Airbnb Market Analytics, Statistics and Data in Harlingen, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Harlingen? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Harlingen:
How much do Airbnb hosts make on average per month in Harlingen?
The short-term rental market in Harlingen shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,551 per month
- Strong performing properties (top 25%) make $2,485 or more
- Best-in-class properties (top 10%) achieve $3,896+ monthly
- Entry-level properties (bottom 25%) typically earn around $786
Revenue Variations by Month
Occupancy Rates Throughout the Year in Harlingen
The market in Harlingen shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Harlingen
Daily rates in Harlingen vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $93 per night
- Strong performing properties (top 25%) secure $130 or more
- Best-in-class properties (top 10%) pull in $206+ per night
- Entry-level properties (bottom 25%) earn around $64
Daily Rate Variations by Month
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Seasonality patterns in Harlingen
Peak Season (June, March, July)
- Revenue peaks at $2834.30 per month
- Occupancy rates reach 54.15%
- Daily rates average $137.29
Shoulder Season
- Revenue averages $2077.75 per month
- Occupancy maintains 44.22%
- Daily rates hold at $130.50
Low Season (August, September, January)
- Revenue drops to $1444.16 per month
- Occupancy decreases to 35.62%
- Daily rates adjust to $125.13
Is it still profitable to do Airbnb in Harlingen in 2025?
Yes! Harlingen demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and solid monthly revenue averaging $2078 and The market's 114 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Harlingen
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Harlingen | The vibrant heart of Harlingen with a mix of history and modern amenities. Ideal for visitors wanting to explore local attractions, restaurants, and shops. | Harlingen Arts & Heritage Museum, Downtown Harlingen Market, Historic Plaza Theater, Valley Baptist Medical Center, Harlingen City Library |
| Harlingen Commercial District | A hub for business travelers and those looking to experience local commerce. Convenient access to major roads and local businesses. | Harlingen Mall, Valley International Airport, Shopping Centers, Local eateries, Cinemas |
| Western Harlingen | A quieter neighborhood that's great for families and longer stays, known for its parks and schools. Attractive for those seeking a more suburban experience. | Victor Park, Messina Hof Winery, Harlingen Sports Complex, Local cafes, Community events |
| South Harlingen | A growing area popular with tourists looking for access to natural attractions like parks and wildlife reserves. Great for nature lovers and outdoor activities. | Rio Grande Valley Birding Center, Edinburg Scenic Wetlands, Lakeside Park, Local hiking trails, Nature trails |
| North Harlingen | A developing area that is becoming increasingly popular for its proximity to shopping centers and recreational activities. Good for renters seeking convenience. | Bass Pro Shops, Harlingen Country Club, Local parks, Restaurants and cafes, South Texas Medical Center |
| Harlingen Heights | An established residential area known for its family-friendly atmosphere. Suited for guests looking for a prolonged stay in a comfortable neighborhood. | Harlingen Convention Center, Local schools, Community parks, Family-friendly restaurants, Near shopping hubs |
| Las Brisas | A picturesque neighborhood known for its scenic views and tranquil environment. Ideal for guests wanting a more leisurely and scenic getaway. | Lake Harlingen, Community parks, Fishing spots, Biking trails, Scenic picnic areas |
| La Feria | Just a short drive from Harlingen, this area is known for its local fairs and festivals making it an attractive location for short-term visitors and event-goers. | La Feria Nature Center, Local fairs and festivals, Recreational parks, Dining options, Historic sites |
Do you need a license for Airbnb in Harlingen?
We recommend checking directly with Harlingen's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Harlingen
Entertainers Dream w/ Hot Tub, Pool, Arcade & Gym
Entire Place • 5 bedrooms
Lakefront Harlingen Home w/ Private Pool & Hot Tub
Entire Place • 6 bedrooms
Breathtaking, Lakefront, Pool, Private, big group
Entire Place • 7 bedrooms
Waterfront Harlingen Home w/ Pool & Game Room!
Entire Place • 5 bedrooms
Entire home - Private heated pool & pool table
Entire Place • 4 bedrooms
Casa Colorado
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Harlingen
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 3 | $224,142 | 115 | 4.37/5.0 |
| Henry | 5 | $138,640 | 116 | 5.00/5.0 |
| Maxine | 7 | $128,560 | 230 | 3.80/5.0 |
| 5680795 | 1 | $120,697 | 4 | 4.50/5.0 |
| Ruth | 1 | $98,885 | 88 | 4.98/5.0 |
| Second Door | 3 | $98,442 | 38 | 3.25/5.0 |
| Thacker Properties Llc | 1 | $70,606 | 92 | 4.93/5.0 |
| Steven | 3 | $63,100 | 135 | 4.95/5.0 |
| Gina | 4 | $62,663 | 63 | 4.83/5.0 |
| Debbie | 3 | $61,439 | 123 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Harlingen
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.4%), with house and apartment & condo properties comprising 87.7% of inventory
- Untapped potential in others, outdoor & mobile segments (4.4% combined)
Room Capacity Distribution
Analysis of 114 properties in Harlingen shows that 1 bedroom properties are most prevalent, making up 31.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 55.3% of all listings.
Key Insights
- Most common: 1 bedroom (31.6%)
- Least common: 4 bedrooms (7%)
- Market concentration: 55.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 114 properties in Harlingen reveals that 2 guests properties dominate the market, representing 23.7% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 44.7% of the market.
Key Insights
- Most common capacity: 2 guests (23.7% of market)
- Least common capacity: 1 guest (2.6% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 44.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 114 properties in Harlingen, the most common availability pattern is 91-180 days (32.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (33.3% of properties).
Key Insights
- Most common availability window: 91-180 days (32.5%)
- Most common booking duration: 181-270 days (33.3%)
- Properties with high availability (180+ days): 61.4%
- Properties with long-term bookings (180+ days): 42.1%
Minimum Stay Distributions
1 Night
37 listings
35.2% of total
2 Nights
28 listings
26.7% of total
3 Nights
34 listings
32.4% of total
4-6 Nights
3 listings
2.9% of total
7-29 Nights
1 listings
1% of total
30+ Nights
2 listings
1.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.9%
- Mid-length stays (4-6 nights) represent 2.9% of listings
- Monthly+ stays (1.9%) suggest a stable extended-stay market
- High market flexibility with 94.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
30 listings
30% of total
Moderate
22 listings
22% of total
Firm
18 listings
18% of total
Strict
30 listings
30% of total
Key Insights
- Flexible is the preferred policy at 30.0% of listings
- The market shows a balanced distribution between guest-friendly (52.0%) and strict (48.0%) policies
- Firm policies are least common at 18.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Feb, Mar, averaging 44 days
- Shortest booking windows are in May, Dec, Aug, averaging 30 days
- Winter shows the longest average booking window at 38 days, while Summer has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 38 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during May-Aug when lead times are shortest
Popular Airbnb Amenities in Harlingen
Below is the distribution of amenities across listings in Harlingen:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.5% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (4.4%) and Canada (0.6%)
- English is the top language at 64.1%, followed by Spanish (33.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for San Antonio and Houston markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Harlingen. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| City-by-the Sea | 20 | $4,826 | $450.04 | 36% |
| Port Mansfield | 21 | $3,578 | $340.37 | 33% |
| Port Aransas | 1,994 | $3,264 | $418.94 | 33% |
| South Padre Island | 2,296 | $3,003 | $314.90 | 37% |
| Portland | 10 | $2,835 | $185.23 | 50% |
| Rio Hondo | 46 | $2,792 | $300.59 | 31% |
| Riviera | 14 | $2,431 | $206.02 | 36% |
| Corpus Christi | 1,868 | $2,139 | $198.42 | 39% |
| Alton | 16 | $1,967 | $321.23 | 36% |
| Kingsville | 14 | $1,907 | $116.41 | 54% |
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