Gonzales Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Gonzales in 2025? Explore comprehensive Airbnb analytics for Gonzales, Texas, United States to uncover income potential. This 2025 STR market report for Gonzales, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Gonzales, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gonzales Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gonzales Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gonzales (2025)
Understanding the monthly revenue variations for Airbnb listings in Gonzales is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gonzales is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gonzales across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,013+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,866 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,132 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $527, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gonzales
Gonzales Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gonzales STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gonzales:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gonzales
Average Daily Rate (ADR) Airbnb Trends in Gonzales (2025)
Effective short term rental pricing strategy in Gonzales involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gonzales typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $544+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $193 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $125 per night.
Average Daily Rate (ADR) Trend by Month in Gonzales
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Airbnb Seasonality Analysis & Trends in Gonzales (2025)
Peak Season (July, April, December)
- Revenue averages $2,512 per month
- Occupancy rates average 31.5%
- Daily rates average $236
Shoulder Season
- Revenue averages $2,108 per month
- Occupancy maintains around 26.2%
- Daily rates hold near $231
Low Season (January, June, November)
- Revenue drops to average $1,619 per month
- Occupancy decreases to average 19.6%
- Daily rates adjust to average $223
Seasonality Insights for Gonzales
- The Airbnb seasonality in Gonzales shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gonzales's highest earning potential, with monthly revenues capable of climbing to $2,794, occupancy reaching a high of 34.0%, and ADRs peaking at $249.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,353, occupancy could drop to 13.2%, and ADRs may adjust down to $207.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gonzales.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gonzales seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gonzales (2025)
Exploring the top neighborhoods for short-term rentals in Gonzales? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Gonzales | The historic center of Gonzales, offering a blend of culture, dining, and local events. Ideal for guests looking to experience local history and community. | Gonzales Memorial Museum, Texas Heroes Square, Zavala's Cabin, Independence Park, Gonzales County Courthouse |
| North Gonzales | A quieter, residential neighborhood that appeals to families and longer-term rentals. Its proximity to local parks and schools is attractive for those traveling with children. | Gonzales Jr. High School, North Park, Gonzales High School, St. James Lutheran Church |
| South Gonzales | This area features local shops and eateries and is close to major roads, making it convenient for travelers who want easy access to the city and surrounding areas. | County Line Bar-B-Q, Gonzales Square Shopping Center, City Market, Local coffee shops and restaurants |
| Lake Gonzales | A popular spot for recreation and relaxation, appealing to outdoor enthusiasts and those looking for a serene getaway near water activities. | Lake Gonzales Park, Fishing and boating opportunities, Boat ramps and picnic areas, Nature trails |
| Gonzales Historic District | Rich in history, this district showcases Victorian and early 20th-century architecture. It's appealing to tourists interested in historical walking tours and unique stays. | Historic Homes, Local Art Galleries, Historical Markers, Guided tours of Gonzales |
| Gonzales River Park | A family-friendly area featuring open spaces and river access, perfect for picnics, hiking, and community events. Attracts guests looking for outdoor activities. | Walking and biking trails, Pavilions, Playgrounds, Fishing areas |
| Near riverfront | With close access to the river, this area is great for those looking to enjoy water activities and scenic views. Ideal for nature lovers and those who love relaxing by the water. | Guadalupe River, Kayaking and canoeing, Scenic spots for photography, Nature observation areas |
| Local Agricultural Areas | For guests interested in agritourism, visiting local farms, and experiencing the Texan countryside. This area offers a unique glimpse into rural life. | Local farms and markets, Wine tasting tours, Agricultural events, Farm-to-table restaurants |
Understanding Airbnb License Requirements & STR Laws in Gonzales (2025)
While Gonzales, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gonzales to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gonzales (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gonzalesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Magnificent 90-acre luxury Texas ranch near Austin
Entire Place • 5 bedrooms
Spacious Abode, Walk to Texas Heroes Square!
Entire Place • 4 bedrooms
Cozy cabin in the woods.
Entire Place • N/A
Fall Manor Get Away!
Entire Place • 5 bedrooms
The Cabana Guesthouse
Entire Place • 1 bedroom
Private Country Getaway Cabin on 100 acres!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gonzales (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gonzales based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rena | 1 | $83,324 | 31 | 4.94/5.0 |
| Evolve | 1 | $56,331 | 18 | 5.00/5.0 |
| Mary | 1 | $55,303 | 92 | 4.99/5.0 |
| Host #463237670 | 1 | $47,956 | 37 | 5.00/5.0 |
| Belle Oaks | 3 | $27,804 | 29 | 4.90/5.0 |
| Natalie | 1 | $24,322 | 29 | 5.00/5.0 |
| Jennifer | 1 | $23,132 | 150 | 4.98/5.0 |
| Bonnie | 1 | $22,894 | 35 | 4.97/5.0 |
| Barbara | 4 | $21,872 | 100 | 4.99/5.0 |
| Kimberly | 1 | $12,529 | 51 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gonzales.
Dive Deeper: Advanced Gonzales STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gonzales. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGonzales Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gonzales
- The Gonzales Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.4% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Gonzales, House properties are the most common (42.1%), reflecting the local real estate landscape.
- Houses represent a significant 42.1% portion, catering likely to families or larger groups.
- The presence of 21.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Gonzales Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gonzales
- The dominant room capacity in Gonzales is 2 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 57.9% of the active Airbnb listings in Gonzales, indicating a high concentration in these sizes.
- A significant 21.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gonzales.
Gonzales Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gonzales
- The most common guest capacity trend in Gonzales vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Gonzales STR market, accounting for 52.7% of listings.
- 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gonzales.
- On average, properties in Gonzales are equipped to host 4.1 guests.
Gonzales Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gonzales
- The most common availability pattern in Gonzales falls within the 271-366 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Gonzales (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gonzales Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
50% of total
2 Nights
9 listings
50% of total
Key Insights
- The most prevalent minimum stay requirement in Gonzales is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Gonzales Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Gonzales hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gonzales.
Gonzales Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
27.8% of total
Moderate
8 listings
44.4% of total
Firm
2 listings
11.1% of total
Strict
3 listings
16.7% of total
Cancellation Policy Insights for Gonzales
- The prevailing Airbnb cancellation policy trend in Gonzales is Moderate, used by 44.4% of listings.
- The market strongly favors guest-friendly terms, with 72.2% of listings offering Flexible or Moderate policies. This suggests guests in Gonzales may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.4% market standard in Gonzales.
- Regularly review your cancellation policy against competitors and market demand shifts in Gonzales.
Gonzales STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gonzales
- The overall average booking lead time for vacation rentals in Gonzales is 67 days.
- Guests book furthest in advance for stays during April (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (93 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Gonzales.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Gonzales averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gonzales (2025)
Amenity Prevalence
Amenity Insights for Gonzales
- Essential amenities in Gonzales that guests expect include: Essentials, Smoke alarm, Air conditioning, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Bed linens, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gonzales: Essentials, Smoke alarm, Air conditioning, Wifi, Heating.
- Consider adding popular differentiators like Shampoo or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gonzales to stay competitive.
Gonzales Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gonzales
- The typical guest profile for Airbnb in Gonzales consists of primarily domestic travelers (97%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and Mexico (1.7%).
- Top languages spoken are English (64.5%) followed by Spanish (27.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gonzales Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jonestown | 54 | $6,299 | $491.73 | 32% |
| Midfield | 10 | $5,499 | $505.17 | 25% |
| West Lake Hills | 19 | $5,378 | $704.85 | 34% |
| Hudson Bend | 65 | $4,685 | $504.82 | 31% |
| Kingsland | 266 | $4,443 | $502.25 | 28% |
| Franklin | 10 | $4,099 | $358.47 | 45% |
| Volente | 20 | $4,098 | $421.69 | 34% |
| Hempstead | 18 | $3,768 | $393.10 | 35% |
| Dripping Springs | 409 | $3,768 | $366.52 | 35% |
| Woodcreek | 13 | $3,730 | $289.18 | 38% |