Jacksonville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Jacksonville in 2025? Explore comprehensive Airbnb analytics for Jacksonville, Texas, United States to uncover income potential. This 2025 STR market report for Jacksonville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Jacksonville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jacksonville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jacksonville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jacksonville (2025)
Understanding the monthly revenue variations for Airbnb listings in Jacksonville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jacksonville is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jacksonville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,478+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,984 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,558 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,014, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jacksonville
Jacksonville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jacksonville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jacksonville:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jacksonville
Average Daily Rate (ADR) Airbnb Trends in Jacksonville (2025)
Effective short term rental pricing strategy in Jacksonville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jacksonville typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $213+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $158 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Jacksonville
Get Live Jacksonville Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Jacksonville (2025)
Peak Season (May, June, April)
- Revenue averages $3,396 per month
- Occupancy rates average 57.7%
- Daily rates average $127
Shoulder Season
- Revenue averages $2,076 per month
- Occupancy maintains around 44.5%
- Daily rates hold near $129
Low Season (February, August, September)
- Revenue drops to average $1,400 per month
- Occupancy decreases to average 35.9%
- Daily rates adjust to average $127
Seasonality Insights for Jacksonville
- The Airbnb seasonality in Jacksonville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jacksonville's highest earning potential, with monthly revenues capable of climbing to $3,763, occupancy reaching a high of 60.7%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,301, occupancy could drop to 32.8%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jacksonville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jacksonville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jacksonville (2025)
Exploring the top neighborhoods for short-term rentals in Jacksonville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Jacksonville | The heart of the city, packed with culture, dining, and entertainment options. An attractive spot for business travelers and tourists wanting to experience urban life. | Riverside Arts Market, Jacksonville Landing, The Museum of Science and History, Metropolitan Park, Florida Theatre, Main Street Bridge |
| San Marco | A historic neighborhood with a mix of trendy shops, restaurants, and arts. Popular due to its charming vibe and proximity to downtown. | San Marco Square, The San Marco Theatre, Lighthouse Park, Bridges to the Future, The Riverwalk, Local boutiques |
| Jacksonville Beach | A coastal area known for its beautiful beaches and ocean activities. Perfect for vacationers looking to enjoy sun, surf, and a laid-back atmosphere. | Jacksonville Beach Pier, Tocoloco Beach, Adventure Landing, Seawalk Pavilion, Beaches Greenway, Local seafood restaurants |
| Riverside | A historic district known for its stunning architecture and vibrant community. It offers a mix of arts, dining, and parks that attract visitors looking for a unique experience. | Cummer Museum of Art and Gardens, Memorial Park, Five Points, The Bold City Brewery, The Shoppes of Avondale, Local art galleries |
| Nocatee | A planned community that features modern amenities and a family-friendly environment. Growing significantly, it attracts families and young professionals. | Nocatee Splash Water Park, Town Center, Preserves for hiking and biking, Top-rated schools, Community events, Local shops and restaurants |
| Ortega | A suburban neighborhood with a quiet charm, featuring beautiful homes and easy access to downtown Jacksonville. Popular among families. | Ortega River, Ortega Park, Public and private schools, Local dining options, Boat ramps, Nature trails |
| Avondale | A historic neighborhood known for its tree-lined streets and close-knit community. Attracts those looking for a peaceful atmosphere while being near the city. | Avondale Park, The Shoppes of Avondale, Riverpointe, Local farmers market, Historic architecture, Restaurants and cafes |
| Ponte Vedra Beach | A premium beach destination known for its luxury resorts and golf courses. A great choice for affluent travelers looking for relaxation and leisure activities. | Ponte Vedra Inn and Club, TPC Sawgrass, Magnolia Beach Park, Mickler's Landing Beach, Local upscale dining, Luxury shopping |
Understanding Airbnb License Requirements & STR Laws in Jacksonville (2025)
While Jacksonville, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jacksonville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jacksonville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jacksonvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Larissa House Inn
Entire Place • 5 bedrooms
Bass Hollow Hideaway
Entire Place • 3 bedrooms
Little House By the Lake
Entire Place • 2 bedrooms
Hilltop country cottage
Entire Place • 3 bedrooms
The Lily Pad
Entire Place • 2 bedrooms
Romance,DogFun,QuietForestTrails,RvrRn,Beach House
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jacksonville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jacksonville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emily | 1 | $56,899 | 31 | 5.00/5.0 |
| John | 1 | $46,011 | 10 | 5.00/5.0 |
| Charley | 1 | $37,317 | 100 | 4.95/5.0 |
| Christy | 2 | $35,742 | 125 | 4.95/5.0 |
| Brandy | 1 | $31,315 | 23 | 4.91/5.0 |
| Host #345955704 | 1 | $29,929 | 87 | 4.97/5.0 |
| Host #85747351 | 1 | $19,435 | 26 | 5.00/5.0 |
| Ryan | 1 | $18,415 | 59 | 4.85/5.0 |
| Lauren | 1 | $18,315 | 35 | 4.91/5.0 |
| Laura | 1 | $16,985 | 102 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jacksonville.
Dive Deeper: Advanced Jacksonville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jacksonville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJacksonville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jacksonville
- The Jacksonville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jacksonville, House properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 76.5% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Jacksonville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jacksonville
- The dominant room capacity in Jacksonville is 1 bedroom listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.6% of the active Airbnb listings in Jacksonville, indicating a high concentration in these sizes.
- A significant 23.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jacksonville.
Jacksonville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jacksonville
- The most common guest capacity trend in Jacksonville vacation rentals is listings accommodating 4 guests (23.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Jacksonville STR market, accounting for 41.1% of listings.
- 29.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jacksonville.
- On average, properties in Jacksonville are equipped to host 4.4 guests.
Jacksonville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jacksonville
- The most common availability pattern in Jacksonville falls within the 181-270 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Jacksonville (47.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jacksonville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
46.7% of total
2 Nights
4 listings
26.7% of total
3 Nights
3 listings
20% of total
30+ Nights
1 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Jacksonville is 1 Night, adopted by 46.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.4%) of the Jacksonville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.7% of Jacksonville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jacksonville.
Jacksonville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
50% of total
Moderate
2 listings
14.3% of total
Firm
2 listings
14.3% of total
Strict
3 listings
21.4% of total
Cancellation Policy Insights for Jacksonville
- The prevailing Airbnb cancellation policy trend in Jacksonville is Flexible, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (64.3%) and stricter (35.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Jacksonville.
- Regularly review your cancellation policy against competitors and market demand shifts in Jacksonville.
Jacksonville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jacksonville
- The overall average booking lead time for vacation rentals in Jacksonville is 45 days.
- Guests book furthest in advance for stays during January (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (46 days avg.) sees the longest lead times, while Spring (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Jacksonville.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Jacksonville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jacksonville (2025)
Amenity Prevalence
Amenity Insights for Jacksonville
- Essential amenities in Jacksonville that guests expect include: Air conditioning, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jacksonville: Air conditioning, TV, Heating.
- Consider adding popular differentiators like Essentials or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jacksonville to stay competitive.
Jacksonville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jacksonville
- The typical guest profile for Airbnb in Jacksonville consists of primarily domestic travelers (97%), often arriving from nearby San Antonio, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.1% of guests.
- Key international markets include United States (97.1%) and Germany (1%).
- Top languages spoken are English (80%) followed by Spanish (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Antonio and Dallas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jacksonville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Star Harbor | 13 | $6,238 | $574.42 | 38% |
| Groesbeck | 10 | $4,507 | $372.96 | 38% |
| Malakoff | 27 | $4,129 | $454.15 | 32% |
| Franklin | 10 | $4,099 | $358.47 | 45% |
| Rowlett | 80 | $3,855 | $332.19 | 45% |
| Fairfield | 12 | $3,782 | $312.53 | 46% |
| Streetman | 14 | $3,778 | $297.02 | 43% |
| Hempstead | 18 | $3,768 | $393.10 | 35% |
| Anderson | 10 | $3,630 | $297.10 | 40% |
| Rockwall | 65 | $3,621 | $272.51 | 48% |