Johnson City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Johnson City in 2025? Explore comprehensive Airbnb analytics for Johnson City, Texas, United States to uncover income potential. This 2025 STR market report for Johnson City, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 193 active listings.
Whether you're considering an Airbnb investment in Johnson City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Johnson City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Johnson City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Johnson City (2025)
Understanding the monthly revenue variations for Airbnb listings in Johnson City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Johnson City is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Johnson City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,294+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,207 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,878 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $900, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Johnson City
Johnson City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Johnson City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Johnson City:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Johnson City
Average Daily Rate (ADR) Airbnb Trends in Johnson City (2025)
Effective short term rental pricing strategy in Johnson City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Johnson City typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $374+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $256 or more.
- Typical properties (Median) charge around $184 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Johnson City
Get Live Johnson City Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Johnson City (2025)
Peak Season (June, May, April)
- Revenue averages $3,291 per month
- Occupancy rates average 34.3%
- Daily rates average $218
Shoulder Season
- Revenue averages $2,552 per month
- Occupancy maintains around 34.5%
- Daily rates hold near $221
Low Season (January, February, September)
- Revenue drops to average $1,711 per month
- Occupancy decreases to average 27.0%
- Daily rates adjust to average $219
Seasonality Insights for Johnson City
- The Airbnb seasonality in Johnson City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Johnson City's highest earning potential, with monthly revenues capable of climbing to $3,711, occupancy reaching a high of 38.8%, and ADRs peaking at $241.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,612, occupancy could drop to 25.4%, and ADRs may adjust down to $204.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Johnson City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Johnson City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Johnson City (2025)
Exploring the top neighborhoods for short-term rentals in Johnson City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Johnson City | The heart of Johnson City, offering a mix of local shops, restaurants, and cultural attractions. Ideal for guests looking to explore the local community and enjoy the small-town charm. | Johnson City Historic Courthouse, Parks and Recreation, Charming local boutiques, Live music events, Cafes and restaurants |
| Lake Lyndon B. Johnson | A popular destination for outdoor enthusiasts and families. The lakeside location offers recreational activities like fishing, boating, and swimming, making it ideal for summer getaways. | Lake LBJ, Water activities, RV parks, Scenic views, Nearby hiking trails |
| Pedernales Falls State Park | An outdoor adventure hotspot known for its stunning natural beauty and hiking trails. Popular among nature lovers and visitors wanting to explore Texas Hill Country. | Pedernales Falls, Hiking trails, Camping areas, Wildlife viewing, Scenic overlooks |
| Wine Country | Johnson City is the gateway to Texas Hill Country wine country, attracting wine enthusiasts from all over. Guests can enjoy wine tasting and vineyard tours in a beautiful rural setting. | Local wineries, Wine tasting tours, Scenic drives, Vineyard events, Farm-to-table restaurants |
| Riverside Parks | Beautiful parks along the riverside that provide a tranquil escape for visitors. Perfect for picnics, walks, or enjoying nature. | Local parks, Walking trails, Fishing spots, Picnic areas, Natural scenery |
| Johnson City Historical District | This area is rich in history, featuring preserved buildings and historical landmarks. Attractive to visitors interested in the history and culture of Johnson City. | Historical landmarks, Museums, Cultural events, Local artwork, Guided tours |
| Shopping District | A vibrant area with local shops and boutiques, attracting shoppers and those looking for unique gifts and souvenirs. | Local shops, Artisan products, Dining options, Seasonal markets, Community events |
| Hill Country Scenic Byway | A picturesque route that attracts tourists seeking scenic drives and stunning Texas landscapes. Ideal for day trips that encourage exploration of the area. | Scenic views, Photography spots, Nature trails, Historical sites, Local eateries |
Understanding Airbnb License Requirements & STR Laws in Johnson City (2025)
While Johnson City, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Johnson City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Johnson City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Johnson Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Johnson City River Retreat
Entire Place • 7 bedrooms
Wine Retreat I Heated Pool & Hot Tub I Club House
Entire Place • 6 bedrooms
Pool+Hot-Tub, Pickleball-Whiskey & Wine Room
Entire Place • 5 bedrooms
Grasslands: Pool+Hot-Tub+Views on 290 Wine Trail!
Entire Place • 5 bedrooms
Johnson City Limits
Entire Place • 4 bedrooms
Heated Pool/Hot Tub Mins to Wineries/Town Lights!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Johnson City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Johnson City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lee | 5 | $417,250 | 362 | 4.76/5.0 |
| Hill Country Premier Lodging | 14 | $269,859 | 178 | 2.34/5.0 |
| Cozi Vacations | 2 | $201,898 | 54 | 4.88/5.0 |
| Nancy | 4 | $158,133 | 635 | 4.98/5.0 |
| Host #429900532 | 1 | $150,996 | 2 | 0.00/5.0 |
| The Bentley Hotel | 14 | $148,279 | 19 | 1.06/5.0 |
| Chad | 6 | $146,904 | 899 | 4.97/5.0 |
| Branch Out Glamping | 5 | $123,462 | 150 | 4.86/5.0 |
| Mike | 4 | $119,180 | 106 | 4.91/5.0 |
| Elizabeth | 2 | $118,339 | 104 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Johnson City.
Dive Deeper: Advanced Johnson City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Johnson City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJohnson City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Johnson City
- The Johnson City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.5% of the 193 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Johnson City, House properties are the most common (52.3%), reflecting the local real estate landscape.
- Houses represent a significant 52.3% portion, catering likely to families or larger groups.
- The presence of 10.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, apartment/condo, others (combined 2.0%) offer potential for unique stay experiences.
Johnson City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Johnson City
- The dominant room capacity in Johnson City is 1 bedroom listings, making up 34.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.0% of the active Airbnb listings in Johnson City, indicating a high concentration in these sizes.
- A significant 28.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Johnson City.
Johnson City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Johnson City
- The most common guest capacity trend in Johnson City vacation rentals is listings accommodating 4 guests (28%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Johnson City STR market, accounting for 54.4% of listings.
- 38.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Johnson City.
- On average, properties in Johnson City are equipped to host 4.6 guests.
Johnson City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Johnson City
- The most common availability pattern in Johnson City falls within the 271-366 days range, representing 51.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Johnson City (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Johnson City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
53 listings
30.1% of total
2 Nights
100 listings
56.8% of total
3 Nights
2 listings
1.1% of total
30+ Nights
21 listings
11.9% of total
Key Insights
- The most prevalent minimum stay requirement in Johnson City is 2 Nights, adopted by 56.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.9%) of the Johnson City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.9%) caters to monthly stays (30+ nights) in Johnson City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 56.8% of Johnson City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Johnson City.
Johnson City Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
3.6% of total
Flexible
34 listings
20.5% of total
Moderate
79 listings
47.6% of total
Firm
21 listings
12.7% of total
Strict
26 listings
15.7% of total
Cancellation Policy Insights for Johnson City
- The prevailing Airbnb cancellation policy trend in Johnson City is Moderate, used by 47.6% of listings.
- There's a relatively balanced mix between guest-friendly (68.1%) and stricter (28.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.6% market standard in Johnson City.
- Regularly review your cancellation policy against competitors and market demand shifts in Johnson City.
Johnson City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Johnson City
- The overall average booking lead time for vacation rentals in Johnson City is 43 days.
- Guests book furthest in advance for stays during April (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (68 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Johnson City.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Johnson City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Johnson City (2025)
Amenity Prevalence
Amenity Insights for Johnson City
- Essential amenities in Johnson City that guests expect include: Free parking on premises, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Coffee maker, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Johnson City: Free parking on premises, Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like Heating or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Johnson City to stay competitive.
Johnson City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Johnson City
- The typical guest profile for Airbnb in Johnson City consists of primarily domestic travelers (99%), often arriving from nearby Austin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and Germany (0.2%).
- Top languages spoken are English (74.9%) followed by Spanish (16.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Austin and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Johnson City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jonestown | 54 | $6,299 | $491.73 | 32% |
| West Lake Hills | 19 | $5,378 | $704.85 | 34% |
| Hudson Bend | 65 | $4,685 | $504.82 | 31% |
| Kingsland | 266 | $4,443 | $502.25 | 28% |
| Volente | 20 | $4,098 | $421.69 | 34% |
| Valley Mills | 19 | $3,770 | $379.27 | 36% |
| Dripping Springs | 409 | $3,768 | $366.52 | 35% |
| Woodcreek | 13 | $3,730 | $289.18 | 38% |
| Helotes | 45 | $3,673 | $320.48 | 43% |
| Briarcliff | 38 | $3,575 | $381.14 | 31% |