Gainesville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Gainesville in 2025? Explore comprehensive Airbnb analytics for Gainesville, Texas, United States to uncover income potential. This 2025 STR market report for Gainesville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.

Whether you're considering an Airbnb investment in Gainesville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gainesville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Gainesville Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$229
The average rental revenue earned for an occupied room per day in Gainesville.
Occupancy Rate(?)
35.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$31,139
Typical annual income for an Airbnb listing in Gainesville. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
24.9%
Strong growth (24.9%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Gainesville.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Gainesville.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
40
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Gainesville (2025)

Understanding the monthly revenue variations for Airbnb listings in Gainesville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gainesville is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gainesville across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,613+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,327 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,437 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,495, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Gainesville

Gainesville Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Gainesville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gainesville:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Gainesville

Average Daily Rate (ADR) Airbnb Trends in Gainesville (2025)

Effective short term rental pricing strategy in Gainesville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gainesville typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $413+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $264 or more.
  • Typical properties (Median) charge around $184 per night.
  • Entry-level properties (Bottom 25%) earn around $136 per night.

Average Daily Rate (ADR) Trend by Month in Gainesville

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Airbnb Seasonality Analysis & Trends in Gainesville (2025)

Peak Season (May, April, June)
  • Revenue averages $5,377 per month
  • Occupancy rates average 38.4%
  • Daily rates average $234
Shoulder Season
  • Revenue averages $2,596 per month
  • Occupancy maintains around 36.2%
  • Daily rates hold near $233
Low Season (January, February, October)
  • Revenue drops to average $2,125 per month
  • Occupancy decreases to average 31.5%
  • Daily rates adjust to average $231

Seasonality Insights for Gainesville

  • The Airbnb seasonality in Gainesville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Gainesville's highest earning potential, with monthly revenues capable of climbing to $5,512, occupancy reaching a high of 41.7%, and ADRs peaking at $238.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,987, occupancy could drop to 29.0%, and ADRs may adjust down to $227.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gainesville.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Gainesville seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Gainesville (2025)

Exploring the top neighborhoods for short-term rentals in Gainesville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Gainesville
The heart of Gainesville with a mix of historic charm and modern amenities. It offers easy access to shops, restaurants, and cultural attractions, making it ideal for visitors.
Cooke County Courthouse, Grand Theatre, Gainesville Museum, Local shops and cafes
Lake Ray Roberts
A beautiful lake area perfect for outdoor enthusiasts. Popular among families and nature lovers looking to escape the city for relaxation and recreational activities.
Lake Ray Roberts State Park, Fishing and boating, Hiking trails, Wildlife watching
Northwest Neighborhood
A suburban area with family-friendly attractions and amenities. It appeals to visitors looking for a peaceful stay while being close to the city center.
Gainesville High School Football Stadium, Local parks, Community events, Nearby shopping
Historic District
Rich in history with charming architecture, this area attracts those interested in historical sites and a unique local culture.
Historic homes, Cultural heritage sites, Local art festivals, Gainesville public library
Gainesville Outlet Shops
A popular shopping destination with a variety of stores, attracting both locals and tourists. Offers a blend of shopping and dining experiences.
Outlet shops, Restaurants nearby, Seasonal events and sales
State Highway 82 Corridor
This area has easy access to major highways, making it convenient for travelers passing through or those looking to explore further destinations in Texas.
Access to major highways, Nearby attractions in North Texas, Convenience for road trips
FD Pruitt State Park
Offers outdoor activities and natural beauty. Attracts visitors looking to enjoy nature and outdoor sports.
Camping, Hiking trails, Nature activities, Wildlife
Gainesville Civic Center
A hub for events and gatherings in the city, appealing to visitors attending functions, exhibits, or meetings.
Event venues, Community events, Exhibitions, Workshops

Understanding Airbnb License Requirements & STR Laws in Gainesville (2025)

While Gainesville, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gainesville to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Gainesville (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Gainesvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Gated Estate w/ Jacuzzi & Home Theater

Gated Estate w/ Jacuzzi & Home Theater

Entire Place • 4 bedrooms

$90,947
Revenue
22.4%
Occupancy
$691.00
Daily Rate
💫 SkyDome Hideaway ✨The First Luxury Dome in DFW!🥰

💫 SkyDome Hideaway ✨The First Luxury Dome in DFW!🥰

Entire Place • 1 bedroom

$70,007
Revenue
82.4%
Occupancy
$224.87
Daily Rate
Denton Street Holiday House

Denton Street Holiday House

Entire Place • 4 bedrooms

$68,106
Revenue
48.8%
Occupancy
$302.90
Daily Rate
Where Ranch

Where Ranch

Entire Place • 5 bedrooms

$63,105
Revenue
41.8%
Occupancy
$400.69
Daily Rate
Beautiful Spacious Home on Lake near Winstar

Beautiful Spacious Home on Lake near Winstar

Entire Place • 3 bedrooms

$61,753
Revenue
21.7%
Occupancy
$405.69
Daily Rate
Rustic Luxury home in North Texas

Rustic Luxury home in North Texas

Entire Place • 2 bedrooms

$54,758
Revenue
73.1%
Occupancy
$181.67
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Gainesville (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Gainesville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Stacy2$134,802112.25/5.0
Charles And Laurie2$117,7493125.00/5.0
Luigi4$94,859874.92/5.0
Amy1$68,106464.85/5.0
Douglas Property Solutions (Va1$63,105484.56/5.0
Kenny1$61,753235.00/5.0
Taylor3$60,8181444.96/5.0
Chet1$54,758434.93/5.0
Macy1$54,638354.97/5.0
Robbie1$53,16294.44/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gainesville.

Dive Deeper: Advanced Gainesville STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gainesville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Gainesville Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Gainesville

  • The Gainesville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 40 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Gainesville, House properties are the most common (57.5%), reflecting the local real estate landscape.
  • Houses represent a significant 57.5% portion, catering likely to families or larger groups.
  • The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, apartment/condo (combined 5.0%) offer potential for unique stay experiences.

Gainesville Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Gainesville

  • The dominant room capacity in Gainesville is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 60.0% of the active Airbnb listings in Gainesville, indicating a high concentration in these sizes.
  • A significant 32.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gainesville.

Gainesville Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Gainesville

  • The most common guest capacity trend in Gainesville vacation rentals is listings accommodating 6 guests (32.5%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Gainesville STR market, accounting for 50.0% of listings.
  • 60.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gainesville.
  • On average, properties in Gainesville are equipped to host 5.0 guests.

Gainesville Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Gainesville

  • The most common availability pattern in Gainesville falls within the 181-270 days range, representing 47.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Gainesville (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Gainesville Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (55.6%)

1 Night

20 listings

55.6% of total

2 Nights (41.7%)

2 Nights

15 listings

41.7% of total

30+ Nights (2.8%)

30+ Nights

1 listings

2.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Gainesville is 1 Night, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (97.3%) of the Gainesville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (2.8%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 55.6% of Gainesville hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gainesville.

Gainesville Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (22.9%)

Flexible

8 listings

22.9% of total

Moderate (28.6%)

Moderate

10 listings

28.6% of total

Firm (37.1%)

Firm

13 listings

37.1% of total

Strict (11.4%)

Strict

4 listings

11.4% of total

Cancellation Policy Insights for Gainesville

  • The prevailing Airbnb cancellation policy trend in Gainesville is Firm, used by 37.1% of listings.
  • There's a relatively balanced mix between guest-friendly (51.5%) and stricter (48.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 37.1% market standard in Gainesville.
  • Using a Strict policy might deter some guests, as only 11.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Gainesville.

Gainesville STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Gainesville

  • The overall average booking lead time for vacation rentals in Gainesville is 32 days.
  • Guests book furthest in advance for stays during October (average 73 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (48 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Gainesville.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
  • Monitor your own booking lead times against these Gainesville averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Gainesville (2025)

Amenity Prevalence

Amenity Insights for Gainesville

  • Essential amenities in Gainesville that guests expect include: Air conditioning, Wifi, Heating, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Gainesville: Air conditioning, Wifi, Heating, Smoke alarm, Hot water.
  • Prioritize adding missing essentials: Wifi, Heating, Smoke alarm, Hot water.
  • Consider adding popular differentiators like Coffee maker or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Gainesville to stay competitive.

Gainesville Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Gainesville

  • The typical guest profile for Airbnb in Gainesville consists of primarily domestic travelers (98%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.1% of guests.
  • Key international markets include United States (98.1%) and Netherlands (0.5%).
  • Top languages spoken are English (81.7%) followed by Spanish (13.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Dallas and Fort Worth.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Gainesville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Strawn19$8,394$645.4632%
Star Harbor13$6,238$574.4238%
Valley View23$5,352$600.8840%
Anna13$5,170$298.7844%
Malakoff27$4,129$454.1532%
Flower Mound69$4,015$287.5050%
Rowlett80$3,855$332.1945%
Sanger15$3,826$248.5348%
Corinth14$3,663$248.0946%
Rockwall65$3,621$272.5148%

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