Horizon City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Horizon City in 2025? Explore comprehensive Airbnb analytics for Horizon City, Texas, United States to uncover income potential. This 2025 STR market report for Horizon City, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Horizon City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Horizon City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Horizon City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Horizon City (2025)
Understanding the monthly revenue variations for Airbnb listings in Horizon City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Horizon City is typically June, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Horizon City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,401+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,710 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,888 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,080, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Horizon City
Horizon City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Horizon City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Horizon City:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Horizon City
Average Daily Rate (ADR) Airbnb Trends in Horizon City (2025)
Effective short term rental pricing strategy in Horizon City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Horizon City typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $172+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Horizon City
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Airbnb Seasonality Analysis & Trends in Horizon City (2025)
Peak Season (June, April, May)
- Revenue averages $2,870 per month
- Occupancy rates average 48.5%
- Daily rates average $117
Shoulder Season
- Revenue averages $1,879 per month
- Occupancy maintains around 50.1%
- Daily rates hold near $117
Low Season (February, August, September)
- Revenue drops to average $1,554 per month
- Occupancy decreases to average 44.8%
- Daily rates adjust to average $115
Seasonality Insights for Horizon City
- The Airbnb seasonality in Horizon City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Horizon City's highest earning potential, with monthly revenues capable of climbing to $2,937, occupancy reaching a high of 55.9%, and ADRs peaking at $120.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,547, occupancy could drop to 40.7%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Horizon City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Horizon City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Horizon City (2025)
Exploring the top neighborhoods for short-term rentals in Horizon City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Horizon City East | A growing area with new developments and family-friendly neighborhoods. Offers access to parks and recreational activities, appealing to families and long-term renters. | Horizon Blvd Park, Horizon Golf Course, Local Restaurants, Family-friendly events, Nearby schools |
| Horizon City West | This area is attracting more tourists and short-term renters due to its proximity to major highways and the city of El Paso. Offers a mix of suburban comfort and urban convenience. | City parks, Shopping plazas, Local eateries, Proximity to El Paso, Horizon City community events |
| Horizon City North | An emerging area popular with young professionals and families. Offers a quiet atmosphere while still being close to shopping and dining options. | Parks and recreation areas, Local cafes, Shopping centers, Family activities, Community events |
| Horizon City Center | The heart of Horizon City, featuring local businesses and community facilities. Ideal for short stays and attracting visitors looking for convenience. | Historical landmarks, Local shops, Restaurants, community farmer's market, Public library |
| Veterans Park area | Close to the city parks and sports facilities, making it ideal for families and those enjoying outdoor activities. | Veterans Park, Sports fields, Walking trails, Community events, Picnic areas |
| Horizon Heights | A peaceful neighborhood with larger homes and lots of amenities. Attracts families seeking comfort and space, and is great for longer-term stays. | Community swimming pool, Parks, Schools, Local convenience stores, Family-friendly environment |
| Horizon Sunset | A picturesque area known for its scenic views and tranquil environment, ideal for tourists looking to escape the hustle and bustle. | Sunset views, Outdoor trails, Nature parks, Relaxing atmosphere, Photography spots |
| Horizon City Industrial | A developing industrial area that could attract business travelers. Proximity to industrial parks can create opportunities for short-term rental agreements. | Proximity to businesses, Easy highway access, Local dining options, Commercial growth, Business-related events |
Understanding Airbnb License Requirements & STR Laws in Horizon City (2025)
While Horizon City, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Horizon City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Horizon City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Horizon Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Villa - Casa Del Sol
Entire Place • 5 bedrooms
Multiday discount! 4 QBeds, Big patio, pool & park
Entire Place • 4 bedrooms
Brand New Home! Comfort and peaceful. Near 10 Fwy.
Entire Place • 3 bedrooms
Paseo Haven- 4 bdrm sanctuary
Entire Place • 4 bedrooms
Industrial Desert Oasis 3 BDR Home
Entire Place • 3 bedrooms
3 bedroom, pool & movie theater.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Horizon City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Horizon City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mayra | 1 | $64,679 | 44 | 4.95/5.0 |
| Omar | 1 | $57,501 | 65 | 4.89/5.0 |
| Berenice And Dino | 3 | $47,298 | 948 | 4.93/5.0 |
| Alfred | 1 | $34,381 | 21 | 4.95/5.0 |
| Suzie | 1 | $32,979 | 50 | 4.96/5.0 |
| Sergio | 1 | $32,140 | 31 | 4.94/5.0 |
| Alfredo | 1 | $29,923 | 109 | 4.86/5.0 |
| Katia | 1 | $28,717 | 59 | 5.00/5.0 |
| Temperance | 1 | $27,733 | 14 | 5.00/5.0 |
| Raul | 1 | $27,652 | 72 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Horizon City.
Dive Deeper: Advanced Horizon City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Horizon City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHorizon City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Horizon City
- The Horizon City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Horizon City, House properties are the most common (84.8%), reflecting the local real estate landscape.
- Houses represent a significant 84.8% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 8.6%) offer potential for unique stay experiences.
Horizon City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Horizon City
- The dominant room capacity in Horizon City is 4 bedrooms listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 78.2% of the active Airbnb listings in Horizon City, indicating a high concentration in these sizes.
- A significant 80.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Horizon City.
Horizon City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Horizon City
- The most common guest capacity trend in Horizon City vacation rentals is listings accommodating 8+ guests (41.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Horizon City STR market, accounting for 60.9% of listings.
- 67.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Horizon City.
- On average, properties in Horizon City are equipped to host 6.1 guests.
Horizon City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Horizon City
- The most common availability pattern in Horizon City falls within the 91-180 days range, representing 52.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 45.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Horizon City (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 56.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Horizon City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
50% of total
2 Nights
14 listings
31.8% of total
3 Nights
6 listings
13.6% of total
30+ Nights
2 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Horizon City is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.8%) of the Horizon City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Horizon City hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Horizon City.
Horizon City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
33.3% of total
Moderate
16 listings
41% of total
Firm
4 listings
10.3% of total
Strict
6 listings
15.4% of total
Cancellation Policy Insights for Horizon City
- The prevailing Airbnb cancellation policy trend in Horizon City is Moderate, used by 41% of listings.
- The market strongly favors guest-friendly terms, with 74.3% of listings offering Flexible or Moderate policies. This suggests guests in Horizon City may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41% market standard in Horizon City.
- Regularly review your cancellation policy against competitors and market demand shifts in Horizon City.
Horizon City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Horizon City
- The overall average booking lead time for vacation rentals in Horizon City is 23 days.
- Guests book furthest in advance for stays during December (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (28 days avg.) sees the longest lead times, while Spring (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Horizon City.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Horizon City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Horizon City (2025)
Amenity Prevalence
Amenity Insights for Horizon City
- Essential amenities in Horizon City that guests expect include: Kitchen, Wifi, TV, Smoke alarm, Air conditioning, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Washer, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Horizon City: Kitchen, Wifi, TV, Smoke alarm, Air conditioning, Free parking on premises, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Hot water.
- Consider adding popular differentiators like Cooking basics or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Horizon City to stay competitive.
Horizon City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Horizon City
- The typical guest profile for Airbnb in Horizon City consists of primarily domestic travelers (95%), often arriving from nearby El Paso, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.7% of guests.
- Key international markets include United States (94.7%) and Mexico (4.4%).
- Top languages spoken are English (58.2%) followed by Spanish (36.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from El Paso and Albuquerque.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Horizon City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cloudcroft | 182 | $2,542 | $182.10 | 47% |
| High Rolls | 30 | $1,950 | $154.83 | 44% |
| Alamogordo | 76 | $1,921 | $136.17 | 53% |
| Santa Teresa | 11 | $1,770 | $136.47 | 46% |
| Mesilla | 44 | $1,712 | $121.35 | 47% |
| Las Cruces | 460 | $1,647 | $118.05 | 49% |
| Deming | 32 | $1,596 | $102.31 | 52% |
| El Paso | 1,666 | $1,277 | $105.80 | 45% |
| Dell City | 14 | $1,218 | $125.21 | 34% |
| Timberon | 26 | $919 | $135.54 | 26% |