DeSoto Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in DeSoto in 2025? Explore comprehensive Airbnb analytics for DeSoto, Texas, United States to uncover income potential. This 2025 STR market report for DeSoto, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 34 active listings.

Whether you're considering an Airbnb investment in DeSoto, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the DeSoto Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key DeSoto Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$257
The average rental revenue earned for an occupied room per day in DeSoto.
Occupancy Rate(?)
40.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$41,320
Typical annual income for an Airbnb listing in DeSoto. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
63.3%
Strong growth (63.3%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in DeSoto.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in DeSoto.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
34
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in DeSoto (2025)

Understanding the monthly revenue variations for Airbnb listings in DeSoto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in DeSoto is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in DeSoto across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $11,392+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,535 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,075 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,610, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in DeSoto

DeSoto Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the DeSoto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in DeSoto:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in DeSoto

Average Daily Rate (ADR) Airbnb Trends in DeSoto (2025)

Effective short term rental pricing strategy in DeSoto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in DeSoto typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $459+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $292 or more.
  • Typical properties (Median) charge around $178 per night.
  • Entry-level properties (Bottom 25%) earn around $76 per night.

Average Daily Rate (ADR) Trend by Month in DeSoto

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Airbnb Seasonality Analysis & Trends in DeSoto (2025)

Peak Season (June, February, July)
  • Revenue averages $5,219 per month
  • Occupancy rates average 48.8%
  • Daily rates average $211
Shoulder Season
  • Revenue averages $4,644 per month
  • Occupancy maintains around 44.4%
  • Daily rates hold near $223
Low Season (January, September, October)
  • Revenue drops to average $3,847 per month
  • Occupancy decreases to average 40.1%
  • Daily rates adjust to average $209

Seasonality Insights for DeSoto

  • The Airbnb seasonality in DeSoto shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases DeSoto's highest earning potential, with monthly revenues capable of climbing to $5,375, occupancy reaching a high of 54.8%, and ADRs peaking at $263.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,049, occupancy could drop to 35.6%, and ADRs may adjust down to $192.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in DeSoto.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these DeSoto seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in DeSoto (2025)

Exploring the top neighborhoods for short-term rentals in DeSoto? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Old Town DeSoto
Charming neighborhood with historic homes and proximity to local amenities. Offers a great sense of community and attracts families and visitors looking for a quaint experience.
DeSoto Town Center, DeSoto Historical Museum, n local parks, local shops and cafes
DeSoto City Center
The heart of DeSoto's commercial district with restaurants, shops, and entertainment options. Ideal for guests looking for convenience and accessibility to urban attractions.
Civic Center, Amphitheater, shopping centers, restaurants
DeSoto Eagles Football Stadium
Popular area for sports enthusiasts and families during game seasons. Provides easy access to local sporting events and community activities.
Football games, local events, community gatherings
Bishop Arts District (nearby in Oak Cliff)
Trendy and artistic neighborhood known for its unique boutiques, restaurants, and vibrant nightlife. Attractive to younger travelers looking for a hip experience.
Art galleries, live music venues, theaters, stylish eateries
Cedar Hill State Park (nearby)
Beautiful natural area with outdoor activities like hiking and fishing. Great for nature lovers and families wanting a getaway in nature.
Hiking trails, fishing spots, picnic areas
Lakeridge (Suburban area)
Quiet suburban area with family-friendly amenities and easy access to nearby attractions. Popular with families and business travelers seeking comfort and peace.
local parks, shopping options, schools
North DeSoto
Primarily residential area with spacious homes and good schools. Ideal for longer stays and families with children.
good schools, community parks, family-friendly events
Near the I-35 Highway
Convenient access to major highways for travelers passing through or commuting to other destinations. Increased visibility for potential guests.
quick access to Dallas, major dining spots, shopping complexes

Understanding Airbnb License Requirements & STR Laws in DeSoto (2025)

While DeSoto, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for DeSoto to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in DeSoto (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in DeSotobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Newhouse Mansion

Newhouse Mansion

Entire Place • 7 bedrooms

$208,006
Revenue
62.0%
Occupancy
$916.18
Daily Rate
Relaxing Texas Retreat, 4BR w Pool & Dream Kitchen

Relaxing Texas Retreat, 4BR w Pool & Dream Kitchen

Entire Place • 4 bedrooms

$164,309
Revenue
74.8%
Occupancy
$559.01
Daily Rate
5-BR Relaxing Retreat with Pool, Hot tub, Fire Pit

5-BR Relaxing Retreat with Pool, Hot tub, Fire Pit

Entire Place • 5 bedrooms

$131,449
Revenue
64.0%
Occupancy
$622.37
Daily Rate
The Prestige Poolside Escape - 5BR w/Cinema & Gami

The Prestige Poolside Escape - 5BR w/Cinema & Gami

Entire Place • 5 bedrooms

$81,017
Revenue
49.5%
Occupancy
$426.26
Daily Rate
Summer Pool House

Summer Pool House

Entire Place • 4 bedrooms

$75,573
Revenue
61.4%
Occupancy
$286.30
Daily Rate
Beautiful 5Br 2Bath DeSoto Holiday Home with Pool

Beautiful 5Br 2Bath DeSoto Holiday Home with Pool

Entire Place • 5 bedrooms

$75,037
Revenue
66.9%
Occupancy
$380.04
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in DeSoto (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in DeSoto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Goldnest2$295,758354.95/5.0
Dee1$208,006794.81/5.0
RSB Living2$156,054694.79/5.0
Andrea1$75,573284.86/5.0
Keith2$70,843974.83/5.0
Emilio1$70,550245.00/5.0
Corderius2$65,9061334.90/5.0
Adalid1$62,0261084.96/5.0
Tom1$58,175664.94/5.0
Arinze1$53,605214.62/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in DeSoto.

Dive Deeper: Advanced DeSoto STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for DeSoto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

DeSoto Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for DeSoto

  • The DeSoto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.5% of the 34 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in DeSoto, House properties are the most common (100%), reflecting the local real estate landscape.
  • Houses represent a significant 100% portion, catering likely to families or larger groups.

DeSoto Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for DeSoto

  • The dominant room capacity in DeSoto is 3 bedrooms listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 52.9% of the active Airbnb listings in DeSoto, indicating a high concentration in these sizes.
  • A significant 73.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in DeSoto.

DeSoto Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for DeSoto

  • The most common guest capacity trend in DeSoto vacation rentals is listings accommodating 8+ guests (52.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the DeSoto STR market, accounting for 67.6% of listings.
  • 73.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in DeSoto.
  • On average, properties in DeSoto are equipped to host 6.1 guests.

DeSoto Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for DeSoto

  • The most common availability pattern in DeSoto falls within the 271-366 days range, representing 44.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 58.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in DeSoto (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 47.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

DeSoto Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (10.7%)

1 Night

3 listings

10.7% of total

2 Nights (42.9%)

2 Nights

12 listings

42.9% of total

3 Nights (28.6%)

3 Nights

8 listings

28.6% of total

4-6 Nights (10.7%)

4-6 Nights

3 listings

10.7% of total

30+ Nights (7.1%)

30+ Nights

2 listings

7.1% of total

Key Insights

  • The most prevalent minimum stay requirement in DeSoto is 2 Nights, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 42.9% of DeSoto hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.7% currently do.
  • A 2-night minimum appears standard (42.9%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in DeSoto.

DeSoto Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (34.5%)

Flexible

10 listings

34.5% of total

Moderate (41.4%)

Moderate

12 listings

41.4% of total

Firm (6.9%)

Firm

2 listings

6.9% of total

Strict (17.2%)

Strict

5 listings

17.2% of total

Cancellation Policy Insights for DeSoto

  • The prevailing Airbnb cancellation policy trend in DeSoto is Moderate, used by 41.4% of listings.
  • The market strongly favors guest-friendly terms, with 75.9% of listings offering Flexible or Moderate policies. This suggests guests in DeSoto may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 41.4% market standard in DeSoto.
  • Regularly review your cancellation policy against competitors and market demand shifts in DeSoto.

DeSoto STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for DeSoto

  • The overall average booking lead time for vacation rentals in DeSoto is 22 days.
  • Guests book furthest in advance for stays during April (average 50 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (32 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in DeSoto.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 32 days) to capture early planners.
  • Monitor your own booking lead times against these DeSoto averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in DeSoto (2025)

Amenity Prevalence

Amenity Insights for DeSoto

  • Essential amenities in DeSoto that guests expect include: Smoke alarm, TV, Wifi, Free parking on premises, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Washer, Dryer, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for DeSoto: Smoke alarm, TV, Wifi, Free parking on premises, Air conditioning, Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like Washer or Dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in DeSoto to stay competitive.

DeSoto Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for DeSoto

  • The typical guest profile for Airbnb in DeSoto consists of primarily domestic travelers (96%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.0% of guests.
  • Key international markets include United States (96%) and Germany (0.7%).
  • Top languages spoken are English (77.5%) followed by Spanish (11.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Houston and Dallas.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the DeSoto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Star Harbor13$6,238$574.4238%
Valley View23$5,352$600.8840%
Anna13$5,170$298.7844%
Groesbeck10$4,507$372.9638%
Malakoff27$4,129$454.1532%
Flower Mound69$4,015$287.5050%
Rowlett80$3,855$332.1945%
Sanger15$3,826$248.5348%
Streetman14$3,778$297.0243%
Valley Mills19$3,770$379.2736%

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