Airbnb Market Analytics, Statistics and Data in Georgetown, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Georgetown? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Georgetown:
How much do Airbnb hosts make on average per month in Georgetown?
The short-term rental market in Georgetown shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,707 per month
- Strong performing properties (top 25%) make $4,361 or more
- Best-in-class properties (top 10%) achieve $6,336+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,379
Revenue Variations by Month
Occupancy Rates Throughout the Year in Georgetown
The market in Georgetown shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Georgetown
Daily rates in Georgetown vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $159 per night
- Strong performing properties (top 25%) secure $237 or more
- Best-in-class properties (top 10%) pull in $345+ per night
- Entry-level properties (bottom 25%) earn around $105
Daily Rate Variations by Month
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Seasonality patterns in Georgetown
Peak Season (June, October, March)
- Revenue peaks at $4061.47 per month
- Occupancy rates reach 53.64%
- Daily rates average $204.86
Shoulder Season
- Revenue averages $3330.79 per month
- Occupancy maintains 46.36%
- Daily rates hold at $194.05
Low Season (December, September, January)
- Revenue drops to $2097.13 per month
- Occupancy decreases to 35.95%
- Daily rates adjust to $179.59
Is it still profitable to do Airbnb in Georgetown in 2025?
Yes! Georgetown demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3331 and With 263 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Georgetown
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Georgetown | Historic district with charming architecture and a vibrant atmosphere. Popular for weekend getaways and cultural events, offering a unique blend of history and modern amenities. | Williamson Museum, Georgetown Palace Theatre, Inner Space Caverns, San Gabriel Park, Georgetown Square |
| Lake Georgetown | Beautiful lakeside area perfect for outdoor enthusiasts. Attracts visitors looking for recreational activities such as fishing, hiking, and boating, providing a serene getaway close to nature. | Lake Georgetown, Russell Park, Tejas Park, Hike and Bike Trail, Waterloo Park |
| Sun City | A renowned active adult community attracting retirees and older travelers. Offers golf courses, leisure activities, and a peaceful environment, ideal for long-term stays. | Sun City Texas Golf Courses, Activities Center, The Village Center, Fitness Center, Multiple Clubs and Classes |
| North Georgetown | Emerging area with newer developments and family-friendly amenities. Attractive for families and business travelers, providing access to local schools and parks. | Shady Oaks Park, Georgetown High School, Georgetown Loop Trail, Nearby shopping centers, Local dining options |
| West Georgetown | Growing residential area with potential for investment. Offers larger homes and proximity to outdoor spaces, appealing to families and nature lovers alike. | San Gabriel River, Lake Overlook, Nearby parks and trails, Local farmers' markets, Community events |
| Georgetown Historic District | Charming historic area known for well-preserved buildings and local boutiques. Draws visitors interested in history, shopping, and dining experiences. | Historic Courthouse, Local artisanal shops, Cafes and restaurants, Annual festivals and events, Walking tours |
| Wolf Ranch Town Center | Modern shopping and dining destination attracting visitors from surrounding areas. Great potential for short-term rentals due to foot traffic and local attractions. | Shopping outlets, Restaurants, Entertainment venues, Family-friendly activities, Seasonal events |
| East Georgetown | Quiet and scenic residential area that appeals to families and retirees. Offers a tranquil escape while remaining accessible to downtown amenities. | Georgetown Parks, Nearby golf courses, Nature trails, Community centers, Local festivals |
Do you need a license for Airbnb in Georgetown?
We recommend checking directly with Georgetown's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Georgetown
Pickleball, Heated pool, Hot tub, 2.5 Acres
Entire Place • 7 bedrooms
The Sweet Water
Entire Place • 5 bedrooms
The Stables at Georgetown
Entire Place • 23 bedrooms
5 Acre Oasis w/ Pool by Lake Georgetown
Entire Place • 4 bedrooms
Carnley House: Luxury 4 beds, with Huge Pool
Entire Place • 4 bedrooms
Stunning Home Walk to Square & Heated Pool
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Georgetown
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 8 | $354,512 | 88 | 4.09/5.0 |
| Airyn | 7 | $269,601 | 279 | 4.94/5.0 |
| Abbi | 2 | $242,404 | 245 | 4.96/5.0 |
| Cristina | 1 | $216,789 | 98 | 4.99/5.0 |
| Vanessa | 2 | $183,277 | 59 | 4.82/5.0 |
| Tamar | 3 | $149,461 | 93 | 4.96/5.0 |
| Sylvia | 3 | $131,734 | 81 | 4.99/5.0 |
| Conor | 6 | $125,859 | 210 | 4.93/5.0 |
| Daniel | 1 | $116,955 | 71 | 4.83/5.0 |
| Danielle | 2 | $109,771 | 46 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Georgetown
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.1%), with house and apartment & condo properties comprising 85.2% of inventory
- Untapped potential in outdoor & mobile, others segments (6.8% combined)
Room Capacity Distribution
Analysis of 263 properties in Georgetown shows that 3 bedrooms properties are most prevalent, making up 31.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 52.5% of all listings.
Key Insights
- Most common: 3 bedrooms (31.2%)
- Least common: 5+ bedrooms (3.8%)
- Market concentration: 52.5% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 263 properties in Georgetown reveals that 8+ guests properties dominate the market, representing 28.5% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 47.5% of the market.
Key Insights
- Most common capacity: 8+ guests (28.5% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 47.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 263 properties in Georgetown, the most common availability pattern is 181-270 days (31.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.5% of properties).
Key Insights
- Most common availability window: 181-270 days (31.9%)
- Most common booking duration: 91-180 days (33.5%)
- Properties with high availability (180+ days): 59.7%
- Properties with long-term bookings (180+ days): 41.8%
Minimum Stay Distributions
1 Night
52 listings
22.6% of total
2 Nights
108 listings
47% of total
3 Nights
24 listings
10.4% of total
4-6 Nights
8 listings
3.5% of total
7-29 Nights
11 listings
4.8% of total
30+ Nights
27 listings
11.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.6%
- Mid-length stays (4-6 nights) represent 3.5% of listings
- Monthly+ stays (11.7%) suggest a stable extended-stay market
- High market flexibility with 80.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.9% of total
Super Strict 30 Days
2 listings
0.9% of total
Flexible
44 listings
19.6% of total
Moderate
59 listings
26.2% of total
Firm
57 listings
25.3% of total
Strict
61 listings
27.1% of total
Key Insights
- Strict is the preferred policy at 27.1% of listings
- The market shows a balanced distribution between guest-friendly (45.8%) and strict (52.4%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, May, Nov, averaging 63 days
- Shortest booking windows are in Sep, Jul, Aug, averaging 28 days
- Spring shows the longest average booking window at 59 days, while Summer has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 59 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Georgetown
Every property in Georgetown comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.1% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (0.6%) and Canada (0.6%)
- English is the top language at 74.8%, followed by Spanish (20.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for Houston and Austin markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Georgetown. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Jonestown | 56 | $6,684 | $482.53 | 33% |
| West Lake Hills | 20 | $5,674 | $685.24 | 35% |
| Hudson Bend | 69 | $4,889 | $519.94 | 33% |
| Kingsland | 269 | $4,887 | $517.92 | 29% |
| Groesbeck | 10 | $4,640 | $376.17 | 37% |
| Streetman | 14 | $4,303 | $299.58 | 44% |
| Hempstead | 18 | $4,285 | $401.72 | 36% |
| Volente | 21 | $3,955 | $491.80 | 34% |
| Woodcreek | 13 | $3,932 | $282.78 | 38% |
| Franklin | 10 | $3,920 | $370.72 | 44% |
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