Lufkin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Lufkin in 2025? Explore comprehensive Airbnb analytics for Lufkin, Texas, United States to uncover income potential. This 2025 STR market report for Lufkin, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 59 active listings.

Whether you're considering an Airbnb investment in Lufkin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lufkin Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Lufkin Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$118
The average rental revenue earned for an occupied room per day in Lufkin.
Occupancy Rate(?)
47.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,443
Typical annual income for an Airbnb listing in Lufkin. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
23.6%
Strong growth (23.6%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Lufkin.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Lufkin.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
59
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Lufkin (2025)

Understanding the monthly revenue variations for Airbnb listings in Lufkin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lufkin is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lufkin across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,999+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,839 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,676 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,020, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Lufkin

Lufkin Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Lufkin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lufkin:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 48%.
  • Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Lufkin

Average Daily Rate (ADR) Airbnb Trends in Lufkin (2025)

Effective short term rental pricing strategy in Lufkin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lufkin typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $184+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
  • Typical properties (Median) charge around $107 per night.
  • Entry-level properties (Bottom 25%) earn around $73 per night.

Average Daily Rate (ADR) Trend by Month in Lufkin

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Airbnb Seasonality Analysis & Trends in Lufkin (2025)

Peak Season (May, June, April)
  • Revenue averages $2,817 per month
  • Occupancy rates average 58.4%
  • Daily rates average $118
Shoulder Season
  • Revenue averages $2,009 per month
  • Occupancy maintains around 48.3%
  • Daily rates hold near $122
Low Season (January, February, August)
  • Revenue drops to average $1,600 per month
  • Occupancy decreases to average 41.0%
  • Daily rates adjust to average $123

Seasonality Insights for Lufkin

  • The Airbnb seasonality in Lufkin shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Lufkin's highest earning potential, with monthly revenues capable of climbing to $2,933, occupancy reaching a high of 63.0%, and ADRs peaking at $127.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,429, occupancy could drop to 36.2%, and ADRs may adjust down to $117.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lufkin.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Lufkin seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Lufkin (2025)

Exploring the top neighborhoods for short-term rentals in Lufkin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Lufkin
The heart of Lufkin with historic buildings, local shops, and restaurants. It attracts both business travelers and tourists wanting to explore the city.
Texas Forestry Museum, Lufkin Railroad Depot, Museum of East Texas, Lufkin City Park, Downtown Shops
Angelina County
A more suburban area that offers spacious homes and nature. This area is great for families and tourists looking for a peaceful retreat close to Lufkin's attractions.
Angelina National Forest, Lake Sam Rayburn, Avenue of the Pines, Davy Crockett National Forest, Local Parks
Crown Colony
A prestigious community with golf courses and luxury amenities. Ideal for affluent guests and business travelers seeking upscale accommodations.
Crown Colony Country Club, Golf Courses, Nature Trails, Restaurants, Shopping Centers
Lufkin Zoo Area
A family-friendly area that is home to the Lufkin Zoo, great for families visiting with kids and looking for fun activities.
Lufkin Zoo, Ellen Trout Park, Playgrounds, Picnic Areas, Nature Trails
North Lufkin
A quieter residential part of town that offers affordable rental options. Suitable for long-term stays and budget travelers.
Local Markets, Community Centers, Parks, Affordable Restaurants, Less Crowded Areas
South Lufkin
Great for tourists looking for nature and outdoor activities. This area connects well with parks and natural reserves.
Hunting and Fishing Spots, Pineywoods, Local Farms, Nature Trails, Outdoor Recreation
Lufkin's Arts District
A vibrant district full of local art, galleries, and studios. Attracts artists and tourists interested in culture and creativity.
Art Galleries, Local Art Studios, Theater, Cultural Events, Public Art Displays
Nearby Sam Rayburn Reservoir
A popular spot for fishing and water sports, attracting outdoor enthusiasts and vacationers for weekend trips.
Sam Rayburn Reservoir, Fishing, Boating, Camping Spots, Trails

Understanding Airbnb License Requirements & STR Laws in Lufkin (2025)

While Lufkin, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lufkin to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Lufkin (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Lufkinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Vacation Farmhouse

Vacation Farmhouse

Entire Place • 5 bedrooms

$125,604
Revenue
60.7%
Occupancy
$493.66
Daily Rate
Lufkin Home Away from Home, King Bed, Deck

Lufkin Home Away from Home, King Bed, Deck

Entire Place • 3 bedrooms

$50,092
Revenue
71.0%
Occupancy
$172.68
Daily Rate
Renovated Downtown Home

Renovated Downtown Home

Entire Place • 3 bedrooms

$47,171
Revenue
50.0%
Occupancy
$195.21
Daily Rate
The Purple House

The Purple House

Entire Place • 3 bedrooms

$44,246
Revenue
60.0%
Occupancy
$171.99
Daily Rate
Willow Bay Getaway

Willow Bay Getaway

Entire Place • 3 bedrooms

$39,794
Revenue
58.5%
Occupancy
$162.08
Daily Rate
Spacious Farmhouse Style Home

Spacious Farmhouse Style Home

Entire Place • 4 bedrooms

$38,819
Revenue
57.6%
Occupancy
$216.83
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Lufkin (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Lufkin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Craig6$163,970844.90/5.0
Amy1$125,604374.97/5.0
Olubunmi2$58,5721194.80/5.0
Jerry & Patsy4$50,6801854.89/5.0
JJ And Laura1$50,092624.94/5.0
Bonnie1$44,246574.98/5.0
Julia2$43,732212.40/5.0
Rebekah2$43,1511704.95/5.0
Yvette2$38,6564714.92/5.0
Kimberly1$36,792664.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lufkin.

Dive Deeper: Advanced Lufkin STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lufkin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Lufkin Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Lufkin

  • The Lufkin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.5% of the 59 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Lufkin, House properties are the most common (64.4%), reflecting the local real estate landscape.
  • Houses represent a significant 64.4% portion, catering likely to families or larger groups.
  • The presence of 22% Hotel/Boutique listings indicates integration with traditional hospitality.

Lufkin Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Lufkin

  • The dominant room capacity in Lufkin is 1 bedroom listings, making up 35.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 69.5% of the active Airbnb listings in Lufkin, indicating a high concentration in these sizes.
  • A significant 40.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lufkin.

Lufkin Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Lufkin

  • The most common guest capacity trend in Lufkin vacation rentals is listings accommodating 2 guests (25.4%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 6 guests dominate the Lufkin STR market, accounting for 45.7% of listings.
  • 40.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lufkin.
  • On average, properties in Lufkin are equipped to host 4.6 guests.

Lufkin Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Lufkin

  • The most common availability pattern in Lufkin falls within the 91-180 days range, representing 37.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 57.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Lufkin (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 47.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Lufkin Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (35.7%)

1 Night

20 listings

35.7% of total

2 Nights (53.6%)

2 Nights

30 listings

53.6% of total

3 Nights (3.6%)

3 Nights

2 listings

3.6% of total

30+ Nights (7.1%)

30+ Nights

4 listings

7.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Lufkin is 2 Nights, adopted by 53.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (89.3%) of the Lufkin Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 53.6% of Lufkin hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lufkin.

Lufkin Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (27.3%)

Flexible

15 listings

27.3% of total

Moderate (56.4%)

Moderate

31 listings

56.4% of total

Firm (7.3%)

Firm

4 listings

7.3% of total

Strict (9.1%)

Strict

5 listings

9.1% of total

Cancellation Policy Insights for Lufkin

  • The prevailing Airbnb cancellation policy trend in Lufkin is Moderate, used by 56.4% of listings.
  • The market strongly favors guest-friendly terms, with 83.7% of listings offering Flexible or Moderate policies. This suggests guests in Lufkin may expect booking flexibility.
  • Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 56.4% market standard in Lufkin.
  • Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Lufkin.

Lufkin STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Lufkin

  • The overall average booking lead time for vacation rentals in Lufkin is 28 days.
  • Guests book furthest in advance for stays during November (average 40 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (33 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Lufkin.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 33 days) to capture early planners.
  • Monitor your own booking lead times against these Lufkin averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Lufkin (2025)

Amenity Prevalence

Amenity Insights for Lufkin

  • Essential amenities in Lufkin that guests expect include: Free parking on premises, Smoke alarm, Air conditioning, TV, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Lufkin: Free parking on premises, Smoke alarm, Air conditioning, TV, Wifi.
  • Prioritize adding missing essentials: Air conditioning, TV, Wifi.
  • Consider adding popular differentiators like Heating or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Lufkin to stay competitive.

Lufkin Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Lufkin

  • The typical guest profile for Airbnb in Lufkin consists of primarily domestic travelers (98%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.9% of guests.
  • Key international markets include United States (97.9%) and Canada (0.7%).
  • Top languages spoken are English (78.1%) followed by Spanish (15.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Houston and Austin.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Lufkin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Fairfield12$3,782$312.5346%
Waller16$3,222$302.1546%
Shenandoah13$3,114$204.7157%
Bullard28$3,088$202.9149%
Edgewood11$3,057$191.8244%
Benton17$3,049$219.0746%
Crockett13$2,973$355.2334%
Milam12$2,894$300.1938%
Holly Lake Ranch13$2,884$298.2945%
Frankston20$2,803$225.7143%

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