Harker Heights Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Harker Heights in 2025? Explore comprehensive Airbnb analytics for Harker Heights, Texas, United States to uncover income potential. This 2025 STR market report for Harker Heights, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Harker Heights, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Harker Heights Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Harker Heights Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Harker Heights (2025)
Understanding the monthly revenue variations for Airbnb listings in Harker Heights is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Harker Heights is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Harker Heights across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,614+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,228 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,383 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $721, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Harker Heights
Harker Heights Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Harker Heights STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Harker Heights:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Harker Heights
Average Daily Rate (ADR) Airbnb Trends in Harker Heights (2025)
Effective short term rental pricing strategy in Harker Heights involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Harker Heights typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $196+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $87 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in Harker Heights
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Airbnb Seasonality Analysis & Trends in Harker Heights (2025)
Peak Season (June, May, July)
- Revenue averages $2,443 per month
- Occupancy rates average 57.4%
- Daily rates average $106
Shoulder Season
- Revenue averages $1,591 per month
- Occupancy maintains around 45.2%
- Daily rates hold near $105
Low Season (February, September, November)
- Revenue drops to average $1,315 per month
- Occupancy decreases to average 45.3%
- Daily rates adjust to average $103
Seasonality Insights for Harker Heights
- The Airbnb seasonality in Harker Heights shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Harker Heights's highest earning potential, with monthly revenues capable of climbing to $2,614, occupancy reaching a high of 64.9%, and ADRs peaking at $109.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,220, occupancy could drop to 39.2%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Harker Heights.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Harker Heights seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Harker Heights (2025)
Exploring the top neighborhoods for short-term rentals in Harker Heights? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Harker Heights Central | The central area of Harker Heights, known for its accessibility and proximity to major amenities. A great place for guests looking for convenience and comfort. | Harker Heights Community Park, Market Heights shopping area, Harker Heights Library, local dining options, Palmer Park |
| Cedar Knob | A serene neighborhood with a mix of residential homes and nature. Ideal for guests who want a peaceful stay while still being close to the attractions in Harker Heights. | Cedar Knob Park, nature trails, bird watching, quiet residential environment, scenic views |
| The Heights | Popular residential area with a family-friendly atmosphere and nearby parks. Attracts families looking for spacious accommodations. | Harker Heights Park, local schools, family-friendly restaurants, community events |
| Fort Hood Area | Close to the Fort Hood military base, this area attracts military families and service personnel on temporary assignments. | Fort Hood, local military history, family-friendly activites, parks suitable for families |
| Lake Heights | A scenic area with access to local lakes, ideal for guests looking for outdoor recreation and nature experiences. | Lake Harker Heights, boating and fishing opportunities, picnic areas, walking trails, water sports |
| Market Heights | A shopping and dining hub, great for guests focused on urban conveniences and entertainment. | Market Heights Shopping Center, restaurants and cafes, movie theater, quick access to major roads |
| Vista Ridge | A growing and developing neighborhood that offers modern living spaces, attracting young professionals and families. | new developments, community parks, local stores, family-friendly atmosphere |
| Coyote Trail | A semi-rural area ideal for guests seeking tranquility and rural charm while being a short drive away from city conveniences. | scenic routes, nature trails, farmland, peaceful environment |
Understanding Airbnb License Requirements & STR Laws in Harker Heights (2025)
While Harker Heights, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Harker Heights to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Harker Heights (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Harker Heightsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunset Hideout
Entire Place • 4 bedrooms
★Hilltop Homestead★King Bed☀Patio⚡WiFi❤️Long Stays
Entire Place • 3 bedrooms
★Ranch Style Haven★✔️Garage Pkg ⚡WiFi ♥ Long Stays
Entire Place • 4 bedrooms
Sallie's Country Home
Entire Place • 4 bedrooms
Spacious 4 BR - Harker Heights
Entire Place • 4 bedrooms
Cozy Family & Dog 4 Bedroom Oasis
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Harker Heights (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Harker Heights based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeffrey | 2 | $80,461 | 204 | 4.93/5.0 |
| Callie | 3 | $55,454 | 160 | 4.75/5.0 |
| Josue (Josh) | 1 | $45,092 | 40 | 4.83/5.0 |
| Jackie | 1 | $39,580 | 18 | 4.94/5.0 |
| Yuuki | 1 | $36,562 | 50 | 4.86/5.0 |
| Adhana | 3 | $30,597 | 76 | 4.89/5.0 |
| Jeff | 1 | $30,291 | 67 | 4.90/5.0 |
| Joan | 1 | $28,207 | 13 | 4.54/5.0 |
| Robert | 4 | $26,226 | 67 | 4.83/5.0 |
| Eric | 1 | $23,605 | 26 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Harker Heights.
Dive Deeper: Advanced Harker Heights STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Harker Heights. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHarker Heights Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Harker Heights
- The Harker Heights Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.3% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Harker Heights, House properties are the most common (77.6%), reflecting the local real estate landscape.
- Houses represent a significant 77.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 4.0%) offer potential for unique stay experiences.
Harker Heights Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Harker Heights
- The dominant room capacity in Harker Heights is 2 bedrooms listings, making up 22.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 40.8% of the active Airbnb listings in Harker Heights, indicating a high concentration in these sizes.
- A significant 38.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Harker Heights.
Harker Heights Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Harker Heights
- The most common guest capacity trend in Harker Heights vacation rentals is listings accommodating 8+ guests (24.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Harker Heights STR market, accounting for 38.8% of listings.
- 40.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Harker Heights.
- On average, properties in Harker Heights are equipped to host 3.9 guests.
Harker Heights Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Harker Heights
- The most common availability pattern in Harker Heights falls within the 271-366 days range, representing 36.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Harker Heights (34.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Harker Heights Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
39.1% of total
2 Nights
12 listings
26.1% of total
3 Nights
4 listings
8.7% of total
4-6 Nights
3 listings
6.5% of total
7-29 Nights
3 listings
6.5% of total
30+ Nights
6 listings
13% of total
Key Insights
- The most prevalent minimum stay requirement in Harker Heights is 1 Night, adopted by 39.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.2%) of the Harker Heights Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13%) caters to monthly stays (30+ nights) in Harker Heights, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.1% of Harker Heights hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Harker Heights.
Harker Heights Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
12.2% of total
Moderate
19 listings
46.3% of total
Firm
8 listings
19.5% of total
Strict
9 listings
22% of total
Cancellation Policy Insights for Harker Heights
- The prevailing Airbnb cancellation policy trend in Harker Heights is Moderate, used by 46.3% of listings.
- There's a relatively balanced mix between guest-friendly (58.5%) and stricter (41.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.3% market standard in Harker Heights.
- Regularly review your cancellation policy against competitors and market demand shifts in Harker Heights.
Harker Heights STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Harker Heights
- The overall average booking lead time for vacation rentals in Harker Heights is 38 days.
- Guests book furthest in advance for stays during April (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (46 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Harker Heights.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Harker Heights averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Harker Heights (2025)
Amenity Prevalence
Amenity Insights for Harker Heights
- Essential amenities in Harker Heights that guests expect include: Smoke alarm, Wifi, TV, Free parking on premises, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hangers, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Harker Heights: Smoke alarm, Wifi, TV, Free parking on premises, Air conditioning, Kitchen.
- Prioritize adding missing essentials: TV, Free parking on premises, Air conditioning, Kitchen.
- Consider adding popular differentiators like Heating or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Harker Heights to stay competitive.
Harker Heights Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Harker Heights
- The typical guest profile for Airbnb in Harker Heights consists of primarily domestic travelers (96%), often arriving from nearby San Antonio, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.3% of guests.
- Key international markets include United States (96.3%) and United Kingdom (0.8%).
- Top languages spoken are English (76.4%) followed by Spanish (15.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Antonio and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Harker Heights Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Strawn | 19 | $8,394 | $645.46 | 32% |
| Jonestown | 54 | $6,299 | $491.73 | 32% |
| Star Harbor | 13 | $6,238 | $574.42 | 38% |
| West Lake Hills | 19 | $5,378 | $704.85 | 34% |
| Hudson Bend | 65 | $4,685 | $504.82 | 31% |
| Groesbeck | 10 | $4,507 | $372.96 | 38% |
| Kingsland | 266 | $4,443 | $502.25 | 28% |
| Malakoff | 27 | $4,129 | $454.15 | 32% |
| Franklin | 10 | $4,099 | $358.47 | 45% |
| Volente | 20 | $4,098 | $421.69 | 34% |