Airbnb Market Analytics, Statistics and Data in Denton, Texas, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Denton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Denton:
How much do Airbnb hosts make on average per month in Denton?
The short-term rental market in Denton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,037 per month
- Strong performing properties (top 25%) make $3,241 or more
- Best-in-class properties (top 10%) achieve $4,991+ monthly
- Entry-level properties (bottom 25%) typically earn around $929
Revenue Variations by Month
Occupancy Rates Throughout the Year in Denton
The market in Denton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Denton
Daily rates in Denton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $101 per night
- Strong performing properties (top 25%) secure $159 or more
- Best-in-class properties (top 10%) pull in $234+ per night
- Entry-level properties (bottom 25%) earn around $55
Daily Rate Variations by Month
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Seasonality patterns in Denton
Peak Season (June, March, May)
- Revenue peaks at $3197.31 per month
- Occupancy rates reach 58.34%
- Daily rates average $154.72
Shoulder Season
- Revenue averages $2493.94 per month
- Occupancy maintains 49.75%
- Daily rates hold at $133.06
Low Season (December, September, January)
- Revenue drops to $1633.38 per month
- Occupancy decreases to 37.53%
- Daily rates adjust to $120.43
Is it still profitable to do Airbnb in Denton in 2025?
Yes! Denton demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and solid monthly revenue averaging $2494 and With 220 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Denton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Downtown Denton | A vibrant area known for its historic architecture, local boutiques, and cultural events. It's a prime spot for visitors wanting to experience Denton's unique charm and community atmosphere. | Courthouse-on-the-Square, Denton County Historical Museum, Local coffee shops, Restaurants and live music venues, Freedman Memorial |
| TWU and UNT Areas | Proximity to Texas Woman's University (TWU) and University of North Texas (UNT) makes this area appealing for families visiting students and university events. | University events and activities, The Texas Woman's University, Mean Green athletic events, Campus tours, Local eateries |
| Eagle Point | A peaceful residential area ideal for families and longer stays, offering nearby parks and natural beauty. | Eagle Point Park, Lake Lewisville, Walking trails, Picnic areas, Recreational activities |
| Rayzor Ranch | A newer development with shopping, dining, and entertainment options, appealing to those looking for modern conveniences. | Rayzor Ranch Marketplace, Local restaurants, Movie theaters, Shopping centers, Community events |
| South Denton | Quiet neighborhood with charm, offers a mix of residential and local businesses. Ideal for those seeking a relaxing stay outside the city center. | Local parks, Biking trails, Nearby grocery stores, Coffee shops, Family-friendly atmosphere |
| North Lakes Park | A scenic area with a large park that attracts sports enthusiasts and nature lovers, great for outdoor activities. | North Lakes Park, Fishing and boating, Walking trails, Sports facilities, Picnic areas |
| Denton Square | Iconic area known for its community events, vibrant nightlife, and artsy environment. Perfect for guests wanting to be in the heart of Denton. | Local breweries, Art galleries, Seasonal festivals, Unique shops, Live music venues |
| Shady Shores | A lakeside community that offers a tranquil retreat for visitors interested in water activities and nature. | Lake Lewisville, Boating and fishing, Picnic areas, Nature walks, Community events |
Do you need a license for Airbnb in Denton?
We recommend checking directly with Denton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Denton
#1 Lakefront Resort Style Pool House! Huge for 16!
Entire Place • 4 bedrooms
Modern Home - 1 Acre Lot w/ Pool, Patios, Jacuzzi
Entire Place • 4 bedrooms
5BR/3BA*walking to UNT*covered Patio*5 king beds
Entire Place • 5 bedrooms
Estate house with Pool & great views
Entire Place • 4 bedrooms
Spacious downtown historic home
Entire Place • 4 bedrooms
Dry Fork Creek Ranch
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Denton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarah | 9 | $336,731 | 1108 | 4.83/5.0 |
| Aaron And Tiffany | 6 | $203,077 | 228 | 4.09/5.0 |
| Salomon Antonio | 10 | $199,996 | 327 | 4.74/5.0 |
| Breanne | 1 | $171,377 | 86 | 4.84/5.0 |
| Goldnest | 1 | $160,902 | 59 | 4.81/5.0 |
| Nathan | 2 | $148,403 | 275 | 4.91/5.0 |
| Branson | 2 | $130,805 | 175 | 4.92/5.0 |
| Melinda | 5 | $120,462 | 263 | 4.81/5.0 |
| Emily | 2 | $118,629 | 108 | 4.92/5.0 |
| Mercedes And Enrique | 15 | $110,639 | 2077 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Denton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (72.7%), with house and apartment & condo properties comprising 82.7% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (7.7% combined)
Room Capacity Distribution
Analysis of 220 properties in Denton shows that 1 bedroom properties are most prevalent, making up 34.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 52.7% of all listings.
Key Insights
- Most common: 1 bedroom (34.5%)
- Least common: 5+ bedrooms (1.8%)
- Market concentration: 52.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 220 properties in Denton reveals that 2 guests properties dominate the market, representing 19.1% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 36.8% of the market.
Key Insights
- Most common capacity: 2 guests (19.1% of market)
- Least common capacity: 5 guests (2.7% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 36.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 220 properties in Denton, the most common availability pattern is 91-180 days (39.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (38.6% of properties).
Key Insights
- Most common availability window: 91-180 days (39.1%)
- Most common booking duration: 181-270 days (38.6%)
- Properties with high availability (180+ days): 50.9%
- Properties with long-term bookings (180+ days): 51.4%
Minimum Stay Distributions
1 Night
99 listings
52.9% of total
2 Nights
40 listings
21.4% of total
3 Nights
10 listings
5.3% of total
4-6 Nights
5 listings
2.7% of total
7-29 Nights
20 listings
10.7% of total
30+ Nights
13 listings
7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.3%
- Mid-length stays (4-6 nights) represent 2.7% of listings
- Monthly+ stays (7%) suggest a stable extended-stay market
- High market flexibility with 79.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.1% of total
Flexible
47 listings
25.7% of total
Moderate
61 listings
33.3% of total
Firm
31 listings
16.9% of total
Strict
42 listings
23% of total
Key Insights
- Moderate is the preferred policy at 33.3% of listings
- The market shows a balanced distribution between guest-friendly (59.0%) and strict (39.9%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, May, Jul, averaging 43 days
- Shortest booking windows are in Jan, Sep, Feb, averaging 29 days
- Spring shows the longest average booking window at 39 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 39 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Denton
Below is the distribution of amenities across listings in Denton:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.4%) and United Kingdom (0.3%)
- English is the top language at 77.2%, followed by Spanish (18.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for Austin and Houston markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Denton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Strawn | 19 | $9,926 | $676.48 | 35% |
| Star Harbor | 14 | $6,133 | $581.78 | 38% |
| Anna | 11 | $5,712 | $318.31 | 45% |
| Valley View | 23 | $5,277 | $607.88 | 40% |
| Malakoff | 27 | $4,816 | $458.97 | 33% |
| Flower Mound | 67 | $4,146 | $281.70 | 50% |
| Rowlett | 81 | $4,046 | $321.57 | 45% |
| Graford | 98 | $3,998 | $409.88 | 32% |
| Sanger | 17 | $3,886 | $237.54 | 51% |
| Corinth | 14 | $3,876 | $238.78 | 50% |
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