Killeen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Killeen in 2025? Explore comprehensive Airbnb analytics for Killeen, Texas, United States to uncover income potential. This 2025 STR market report for Killeen, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 329 active listings.
Whether you're considering an Airbnb investment in Killeen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Killeen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Killeen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Killeen (2025)
Understanding the monthly revenue variations for Airbnb listings in Killeen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Killeen is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Killeen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,252+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,278 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,230 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $525, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Killeen
Killeen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Killeen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Killeen:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Killeen
Average Daily Rate (ADR) Airbnb Trends in Killeen (2025)
Effective short term rental pricing strategy in Killeen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Killeen typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $162+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $120 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Killeen
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Airbnb Seasonality Analysis & Trends in Killeen (2025)
Peak Season (June, May, July)
- Revenue averages $1,906 per month
- Occupancy rates average 46.8%
- Daily rates average $97
Shoulder Season
- Revenue averages $1,536 per month
- Occupancy maintains around 44.7%
- Daily rates hold near $98
Low Season (January, February, March)
- Revenue drops to average $1,242 per month
- Occupancy decreases to average 40.4%
- Daily rates adjust to average $100
Seasonality Insights for Killeen
- The Airbnb seasonality in Killeen shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Killeen's highest earning potential, with monthly revenues capable of climbing to $2,066, occupancy reaching a high of 52.1%, and ADRs peaking at $101.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,186, occupancy could drop to 35.4%, and ADRs may adjust down to $96.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Killeen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Killeen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Killeen (2025)
Exploring the top neighborhoods for short-term rentals in Killeen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Killeen Heights | A residential area with quick access to Fort Hood, making it ideal for military personnel and their families. It's a peaceful neighborhood with parks and schools. | Killeen Civic and Convention Center, Killeen Mall, Stacy Park, Lions Club Park, Boulders Sport Climbing Gym |
| Downtown Killeen | The heart of Killeen with a variety of dining and shopping options. This area is especially appealing for those wanting to explore local culture and community events. | Killeen Arts and Activities Center, Wagner Park, Killeen Farmer's Market, restaurants and cafes, local shops |
| Fort Hood Area | Proximity to Fort Hood makes this area a hotspot for military families and personnel. Offers affordability and convenience for short-term rentals. | Fort Hood Military Base, Rancier Park, Riverside Park, local eateries, grocery stores |
| Easter Killeen | A growing area with new developments and increasing popularity among residents. It offers a mix of suburban living and access to amenities. | Killeen ISD schools, local shopping centers, golf courses, community parks, churches |
| Clear Creek | A thriving residential area that offers easy access to shopping, dining, and entertainment. Appeals to both families and young professionals. | Clear Creek Plaza, Killeen Flea Market, local gyms, community parks, restaurants |
| Sunnyside | A quieter neighborhood favored by families, offering good schools and a community feel. It’s an attractive location for long-term rentals. | Sunnyside Park, Killeen Public Library, Killeen Golf Club, nearby schools, community events |
| Harker Heights | Close to Killeen, this suburban city offers a family-friendly environment with great schools and parks. It's become a popular choice for renters. | Harker Heights Plaza, Seton Medical Center, local parks, community pools, golf courses |
| Copperas Cove | Just a short drive from Killeen, this area is growing rapidly and tends to attract families and military personnel. Affordable housing makes it attractive for investors. | Copperas Cove City Park, Cedar Gap Park, local shopping areas, restaurants and cafes, community events |
Understanding Airbnb License Requirements & STR Laws in Killeen (2025)
While Killeen, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Killeen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Killeen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Killeenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Safari 8 bedrm family event center at
Entire Place • 8 bedrooms
The Breezy Blue View- relax with pool and hot tub!
Entire Place • 4 bedrooms
Rustic Custom 7bd 3ba Villa
Entire Place • 7 bedrooms
Sun-kissed Pool Paradise in Killeen
Entire Place • 4 bedrooms
Pure Elegance Abode 8bedrooms!
Entire Place • 8 bedrooms
5BD/3Bath w/HotTub+Grill-Perfect for Families!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Killeen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Killeen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elli | 15 | $254,979 | 600 | 4.79/5.0 |
| Joan | 3 | $130,897 | 60 | 4.46/5.0 |
| Carrie | 8 | $119,340 | 120 | 4.07/5.0 |
| Evolve | 6 | $105,748 | 48 | 2.47/5.0 |
| Tyrone | 4 | $97,107 | 303 | 4.76/5.0 |
| Patrick | 5 | $91,273 | 131 | 4.68/5.0 |
| Adelaide | 3 | $90,881 | 52 | 5.00/5.0 |
| Marie | 3 | $90,077 | 15 | 3.00/5.0 |
| Gary | 2 | $80,568 | 135 | 4.92/5.0 |
| Jailenne | 5 | $69,434 | 409 | 4.54/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Killeen.
Dive Deeper: Advanced Killeen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Killeen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKilleen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Killeen
- The Killeen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.6% of the 329 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Killeen, House properties are the most common (73.6%), reflecting the local real estate landscape.
- Houses represent a significant 73.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 3.9%) offer potential for unique stay experiences.
Killeen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Killeen
- The dominant room capacity in Killeen is 3 bedrooms listings, making up 28.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 49.3% of the active Airbnb listings in Killeen, indicating a high concentration in these sizes.
- A significant 44.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Killeen.
Killeen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Killeen
- The most common guest capacity trend in Killeen vacation rentals is listings accommodating 6 guests (21.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Killeen STR market, accounting for 40.7% of listings.
- 41.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Killeen.
- On average, properties in Killeen are equipped to host 4.3 guests.
Killeen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Killeen
- The most common availability pattern in Killeen falls within the 181-270 days range, representing 36.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Killeen (37.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Killeen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
89 listings
31.8% of total
2 Nights
79 listings
28.2% of total
3 Nights
45 listings
16.1% of total
4-6 Nights
19 listings
6.8% of total
7-29 Nights
21 listings
7.5% of total
30+ Nights
27 listings
9.6% of total
Key Insights
- The most prevalent minimum stay requirement in Killeen is 1 Night, adopted by 31.8% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.8% of Killeen hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Killeen.
Killeen Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
76 listings
28% of total
Moderate
75 listings
27.7% of total
Firm
62 listings
22.9% of total
Strict
58 listings
21.4% of total
Cancellation Policy Insights for Killeen
- The prevailing Airbnb cancellation policy trend in Killeen is Flexible, used by 28% of listings.
- There's a relatively balanced mix between guest-friendly (55.7%) and stricter (44.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28% market standard in Killeen.
- Regularly review your cancellation policy against competitors and market demand shifts in Killeen.
Killeen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Killeen
- The overall average booking lead time for vacation rentals in Killeen is 31 days.
- Guests book furthest in advance for stays during April (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (45 days avg.) sees the longest lead times, while Summer (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Killeen.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Killeen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Killeen (2025)
Amenity Prevalence
Amenity Insights for Killeen
- Essential amenities in Killeen that guests expect include: Wifi, Air conditioning, Smoke alarm, Free parking on premises, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Killeen: Wifi, Air conditioning, Smoke alarm, Free parking on premises, TV, Heating.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, Free parking on premises, TV, Heating.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Killeen to stay competitive.
Killeen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Killeen
- The typical guest profile for Airbnb in Killeen consists of primarily domestic travelers (96%), often arriving from nearby Killeen, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and Germany (0.6%).
- Top languages spoken are English (70.6%) followed by Spanish (20.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Killeen and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Killeen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Strawn | 19 | $8,394 | $645.46 | 32% |
| Jonestown | 54 | $6,299 | $491.73 | 32% |
| Star Harbor | 13 | $6,238 | $574.42 | 38% |
| West Lake Hills | 19 | $5,378 | $704.85 | 34% |
| Hudson Bend | 65 | $4,685 | $504.82 | 31% |
| Groesbeck | 10 | $4,507 | $372.96 | 38% |
| Kingsland | 266 | $4,443 | $502.25 | 28% |
| Malakoff | 27 | $4,129 | $454.15 | 32% |
| Franklin | 10 | $4,099 | $358.47 | 45% |
| Volente | 20 | $4,098 | $421.69 | 34% |