Georgetown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Georgetown in 2025? Explore comprehensive Airbnb analytics for Georgetown, Texas, United States to uncover income potential. This 2025 STR market report for Georgetown, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 266 active listings.
Whether you're considering an Airbnb investment in Georgetown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Georgetown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Georgetown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Georgetown (2025)
Understanding the monthly revenue variations for Airbnb listings in Georgetown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Georgetown is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Georgetown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,105+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,089 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,566 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,254, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Georgetown
Georgetown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Georgetown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Georgetown:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Georgetown
Average Daily Rate (ADR) Airbnb Trends in Georgetown (2025)
Effective short term rental pricing strategy in Georgetown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Georgetown typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $337+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $234 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Georgetown
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Airbnb Seasonality Analysis & Trends in Georgetown (2025)
Peak Season (June, May, April)
- Revenue averages $4,025 per month
- Occupancy rates average 45.2%
- Daily rates average $195
Shoulder Season
- Revenue averages $3,070 per month
- Occupancy maintains around 48.4%
- Daily rates hold near $192
Low Season (January, February, September)
- Revenue drops to average $2,277 per month
- Occupancy decreases to average 41.5%
- Daily rates adjust to average $185
Seasonality Insights for Georgetown
- The Airbnb seasonality in Georgetown shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Georgetown's highest earning potential, with monthly revenues capable of climbing to $4,100, occupancy reaching a high of 53.6%, and ADRs peaking at $200.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,156, occupancy could drop to 36.8%, and ADRs may adjust down to $184.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Georgetown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Georgetown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Georgetown (2025)
Exploring the top neighborhoods for short-term rentals in Georgetown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Georgetown | Charming area known for its Victorian architecture and historical significance. Attracts those interested in culture and history with quaint shops and museums nearby. | Williamson Museum, Georgetown Palace Theatre, Inner Space Cavern, Blue Hole Park, San Gabriel Park |
| Lake Georgetown | Popular destination for outdoor enthusiasts offering water sports and hiking trails. Ideal for guests looking for nature and recreational activities. | Lake Georgetown, Northwest Park, Russell Park, Hike and Bike Trail, Boat ramps |
| Wolf Ranch Town Center | A modern shopping and dining complex offering convenience for guests. Great for families and those who prefer a suburban lifestyle with amenities nearby. | Wolf Ranch Town Center, Target, Chick-fil-A, AMC Theatres, Various retail shops |
| Downtown Georgetown | Vibrant downtown area with a mix of dining, arts, and local events. Attracts visitors looking for a lively atmosphere and community events. | Georgetown Square, Local boutiques, Coffee shops, Live music venues, Art galleries |
| Sun City Texas | An active adult community that draws retirees and older travelers seeking leisure activities and a peaceful environment. | Sun City Texas golf courses, Walking trails, Craft and hobby clubs, Swimming pools, Tennis courts |
| Rivery Park | A scenic area that offers green spaces and family-friendly activities, perfect for those who enjoy outdoor leisure. | Rivery Park, Playground, Walking trails, Picnic areas, Kayaking opportunities |
| Leander | Nearby city that offers proximity to Georgetown amenities with a lower entry price for investment. It's growing and popular among families. | Northline Leander, Hike and Bike trails, Cedar Park Center, Lakewood Park, Leander Station |
| Round Rock | Adjacent to Georgetown, this area is bustling with family-friendly attractions and offers potential for higher rental demand. | Round Rock Donuts, Chisholm Trail Crossing Park, Old Settlers Park, Dell Diamond, Round Rock Premium Outlets |
Understanding Airbnb License Requirements & STR Laws in Georgetown (2025)
While Georgetown, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Georgetown to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Georgetown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Georgetownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pickleball, Heated pool, Hot tub, 2.5 Acres
Entire Place • 7 bedrooms
The Sweet Water
Entire Place • 5 bedrooms
The Stables at Georgetown
Entire Place • 23 bedrooms
Stunning Home Walk to Square & Heated Pool
Entire Place • 4 bedrooms
5 Acre Oasis w/ Pool by Lake Georgetown
Entire Place • 4 bedrooms
Carnley House: Luxury 4 beds, with Huge Pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Georgetown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Georgetown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 8 | $306,072 | 88 | 4.09/5.0 |
| Airyn | 7 | $284,794 | 279 | 4.94/5.0 |
| Abbi | 2 | $239,796 | 245 | 4.96/5.0 |
| Cristina | 1 | $213,101 | 98 | 4.99/5.0 |
| Conor | 10 | $175,224 | 214 | 2.96/5.0 |
| Tamar | 3 | $163,920 | 93 | 4.96/5.0 |
| Airyn And Ashlynn | 4 | $148,958 | 175 | 4.88/5.0 |
| Vanessa | 2 | $142,230 | 59 | 4.82/5.0 |
| Kasey | 2 | $110,454 | 103 | 4.96/5.0 |
| Cynthia | 2 | $110,178 | 97 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Georgetown.
Dive Deeper: Advanced Georgetown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Georgetown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGeorgetown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Georgetown
- The Georgetown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.6% of the 266 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Georgetown, House properties are the most common (77.1%), reflecting the local real estate landscape.
- Houses represent a significant 77.1% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.9%) offer potential for unique stay experiences.
Georgetown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Georgetown
- The dominant room capacity in Georgetown is 3 bedrooms listings, making up 31.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 52.3% of the active Airbnb listings in Georgetown, indicating a high concentration in these sizes.
- A significant 48.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Georgetown.
Georgetown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Georgetown
- The most common guest capacity trend in Georgetown vacation rentals is listings accommodating 8+ guests (27.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Georgetown STR market, accounting for 45.5% of listings.
- 51.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Georgetown.
- On average, properties in Georgetown are equipped to host 5.0 guests.
Georgetown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Georgetown
- The most common availability pattern in Georgetown falls within the 181-270 days range, representing 32.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Georgetown (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Georgetown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
51 listings
21.2% of total
2 Nights
105 listings
43.6% of total
3 Nights
20 listings
8.3% of total
4-6 Nights
8 listings
3.3% of total
7-29 Nights
14 listings
5.8% of total
30+ Nights
43 listings
17.8% of total
Key Insights
- The most prevalent minimum stay requirement in Georgetown is 2 Nights, adopted by 43.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.8%) of the Georgetown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.8%) caters to monthly stays (30+ nights) in Georgetown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.6% of Georgetown hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Georgetown.
Georgetown Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.4% of total
Super Strict 30 Days
2 listings
0.9% of total
Flexible
42 listings
18.7% of total
Moderate
59 listings
26.2% of total
Firm
60 listings
26.7% of total
Strict
61 listings
27.1% of total
Cancellation Policy Insights for Georgetown
- The prevailing Airbnb cancellation policy trend in Georgetown is Strict, used by 27.1% of listings.
- A majority (53.8%) of hosts in Georgetown utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 27.1% market standard in Georgetown.
- Regularly review your cancellation policy against competitors and market demand shifts in Georgetown.
Georgetown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Georgetown
- The overall average booking lead time for vacation rentals in Georgetown is 39 days.
- Guests book furthest in advance for stays during April (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (58 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Georgetown.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Georgetown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Georgetown (2025)
Amenity Prevalence
Amenity Insights for Georgetown
- Essential amenities in Georgetown that guests expect include: Air conditioning, TV, Wifi, Smoke alarm, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Georgetown: Air conditioning, TV, Wifi, Smoke alarm, Heating, Free parking on premises.
- Prioritize adding missing essentials: TV, Wifi, Smoke alarm, Heating, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Georgetown to stay competitive.
Georgetown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Georgetown
- The typical guest profile for Airbnb in Georgetown consists of primarily domestic travelers (97%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.0% of guests.
- Key international markets include United States (97%) and Mexico (0.6%).
- Top languages spoken are English (71.8%) followed by Spanish (19.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Georgetown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jonestown | 54 | $6,299 | $491.73 | 32% |
| West Lake Hills | 19 | $5,378 | $704.85 | 34% |
| Hudson Bend | 65 | $4,685 | $504.82 | 31% |
| Groesbeck | 10 | $4,507 | $372.96 | 38% |
| Kingsland | 266 | $4,443 | $502.25 | 28% |
| Franklin | 10 | $4,099 | $358.47 | 45% |
| Volente | 20 | $4,098 | $421.69 | 34% |
| Streetman | 14 | $3,778 | $297.02 | 43% |
| Valley Mills | 19 | $3,770 | $379.27 | 36% |
| Hempstead | 18 | $3,768 | $393.10 | 35% |