Airbnb Market Analytics, Statistics and Data in Killeen, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Killeen? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Killeen:
How much do Airbnb hosts make on average per month in Killeen?
The short-term rental market in Killeen shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,290 per month
- Strong performing properties (top 25%) make $2,342 or more
- Best-in-class properties (top 10%) achieve $3,417+ monthly
- Entry-level properties (bottom 25%) typically earn around $585
Revenue Variations by Month
Occupancy Rates Throughout the Year in Killeen
The market in Killeen shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Killeen
Daily rates in Killeen vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $85 per night
- Strong performing properties (top 25%) secure $118 or more
- Best-in-class properties (top 10%) pull in $164+ per night
- Entry-level properties (bottom 25%) earn around $52
Daily Rate Variations by Month
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Seasonality patterns in Killeen
Peak Season (June, May, March)
- Revenue peaks at $2111.83 per month
- Occupancy rates reach 51.87%
- Daily rates average $102.80
Shoulder Season
- Revenue averages $1640.11 per month
- Occupancy maintains 44.36%
- Daily rates hold at $98.87
Low Season (February, April, January)
- Revenue drops to $1148.27 per month
- Occupancy decreases to 34.25%
- Daily rates adjust to $93.04
Is it still profitable to do Airbnb in Killeen in 2025?
Yes! Killeen demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and monthly revenue averaging $1640 and With 333 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Killeen
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Killeen | The central business district with access to local shops, restaurants, and public transport. It's ideal for guests looking for convenience and modern amenities. | Killeen Civic and Conference Center, Killeen Mall, Local dining options, Public parks, Art galleries |
| Harker Heights | A neighboring city that offers a suburban feel with parks and great schools, attracting families and longer-term renters. | Stillhouse Hollow Lake, Harker Heights Community Park, Local shopping areas, Restaurants, Cultural events at the local amphitheater |
| Fort Hood | Home to a large military base, Fort Hood attracts military personnel and their families, making it a consistent market for short-term rentals. | Fort Hood Military Base, Annual events and festivals, Local history museums, Family-friendly activities |
| Lake Belton | A scenic area popular for outdoor recreation. Great for guests looking for a getaway by the water, ideal for families and nature lovers. | Belton Lake, Water sports and fishing, Local camping grounds, Hiking trails, Picnic areas |
| Clear Creek | A growing area near military installations, popular with military families and professionals seeking housing. | Clear Creek Plaza, Public parks, Sports facilities, Community events |
| Killeen Heights | A residential neighborhood known for its affordability and family-friendly environment, attracting longer-term rentals and families. | Local schools, Parks and play areas, Family-oriented events, Shopping centers |
| Killeen's Historic District | Rich in history and culture, attracts visitors interested in unique architecture and local heritage, making it appealing for Airbnb guests. | Historic homes, Local theaters, Cultural festivals, Art fairs |
| Yowell Ranch | A newer community with modern developments, appealing to renters looking for brand new accommodations. | Parks and recreational areas, Walking trails, Community events, Shopping facilities |
Do you need a license for Airbnb in Killeen?
We recommend checking directly with Killeen's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Killeen
Safari 8 bedrm family event center at
Entire Place • 8 bedrooms
Rustic Custom 7bd 3ba Villa
Entire Place • 7 bedrooms
Sun-kissed Pool Paradise in Killeen
Entire Place • 4 bedrooms
The Breezy Blue View- relax with pool and hot tub!
Entire Place • 4 bedrooms
Pure Elegance Abode 8bedrooms!
Entire Place • 8 bedrooms
Monthly Stay - No Cleaning Fee 3BR/2BA
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Killeen
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elli | 17 | $258,869 | 650 | 4.79/5.0 |
| Joan | 3 | $151,297 | 60 | 4.46/5.0 |
| Evolve | 6 | $113,872 | 48 | 2.47/5.0 |
| Tyrone | 4 | $107,539 | 303 | 4.76/5.0 |
| Carrie | 7 | $106,917 | 113 | 3.96/5.0 |
| Marie | 3 | $101,533 | 15 | 3.00/5.0 |
| Patrick | 6 | $100,583 | 134 | 4.74/5.0 |
| Adelaide | 3 | $95,968 | 52 | 5.00/5.0 |
| Jailenne | 5 | $80,543 | 409 | 4.54/5.0 |
| Denise | 6 | $68,399 | 219 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Killeen
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (72.7%), with house and apartment & condo properties comprising 96.1% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (3.9% combined)
Room Capacity Distribution
Analysis of 333 properties in Killeen shows that 3 bedrooms properties are most prevalent, making up 28.8% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 49.8% of all listings.
Key Insights
- Most common: 3 bedrooms (28.8%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 49.8% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 333 properties in Killeen reveals that 6 guests properties dominate the market, representing 20.7% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 40.5% of the market.
Key Insights
- Most common capacity: 6 guests (20.7% of market)
- Least common capacity: 3 guests (1.8% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 40.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 333 properties in Killeen, the most common availability pattern is 271-366 days (34.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.4% of properties).
Key Insights
- Most common availability window: 271-366 days (34.5%)
- Most common booking duration: 91-180 days (32.4%)
- Properties with high availability (180+ days): 67.9%
- Properties with long-term bookings (180+ days): 33.9%
Minimum Stay Distributions
1 Night
91 listings
34% of total
2 Nights
79 listings
29.5% of total
3 Nights
43 listings
16% of total
4-6 Nights
17 listings
6.3% of total
7-29 Nights
20 listings
7.5% of total
30+ Nights
18 listings
6.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.5%
- Mid-length stays (4-6 nights) represent 6.3% of listings
- Monthly+ stays (6.7%) suggest a stable extended-stay market
- High market flexibility with 79.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
77 listings
29.2% of total
Moderate
73 listings
27.7% of total
Firm
58 listings
22% of total
Strict
56 listings
21.2% of total
Key Insights
- Flexible is the preferred policy at 29.2% of listings
- The market shows a balanced distribution between guest-friendly (56.9%) and strict (43.2%) policies
- Policy distribution is relatively even, suggesting no strong market preference
- Strict policies are least common at 21.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Nov, Dec, averaging 51 days
- Shortest booking windows are in Mar, Sep, Aug, averaging 18 days
- Spring shows the longest average booking window at 46 days, while Summer has the shortest at 19 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 46 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Aug when lead times are shortest
Popular Airbnb Amenities in Killeen
Below is the distribution of amenities across listings in Killeen:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.3% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (0.4%) and Germany (0.4%)
- English is the top language at 75%, followed by Spanish (20.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for Killeen and Houston markets
- Develop localized content for Mexico and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Killeen. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Strawn | 19 | $9,926 | $676.48 | 35% |
| Jonestown | 56 | $6,684 | $482.53 | 33% |
| Star Harbor | 14 | $6,133 | $581.78 | 38% |
| West Lake Hills | 20 | $5,674 | $685.24 | 35% |
| Hudson Bend | 69 | $4,889 | $519.94 | 33% |
| Kingsland | 269 | $4,887 | $517.92 | 29% |
| Malakoff | 27 | $4,816 | $458.97 | 33% |
| Groesbeck | 10 | $4,640 | $376.17 | 37% |
| Streetman | 14 | $4,303 | $299.58 | 44% |
| Hempstead | 18 | $4,285 | $401.72 | 36% |
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