Airbnb Market Analytics, Statistics and Data in Houston, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Houston? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Houston:
How much do Airbnb hosts make on average per month in Houston?
The short-term rental market in Houston shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,072 per month
- Strong performing properties (top 25%) make $3,471 or more
- Best-in-class properties (top 10%) achieve $5,539+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,023
Revenue Variations by Month
Occupancy Rates Throughout the Year in Houston
The market in Houston shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Houston
Daily rates in Houston vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $119 per night
- Strong performing properties (top 25%) secure $188 or more
- Best-in-class properties (top 10%) pull in $304+ per night
- Entry-level properties (bottom 25%) earn around $80
Daily Rate Variations by Month
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Seasonality patterns in Houston
Peak Season (June, May, March)
- Revenue peaks at $3252.63 per month
- Occupancy rates reach 55.76%
- Daily rates average $180.95
Shoulder Season
- Revenue averages $2721.90 per month
- Occupancy maintains 46.45%
- Daily rates hold at $169.41
Low Season (September, December, January)
- Revenue drops to $1994.79 per month
- Occupancy decreases to 36.63%
- Daily rates adjust to $159.71
Is it still profitable to do Airbnb in Houston in 2025?
Yes! Houston demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $2722 and As a mature market with 7941 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Houston
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Houston | The vibrant heart of the city, offering a mix of business and leisure activities. It is popular among business travelers and tourists looking to explore the city’s nightlife, dining, and culture. | Toyota Center, Minute Maid Park, Discovery Green, Houston Museum District, Theatre District |
| Midtown | A lively district known for its nightlife, dining, and eclectic culture. It is a favorite among young professionals and those who enjoy an urban atmosphere. | Midtown Park, Washington Avenue, Bars and clubs, Art galleries, Restaurants ranging from casual to upscale |
| Montrose | A diverse and artistic neighborhood known for its quirky shops and vibrant arts scene. It appeals to those looking for a unique, local experience in Houston. | Menil Collection, Buffalo Bayou Park, Montrose Community Center, Cultural festivals, Local boutiques and cafes |
| The Heights | A historic neighborhood with a charming small-town feel, modern amenities, and unique shops. Ideal for families and those looking for a quieter stay. | Heights Hike and Bike Trail, Washington Avenue, Historic Victorian homes, Local restaurants, Farmers markets |
| Galleria/Uptown | Houston’s premier shopping district featuring luxury retail and high-end hotels. It attracts affluent tourists as well as business travelers. | The Galleria, Uptown Park, High-end shopping, Fine dining, Nearby business offices |
| Museum District | Culturally rich area known for its many museums and cultural institutions. Perfect for guests interested in art, science, and history. | Houston Museum of Natural Science, Museum of Fine Arts, The Menil Collection, Children's Museum Houston, Holocaust Museum Houston |
| Rice Village | A vibrant shopping and dining area near Rice University, popular with students and families. Offers a unique mix of local and chain establishments. | Shopping boutiques, Casual dining, Rice University campus, Community events, Local nightlife |
| West University | An affluent and peaceful neighborhood known for its beautiful tree-lined streets and parks. Ideal for families and those seeking tranquility in the city. | West University Park, Local coffee shops, Family-friendly activities, Proximity to high-end dining, Community events |
Do you need a license for Airbnb in Houston?
We recommend checking directly with Houston's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Houston
2 side-by-side custom designed homes | sleeps 25
Entire Place • 7 bedrooms
CEO House | 5000sf | Pool+Hottub | 2 Bars |Theatre
Entire Place • 9 bedrooms
Modern Cityview 4BRs NRG Downtown UH Galleria TSU
Entire Place • 4 bedrooms
BAIZA w heated pool spa
Entire Place • 4 bedrooms
*New* | 5 min to Galleria | Hot-tub | King Beds
Entire Place • 4 bedrooms
Prolific Oasis Complex: Perfect 4 Groups
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Houston
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Phillip | 209 | $6,119,977 | 5439 | 2.40/5.0 |
| Fernando And Armando | 38 | $2,031,365 | 2275 | 4.41/5.0 |
| Evolve | 70 | $1,963,979 | 926 | 3.14/5.0 |
| PlushHost | 47 | $1,514,177 | 2168 | 4.70/5.0 |
| Hple-N | 45 | $1,349,564 | 854 | 4.24/5.0 |
| Goldnest | 14 | $1,263,787 | 298 | 4.70/5.0 |
| Helen | 13 | $1,115,999 | 411 | 4.68/5.0 |
| RebornHost | 26 | $1,096,990 | 287 | 2.31/5.0 |
| Jeffrey | 23 | $910,326 | 2499 | 4.84/5.0 |
| Milliard | 16 | $801,014 | 1547 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Houston
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.1%), with house and apartment & condo properties comprising 93.3% of inventory
- Untapped potential in boutique & hotels, others, unique stays, outdoor & mobile segments (6.7% combined)
Room Capacity Distribution
Analysis of 7,941 properties in Houston shows that 1 bedroom properties are most prevalent, making up 33.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 56.4% of all listings.
Key Insights
- Most common: 1 bedroom (33.8%)
- Least common: 5+ bedrooms (5.2%)
- Market concentration: 56.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 7,941 properties in Houston reveals that 8+ guests properties dominate the market, representing 26% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 43.2% of the market.
Key Insights
- Most common capacity: 8+ guests (26% of market)
- Least common capacity: 1 guest (2.1% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 43.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 7,941 properties in Houston, the most common availability pattern is 271-366 days (36.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29% of properties).
Key Insights
- Most common availability window: 271-366 days (36.9%)
- Most common booking duration: 91-180 days (29%)
- Properties with high availability (180+ days): 65.8%
- Properties with long-term bookings (180+ days): 35.6%
Minimum Stay Distributions
1 Night
2057 listings
30.8% of total
2 Nights
2240 listings
33.6% of total
3 Nights
649 listings
9.7% of total
4-6 Nights
391 listings
5.9% of total
7-29 Nights
732 listings
11% of total
30+ Nights
607 listings
9.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.4%
- Mid-length stays (4-6 nights) represent 5.9% of listings
- Monthly+ stays (9.1%) suggest a stable extended-stay market
- High market flexibility with 74.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
11 listings
0.2% of total
Super Strict 30 Days
53 listings
0.9% of total
Flexible
1281 listings
21% of total
Moderate
1561 listings
25.6% of total
Firm
1198 listings
19.6% of total
Strict
1993 listings
32.7% of total
Key Insights
- Strict is the preferred policy at 32.7% of listings
- The market shows a balanced distribution between guest-friendly (46.6%) and strict (52.3%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 39 days
- Shortest booking windows are in Dec, Jan, Sep, averaging 28 days
- Spring shows the longest average booking window at 37 days, while Winter has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 37 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Sep when lead times are shortest
Popular Airbnb Amenities in Houston
Below is the distribution of amenities across listings in Houston:
Traveler Demographics
Key Insights
- Domestic travelers make up 90.4% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (2%) and Canada (1.3%)
- English is the top language at 73.7%, followed by Spanish (20.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for Houston and Austin markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Houston. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Midfield | 10 | $6,107 | $503.15 | 27% |
| Gilchrist | 11 | $4,968 | $395.17 | 36% |
| Hempstead | 18 | $4,285 | $401.72 | 36% |
| Jamaica Beach | 207 | $4,230 | $343.92 | 38% |
| Friendswood | 28 | $4,078 | $356.18 | 52% |
| Franklin | 10 | $3,920 | $370.72 | 44% |
| Crystal Beach | 154 | $3,916 | $392.95 | 32% |
| Bolivar Peninsula | 766 | $3,835 | $366.27 | 35% |
| Anderson | 10 | $3,753 | $299.18 | 40% |
| Fairfield | 12 | $3,695 | $312.35 | 44% |
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