Garland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Garland in 2025? Explore comprehensive Airbnb analytics for Garland, Texas, United States to uncover income potential. This 2025 STR market report for Garland, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 141 active listings.

Whether you're considering an Airbnb investment in Garland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Garland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Garland Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$182
The average rental revenue earned for an occupied room per day in Garland.
Occupancy Rate(?)
45.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$25,683
Typical annual income for an Airbnb listing in Garland. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
16.5%
Strong growth (16.5%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Garland.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Garland.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
141
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Garland (2025)

Understanding the monthly revenue variations for Airbnb listings in Garland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Garland is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Garland across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,592+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,026 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,989 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $901, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Garland

Garland Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Garland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Garland:

  • Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 43%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Garland

Average Daily Rate (ADR) Airbnb Trends in Garland (2025)

Effective short term rental pricing strategy in Garland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Garland typically peaks in November and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $355+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $222 or more.
  • Typical properties (Median) charge around $120 per night.
  • Entry-level properties (Bottom 25%) earn around $54 per night.

Average Daily Rate (ADR) Trend by Month in Garland

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Airbnb Seasonality Analysis & Trends in Garland (2025)

Peak Season (May, June, April)
  • Revenue averages $3,859 per month
  • Occupancy rates average 44.8%
  • Daily rates average $168
Shoulder Season
  • Revenue averages $2,896 per month
  • Occupancy maintains around 49.7%
  • Daily rates hold near $173
Low Season (January, February, March)
  • Revenue drops to average $2,231 per month
  • Occupancy decreases to average 40.6%
  • Daily rates adjust to average $168

Seasonality Insights for Garland

  • The Airbnb seasonality in Garland shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Garland's highest earning potential, with monthly revenues capable of climbing to $3,955, occupancy reaching a high of 53.0%, and ADRs peaking at $194.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,117, occupancy could drop to 39.0%, and ADRs may adjust down to $164.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Garland.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Garland seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Garland (2025)

Exploring the top neighborhoods for short-term rentals in Garland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Garland
The central hub of Garland with close proximity to dining, shopping, and entertainment. Ideal for travelers looking to experience local culture and events.
Garland Landmark Museum, Downtown Square, Granville Arts Center, The Plaza Theatre, local shops and restaurants
Lake Ray Hubbard
A beautiful lake area perfect for outdoor enthusiasts and families. Offers various recreational activities, making it attractive for beach and lake lovers.
Lake Ray Hubbard, Robertson Park, Shiloh Park, Sail with Scott sailing tours, Lakeview Park
Firewheel Town Center
A premier shopping and entertainment destination with many retail options and restaurants. Great for visitors who enjoy shopping and dining.
Firewheel Town Center Mall, Multiple restaurants and cafes, Bowling alleys, Movie theaters, Parks nearby
Kingsley Park
Family-friendly neighborhood known for its quiet atmosphere and parks. Appeals to those looking for a more suburban experience while still close to the city.
Kingsley Park, Nearby schools and recreational areas, Family-friendly restaurants, Local markets
Rowlett
Just across the lake, this area offers a scenic view of Lake Ray Hubbard and access to various outdoor activities. Increasingly popular for Airbnb investments.
Rowlett Creek Preserve, Lakefront parks, Dining options along Main Street, Local events and festivals
Cooper Lake Estates
A serene residential area that's appealing for families and longer-term stays. Offers a neighborhood feel with easy access to Garland's amenities.
Nearby parks and trails, Community events, Quiet residential surroundings
North Garland
This part of Garland offers a more suburban feel with access to local amenities and schools, attracting families and longer stays.
Local parks, Shopping centers, Dining options nearby
Bayside at Lake Ray Hubbard
A newer development along the lakeside, ideal for visitors who want modern amenities and waterfront activities.
Shopping and dining at Bayside, Waterfront parks, Boat and jet ski rentals, Scenic views of the lake

Understanding Airbnb License Requirements & STR Laws in Garland (2025)

While Garland, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Garland to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Garland (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Garlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

22-Acres Mansion - Pool, Party Venue, Games & More

22-Acres Mansion - Pool, Party Venue, Games & More

Entire Place • 6 bedrooms

$150,551
Revenue
63.4%
Occupancy
$865.20
Daily Rate
Garlands Hidden Gem, 4 Bedrooms, Hot Tub, Patio

Garlands Hidden Gem, 4 Bedrooms, Hot Tub, Patio

Entire Place • 4 bedrooms

$131,982
Revenue
62.3%
Occupancy
$530.58
Daily Rate
Scenic Barndominium, Hot tub & Separate Suite

Scenic Barndominium, Hot tub & Separate Suite

Entire Place • 6 bedrooms

$126,996
Revenue
51.9%
Occupancy
$526.41
Daily Rate
Garland Getaway, 6 BD w Treehouse, Patio & Views

Garland Getaway, 6 BD w Treehouse, Patio & Views

Entire Place • 6 bedrooms

$108,896
Revenue
48.9%
Occupancy
$497.13
Daily Rate
Open Space Home for Family, Groups with Privat Poo

Open Space Home for Family, Groups with Privat Poo

Entire Place • 4 bedrooms

$98,696
Revenue
47.5%
Occupancy
$541.60
Daily Rate
Dream Vacation Home with Pool for Large Groups!

Dream Vacation Home with Pool for Large Groups!

Entire Place • 5 bedrooms

$90,926
Revenue
40.4%
Occupancy
$585.39
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Garland (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Garland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Tal4$448,6002134.87/5.0
Goldnest2$259,447414.62/5.0
Steven2$144,1002204.98/5.0
Laura3$107,5082274.89/5.0
Nancy4$105,854342.20/5.0
Damon1$85,754714.82/5.0
Lilly2$85,7251104.88/5.0
Jake1$82,9701054.72/5.0
Mark2$82,451314.63/5.0
Marina1$73,033694.72/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Garland.

Dive Deeper: Advanced Garland STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Garland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Garland Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Garland

  • The Garland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.3% of the 141 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Garland, House properties are the most common (82.3%), reflecting the local real estate landscape.
  • Houses represent a significant 82.3% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 0.7%) offer potential for unique stay experiences.

Garland Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Garland

  • The dominant room capacity in Garland is 4 bedrooms listings, making up 27% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 4 bedrooms and 1 bedroom properties represent 49.0% of the active Airbnb listings in Garland, indicating a high concentration in these sizes.
  • A significant 51.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Garland.

Garland Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Garland

  • The most common guest capacity trend in Garland vacation rentals is listings accommodating 8+ guests (41.1%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Garland STR market, accounting for 52.4% of listings.
  • 53.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Garland.
  • On average, properties in Garland are equipped to host 4.9 guests.

Garland Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Garland

  • The most common availability pattern in Garland falls within the 181-270 days range, representing 40.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 69.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Garland (39.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 31.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Garland Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (21.6%)

1 Night

27 listings

21.6% of total

2 Nights (31.2%)

2 Nights

39 listings

31.2% of total

3 Nights (10.4%)

3 Nights

13 listings

10.4% of total

4-6 Nights (9.6%)

4-6 Nights

12 listings

9.6% of total

7-29 Nights (15.2%)

7-29 Nights

19 listings

15.2% of total

30+ Nights (12%)

30+ Nights

15 listings

12% of total

Key Insights

  • The most prevalent minimum stay requirement in Garland is 2 Nights, adopted by 31.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (12%) caters to monthly stays (30+ nights) in Garland, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 31.2% of Garland hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Garland.

Garland Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

0.9% of total

Flexible (22.2%)

Flexible

24 listings

22.2% of total

Moderate (25.9%)

Moderate

28 listings

25.9% of total

Firm (26.9%)

Firm

29 listings

26.9% of total

Strict (24.1%)

Strict

26 listings

24.1% of total

Cancellation Policy Insights for Garland

  • The prevailing Airbnb cancellation policy trend in Garland is Firm, used by 26.9% of listings.
  • A majority (51.0%) of hosts in Garland utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 26.9% market standard in Garland.
  • Regularly review your cancellation policy against competitors and market demand shifts in Garland.

Garland STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Garland

  • The overall average booking lead time for vacation rentals in Garland is 33 days.
  • Guests book furthest in advance for stays during April (average 66 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (43 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Garland.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 43 days) to capture early planners.
  • Monitor your own booking lead times against these Garland averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Garland (2025)

Amenity Prevalence

Amenity Insights for Garland

  • Essential amenities in Garland that guests expect include: Wifi, Air conditioning, TV, Kitchen, Smoke alarm, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Essentials, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Garland: Wifi, Air conditioning, TV, Kitchen, Smoke alarm, Free parking on premises, Heating.
  • Prioritize adding missing essentials: Air conditioning, TV, Kitchen, Smoke alarm, Free parking on premises, Heating.
  • Consider adding popular differentiators like Hot water or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Garland to stay competitive.

Garland Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Garland

  • The typical guest profile for Airbnb in Garland consists of primarily domestic travelers (93%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 93.2% of guests.
  • Key international markets include United States (93.2%) and Mexico (1%).
  • Top languages spoken are English (68.8%) followed by Spanish (18.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Dallas and Houston.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Garland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Star Harbor13$6,238$574.4238%
Valley View23$5,352$600.8840%
Anna13$5,170$298.7844%
Groesbeck10$4,507$372.9638%
Malakoff27$4,129$454.1532%
Flower Mound69$4,015$287.5050%
Rowlett80$3,855$332.1945%
Sanger15$3,826$248.5348%
Streetman14$3,778$297.0243%
Valley Mills19$3,770$379.2736%

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