Airbnb Market Analytics, Statistics and Data in Marble Falls, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Marble Falls? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Marble Falls:
How much do Airbnb hosts make on average per month in Marble Falls?
The short-term rental market in Marble Falls shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,065 per month
- Strong performing properties (top 25%) make $4,094 or more
- Best-in-class properties (top 10%) achieve $7,570+ monthly
- Entry-level properties (bottom 25%) typically earn around $976
Revenue Variations by Month
Occupancy Rates Throughout the Year in Marble Falls
The market in Marble Falls shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 24% occupancy rates
- Strong performing properties (top 25%) achieve 41% or higher
- Best-in-class properties (top 10%) reach 60%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Marble Falls
Daily rates in Marble Falls vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $239 per night
- Strong performing properties (top 25%) secure $341 or more
- Best-in-class properties (top 10%) pull in $521+ per night
- Entry-level properties (bottom 25%) earn around $152
Daily Rate Variations by Month
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Seasonality patterns in Marble Falls
Peak Season (June, July, May)
- Revenue peaks at $4257.44 per month
- Occupancy rates reach 34.55%
- Daily rates average $300.68
Shoulder Season
- Revenue averages $3369.16 per month
- Occupancy maintains 29.19%
- Daily rates hold at $288.44
Low Season (September, December, January)
- Revenue drops to $2196.05 per month
- Occupancy decreases to 25.32%
- Daily rates adjust to $269.19
Is it still profitable to do Airbnb in Marble Falls in 2025?
Yes! Marble Falls demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and strong monthly revenue averaging $3369 and The market's 160 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Marble Falls
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lake Marble Falls | A scenic area popular for its outdoor activities like fishing, boating, and swimming. Ideal for tourists looking for a relaxing getaway by the water. | Lake Marble Falls, Marble Falls Park, Water activities, Fishing spots, Boat rentals |
| Downtown Marble Falls | The heart of the city with shops, restaurants, and a vibrant atmosphere. An excellent location for guests wanting to explore local culture and dining. | Historic buildings, Local shops, Dining options, Chamber of Commerce, Events and festivals |
| Cottonwood Shores | A more tranquil area near the water, perfect for families and those seeking peace and quiet. Vacationers enjoy close proximity to Lake Marble Falls without the downtown hustle. | Nearby parks, Cypress Creek, Lake access, Fishing, Nature trails |
| Horseshoe Bay | A well-known resort area with luxury amenities and beautiful views, appealing to those looking for a high-end vacation experience. | Horseshoe Bay Resort, Golf courses, Spa and wellness centers, Lake LBJ, Marinas |
| Canyon of the Eagles | A nature park and resort offering beautiful views of the Texas Hill Country, ideal for nature enthusiasts and those seeking a peaceful retreat. | Nature trails, Birdwatching, Stargazing, Wildlife, Lakeside access |
| National Historic District | Featuring unique historical architecture and a rich cultural background, attracting guests interested in history and heritage experiences. | Historic sites, Local museums, Cultural festivals, Art galleries, Charming streets |
| Marble Falls Outlet Mall | A popular shopping destination for bargain hunters. Attracts both tourists and locals looking for great deals, making it a convenient stay for shopping. | Outlet stores, Dining options nearby, Events and sales, Family-friendly atmosphere |
| Longhorn Cavern State Park | A unique natural attraction featuring stunning geological formations, popular among tourists who appreciate outdoor adventures and sightseeing. | Cave tours, Nature trails, Historical tours, Picnic areas, Scenic views |
Do you need a license for Airbnb in Marble Falls?
We recommend checking directly with Marble Falls's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (5% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Marble Falls
4 pet-friendly cabins on 8 acres with 3 hot tubs
Entire Place • 5 bedrooms
Hill Country Castle with Pool, Peacocks & Creek
Entire Place • 8 bedrooms
Mustang Meadows: Luxury Texas Hill Country Retreat
Entire Place • 6 bedrooms
Endless Shores on Lake Travis - Our dock is on the
Entire Place • 6 bedrooms
Lakeside Cliff Retreat | Concierge Services | Pool
Entire Place • 6 bedrooms
Whispering Canyon Estate
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Marble Falls
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Horseshoe Bay Living | 4 | $358,712 | 108 | 4.95/5.0 |
| Sam & Stephen | 9 | $350,723 | 467 | 4.92/5.0 |
| Sanaz | 4 | $313,996 | 232 | 4.80/5.0 |
| Kaili | 2 | $221,987 | 66 | 4.93/5.0 |
| Patrick | 1 | $187,335 | 82 | 4.93/5.0 |
| Denise | 3 | $171,739 | 355 | 4.96/5.0 |
| Sean | 1 | $149,789 | 36 | 4.61/5.0 |
| Ann | 2 | $139,604 | 84 | 5.00/5.0 |
| Jan | 15 | $137,011 | 204 | 4.80/5.0 |
| Mireille | 5 | $131,743 | 183 | 4.59/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Marble Falls
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.8%), with house and outdoor & mobile properties comprising 68.8% of inventory
- Strong specialty sector (33.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (1.3% combined)
Room Capacity Distribution
Analysis of 160 properties in Marble Falls shows that 1 bedroom properties are most prevalent, making up 34.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 57.5% of all listings.
Key Insights
- Most common: 1 bedroom (34.4%)
- Least common: 4 bedrooms (5%)
- Market concentration: 57.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 160 properties in Marble Falls reveals that 8+ guests properties dominate the market, representing 27.5% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 46.9% of the market.
Key Insights
- Most common capacity: 8+ guests (27.5% of market)
- Least common capacity: 3 guests (7.5% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 46.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 160 properties in Marble Falls, the most common availability pattern is 271-366 days (61.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35% of properties).
Key Insights
- Most common availability window: 271-366 days (61.9%)
- Most common booking duration: 31-90 days (35%)
- Properties with high availability (180+ days): 90.0%
- Properties with long-term bookings (180+ days): 10.6%
Minimum Stay Distributions
1 Night
78 listings
52% of total
2 Nights
62 listings
41.3% of total
3 Nights
5 listings
3.3% of total
30+ Nights
5 listings
3.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.3%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (3.3%) suggest a stable extended-stay market
- High market flexibility with 96.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
6 listings
4.4% of total
Super Strict 30 Days
5 listings
3.6% of total
Flexible
12 listings
8.8% of total
Moderate
36 listings
26.3% of total
Firm
32 listings
23.4% of total
Strict
46 listings
33.6% of total
Key Insights
- Strict is the preferred policy at 33.6% of listings
- The market shows a balanced distribution between guest-friendly (35.1%) and strict (57.0%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 3.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Mar, Feb, averaging 76 days
- Shortest booking windows are in Aug, Dec, Sep, averaging 25 days
- Spring shows the longest average booking window at 75 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 75 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Marble Falls
Below is the distribution of amenities across listings in Marble Falls:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.3% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.4%) and Mexico (0.3%)
- English is the top language at 78%, followed by Spanish (19.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.5%
Recommendations
- Target marketing campaigns for Austin and Houston markets
- Develop localized content for United Kingdom and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Marble Falls. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Jonestown | 56 | $6,684 | $482.53 | 33% |
| West Lake Hills | 20 | $5,674 | $685.24 | 35% |
| Hudson Bend | 69 | $4,889 | $519.94 | 33% |
| Kingsland | 269 | $4,887 | $517.92 | 29% |
| Volente | 21 | $3,955 | $491.80 | 34% |
| Woodcreek | 13 | $3,932 | $282.78 | 38% |
| Dripping Springs | 412 | $3,911 | $361.71 | 35% |
| Granite Shoals | 68 | $3,821 | $364.24 | 38% |
| Martindale | 42 | $3,713 | $368.13 | 36% |
| Driftwood | 81 | $3,648 | $319.68 | 33% |
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