Airbnb Market Analytics, Statistics and Data in El Paso, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in El Paso? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in El Paso:
How much do Airbnb hosts make on average per month in El Paso?
The short-term rental market in El Paso shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,475 per month
- Strong performing properties (top 25%) make $2,386 or more
- Best-in-class properties (top 10%) achieve $3,580+ monthly
- Entry-level properties (bottom 25%) typically earn around $773
Revenue Variations by Month
Occupancy Rates Throughout the Year in El Paso
The market in El Paso shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in El Paso
Daily rates in El Paso vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $89 per night
- Strong performing properties (top 25%) secure $125 or more
- Best-in-class properties (top 10%) pull in $176+ per night
- Entry-level properties (bottom 25%) earn around $61
Daily Rate Variations by Month
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Seasonality patterns in El Paso
Peak Season (June, March, May)
- Revenue peaks at $2305.13 per month
- Occupancy rates reach 52.56%
- Daily rates average $110.56
Shoulder Season
- Revenue averages $1816.43 per month
- Occupancy maintains 46.79%
- Daily rates hold at $106.96
Low Season (August, September, January)
- Revenue drops to $1330.90 per month
- Occupancy decreases to 39.04%
- Daily rates adjust to $102.44
Is it still profitable to do Airbnb in El Paso in 2025?
Yes! El Paso demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $1816 and As a mature market with 1706 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in El Paso
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown El Paso | Vibrant area featuring a mix of historical sites, shopping, and dining. Attracts both tourists and business travelers with easy access to attractions and events. | El Paso Museum of Art, San Jacinto Plaza, Plaza Theater, The Goods Shop, Cesar Chavez Border Park |
| West El Paso | Affluent neighborhood known for its shopping centers, parks, and access to outdoor activities. Ideal for families and visitors looking for a more suburban atmosphere. | Mesa Street, West Towne Marketplace, Franklin Mountains State Park, Kern Place, Westside Regional Park |
| Mission Valley | Offers a mix of residential and commercial properties, plus a rich cultural background. Popular with travelers who appreciate local charm and diversity. | Basilica of San Juan Bautista, Mission Trail, Historic Mission Churches, Tigua Indian Reservation |
| Northeast El Paso | Family-oriented area with many parks and recreational options. Great for visitors who want a quieter stay with access to outdoor activities. | Northeast Regional Park, El Paso Zoo, Ascarate Park, Sierra Vista Park |
| Far East El Paso | Emerging area with new developments and a growing dining scene. Attracts visitors looking for modern amenities and a suburban feel. | Siberia Park, Zaragoza Park, The Fountains at Farah, El Paso Mission Trail |
| Socorro | Suburban area known for its proximity to El Paso and affordability. Popular with families and long-term visitors. | Socorro Mission, The Socorro Library, Parks and Recreation Facilities |
| Sunland Park | A border community blending El Paso with New Mexico. Unique for its cultural aspects and close to outdoor attractions. | Sunland Park Racetrack and Casino, Sunland Park Mall, Nearby hiking trails |
| Chihuahuan Desert | Ideal for nature lovers and outdoor enthusiasts. Offers unique desert experiences and accommodations for travelers seeking adventure. | Franklin Mountains State Park, Hueco Tanks State Park, Desert Hiking Trails |
Do you need a license for Airbnb in El Paso?
We recommend checking directly with El Paso's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in El Paso
Huge Hacienda Home Scenic Views/Pool/18 guests
Entire Place • 5 bedrooms
Casa Extravaganza
Entire Place • 5 bedrooms
Resort Like Hacienda +Guest Casita! Pool/6 Rooms
Entire Place • 6 bedrooms
Huge Home w/Mountain View/Pool/Big Families/Groups
Entire Place • 5 bedrooms
Midcentury Modern 4brmHEATED POOL OASIS! UTEP/Exec
Entire Place • 4 bedrooms
Cielo vista| 5minFountains| 10 people| Petfriendly
Private Room • 4 bedrooms
Top Performing Professional Hosts in El Paso
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heidy | 26 | $707,782 | 666 | 4.52/5.0 |
| Eduardo | 3 | $405,574 | 95 | 4.97/5.0 |
| Eva | 17 | $359,812 | 847 | 4.89/5.0 |
| Compassion | 37 | $295,835 | 2285 | 4.82/5.0 |
| 221779807 | 13 | $265,059 | 1172 | 4.93/5.0 |
| Lety Y Salvador | 13 | $263,873 | 519 | 4.47/5.0 |
| El Paso Furnished Homes | 23 | $249,811 | 289 | 4.52/5.0 |
| Mark | 14 | $241,955 | 2210 | 4.83/5.0 |
| Christina | 11 | $237,348 | 425 | 4.96/5.0 |
| Amanda | 8 | $214,408 | 163 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in El Paso
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.6%), with house and apartment & condo properties comprising 89.4% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (3.6% combined)
Room Capacity Distribution
Analysis of 1,706 properties in El Paso shows that 3 bedrooms properties are most prevalent, making up 28.8% of the market. The market tends to favor smaller properties, with 3 bedrooms and 1 bedroom together representing 55.9% of all listings.
Key Insights
- Most common: 3 bedrooms (28.8%)
- Least common: 5+ bedrooms (2.4%)
- Market concentration: 55.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,706 properties in El Paso reveals that 8+ guests properties dominate the market, representing 21.3% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 42.2% of the market.
Key Insights
- Most common capacity: 8+ guests (21.3% of market)
- Least common capacity: 1 guest (1.8% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 42.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,706 properties in El Paso, the most common availability pattern is 181-270 days (32% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.4% of properties).
Key Insights
- Most common availability window: 181-270 days (32%)
- Most common booking duration: 91-180 days (31.4%)
- Properties with high availability (180+ days): 61.8%
- Properties with long-term bookings (180+ days): 39.9%
Minimum Stay Distributions
1 Night
492 listings
33.3% of total
2 Nights
587 listings
39.8% of total
3 Nights
196 listings
13.3% of total
4-6 Nights
93 listings
6.3% of total
7-29 Nights
58 listings
3.9% of total
30+ Nights
50 listings
3.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.1%
- Mid-length stays (4-6 nights) represent 6.3% of listings
- Monthly+ stays (3.4%) suggest a stable extended-stay market
- High market flexibility with 86.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
7 listings
0.5% of total
Flexible
459 listings
31% of total
Moderate
490 listings
33.1% of total
Firm
237 listings
16% of total
Strict
287 listings
19.4% of total
Key Insights
- Moderate is the preferred policy at 33.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 64.1% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Jun, Jul, averaging 31 days
- Shortest booking windows are in Feb, Aug, Sep, averaging 23 days
- Summer shows the longest average booking window at 28 days, while Winter has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 28 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Sep when lead times are shortest
Popular Airbnb Amenities in El Paso
Below is the distribution of amenities across listings in El Paso:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.5% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (8.8%) and Canada (0.5%)
- English is the top language at 61.2%, followed by Spanish (35%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for El Paso and Albuquerque markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding El Paso. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cloudcroft | 183 | $2,576 | $180.49 | 48% |
| High Rolls | 30 | $2,045 | $151.64 | 46% |
| Alamogordo | 79 | $1,935 | $132.95 | 52% |
| Las Cruces | 460 | $1,707 | $116.63 | 49% |
| Mesilla | 45 | $1,703 | $118.99 | 48% |
| Horizon City | 46 | $1,676 | $117.77 | 47% |
| Deming | 32 | $1,618 | $102.30 | 51% |
| Mayhill | 11 | $1,306 | $146.45 | 35% |
| Santa Teresa | 10 | $1,242 | $113.90 | 42% |
| Dell City | 14 | $1,169 | $122.15 | 32% |
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