Laguna Vista Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Laguna Vista in 2025? Explore comprehensive Airbnb analytics for Laguna Vista, Texas, United States to uncover income potential. This 2025 STR market report for Laguna Vista, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 97 active listings.

Whether you're considering an Airbnb investment in Laguna Vista, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Laguna Vista Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Laguna Vista Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$208
The average rental revenue earned for an occupied room per day in Laguna Vista.
Occupancy Rate(?)
35.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$19,394
Typical annual income for an Airbnb listing in Laguna Vista. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-12.7%
Significant decrease (-12.7%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Laguna Vista.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Laguna Vista.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
97
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Laguna Vista (2025)

Understanding the monthly revenue variations for Airbnb listings in Laguna Vista is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laguna Vista is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laguna Vista across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,868+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,806 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,184 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,138, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Laguna Vista

Laguna Vista Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Laguna Vista STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laguna Vista:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Laguna Vista

Average Daily Rate (ADR) Airbnb Trends in Laguna Vista (2025)

Effective short term rental pricing strategy in Laguna Vista involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laguna Vista typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $323+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $240 or more.
  • Typical properties (Median) charge around $176 per night.
  • Entry-level properties (Bottom 25%) earn around $148 per night.

Average Daily Rate (ADR) Trend by Month in Laguna Vista

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Airbnb Seasonality Analysis & Trends in Laguna Vista (2025)

Peak Season (June, July, February)
  • Revenue averages $3,973 per month
  • Occupancy rates average 48.6%
  • Daily rates average $230
Shoulder Season
  • Revenue averages $2,811 per month
  • Occupancy maintains around 36.0%
  • Daily rates hold near $220
Low Season (August, September, November)
  • Revenue drops to average $1,813 per month
  • Occupancy decreases to average 30.3%
  • Daily rates adjust to average $223

Seasonality Insights for Laguna Vista

  • The Airbnb seasonality in Laguna Vista shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Laguna Vista's highest earning potential, with monthly revenues capable of climbing to $4,165, occupancy reaching a high of 58.2%, and ADRs peaking at $239.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,624, occupancy could drop to 26.2%, and ADRs may adjust down to $206.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Laguna Vista.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Laguna Vista seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Laguna Vista (2025)

Exploring the top neighborhoods for short-term rentals in Laguna Vista? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Laguna Madre
A beautiful natural area with access to outdoor activities like fishing, sailing, and wildlife watching. It attracts tourists looking for a peaceful retreat near the water.
Laguna Atascosa National Wildlife Refuge, South Padre Island, Fishing trips, Ecotourism tours, Kayaking, Birdwatching
South Padre Island
A popular beach destination known for its beautiful sandy beaches and vibrant nightlife. Great for families and young adults alike, making it ideal for diverse Airbnb guests.
South Padre Island Beach, Sea Turtle Inc., Schlitterbahn Waterpark, Port Isabel Lighthouse, Sea Life Center, SPI Birding and Nature Center
Port Isabel
A charming coastal town with rich history and access to the bay. Great for those interested in local culture and history while still being close to the beach.
Port Isabel Historical Museum, Queen Isabella State Fishing Pier, Pirate's Landing Fishing Pier, Port Isabel Lighthouse, Dolphin Watching Tours
Laguna Vista
This area offers a small-town charm with access to scenic views of the Laguna Madre and recreational activities like golfing and water sports.
Laguna Vista Golf Course, Cameron County Parks, Waterfront access, Birdwatching opportunities, Local dining options
Boca Chica Beach
A less crowded alternative to the more popular beaches, known for its natural beauty and proximity to the SpaceX launch site, attracting curious visitors.
Boca Chica Beach, SpaceX launch viewing, Natural sand dunes, Wildlife viewing, Beachcombing
Brownsville
A vibrant city that offers a mix of cultural experiences, historical sites, and access to the nearby beaches, ideal for visitors looking for a city vibe close to nature.
Historic Brownsville Museum, Gladys Porter Zoo, Brownsville Scenic Drive, Sabal Palm Sanctuary, Resaca de la Palma State Park
Southmost
A rapidly developing area appealing to tourists who want to explore both urban amenities and natural attractions, perfect for a diverse range of visitors.
Resaca de la Palma, Local eateries, Shopping areas, Cultural festivals, Nature trails
West Palm Beach
Offering a unique blend of urban and coastal lifestyles, with luxury amenities and beautiful parks, ideal for affluent tourists or longer stays.
Parks and gardens, Golf courses, Shopping districts, Fine dining, Nature reserves

Understanding Airbnb License Requirements & STR Laws in Laguna Vista (2025)

While Laguna Vista, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Laguna Vista to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Laguna Vista (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Laguna Vistabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Brand New Oversized 5-Bed 6 Bath Retreat

Brand New Oversized 5-Bed 6 Bath Retreat

Entire Place • 5 bedrooms

$107,215
Revenue
49.7%
Occupancy
$490.65
Daily Rate
South Padre Island Luxury Home

South Padre Island Luxury Home

Entire Place • 4 bedrooms

$58,701
Revenue
28.8%
Occupancy
$368.32
Daily Rate
A little bit of Heaven on the water! Permit#H00007

A little bit of Heaven on the water! Permit#H00007

Entire Place • 3 bedrooms

$57,817
Revenue
49.5%
Occupancy
$296.08
Daily Rate
Laguna Vista Resort-Style Home, Private Pool & Spa

Laguna Vista Resort-Style Home, Private Pool & Spa

Entire Place • 3 bedrooms

$56,044
Revenue
52.4%
Occupancy
$281.66
Daily Rate
South Padre Island Luxury Home

South Padre Island Luxury Home

Entire Place • 4 bedrooms

$53,674
Revenue
24.8%
Occupancy
$383.90
Daily Rate
Fenced yard/pets/pools/p-ball/tennis/golf/nature/8

Fenced yard/pets/pools/p-ball/tennis/golf/nature/8

Entire Place • 3 bedrooms

$53,628
Revenue
31.8%
Occupancy
$337.90
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Laguna Vista (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Laguna Vista based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
SPI Realty Golf Rentals44$483,9524204.37/5.0
Evolve8$256,7042044.81/5.0
Chaya1$107,215214.67/5.0
Harry2$71,134554.92/5.0
Dani Milo3$69,378374.89/5.0
Danny1$58,701304.83/5.0
Yehudah1$53,674224.95/5.0
Eric And Shannon1$47,163315.00/5.0
Sonya1$43,659245.00/5.0
Michael1$42,820424.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laguna Vista.

Dive Deeper: Advanced Laguna Vista STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laguna Vista. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Laguna Vista Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Laguna Vista

  • The Laguna Vista Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 97 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Laguna Vista, House properties are the most common (88.7%), reflecting the local real estate landscape.
  • Houses represent a significant 88.7% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, unique stays, others, hotel/boutique (combined 4.0%) offer potential for unique stay experiences.

Laguna Vista Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Laguna Vista

  • The dominant room capacity in Laguna Vista is 3 bedrooms listings, making up 50.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 91.7% of the active Airbnb listings in Laguna Vista, indicating a high concentration in these sizes.
  • A significant 56.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Laguna Vista.

Laguna Vista Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Laguna Vista

  • The most common guest capacity trend in Laguna Vista vacation rentals is listings accommodating 6 guests (39.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Laguna Vista STR market, accounting for 74.3% of listings.
  • 77.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laguna Vista.
  • On average, properties in Laguna Vista are equipped to host 6.3 guests.

Laguna Vista Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Laguna Vista

  • The most common availability pattern in Laguna Vista falls within the 271-366 days range, representing 59.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Laguna Vista (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 16.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Laguna Vista Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (4.4%)

1 Night

4 listings

4.4% of total

2 Nights (72.5%)

2 Nights

66 listings

72.5% of total

3 Nights (11%)

3 Nights

10 listings

11% of total

4-6 Nights (3.3%)

4-6 Nights

3 listings

3.3% of total

7-29 Nights (2.2%)

7-29 Nights

2 listings

2.2% of total

30+ Nights (6.6%)

30+ Nights

6 listings

6.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Laguna Vista is 2 Nights, adopted by 72.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (76.9%) of the Laguna Vista Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 72.5% of Laguna Vista hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.4% currently do.
  • A 2-night minimum appears standard (72.5%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 6.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laguna Vista.

Laguna Vista Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

1.2% of total

Flexible (8.2%)

Flexible

7 listings

8.2% of total

Moderate (56.5%)

Moderate

48 listings

56.5% of total

Firm (15.3%)

Firm

13 listings

15.3% of total

Strict (18.8%)

Strict

16 listings

18.8% of total

Cancellation Policy Insights for Laguna Vista

  • The prevailing Airbnb cancellation policy trend in Laguna Vista is Moderate, used by 56.5% of listings.
  • There's a relatively balanced mix between guest-friendly (64.7%) and stricter (34.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 56.5% market standard in Laguna Vista.
  • Regularly review your cancellation policy against competitors and market demand shifts in Laguna Vista.

Laguna Vista STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Laguna Vista

  • The overall average booking lead time for vacation rentals in Laguna Vista is 55 days.
  • Guests book furthest in advance for stays during February (average 103 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 24 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (81 days avg.) sees the longest lead times, while Summer (45 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Laguna Vista.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 81 days) to capture early planners.
  • Monitor your own booking lead times against these Laguna Vista averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Laguna Vista (2025)

Amenity Prevalence

Amenity Insights for Laguna Vista

  • Essential amenities in Laguna Vista that guests expect include: Wifi, Air conditioning, Kitchen, Washer, TV, Refrigerator, Dryer, Coffee maker. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Microwave, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Laguna Vista: Wifi, Air conditioning, Kitchen, Washer, TV, Refrigerator, Dryer, Coffee maker.
  • Prioritize adding missing essentials: Kitchen, Washer, TV, Refrigerator, Dryer, Coffee maker.
  • Consider adding popular differentiators like Microwave or Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Laguna Vista to stay competitive.

Laguna Vista Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Laguna Vista

  • The typical guest profile for Airbnb in Laguna Vista consists of primarily domestic travelers (94%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 93.9% of guests.
  • Key international markets include United States (93.9%) and Mexico (5.6%).
  • Top languages spoken are English (66%) followed by Spanish (26.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Houston and San Antonio.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Laguna Vista Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
City-by-the Sea20$4,590$453.3334%
Port Mansfield21$3,472$355.7032%
Port Aransas1,978$3,069$406.4132%
South Padre Island2,276$2,753$314.9836%
Rio Hondo46$2,633$307.2230%
Portland10$2,549$190.9748%
Riviera14$2,263$203.8036%
Alton15$2,024$357.3134%
Corpus Christi1,850$1,921$193.6739%
Port Isabel228$1,781$201.7735%

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