3% of total
Firm
32 listings
23.4% of total
Strict
46 listings
33.6% of total
Cancellation Policy Insights for Marble Falls
- The prevailing Airbnb cancellation policy trend in Marble Falls is Strict, used by 33.6% of listings.
- A majority (57.0%) of hosts in Marble Falls utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.6% market standard in Marble Falls.
- With 33.6% using Strict terms, this is a viable option in Marble Falls, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marble Falls.
Marble Falls STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marble Falls
- The overall average booking lead time for vacation rentals in Marble Falls is 42 days.
- Guests book furthest in advance for stays during April (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (60 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Marble Falls.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Marble Falls averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marble Falls (2025)
Amenity Prevalence
Amenity Insights for Marble Falls
- Essential amenities in Marble Falls that guests expect include: Free parking on premises, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Fire extinguisher, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marble Falls: Free parking on premises, Air conditioning.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning.
- Consider adding popular differentiators like Heating or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marble Falls to stay competitive.
Marble Falls Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marble Falls
- The typical guest profile for Airbnb in Marble Falls consists of primarily domestic travelers (98%), often arriving from nearby Austin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and United Kingdom (0.3%).
- Top languages spoken are English (75.4%) followed by Spanish (18.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Austin and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marble Falls Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jonestown | 54 | $6,299 | $491.73 | 32% |
| West Lake Hills | 19 | $5,378 | $704.85 | 34% |
| Hudson Bend | 65 | $4,685 | $504.82 | 31% |
| Kingsland | 266 | $4,443 | $502.25 | 28% |
| Volente | 20 | $4,098 | $421.69 | 34% |
| Valley Mills | 19 | $3,770 | $379.27 | 36% |
| Dripping Springs | 409 | $3,768 | $366.52 | 35% |
| Woodcreek | 13 | $3,730 | $289.18 | 38% |
| Helotes | 45 | $3,673 | $320.48 | 43% |
| Briarcliff | 38 | $3,575 | $381.14 | 31% |