Ennis Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Ennis in 2025? Explore comprehensive Airbnb analytics for Ennis, Texas, United States to uncover income potential. This 2025 STR market report for Ennis, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Ennis, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ennis Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ennis Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ennis (2025)
Understanding the monthly revenue variations for Airbnb listings in Ennis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ennis is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ennis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,207+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,407 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,322 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,113, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ennis
Ennis Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ennis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ennis:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ennis
Average Daily Rate (ADR) Airbnb Trends in Ennis (2025)
Effective short term rental pricing strategy in Ennis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ennis typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $281+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $230 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Ennis
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Airbnb Seasonality Analysis & Trends in Ennis (2025)
Peak Season (April, October, May)
- Revenue averages $3,151 per month
- Occupancy rates average 49.6%
- Daily rates average $176
Shoulder Season
- Revenue averages $2,697 per month
- Occupancy maintains around 42.7%
- Daily rates hold near $178
Low Season (January, February, September)
- Revenue drops to average $2,177 per month
- Occupancy decreases to average 39.2%
- Daily rates adjust to average $178
Seasonality Insights for Ennis
- The Airbnb seasonality in Ennis shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ennis's highest earning potential, with monthly revenues capable of climbing to $3,334, occupancy reaching a high of 53.2%, and ADRs peaking at $180.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,821, occupancy could drop to 36.2%, and ADRs may adjust down to $175.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ennis.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ennis seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ennis (2025)
Exploring the top neighborhoods for short-term rentals in Ennis? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic District | Ennis' Historic District boasts charming early 20th-century architecture, unique shops, and a vibrant cultural scene, making it attractive to visitors looking for a quaint Southern experience. | Ennis Railroad and Cultural Heritage Museum, Ennis Bluebonnet Trails, The Ennis Public Theatre, Various antique shops |
| Lake Bardwell | A picturesque area that offers outdoor activities such as fishing and boating, Lake Bardwell appeals to nature lovers and families looking for a fun, relaxing getaway. | Lake Bardwell Park, Boat ramps, Fishing spots, Picnic areas |
| Bluebonnet Trails | Famous for its stunning wildflower displays in spring, this area draws nature enthusiasts and photographers from all over seeking to experience Texas' natural beauty. | Bluebonnet Trails Festival, Wildflower viewing, Photography opportunities |
| Downtown Ennis | The downtown area features a mix of dining, shopping, and entertainment options, ideal for visitors wanting to explore local culture and cuisine. | Local restaurants, Shops and boutiques, Historical buildings |
| Ennis Sports Complex | An area popular for sports events, this complex attracts teams and families for tournaments, offering more opportunities for short-term rentals. | Soccer fields, Baseball diamonds, Playgrounds |
| Ennis City Park | A large park with recreational facilities, perfect for families and individuals looking for outdoor activities and events throughout the year. | Walking trails, Playgrounds, Sports facilities |
| Waxahachie Creek | Located nearby, this area is perfect for guests looking for a peaceful retreat amidst nature, with options for hiking and camping. | Hiking trails, Camping sites, Nature views |
| Nearby Cities | Being 30 minutes from Dallas and Fort Worth, Ennis serves as a convenient base for visitors exploring the DFW metroplex, drawing tourists seeking suburban accommodations. | Quick access to Dallas attractions, Shopping malls, Cultural events in nearby cities |
Understanding Airbnb License Requirements & STR Laws in Ennis (2025)
While Ennis, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ennis to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ennis (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ennisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Winding Ridge Guest House
Entire Place • 2 bedrooms
Blue Bonnet Barndominium
Entire Place • 4 bedrooms
Knox House
Entire Place • 3 bedrooms
The Jewel in Downtown Ennis
Entire Place • 2 bedrooms
Rustic Charm Craft Retreat - Luxury Craft Resort
Entire Place • 3 bedrooms
Sparkling Pool Oasis, sun porch, Historic Ennis
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ennis (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ennis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Delinda | 2 | $61,818 | 169 | 4.94/5.0 |
| Julia | 1 | $50,123 | 92 | 4.76/5.0 |
| Anthony | 1 | $45,765 | 20 | 5.00/5.0 |
| Ashley | 1 | $44,250 | 20 | 5.00/5.0 |
| Courtney | 3 | $43,311 | 28 | 4.97/5.0 |
| Becca | 2 | $40,180 | 126 | 4.97/5.0 |
| Kristi | 1 | $39,406 | 11 | 5.00/5.0 |
| Host #5067399 | 1 | $38,147 | 37 | 5.00/5.0 |
| Angelina | 1 | $32,057 | 88 | 4.90/5.0 |
| Idamesh | 3 | $30,682 | 8 | 1.58/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ennis.
Dive Deeper: Advanced Ennis STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ennis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEnnis Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ennis
- The Ennis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ennis, House properties are the most common (63%), reflecting the local real estate landscape.
- Houses represent a significant 63% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Ennis Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ennis
- The dominant room capacity in Ennis is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.2% of the active Airbnb listings in Ennis, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ennis.
Ennis Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ennis
- The most common guest capacity trend in Ennis vacation rentals is listings accommodating 8+ guests (29.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Ennis STR market, accounting for 44.4% of listings.
- 44.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ennis.
- On average, properties in Ennis are equipped to host 4.7 guests.
Ennis Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ennis
- The most common availability pattern in Ennis falls within the 181-270 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ennis (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ennis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
20% of total
2 Nights
12 listings
48% of total
4-6 Nights
2 listings
8% of total
7-29 Nights
2 listings
8% of total
30+ Nights
4 listings
16% of total
Key Insights
- The most prevalent minimum stay requirement in Ennis is 2 Nights, adopted by 48% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.0%) of the Ennis Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16%) caters to monthly stays (30+ nights) in Ennis, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48% of Ennis hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ennis.
Ennis Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
47.6% of total
Moderate
8 listings
38.1% of total
Firm
1 listings
4.8% of total
Strict
2 listings
9.5% of total
Cancellation Policy Insights for Ennis
- The prevailing Airbnb cancellation policy trend in Ennis is Flexible, used by 47.6% of listings.
- The market strongly favors guest-friendly terms, with 85.7% of listings offering Flexible or Moderate policies. This suggests guests in Ennis may expect booking flexibility.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.6% market standard in Ennis.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ennis.
Ennis STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ennis
- The overall average booking lead time for vacation rentals in Ennis is 51 days.
- Guests book furthest in advance for stays during April (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (77 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Ennis.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Ennis averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ennis (2025)
Amenity Prevalence
Amenity Insights for Ennis
- Essential amenities in Ennis that guests expect include: Wifi, Air conditioning, Kitchen, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ennis: Wifi, Air conditioning, Kitchen, TV, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ennis to stay competitive.
Ennis Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ennis
- The typical guest profile for Airbnb in Ennis consists of primarily domestic travelers (95%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.3% of guests.
- Key international markets include United States (95.3%) and South Africa (1.8%).
- Top languages spoken are English (81.7%) followed by Spanish (13.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Dallas and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ennis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Star Harbor | 13 | $6,238 | $574.42 | 38% |
| Valley View | 23 | $5,352 | $600.88 | 40% |
| Anna | 13 | $5,170 | $298.78 | 44% |
| Groesbeck | 10 | $4,507 | $372.96 | 38% |
| Malakoff | 27 | $4,129 | $454.15 | 32% |
| Flower Mound | 69 | $4,015 | $287.50 | 50% |
| Rowlett | 80 | $3,855 | $332.19 | 45% |
| Sanger | 15 | $3,826 | $248.53 | 48% |
| Streetman | 14 | $3,778 | $297.02 | 43% |
| Valley Mills | 19 | $3,770 | $379.27 | 36% |