Airbnb Market Analytics, Statistics and Data in Lubbock, Texas, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lubbock? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lubbock:

Average Daily Rate

$163

Occupancy Rate

44.66%

Annual Revenue

$26,680

Revenue Growth YoY

22.16%

Best Month

June

Worst Month

January

Regulation

Low

Active Listings

810

How much do Airbnb hosts make on average per month in Lubbock?

The short-term rental market in Lubbock shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,205 per month
Strong performing properties (top 25%) make $3,329 or more
Best-in-class properties (top 10%) achieve $4,852+ monthly
Entry-level properties (bottom 25%) typically earn around $1,235

Revenue Variations by Month

Occupancy Rates Throughout the Year in Lubbock

The market in Lubbock shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 44% occupancy rates
Strong performing properties (top 25%) achieve 65% or higher
Best-in-class properties (top 10%) reach 81%+occupancy
Entry-level properties (bottom 25%) average around 25%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Lubbock

Daily rates in Lubbock vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $134 per night
Strong performing properties (top 25%) secure $183 or more
Best-in-class properties (top 10%) pull in $267+ per night
Entry-level properties (bottom 25%) earn around $99

Daily Rate Variations by Month

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Seasonality patterns in Lubbock

Peak Season (June, May, April)

Revenue peaks at $3322.83 per month
Occupancy rates reach 52.66%
Daily rates average $185.15

Shoulder Season

Revenue averages $2619.99 per month
Occupancy maintains 45.22%
Daily rates hold at $162.20

Low Season (October, December, January)

Revenue drops to $1715.70 per month
Occupancy decreases to 38.34%
Daily rates adjust to $145.89

Is it still profitable to do Airbnb in Lubbock in 2025?

Yes! Lubbock demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and strong monthly revenue averaging $2620 and As a mature market with 810 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Lubbock

Area	Why Choose This Area	Key Attractions
Tech Terrace	A historic neighborhood known for its charm and close proximity to Texas Tech University. Popular with students and families, making it ideal for short-term rentals.	Texas Tech University, National Ranching Heritage Center, Lubbock Memorial Arboretum, Tech Terrace Park, Local coffee shops and eateries
West End	An up-and-coming area with a mix of residential and commercial developments. Attracts young professionals and people looking for modern living spaces.	Buddy Holly Center, Lubbock Science Spectrum, Alamo Drafthouse Cinema, Local breweries, Shopping and dining options
South Lubbock	A family-oriented neighborhood with a strong community vibe. Great for hosting families visiting Lubbock for leisure or events.	Mackenzie Park, Lubbock Country Club, Local parks and recreation areas, Lubbock Memorial Civic Center, Local dining options
East Lubbock	Rich in history and culture, this area offers authentic experiences with local flavor. It's ideal for guests looking for a unique stay.	Lubbock Railroad Museum, Firehouse Theatre, Cultural arts programs, Historic neighborhoods, Local festivals
North Lubbock	A quieter part of town with spacious homes and close-knit neighborhoods. Attractive for longer-term stays or traveling professionals.	Lubbock Army Air Field Museum, Local parks, Community events, Shopping plaza, Dining options
Tech District	Near Texas Tech University, this area is great for hosting students and visiting professors. It's lively and convenient for academic-related stays.	University events, Chick-fil-A, Student Union Building, Library, Local pubs
Downtown Lubbock	The vibrant heart of Lubbock, known for its entertainment, dining, and arts scene. Perfect for guests looking to explore the city's nightlife.	Coyote Bluff Cafe, Lubbock Community Theatre, Live music venues, Market Street, Art galleries
Lubbock Heritage	A historical neighborhood with unique architecture and rich culture. Ideal for travelers wanting to explore Lubbock's heritage and local traditions.	Lubbock Cultural District, Buddy Holly Center, Klein Park, Local arts and crafts shops, Heritage festivals

Do you need a license for Airbnb in Lubbock?

$446.79

Daily Rate

Top Performing Professional Hosts in Lubbock

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Hub City	32	$979,157	880	4.73/5.0
Marisa	29	$915,358	1866	4.87/5.0
Trent	20	$871,596	1632	4.97/5.0
Shawna	35	$744,275	2933	4.76/5.0
Jaiven	26	$630,121	1114	4.64/5.0
K.T.	13	$401,876	2346	4.73/5.0
Zane	8	$340,787	997	4.91/5.0
Anna	6	$332,310	177	4.93/5.0
Evolve	6	$309,987	107	4.96/5.0
Brianne	6	$291,709	1437	4.98/5.0

Additional analytics on vacation rental, real estate, short term rental data in Lubbock

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (94%), with house and boutique & hotels properties comprising 91.6% of inventory
Untapped potential in others, outdoor & mobile, unique stays segments (2.7% combined)

Room Capacity Distribution

Analysis of 810 properties in Lubbock shows that 3 bedrooms properties are most prevalent, making up 44.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 66.4% of all listings.

Key Insights

Most common: 3 bedrooms (44.2%)
Least common: 5+ bedrooms (2.5%)
Market concentration: 66.4% in top 2 sizes
Market skew: Favors larger properties

Guest Capacity Distribution

Analysis of 810 properties in Lubbock reveals that 8+ guests properties dominate the market, representing 27.9% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 55.3% of the market.

Key Insights

Most common capacity: 8+ guests (27.9% of market)
Least common capacity: 1 guest (0.2% of market)
Average guest capacity: 5.6 guests per property
Market concentration: 55.3% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 810 properties in Lubbock, the most common availability pattern is 91-180 days (36.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (37% of properties).

Key Insights

Most common availability window: 91-180 days (36.2%)
Most common booking duration: 181-270 days (37%)
Properties with high availability (180+ days): 54.2%
Properties with long-term bookings (180+ days): 47.9%

Minimum Stay Distributions

1 Night (45.9%)

1 Night

333 listings

45.9% of total

2 Nights (38.5%)

2 Nights

279 listings

38.5% of total

3 Nights (2.5%)

3 Nights

18 listings

2.5% of total

4-6 Nights (1.7%)

4-6 Nights

12 listings

1.7% of total

7-29 Nights (1.5%)

7-29 Nights

11 listings

1.5% of total

30+ Nights (9.9%)

30+ Nights

72 listings

9.9% of total

Key Insights

Short stays (1-2 nights) dominate the market at 84.4%
Mid-length stays (4-6 nights) represent 1.7% of listings
Monthly+ stays (9.9%) suggest a stable extended-stay market
High market flexibility with 86.9% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (0.3%)

Super Strict 30 Days

2 listings

0.3% of total

Flexible (18.2%)

Flexible

134 listings

18.2% of total

Moderate (21.4%)

Moderate

158 listings

21.4% of total

Firm (26%)

Firm

192 listings

26% of total

Strict (34.1%)

Strict

252 listings

34.1% of total

Key Insights

Strict is the preferred policy at 34.1% of listings
Stricter policies (Firm & Strict) dominate at 60.1% of the market
Strong market consensus around Strict policies
Super Strict 30 Days policies are least common at 0.3% of listings

Recommendations

The market supports stricter policies, with 60.1% using Firm or Strict terms
Strong market preference for Strict policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Nov, Dec, averaging 55 days
Shortest booking windows are in Mar, Jan, Feb, averaging 24 days
Fall shows the longest average booking window at 44 days, while Winter has the shortest at 29 days

Recommendations

Implement dynamic pricing strategies for Fall bookings at least 44 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Mar-Feb when lead times are shortest

Popular Airbnb Amenities in Lubbock

Every property in Lubbock comes standard with Air conditioning. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 98.5% of total guests, indicating a dominant local market share.
Primary international markets: Canada (0.2%) and Mexico (0.2%)
English is the top language at 78.7%, followed by Spanish (18.5%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%

Recommendations

Target marketing campaigns for Austin and Lubbock markets
Develop localized content for Canada and Mexico
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Lubbock. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Buffalo Springs	11	$4,217	$314.23	34%
Canyon	139	$2,620	$169.58	49%
Justiceburg	13	$1,889	$189.90	35%
Midland	291	$1,588	$145.67	48%
Snyder	21	$1,442	$93.79	54%
Colorado City	18	$1,314	$132.41	34%
Big Spring	40	$1,189	$103.89	45%
Plainview	10	$1,079	$160.10	29%
Quitaque	14	$1,029	$116.48	32%

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