Airbnb Market Analytics, Statistics and Data in Johnson City, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Johnson City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Johnson City:
How much do Airbnb hosts make on average per month in Johnson City?
The short-term rental market in Johnson City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,990 per month
- Strong performing properties (top 25%) make $3,330 or more
- Best-in-class properties (top 10%) achieve $5,699+ monthly
- Entry-level properties (bottom 25%) typically earn around $909
Revenue Variations by Month
Occupancy Rates Throughout the Year in Johnson City
The market in Johnson City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 66%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Johnson City
Daily rates in Johnson City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $179 per night
- Strong performing properties (top 25%) secure $250 or more
- Best-in-class properties (top 10%) pull in $366+ per night
- Entry-level properties (bottom 25%) earn around $129
Daily Rate Variations by Month
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Seasonality patterns in Johnson City
Peak Season (June, November, October)
- Revenue peaks at $3628.37 per month
- Occupancy rates reach 42.88%
- Daily rates average $232.51
Shoulder Season
- Revenue averages $2695.97 per month
- Occupancy maintains 32.61%
- Daily rates hold at $214.62
Low Season (August, September, January)
- Revenue drops to $1820.82 per month
- Occupancy decreases to 25.57%
- Daily rates adjust to $195.04
Is it still profitable to do Airbnb in Johnson City in 2025?
Yes! Johnson City demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and strong monthly revenue averaging $2696 and The market's 190 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Johnson City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Johnson City | The heart of Johnson City, known for its local shops, restaurants, and cultural attractions. A vibrant area perfect for visitors exploring the local scene. | Hill Country Science Mill, Johnson City Historic District, Local Shops and Cafes, Pedernales River, Blanco River |
| Pedernales Falls State Park | A beautiful natural area just outside the city, attracting outdoor enthusiasts. Ideal for nature lovers and guests looking for adventure and tranquility. | Pedernales Falls, Hiking Trails, Wildlife Viewing, Camping Facilities |
| Lake Lyndon B. Johnson | A scenic lake area popular for water activities and relaxation. Great for families and guests interested in boating, fishing, and water sports. | Boating and Fishing, Picnic Areas, Water Sports, Scenic Views |
| Mint Creek Ranch | A unique destination offering a blend of rustic charm and modern amenities. Attracts guests looking for a peaceful retreat and outdoor activities. | Horseback Riding, Hiking Trails, Fishing |
| Wine Country | This area is surrounded by vineyards and wineries, appealing to wine lovers and those seeking a romantic getaway. Hosts many wine tours and tastings. | Vineyards and Wineries, Wine Tours, Scenic Vineyards |
| Blanco | A nearby charming town known for its historical sites and festivals. Perfect for those wanting a small-town experience close to Johnson City. | Blanco State Park, Blanco Historic District, Local Art Galleries |
| Fredericksburg | A short drive away, this German-inspired town is famous for its hospitality, food, and wine. Popular among travelers looking for unique experiences. | Main Street Shopping, National Museum of the Pacific War, Wine Tasting Rooms |
| Enchanted Rock | A nearby natural landmark, attracting hikers and outdoor enthusiasts. Ideal for guests who appreciate stunning natural sights and challenging hikes. | Enchanted Rock Hiking Trails, Bouldering, Scenic Views |
Do you need a license for Airbnb in Johnson City?
We recommend checking directly with Johnson City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Johnson City
Johnson City River Retreat
Entire Place • 7 bedrooms
Wine Retreat I Heated Pool & Hot Tub I Club House
Entire Place • 6 bedrooms
Johnson City Limits
Entire Place • 4 bedrooms
Grasslands: Pool+Hot-Tub+Views on 290 Wine Trail!
Entire Place • 5 bedrooms
Pool+Hot-Tub, Pickleball-Whiskey & Wine Room
Entire Place • 5 bedrooms
Heated Pool/Hot Tub Mins to Wineries/Town Lights!
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Johnson City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lee | 5 | $423,576 | 362 | 4.76/5.0 |
| Hill Country Premier Lodging | 11 | $206,666 | 184 | 2.99/5.0 |
| Cozi Vacations | 2 | $197,896 | 54 | 4.88/5.0 |
| 429900532 | 1 | $182,783 | 2 | 0.00/5.0 |
| Mike | 4 | $154,027 | 106 | 4.91/5.0 |
| Nancy | 4 | $151,745 | 635 | 4.98/5.0 |
| Chad | 6 | $150,297 | 899 | 4.97/5.0 |
| The Bentley Hotel | 14 | $142,179 | 19 | 1.06/5.0 |
| Branch Out Glamping | 5 | $129,174 | 150 | 4.86/5.0 |
| Elizabeth | 2 | $114,692 | 104 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Johnson City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.3%), with house and outdoor & mobile properties comprising 87.4% of inventory
- Strong specialty sector (45.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others, apartment & condo segments (2.1% combined)
Room Capacity Distribution
Analysis of 190 properties in Johnson City shows that 1 bedroom properties are most prevalent, making up 33.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 55.3% of all listings.
Key Insights
- Most common: 1 bedroom (33.7%)
- Least common: 5+ bedrooms (5.8%)
- Market concentration: 55.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 190 properties in Johnson City reveals that 4 guests properties dominate the market, representing 26.8% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 53.2% of the market.
Key Insights
- Most common capacity: 4 guests (26.8% of market)
- Least common capacity: 7 guests (1.1% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 53.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 190 properties in Johnson City, the most common availability pattern is 271-366 days (53.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.2% of properties).
Key Insights
- Most common availability window: 271-366 days (53.2%)
- Most common booking duration: 31-90 days (33.2%)
- Properties with high availability (180+ days): 80.0%
- Properties with long-term bookings (180+ days): 22.6%
Minimum Stay Distributions
1 Night
58 listings
33.7% of total
2 Nights
102 listings
59.3% of total
3 Nights
2 listings
1.2% of total
30+ Nights
10 listings
5.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.0%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (5.8%) suggest a stable extended-stay market
- High market flexibility with 94.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
5 listings
3% of total
Flexible
34 listings
20.6% of total
Moderate
79 listings
47.9% of total
Firm
21 listings
12.7% of total
Strict
26 listings
15.8% of total
Key Insights
- Moderate is the preferred policy at 47.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 68.5% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 3.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jun, May, averaging 75 days
- Shortest booking windows are in Aug, Sep, Jul, averaging 30 days
- Spring shows the longest average booking window at 70 days, while Fall has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 70 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jul when lead times are shortest
Popular Airbnb Amenities in Johnson City
Every property in Johnson City comes standard with Free parking on premises. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.8% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (0.3%) and United Kingdom (0.3%)
- English is the top language at 80%, followed by Spanish (16.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.7%
Recommendations
- Target marketing campaigns for Austin and Houston markets
- Develop localized content for Germany and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Johnson City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Jonestown | 56 | $6,684 | $482.53 | 33% |
| West Lake Hills | 20 | $5,674 | $685.24 | 35% |
| Hudson Bend | 69 | $4,889 | $519.94 | 33% |
| Kingsland | 269 | $4,887 | $517.92 | 29% |
| Volente | 21 | $3,955 | $491.80 | 34% |
| Woodcreek | 13 | $3,932 | $282.78 | 38% |
| Dripping Springs | 412 | $3,911 | $361.71 | 35% |
| Granite Shoals | 68 | $3,821 | $364.24 | 38% |
| Martindale | 42 | $3,713 | $368.13 | 36% |
| Driftwood | 81 | $3,648 | $319.68 | 33% |
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