Airbnb Market Analytics, Statistics and Data in Garland, Texas, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Garland? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Garland:

Average Daily Rate

$183

Occupancy Rate

45.11%

Annual Revenue

$27,266

Revenue Growth YoY

23.91%

Best Month

March

Worst Month

January

Regulation

Low

Active Listings

142

How much do Airbnb hosts make on average per month in Garland?

The short-term rental market in Garland shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,051 per month
Strong performing properties (top 25%) make $4,167 or more
Best-in-class properties (top 10%) achieve $6,885+ monthly
Entry-level properties (bottom 25%) typically earn around $951

Revenue Variations by Month

Occupancy Rates Throughout the Year in Garland

The market in Garland shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 45% occupancy rates
Strong performing properties (top 25%) achieve 70% or higher
Best-in-class properties (top 10%) reach 86%+occupancy
Entry-level properties (bottom 25%) average around 24%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Garland

Daily rates in Garland vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $113 per night
Strong performing properties (top 25%) secure $215 or more
Best-in-class properties (top 10%) pull in $344+ per night
Entry-level properties (bottom 25%) earn around $52

Daily Rate Variations by Month

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Seasonality patterns in Garland

Peak Season (March, June, May)

Revenue peaks at $3887.88 per month
Occupancy rates reach 54.50%
Daily rates average $193.85

Shoulder Season

Revenue averages $3108.69 per month
Occupancy maintains 47.02%
Daily rates hold at $168.72

Low Season (February, December, January)

Revenue drops to $2042.72 per month
Occupancy decreases to 36.56%
Daily rates adjust to $151.74

Is it still profitable to do Airbnb in Garland in 2025?

Yes! Garland demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $3109 and The market's 142 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Garland

Area	Why Choose This Area	Key Attractions
Firewheel Town Center	A shopping and entertainment hub with a variety of retail options, dining experiences, and a movie theater. It's a great area for both business and leisure travelers in Garland.	Firewheel Town Center, The Plaza Theatre, Firewheel Golf Park, Play Street Museum
Lake Ray Hubbard	Scenic lake area offering outdoor activities and waterfront dining. Attracts families and outdoor enthusiasts looking for a water experience close to the city.	Lake Ray Hubbard, Shady Grove Park, Rockwall Harbor, Harbor Lights Marina
Downtown Garland	Historic downtown area rich in culture and community events. A growing spot for both tourists and locals with shops, restaurants, and public events.	Granville Arts Center, Downtown Garland Historic District, The Garland Cultural Arts Commissions, Various local eateries
Rowlett	Nearby city that has access to Lake Ray Hubbard with parks and recreational areas. Attractive for families and individuals looking for a peaceful environment.	Rowlett Park, Parks and Recreation Areas, Lakeview Centennial High School, Rowlett Community Centre
North Garland	A suburban neighborhood with family-friendly amenities and close proximity to major highways. Good for longer stays and family-oriented travelers.	North Garland High School, Parks and green spaces, Shopping centers nearby, Access to major freeways
Richardson	Adjacent to Garland, Richardson is known for its tech industry and a growing population. Popular with business travelers and families.	Galatyn Park, Richardson Square Mall, The University of Texas at Dallas, Various tech companies
Bayside District	An emerging waterfront area with development plans and scenic views of Lake Ray Hubbard. Attractive for future investment opportunities as the area develops.	Bayside Market, Parks along the lake, Future retail developments, Waterfront dining options
East Garland	An up-and-coming area with a mix of residential neighborhoods and new commercial developments. Offers affordability and potential for growth.	Nearby parks, Shopping areas, Quiet residential vibe, Accessibility to downtown Garland

Do you need a license for Airbnb in Garland?

$299.98

Daily Rate

Top Performing Professional Hosts in Garland

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Tal	4	$420,993	213	4.87/5.0
Goldnest	2	$282,192	41	4.62/5.0
Steven	2	$157,428	220	4.98/5.0
Nancy	4	$123,399	34	2.20/5.0
Laura	3	$113,548	227	4.89/5.0
Jake	1	$104,769	105	4.72/5.0
41380084	1	$92,818	35	4.74/5.0
Damon	1	$90,739	71	4.82/5.0
Lilly	2	$83,944	110	4.88/5.0
Marina	1	$81,798	69	4.72/5.0

Additional analytics on vacation rental, real estate, short term rental data in Garland

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (73.2%), with house and apartment & condo properties comprising 93.7% of inventory
Untapped potential in boutique & hotels, others segments (6.3% combined)

Room Capacity Distribution

Analysis of 142 properties in Garland shows that 4 bedrooms properties are most prevalent, making up 26.1% of the market. The market tends to favor larger properties, with 4 bedrooms and 1 bedroom together representing 47.9% of all listings.

Key Insights

Most common: 4 bedrooms (26.1%)
Least common: 2 bedrooms (7.7%)
Market concentration: 47.9% in top 2 sizes
Market skew: Favors larger properties

Guest Capacity Distribution

Analysis of 142 properties in Garland reveals that 8+ guests properties dominate the market, representing 40.1% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 50.7% of the market.

Key Insights

Most common capacity: 8+ guests (40.1% of market)
Least common capacity: 3 guests (3.5% of market)
Average guest capacity: 4.9 guests per property
Market concentration: 50.7% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 142 properties in Garland, the most common availability pattern is 271-366 days (32.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.6% of properties).

Key Insights

Most common availability window: 271-366 days (32.4%)
Most common booking duration: 91-180 days (29.6%)
Properties with high availability (180+ days): 63.4%
Properties with long-term bookings (180+ days): 39.4%

Minimum Stay Distributions

1 Night (22.1%)

1 Night

27 listings

22.1% of total

2 Nights (34.4%)

2 Nights

42 listings

34.4% of total

3 Nights (13.1%)

3 Nights

16 listings

13.1% of total

4-6 Nights (10.7%)

4-6 Nights

13 listings

10.7% of total

7-29 Nights (12.3%)

7-29 Nights

15 listings

12.3% of total

30+ Nights (7.4%)

30+ Nights

9 listings

7.4% of total

Key Insights

Short stays (1-2 nights) dominate the market at 56.5%
Mid-length stays (4-6 nights) represent 10.7% of listings
Monthly+ stays (7.4%) suggest a stable extended-stay market
High market flexibility with 69.6% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (0.9%)

Super Strict 30 Days

1 listings

0.9% of total

Flexible (22.9%)

Flexible

25 listings

22.9% of total

Moderate (23.9%)

Moderate

26 listings

23.9% of total

Firm (27.5%)

Firm

30 listings

27.5% of total

Strict (24.8%)

Strict

27 listings

24.8% of total

Key Insights

Firm is the preferred policy at 27.5% of listings
The market shows a balanced distribution between guest-friendly (46.8%) and strict (52.3%) policies
Strong market consensus around Firm policies
Super Strict 30 Days policies are least common at 0.9% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Firm policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Apr, Jun, Jan, averaging 48 days
Shortest booking windows are in Aug, Sep, Mar, averaging 24 days
Spring shows the longest average booking window at 42 days, while Winter has the shortest at 33 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 42 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Aug-Mar when lead times are shortest

Popular Airbnb Amenities in Garland

Every property in Garland comes standard with Wifi. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 93.2% of total guests, indicating a dominant local market share.
Primary international markets: Mexico (1.1%) and United Kingdom (0.8%)
English is the top language at 74.1%, followed by Spanish (20.5%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%

Recommendations

Target marketing campaigns for Dallas and Houston markets
Develop localized content for Mexico and United Kingdom
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Garland. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Star Harbor	14	$6,133	$581.78	38%
Anna	11	$5,712	$318.31	45%
Valley View	23	$5,277	$607.88	40%
Malakoff	27	$4,816	$458.97	33%
Groesbeck	10	$4,640	$376.17	37%
Streetman	14	$4,303	$299.58	44%
Flower Mound	67	$4,146	$281.70	50%
Rowlett	81	$4,046	$321.57	45%
Sanger	17	$3,886	$237.54	51%
Corinth	14	$3,876	$238.78	50%

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