Denton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Texas, United States
Is Airbnb profitable in Denton in 2025? Explore comprehensive Airbnb analytics for Denton, Texas, United States to uncover income potential. This 2025 STR market report for Denton, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 219 active listings.
Whether you're considering an Airbnb investment in Denton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Denton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Denton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Denton (2025)
Understanding the monthly revenue variations for Airbnb listings in Denton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Denton is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Denton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,904+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,162 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,942 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $871, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Denton
Denton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Denton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Denton:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Denton
Average Daily Rate (ADR) Airbnb Trends in Denton (2025)
Effective short term rental pricing strategy in Denton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Denton typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $235+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
- Typical properties (Median) charge around $103 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Denton
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Airbnb Seasonality Analysis & Trends in Denton (2025)
Peak Season (June, May, April)
- Revenue averages $3,036 per month
- Occupancy rates average 52.2%
- Daily rates average $129
Shoulder Season
- Revenue averages $2,371 per month
- Occupancy maintains around 51.9%
- Daily rates hold near $135
Low Season (January, February, March)
- Revenue drops to average $1,826 per month
- Occupancy decreases to average 43.1%
- Daily rates adjust to average $136
Seasonality Insights for Denton
- The Airbnb seasonality in Denton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Denton's highest earning potential, with monthly revenues capable of climbing to $3,182, occupancy reaching a high of 57.9%, and ADRs peaking at $154.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,729, occupancy could drop to 42.5%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Denton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Denton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Denton (2025)
Exploring the top neighborhoods for short-term rentals in Denton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| University of North Texas | A vibrant area that attracts students, faculty, and visitors to events. It's ideal for short-term rentals due to the constant influx of visitors. | University of North Texas, Apogee Stadium, UNT Art Gallery, The Texas Fashion Collection |
| Denton Square | The historic downtown area filled with charming shops, restaurants, and entertainment venues. It's a cultural hub that draws tourists and locals alike. | Denton County Courthouse, Oak Street, Local shops and cafes, Music venues, Festivals and events |
| Golden Triangle Mall | A shopping and entertainment district that attracts visitors looking for dining and leisure activities. Great for families and shoppers. | Golden Triangle Mall, Cinemark movie theater, Restaurants, Shopping |
| South Denton | A growing residential area that offers proximity to parks and community activities. Ideal for those visiting friends or family in the area. | Parks and recreational areas, Community events, Family-friendly attractions |
| North Lakes Park | A beautiful park area that offers natural beauty and recreational opportunities. Attracts those seeking outdoor activities and relaxation. | North Lakes Park, Lake access, Trails and picnic areas |
| Denton Arts District | Known for its cultural and artistic community. Perfect for those who appreciate local art, music, and culture. | Denton Community Theatre, Art galleries, Live music, Art festivals |
| Rayzor Ranch | A new development area with shops and restaurants. Appeals to visitors seeking modern amenities in a convenient location. | Shopping centers, Restaurants, Entertainment options |
| Ponder, TX (near Denton) | A small town atmosphere that offers a unique experience for guests looking for peace and quiet while still being close to city amenities. | Parks and natural scenery, Small town charm, Local dining |
Understanding Airbnb License Requirements & STR Laws in Denton (2025)
While Denton, Texas, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Denton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Denton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Dentonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Home - 1 Acre Lot w/ Pool, Patios, Jacuzzi
Entire Place • 4 bedrooms
#1 Lakefront Resort Style Pool House! Huge for 16!
Entire Place • 4 bedrooms
Gorgeous 4BR Holiday Home with Huge Yard, Pool & H
Entire Place • 4 bedrooms
5BR/3BA*walking to UNT*covered Patio*5 king beds
Entire Place • 5 bedrooms
RUBIN -A Renovated Cottage near the Square *BIKES
Entire Place • 3 bedrooms
Dry Fork Creek Ranch
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Denton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Denton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarah | 9 | $359,165 | 1108 | 4.83/5.0 |
| Aaron And Tiffany | 6 | $174,987 | 228 | 4.09/5.0 |
| Goldnest | 1 | $169,722 | 59 | 4.81/5.0 |
| Salomon Antonio | 10 | $158,096 | 327 | 4.74/5.0 |
| Breanne | 1 | $156,673 | 86 | 4.84/5.0 |
| Branson | 2 | $131,402 | 175 | 4.92/5.0 |
| Nathan | 2 | $130,813 | 275 | 4.91/5.0 |
| Melinda | 5 | $116,641 | 263 | 4.81/5.0 |
| Emily | 2 | $111,315 | 108 | 4.92/5.0 |
| Mercedes And Enrique | 15 | $108,609 | 2077 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Denton.
Dive Deeper: Advanced Denton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Denton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDenton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Denton
- The Denton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.6% of the 219 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Denton, House properties are the most common (65.8%), reflecting the local real estate landscape.
- Houses represent a significant 65.8% portion, catering likely to families or larger groups.
- The presence of 9.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 7.4%) offer potential for unique stay experiences.
Denton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Denton
- The dominant room capacity in Denton is 1 bedroom listings, making up 32.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 51.2% of the active Airbnb listings in Denton, indicating a high concentration in these sizes.
- A significant 31.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Denton.
Denton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Denton
- The most common guest capacity trend in Denton vacation rentals is listings accommodating 8+ guests (18.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Denton STR market, accounting for 36.6% of listings.
- 37.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Denton.
- On average, properties in Denton are equipped to host 3.8 guests.
Denton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Denton
- The most common availability pattern in Denton falls within the 91-180 days range, representing 37% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Denton (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Denton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
102 listings
53.1% of total
2 Nights
39 listings
20.3% of total
3 Nights
10 listings
5.2% of total
4-6 Nights
4 listings
2.1% of total
7-29 Nights
18 listings
9.4% of total
30+ Nights
19 listings
9.9% of total
Key Insights
- The most prevalent minimum stay requirement in Denton is 1 Night, adopted by 53.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.4%) of the Denton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.1% of Denton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Denton.
Denton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
1.1% of total
Flexible
47 listings
25.4% of total
Moderate
62 listings
33.5% of total
Firm
31 listings
16.8% of total
Strict
43 listings
23.2% of total
Cancellation Policy Insights for Denton
- The prevailing Airbnb cancellation policy trend in Denton is Moderate, used by 33.5% of listings.
- There's a relatively balanced mix between guest-friendly (58.9%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.5% market standard in Denton.
- Regularly review your cancellation policy against competitors and market demand shifts in Denton.
Denton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Denton
- The overall average booking lead time for vacation rentals in Denton is 32 days.
- Guests book furthest in advance for stays during November (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (39 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Denton.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Denton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Denton (2025)
Amenity Prevalence
Amenity Insights for Denton
- Essential amenities in Denton that guests expect include: Air conditioning, Wifi, Smoke alarm, Heating, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Denton: Air conditioning, Wifi, Smoke alarm, Heating, Free parking on premises, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, Heating, Free parking on premises, TV.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Denton to stay competitive.
Denton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Denton
- The typical guest profile for Airbnb in Denton consists of primarily domestic travelers (97%), often arriving from nearby Austin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.6% of guests.
- Key international markets include United States (96.6%) and United Kingdom (0.4%).
- Top languages spoken are English (70.5%) followed by Spanish (17%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Austin and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Denton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Strawn | 19 | $8,394 | $645.46 | 32% |
| Star Harbor | 13 | $6,238 | $574.42 | 38% |
| Valley View | 23 | $5,352 | $600.88 | 40% |
| Anna | 13 | $5,170 | $298.78 | 44% |
| Malakoff | 27 | $4,129 | $454.15 | 32% |
| Flower Mound | 69 | $4,015 | $287.50 | 50% |
| Rowlett | 80 | $3,855 | $332.19 | 45% |
| Sanger | 15 | $3,826 | $248.53 | 48% |
| Corinth | 14 | $3,663 | $248.09 | 46% |
| Rockwall | 65 | $3,621 | $272.51 | 48% |